Season 17 · Episode 204
What prospecting and Netflix have in common, with Thibaut Souyris
February 27, 20244m 8s
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of the B2B Sales Podcast, Thibaut introduces the powerful concept of the "Netflix Effect" for salespeople. Learn how to shift your focus from merely booking meetings to stimulating conversations using human curiosity. Thibaut draws parallels with Netflix series cliffhangers to explain how teasing instead of giving information can elevate your prospecting game.
Main Topics Covered
- The Netflix Effect Concept: Understanding how the approach of teasing information sparks curiosity and engagement.
- Real-world Example: Applying the Netflix Effect to prospecting in the B2B tech industry, specifically for sales reps in a finance-focused platform.
- The Role of Curiosity in Starting Conversations: Leveraging human curiosity to initiate meaningful dialogues.
Important Links
- Sign up for the Tactical Selling Newsletter for additional insights: Tactical Selling Newsletter