Episode 23 - How to find triggers in cold outreach, with Mark Colgan
The B2B Sales Podcast · Ara Escobedo & Thibaut Souyris
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Show Notes
In this new episode, Thibaut receives Mark Colgan, for a tactical conversation on how to find and use triggers for cold outreach.
Mark is the CRO of TaskDrive. He has been for 12 years in B2B Sales and Marketing, and he is currently helping SDRs personalize their outreach, while living the dream of working remotely.
In this interview, you will discover how to find valuable triggers to personalize your prospecting, what types of triggers can be used, and how to scale your trigger research.
You can find Mark on LinkedIn here.
Go check TaskDrive here.
And below are two useful resources to get started with triggers.
- Overview of 14 Lead Sourcing Playbooks via TaskDrive’s blog
- How to Build a Relevant, Dynamic List of Prospects via Mailshake guest post
Enjoy the show!