Season 6 · Episode 47
Expedia’s Rory Paterson on the value of destination marketing
Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing plan has shifted after the COVID-19 pandemic.
The Big Impression · Ilyse Liffreing, Damian Fowler, Rory Paterson
July 19, 202315m 53s
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Show Notes
Expedia’s Rory Patterson shares why destination marketing drives people to book travel after watching a show or movie, staying authentic with local marketing campaigns, and how Expedia’s marketing plan has shifted after the COVID-19 pandemic. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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Topics
the current podcastexpediamarketingdestination marketingglobal vp of media