Anheuser-Bush’s Paolo Provinciali on how the consumer journey should have no ‘deadends’

At more than 160 years old, Anheuser-Busch — parent company to more than 100 brands including international linchpins like Budweiser, Bud Light and Stella Artois— has a sizable hold on the beer market and yet still innovates, building out its e-commerce initiatives and brand portfolio in recent years into categories like craft beer, seltzer, and canned wines. The company’s adaptability to the ever-changing market and consumer trends extends to its advertising strategy. This week, we speak with Paolo Provinciali, VP of media and data at Anheuser-Busch, about reaching new consumers through digital channels like connected TV and how the brand is prioritizing data to connect with the consumer in relevant ways. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.