Season 6 · Episode 48
AMC's Kim Granito on how its genre fandoms, from "The Walking Dead" to "Mad Men," inspired their streaming strategy
AMC Networks’ head of marketing, Kim Granito, gives her thoughts on the writers’ strike and standing out in the streaming space by being “everything to someone.”
The Big Impression · Ilyse Liffreing, Damian Fowler, Kim Granito
July 26, 202320m 2s
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Show Notes
AMC Networks’ head of marketing, Kim Granito, gives her thoughts on the writers’ strike and standing out in the streaming space by being “everything to someone.” Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
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Topics
amc networkthe current podcastkim granitostreaminghead of marketingadvertising