Season 4 · Episode 25
Dollar General’s Chad Fox has a mission to serve small towns
Dollar General CMO Chad Fox joins The Current Podcast to talk about how growing up in a small town prepared him to lead the Dollar General brand, why it’s customer base largely focused on the rural shopper makes its retail media network special, and how it’s an “83-year-old company in growth mode.”
The Big Impression · Chad Fox, Damian Fowler, Ilyse Liffreing
January 11, 202316m 49s
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Show Notes
Dollar General CMO Chad Fox joins The Current Podcast to talk about how growing up in a small town prepared him to lead the Dollar General brand, why it’s customer base largely focused on the rural shopper makes its retail media network special, and how it’s an “83-year-old company in growth mode.” Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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Topics
trendsbrand marketingtipsinspiringretailcareermarketingexperttech