Season 11 · Episode 130
Building and updating clear ICPs and Buyer Personas, with Julius Göllner
The B2B Sales Podcast · Thibaut Souyris & Skip Miller
August 23, 202226m 11s
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Show Notes
In this new episode, Thibaut receives Julius Göllner, Co-Founder at ARRtist.
In this interview, you'll discover a simple framework to build your ICP and buyer persona, and keep them updated as your solution evolves.
You can connect with Tom on LinkedIn here.
Enjoy the show!