Season 16 · Episode 195
My top 3 prospecting tactics of 2023, with Thibaut Souyris
December 19, 20234m 58s
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Show Notes
In this episode, Thibaut shares his three most effective prospecting tactics from 2023. He details each tactic, explaining how they led to impressive reply and meeting rates, and ultimately, opportunities. Thibaut invites listeners to sign up for his Tactical Selling newsletter for more insights and access to his upcoming 2024 course, "The Prospecting Engine."
Main Topics Covered
- Direct Approach: Using personalized triggers and offering opportunities in outreach messages.
- Do the Math: A framework combining a trigger, pitch, calculation, and call to action, to quantify the prospect's problem.
- P.S. Framework: Combining a problem-focused question, a teaser, a call to action, and a personal touch in the postscript.
Important Links
For detailed examples and to join the waitlist for "The Prospecting Engine" course, sign up for the Tactical Selling Newsletter: Tactical Selling Newsletter