Season 16 · Episode 187
Why you shouldn’t scale your outreach, with Thibaut Souyris
The B2B Sales Podcast · Thibaut Souyris & Skip Miller
October 24, 20235m 20s
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Show Notes
In this episode, Thibaut explains why you shouldn't just send more messages to try and get more meetings. He talks about how the number of messages you need to send has gone up a lot, why just sending more won't work, and what you should do instead.
Main Topics
- The increase in the number of messages needed to get a meeting
- Why simply sending more messages isn't effective
- The importance of understanding what makes people reply
- Why you should write messages that really fit the person you're talking to
- How to take control of your sales work by making a good plan and sticking to it