Season 17 · Episode 203
4 steps to building a problem calculator, with Thibaut Souyris
February 20, 20243m 54s
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Show Notes
In this episode of the B2B Sales Podcast, Thibaut unveils the power of creating a problem calculator for effective prospecting. Learn how to identify significant, quantifiable problems, connect them to measurable metrics, and build a compelling before-and-after calculator. Thibaut shares the strategy to tease this calculator in prospecting messages, capturing curiosity and prompting more replies.
Main Topics Covered
- Identifying Prospect Problems: The importance of finding massive, quantifiable issues your prospects care about.
- Connecting Problems to Metrics: Matching the identified problem with a metric your solution directly impacts.
- Building Before-and-After Calculators: Creating a simple yet impactful calculator to showcase the potential improvement.
- Teasing the Calculator in Messages: Crafting prospecting messages that tease the calculator to capture curiosity and prompt replies.
Important Links
- Sign up for the Tactical Selling Newsletter for further assistance: Tactical Selling Newsletter
- Access the example problem calculator: Calculator Example