Season 5 · Episode 37
Brilliant Earth’s Lisa Perlmutter on resonating with Gen Z values
Leading the company’s global marketing strategy, including how it shapes its brand identity, is Lisa Perlmutter. Perlmutter has been at Brilliant Earth since 2019 and joins The Current Podcast to break down why the brand strives to be a part of the customer journey past the point of purchase.
The Big Impression · Lisa Perlmutter, Damian Fowler, Ilyse Liffreing
May 10, 202320m 38s
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Show Notes
Leading the company’s global marketing strategy, including how it shapes its brand identity, is Lisa Perlmutter. Perlmutter has been at Brilliant Earth since 2019 and joins The Current Podcast to break down why the brand strives to be a part of the customer journey past the point of purchase. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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Topics
digitaldigital marketingbrilliant earthproposalsretailmarketingbrandsadvertisingjewerly