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How I tweak my messaging when running an outbound sequence, with Thibaut Souyris
Season 15 · Episode 178

How I tweak my messaging when running an outbound sequence, with Thibaut Souyris

The B2B Sales Podcast · Thibaut Souyris & Skip Miller

August 22, 20235m 57s

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Show Notes

In this episode, Thibaut dives deep into his process for tweaking outbound messaging to enhance the chances of getting replies. Learn about sequence skeletons, finding the right triggers, and crafting the perfect message. Boost your outbound success by understanding the nuances of messaging strategy.

Main Topics Covered:

  • The significance of adjusting outbound messages for replies
  • Building a sequence skeleton for consistency
  • Finding the relevant trigger to captivate prospects
  • Crafting messages using templates
  • Staying relevant with fluid messaging while maintaining a strict sequence skeleton

Link to the Detailed Post: How I Tweak My Messaging When Running an Outbound Sequence