Season 15 · Episode 173
4 steps to building a referral strategy, with Thibaut Souyris
The B2B Sales Podcast · Thibaut Souyris & Skip Miller
July 18, 20235m 21s
Audio is streamed directly from the publisher (podcasts.captivate.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this episode of the B2B Sales Podcast, Thibaut shares a simple yet effective four-step system for building a referral strategy in 2023. Learn how you can leverage your existing customers' networks to generate new opportunities and kick-start meaningful conversations.
Main Topics Covered
- The significance of referrals in generating business opportunities in 2023.
- How to create a comprehensive list of existing customers with five key criteria using a CRM system.
- Crafting an impactful 'Thank you' script with an ask for referrals.
- The power of using video messages for referral requests.
- Tips for recording an engaging video message.
- Best practices for sending the video, including embedding it in an email and adding a call-to-action.
- Utilizing the quieter summer period to test and refine this referral strategy.
Link to Detailed Post
For a more in-depth understanding and examples of the video messaging strategy discussed, follow this link to our detailed post: 4 Steps to Building a Referral Strategy