The B2B Playbook

What tools should you have as part of your Demand Generation Tech Stack? This week, we share our favourite tools that we use and that most B2B marketers should consider having in their arsenal. You'll see what we use for our own personal B2B tech stack, including tools we use for content creation, LinkedIn automation, website tracking, and more. They also provide recommendations for CRMs, marketing automation platforms, and outbound marketing solutions.We also go into how we leverage these tools too to give you an idea as to how we use them. To illustrate these tools in action, we share a real-life examples - and plenty of drawings on the whiteboard!This is pt.11 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ The five stages of awareness and the tools needed for each stage+ Time-saving tools for content creation and repurposing+ Essential reporting and analytics tools for actionable insightsThis episode is a must-watch for any B2B marketer looking to level up their demand generation efforts. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction and Overview02:37 The Five Stages of Awareness05:13 Generating Demand with Dripify10:40 Content Creation Tools14:40 Prospect Identification and Nurturing19:57 CRM and Marketing Automation22:48 Content Management System24:07 Outbound Marketing Tools26:16 Reporting and Analytics29:00 Website Interaction Tracking30:48 Google Tag Manager31:30 Key Takeaways and Conclusion-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E139 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX---How should you measure the success of your Demand Generation programs? What KPIs should you use? This week, we walk you through our proven 3-tiered framework for measuring the success of your demand generation programs at every stage. We give you a detailed breakdown of the quantitative and qualitative metrics you should be tracking, from initial awareness and reach to pipeline creation and ultimately revenue contribution.To illustrate the measurement framework in action, we share a real-life examples - and plenty of drawings on the whiteboard!This is pt.10 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ The three tiers of demand generation reporting and what to measure at each stage+ How to track quantitative and qualitative data for a holistic view of your demand gen efforts+ Strategies for aligning marketing and sales teams through shared reporting and metricsThis episode is a must-watch for B2B demand gen marketers looking to optimise their demand programs, justify their marketing spend, and position themselves as a revenue-driving force in their organisation.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction and Overview00:13 The 5B's Framework for Demand Generation01:43 Measuring Success: Tier 3 Reporting04:21 Tier 3: Quantitative Data09:56 Tier 3: Qualitative Data10:04 Tier 2: Measuring Hero Pipeline12:11 Tier 2: Qualitative Data and Hybrid Attribution15:56 Tier 1: Marketing's KPIs19:48 Website Source Pipeline and Revenue21:26 Customer Acquisition Costs (CAC)22:48 Pipeline Velocity24:00 Summary of the Three Tiers25:27 Call to Action and Outro-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E138 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX---How much budget should you allocate to Creating Demand versus Capturing Demand? In other words, should you be spending more getting in front and building trust with future buyers, versus going after those 'in-market' now. We're back with another episode of The B2B Playbook, where we're sharing our framework for how to allocate your budget to demand creation and demand capture. It's a simple approach that accounts for your (a) company's maturity and (b) your positioning in the market. We start by exploring the differences between Demand Creation and Demand Capture, and then examine how to allocate your budget based on your company's maturity and positioning. To illustrate the framework in action, we share a real-life examples - and plenty of drawings on the whiteboard!This is pt.9 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ How to determine the right budget split for your business+ Why early-stage companies should focus on demand capture+ Budgeting strategies for larger companies to create future demandThis episode is a must-watch for marketers looking to create a holistic demand generation program that meets the needs of today and future demands of tomorrow.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Balancing Demand Creation vs. Demand Capture01:24 Recap: The Five B’s Framework03:03 The Best Time to Invest in Demand Creation04:04 Definition of Demand Generation06:13 Demand Capture Stages of Awareness08:13 Example: CRMs for Real Estate Agents10:00 Transitioning to Demand Creation11:00 Impact of Company Maturity on Budget Allocation13:30 Stress of Focusing Only on Demand Capture15:04 Category Positioning and Budget Allocation17:13 Big Fish, Small Pond Positioning19:00 Transitioning to Demand Generation21:00 Head-to-Head Market Positioning23:13 Creating a New Market Category25:28 Final Thoughts and Resources-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E137 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX---Want a demand gen content framework that builds trust and pipeline from your future customers? How can you then get it in front of your target audience? How does this help build pipeline? We're back with another episode of The B2B Playbook, where we're discussing the role of content in demand generation. In this episode, we'll clarify the confusion around content's role in driving demand and share a proven framework for creating content that maps to the buyer's journey.We start by defining demand generation and explaining our five B's framework, a step-by-step approach to building intense desire in your dream customers to purchase from you. We then dive into our favourite framework for content creation: the five stages of awareness. This framework aligns your content with the different stages of the buying journey, ensuring you're speaking to your customers' needs at every step.To illustrate the framework in action, we share a real-life examples - and plenty of drawings on the whiteboard!This is pt.8 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ How to create content that makes your dream customers' lives better, even before they become customers+ The different channels for distributing your content (one to many, one to few, one to one)+ The benefits of content in demand generation, including building trust and developing relationships with your target customers+Our process for repurposing content to fuel your entire content engineThis episode is a must-watch for any B2B marketer looking to drive more revenue for their business through effective content marketing and demand generation strategies. We share practical tips, frameworks, and real-life examples to help you create content that resonates with your dream customers and moves them through the buying journey.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Intro: What Role Does Content Play in Demand Generation?03:02 Defining Demand Generation and the Five B's Framework07:08 The Five Stages of Awareness: A Framework for Content Creation12:12 A Real-Life Example: Purchasing Cybersecurity20:17 Creating Content That Makes Your Dream Customers' Lives Better24:41 Distributing Content: One to Many, One to Few, One to One29:50 Benefits of Content in Demand Generation33:38 Repurposing Content to Fuel Your Content Engine36:00 Key Takeaways and Call to Action-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E136 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX---In this episode, we're sharing our proven 5 BEs framework for demand generation. This simple yet powerful framework has helped B2B marketers like you go from being in service of sales to consistently contributing up to 80% of pipeline.We'll take you through each of the five stages: Be Ready, Be Helpful, Be Seen, Be Better, and Be the Best. You'll learn how to deeply understand your dream customers, create expert content that builds trust, amplify your content to reach the right audiences, optimize your processes, and implement advanced tactics.This is pt.7 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ How to use our 5 BEs Framework to implement Demand Generation+ A breakdown of each key step in the framework+ Our shortcut to building and executing this Demand Gen strategyThis episode is a must-watch for any B2B marketer looking to drive more revenue for their business. By implementing the 5 BEs framework, you'll align with sales, contribute to pipeline, and position yourself as a trusted advisor in your industry.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Welcome to the B2B Playbook02:00 - Introducing the 5 BEs Framework05:30 - Why the 5 BEs Framework Works10:30 - Be Ready: Understanding Your Dream Customers15:20 - The 80/20 Rule for Customer Segmentation20:00 - Be Helpful: Creating Expert Content25:40 - Mapping Content to the Buyer's Journey30:30 - Repurposing and Distributing Helpful Content35:00 - Be Seen: Amplifying Your Content40:20 - Using Paid Ads to Reach Your Dream Customers45:10 - Account-Based Marketing Strategies50:00 - Be Better and Be the Best: Optimization and Advanced Tactics54:40 - Using the 5 BEs Framework as a Flywheel58:20 - The B2B Incubator Program01:02:00 - Final Thoughts and Outro-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E135 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration

Want to make the change from lead generation to demand generation? Making the shift from lead generation to demand generation can be a game-changer for B2B marketers looking to drive sustainable, scalable growth. But knowing how to execute that transition smoothly is key. In this episode, we lay out our proven 5-step framework for successfully implementing a demand gen strategy without disrupting your existing marketing efforts.We cover the importance of making a strong business case, cutting a portion of your budget for a pilot program, creating a detailed demand gen plan, assigning tasks and accountability, and measuring and scaling your success.You'll learn how to allocate a portion of your current budget to pilot a demand gen program, develop a comprehensive strategy tailored to your business, assign clear roles and accountability, and measure success so you can double down on what's working. We also share tips for getting buy-in from sales and leadership.This is pt.6 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ How to make a compelling business case for demand generation+ Step-by-step guidance on transitioning to a demand gen strategy+ Best practices for executing a successful demand gen pilot programWhether you're just starting to explore demand gen or looking to level up your existing programs, this episode breaks down exactly how to transition the right way. Follow our step-by-step guidance and you'll be on the path to a scalable demand engine that drives more qualified ops and top-line revenue.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 5 Steps to Transition from Lead Generation to Demand Generation00:01:19 Step 1: Making the Business Case for Demand Generation00:04:14 Recapping the Business Case00:06:26 Calculating Return on Investment00:09:19 Step 2: Cutting 10% of Budget for a Pilot Program00:12:11 Auditing Existing Activities00:14:42 Focusing on One Product and Segment00:16:18 Step 3: Creating the Demand Gen Plan00:19:09 Executing the Demand Gen Pilot Program00:21:46 Using a Gantt Chart for Task Planning00:23:40 Step 4: Assigning Tasks and Accountability00:25:32 Step 5: Measuring and Scaling Success00:27:52 Key Takeaways and Next Steps00:29:54 Closing Remarks-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E134 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration

Are you struggling to generate consistent demand and pipeline for your B2B business? In this episode of The B2B Playbook, we dive deep into 10 critical questions that will help you determine whether you need to start your demand generation strategy from scratch or simply plug the gaps in your existing approach.You'll love our comprehensive framework to audit and optimize your demand generation efforts. It covers key areas such as customer alignment, content creation, measurement, and documentation. They offer practical insights and actionable steps to help you build a robust demand generation engine that drives consistent pipeline and revenue.Throughout the episode, we share real-world examples and best practices, highlighting the importance of understanding your dream customers, leveraging subject matter experts, mapping content to the stages of awareness, and implementing effective content repurposing and distribution strategies. We also address advanced tactics like account-based marketing and product ads, ensuring you have a well-rounded approach to demand generation.This is pt.5 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ How to assess if your demand generation strategy is built on a solid foundation+ The essential elements of a successful demand generation program+ Practical tips for optimizing your existing efforts and filling gapsThis episode is a must-watch for B2B marketers who want to maximize their demand generation impact and drive consistent growth for their business.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction: Should You Start From Scratch or Plug Gaps?00:01:21 Overview of the Five B's Framework00:02:37 Question 1: Are You and Sales Aligned on Target Customers?00:05:58 Question 2: Is Your Understanding Based on Customer Interviews?00:09:21 Question 3: Are Content Pillars Based on Customer Pain Points?00:11:45 Question 4: Is Your Content Led by Subject Matter Experts?00:15:32 Question 5: Is Your Content Matched to Stages of Awareness?00:18:34 Question 6: Do You Have a Content Repurposing System?00:21:30 Question 7: Are You Tracking Leading and Lagging Indicators?00:23:29 Question 8: Have You Tried Account-Based Marketing?00:25:00 Question 9: Do You Have Product Ads Running?00:26:29 Question 10: Is Your Demand Gen Strategy Documented?00:28:17 Get Help with the B2B Incubator Program00:29:24 Key Takeaways and Next Steps00:30:31 Closing Remarks-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E133 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy

How do you get buy-in from your organization to pursue Demand Generation as a strategy? We show you EXACTLY how, step-by-step. (Plus we share some free templates to help you put together the presentation you need to!)We cover everything from evaluating the effectiveness of your current lead generation efforts to calculating the true ROI of your marketing activities, including often-overlooked costs like sales time. Additionally, we introduce the concept of a "split the funnel" analysis to identify high-intent leads and demonstrate the significant impact demand generation can have on your pipeline and revenue.}We share clear examples, real-world scenarios, and walk you through the process of presenting a data-driven business case to leadership, highlighting the limitations of traditional lead generation and the scalable growth potential of demand generation.This is pt.4 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ How to assess the profitability of your current marketing efforts+ The importance of including sales costs in your ROI calculations+ Techniques for identifying high-intent vs. low-intent leads+ Strategies for gradually shifting towards a demand generation model+ Tips for building a convincing business case for demand generationThis episode is a must-watch for any B2B marketer looking to drive sustainable growth, improve sales enablement, and gain leadership buy-in for a demand generation strategy.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:03:18 Defining Demand Generation00:05:15 The 97% Market Opportunity00:06:15 Evaluate Current Strategy00:07:24 Calculating Cost per Lead00:09:52 Including Sales Cost in ROI00:11:46 Calculating Revenue from Leads00:14:02 The Importance of True ROI00:15:22 Split the Funnel Analysis00:19:01 Mapping High vs Low Intent Leads00:21:58 Proposing Demand Generation00:24:23 Building the Business Case00:27:00 Gradual Shift to Demand Gen00:29:11 Key Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E132 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy

Are you wondering if demand generation is the right fit for your company? We bring out the whiteboard again in this video to explore which companies are suited for demand gen. We'll take into account different go-to-market strategies, industries, and business models.We examine real-life success stories, from traditional manufacturing to cutting-edge SaaS businesses, demonstrating the power of demand gen across various industries.Whether you're a sales-led organization struggling to connect with the right prospects or a marketing team seeking better alignment with sales, this video will provide you with valuable insights and a practical framework to drive sustainable growth for your business.This is part.3 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ Why your go-to-market motion doesn't matter for demand gen success+ How demand generation can impact companies in any industry+ The right time and prioritization for implementing a demand gen strategyIf you're a B2B marketer or a leader exploring whether now is the right time to start investing in demand generation, this episode is for you.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Intro: What Companies are Suited for Demand Gen?00:01:02 Defining Demand Generation00:02:56 Does Go-to-Market Motion Matter?00:05:20 Demand Gen for Inbound and Outbound Strategies00:07:13 Demand Gen for Other Go-to-Market Motions00:09:06 Demand Gen for Outbound Sales Teams00:10:38 Why Industry Doesn't Matter00:13:22 Demand Gen Complements All Go-to-Market Strategies00:14:23 A Real-Life Demand Gen Success Story00:17:18 Demand Gen Impacts All Industries00:18:36 The Right Time and Prioritization for Demand Gen00:19:27 Key Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E131 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy

When is the right time to invest in Demand Generation? Are you struggling to scale your B2B business? Tired of feeling like you're searching for a needle in a haystack when it comes to finding new customers? If so, it might be time to explore demand generation.What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight. --------------This episode is sponsored by Sessions.usHead over to Sessions.us and sign up for a 14-day free no strings attached free trialhttps://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybk--------------In this episode of The B2B Playbook, we break down when is the right time for your B2B company to start a demand generation strategy. We share the brutal truth about why most businesses struggle to scale without demand gen and reveal the key prerequisite your company needs before launching a program.This is part.2 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ The critical prerequisite your B2B company needs before starting demand generation+ 3 signs that signal your business is ready for a demand gen program+ How to launch a successful demand generation pilot projectYou'll discover the tell-tale signs that indicate your business is ready for demand generation, including the ideal company size, team structure, and level of product-market fit. We also provide practical tips on how to start small with a pilot project, support your existing acquisition channels, and document your demand gen strategy for long-term success.}-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Intro: When to Start Demand Generation?02:14 Recapping the 5 Bs Framework04:37 The Importance of Demand Generation06:33 Prerequisite: Product Market Fit09:22 Signs Your Business is Ready for Demand Gen11:52 Starting Small with a Pilot Project14:02 Supporting Existing Acquisition Channels15:42 Documenting Your Demand Gen Strategy17:07 Key Takeaways: When to Start Demand Gen18:40 Outro and Call-to-Action-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E130 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy

What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight. Head over to Sessions.us and sign up for a 14-day free no strings attached free trialhttps://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybkThis is part.1 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ what demand generation is+ why your business needs it and its benefits+ the difference between lead gen vs demand genWe'll also share our favourite framework to simplify demand generation. This is a 'must listen' for any B2B marketer that's looking for sustainable growth engines to fuel their business.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:04:30 What Is Demand Generation?00:11:35 The Core Components of Demand Gen00:13:03 The Five Stages of Awareness00:18:47 The Importance of Being First-Mind00:21:49 Crafting a Healthy Demand Gen Engine00:28:35 The Challenge of Attribution in Demand Gen00:31:47 Demand Gen vs. Brand Marketing00:33:03 Lead Gen: The Good, Bad, and Ugly00:39:22 The Limitations of Lead Gen00:40:58 The Strategic Advantage of Early Demand Gen00:42:09 Framework for Demand Creation00:43:57 Closing Thoughts & What's Next-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E129 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy

Head over to Sessions.us and sign up for a 14-day free no strings attached free trialhttps://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybkThis week we have one of LinkedIn's very own marketers - Lucy Sonter - on the show to walk us through how the beast itself pulls together its own B2B go-to-market strategy. Lucy shares stories and examples from successful product launches at LinkedIn. In her former life, Lucy also worked in Sales, so she's able to weigh in on how sales and marketing can work better together. Tune in and learn:+ how to leverages sales insights to enrich your marketing strategies+ how LinkedIn changed everyone's mind about using their 'audience network'+ what customer insights you need and how to gather themJust like many of our listeners and viewers, Lucy's team is resource and time strapped - so she faces many of the same problems that you do. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 - Welcome & Introduction00:06:00 - The Journey from Sales to Marketing00:12:00 - Customer Insights: The Foundation of Strategy00:18:00 - Participating in Customer Advisory Boards00:24:00 - Hindi Ads Case Study: Overcoming Language Barriers00:30:00 - LinkedIn Audience Network: A Global Perspective00:36:00 - Sales and Marketing Alignment: A Personal Take00:42:00 - Enhancing APAC Strategies with Local Insights00:48:00 - Wrap-Up: The Importance of Measurement-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E128 - The B2B Playbook#b2b #b2bmarketing #demandgen #b2bsaas #demandgeneration #marketingstrategy #linkedin

Thinking of starting a B2B podcast for your company or personal brand? Or running one but you it's not achieving the goals you wanted it to? With 130+ episodes in the bank and over $1million+ in pipeline generated from their podcast, hosts of The B2B Playbook Kevin Chen and George Coudounaris share all the things they wish they knew before getting started.Because let's face it, it wasn't all sunshine and rainbows!Many of these questions have been sourced directly from the audience - so it's likely your question has been covered! Tune in and learn:+ 5 essential steps to launch your podcast+ how to make your audience fall in love with it+ the process and equipment you need to run the whole show smoothlyThis episode is a must-watch for B2B SaaS marketers who want a solid strategy to follow that's guaranteed to drive long term pipeline. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Kickoff: Why Your B2B Company Needs a Podcast05:45 First Steps: Planning Your Podcast Strategy11:30 Content Creation: Engaging Your Audience17:15 Tech Talk: Essential Gear for Starting22:50 Promotion Tactics: Increasing Your Reach28:25 Guest Selection: Booking Impactful Voices34:00 Analytics Deep Dive: Measuring Success39:35 Monetization Strategies: Making Profit45:10 Listener Engagement: Building a Community50:45 SEO for Podcasts: Boosting Visibility56:20 Future Trends: Staying Ahead in Podcasting61:55 Case Studies: Real Success Stories67:30 Challenges & Solutions: Overcoming Obstacles73:05 Final Thoughts: Your Next Steps-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E127 - The B2B Playbook#b2b #b2bmarketing #socialmediamarketing #b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

This week we have B2B SEO strategy and execution expert Sam Dunning on the show to walk us through how B2B marketers can use SEO to capture more demand and drive pipeline while they sleep.Sam shares his no nonsense strategies and frameworks that transform SEO from a mere traffic generator to a robust lead and revenue-driving machine. Learn about common pitfalls, advanced tactics, and the essential components of a successful SEO strategy tailored for the B2B landscape.Tune in and learn:+ the biggest mistakes you're probably making when it comes to B2B SEO+ frameworks you need to use to make your audience AND Google love your content + how to drive qualified pipeline with SEO while you sleepWe love how simple and actionable Sam's frameworks are. They fit so nicely into our own 5 BEs Framework for demand generation. If you listen to this episode, you will be able to start executing his strategy straight away.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:04:00 The Biggest SEO Mistakes in B2B00:08:00 Key Strategies for Effective B2B SEO00:12:00 Utilizing Content for SEO Success00:16:00 SEO Myths Debunked00:20:00 Building a Strong SEO Foundation00:24:00 The Role of Backlinks in B2B SEO00:28:00 On-page SEO Techniques00:32:00 SEO Tools and Resources00:36:00 Measuring SEO Impact00:40:00 Future Trends in B2B SEO00:44:00 Integrating SEO with Other Channels00:48:00 SEO Success Stories00:52:00 Q&A with SEO Expert00:56:00 Closing Remarks and Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E126 - The B2B Playbook#b2b #b2bmarketing #b2bseo #demandcapture #demandgen #b2bsaas #demandgeneration #marketingstrategy

How can B2B SaaS companies drive long term revenue with Demand Generation? What gaps do most have in their strategy? How can they execute this strategy with so few resources?This week George Coudounaris sits down with Factors.ai to share The B2B Playbook's Demand Generation Framework - The 5 BEs Framework. He also answers questions from the audience on practically applying this framework, as well as any tips in executing it. Tune in and learn:+ the 5 BEs Framework for demand generation+ how to build a content engine that delivers revenue and is highly resource efficient+ how to start implementing this framework in your businessThis episode is a must-watch for B2B SaaS marketers who want a solid strategy to follow that's guaranteed to drive long term pipeline. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:30 George's Introduction & B2B Playbook Overview03:00 Fundamentals of Demand Generation06:00 Learning from Performance Marketing09:00 The 5 BEs Framework Explained12:00 Be Ready: Understanding Your Audience15:00 Be Helpful: Creating Valuable Content18:00 Be Seen: Amplifying Your Message21:00 Be Better: Optimizing Your Approach24:00 Be the Best: Advanced Tactics27:00 Generating Demand for B2B Incubator30:00 Effective Content Marketing Strategies36:00 Enhancing LinkedIn Ads for Demand Gen39:00 Conclusion & Final Thoughts-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E125 - The B2B Playbook#b2b #b2bmarketing #socialmediamarketing #b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

This week we sit down with B2B Social Media Marketing expert Meryoli Arias to share how she helped Apollo.io's social media grow 400% in 9 months. She details the strategies she used to drive this rapid growth, and has set the foundations in place for a brand that continues to grow because people know, like and trust it. Tune in and learn:+ the importance of 'listening' and amplifying the voices of your audience+ the '3 circles' you need to communicate with on social media to build a strong brand+ how to get your colleagues to post more on LinkedIn (employee advocacy!)This episode is a must-watch for marketers who want to build trust with the Dream Customers on social media. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Intro: The Three Circles of Social Media02:00 Apollo's Explosive Social Media Growth04:20 Crafting Apollo's Social Media Strategy06:50 Driving Apollo's Community Engagement09:10 Harnessing Organic Conversations for Growth11:30 Building Apollo's Brand Narrative14:00 Leveraging Employee Advocacy for Organic Reach16:20 Empowering Employees: The Power of Personal Brand18:40 Maximizing LinkedIn for Brand Amplification21:00 The Strategy Behind Apollo's Social Success23:20 Keeping Social Media Management Agile and Organic25:40 The Impact of Social Media Authenticity28:00 Partner Takeovers: A Strategy for Expanded Reach30:20 The Future: Innovating Apollo's Social Media32:40 Conclusion: The Power of Community in Social Media-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E124 - The B2B Playbook#b2b #b2bmarketing #socialmediamarketing #socialmediamanager #contentstrategy #demandgeneration

Demand Generation Marketing is one of the most important go-to-market strategies that a business must execute if it wants to scale profitably. But it can be so confusing and seems so hard to define. The good news? We have a framework for Demand Generation marketing that has been rigorously tested, and led many B2B marketers to go from being 'order takers' from sales, to being the major contributors to pipeline. In this episode, we take you through our proven 5 BEs Framework for Demand Generation, so any marketer can put in place a long term revenue engine in their business. For you that means: a better relationship with sales, leads that turn into revenue, and a business that can scale profitably. We've detailed our 5 BEs Framework for demand generation throughout The B2B Playbook, covering each of the 5 BEs in a season:Season 1 - BE Ready - Deeply understand your customersSeason 2 - BE Helpful - Build relationships with your best customersSeason 3 - BE Seen - Amplify and accelerate demand with paid media and ABM Season 4 - BE Better - Optimise your workflow Season 5 - BE The Best - Advanced tactics In this episode, we give you an overview of our 5 BEs Framework for Demand Generation so you can start creating your own demand engine, or plugging the gaps in your existing one. Tune in and learn:+ why demand generation is more important now than ever+ the 5 BEs Framework that you can implement in your business+ success stories from marketers like you that are now driving revenueWhether you're new to demand generation or looking to enhance your existing strategies, this episode provides the knowledge and tools you need to make a significant impact on your B2B marketing efforts.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Unveiling the 5 BEs Framework for Demand Gen03:10 Deep Dive: Why the 5 BEs Matter06:50 Solving B2B Challenges: Insights & Solutions10:20 Tackling Misalignment and Lead Quality13:30 Embracing Dark Social for Community Building17:00 The 5 BEs Explained: A Comprehensive Overview20:40 Target Audience: Who Benefits the Most?24:00 The Power of In-House Marketing27:50 From Podcast to YouTube: Our Content Journey31:20 Future Directions & The Role of AI34:30 Practical Steps: Implementing the Demand Generation 5 BEs Framework37:40 Closing Thoughts: What's Next?-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E123 - The B2B Playbook#b2b #b2bmarketing #bottomoffunnel #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

This week we sit down with B2B BoFu content expert Lashay Lewis, who shares her strategy and secrets of a Bottom of Funnel Content Strategy that converts and captures demand. She unveils the intricacies of tailoring content to drive conversions, providing practical strategies to nurture prospects effectively at the final stage of the buying journey.Tune in and learn:+ techniques for measuring and optimizing the impact of your Bottom of Funnel content+ how to create compelling content that resonates with late-stage prospects+ strategies to align your sales and marketing efforts for cohesive funnel progressionThis episode is a must-watch for marketers aiming to refine their Bottom of Funnel strategy and drive meaningful engagement that converts. Transform your approach and witness the power of targeted content in action!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:03:30 Unveiling the Power of SEO in B2B00:07:00 Crafting Your B2B Narrative00:10:30 The Secret Sauce: Bottom of Funnel Content00:14:00 Fine-Tuning Your BOFU Approach00:17:30 Key Strategies in BOFU Optimization00:21:00 Aligning Content with Sales Goals00:28:00 Measuring Content Success00:35:00 Sales and Marketing: A Symbiotic Relationship00:38:30 Advanced Techniques in BOFU Content00:42:00 ROI Maximization Strategies00:45:30 Content Scalability Secrets00:49:00 Unlocking New Opportunities with Content00:52:30 Driving Engagement: Next-Level Tactics01:03:00 Recap: Key Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E122 - The B2B Playbook#b2b #b2bmarketing #bottomoffunnel #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Demand Generation is the strategy that B2B organisations need to scale their businesses effectively. But when you ask marketers what demand generation means, you get so many different answers. In this interview, Founder of The B2B Playbook, George Coudounaris, gives away their simple 3 Step Strategy for Demand Generation. We also go into topics like:+ how to create and capture demand+ the strategy you need to drive more demand+ how you can do this in an efficient way with limited resourcesPLUS at the end we share some examples of companies that have taken this strategy and used it to make their marketing team the main driver of pipeline for their business. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:05:00 Deep Dive into Demand Creation00:07:30 The 5 BEs Demand Generation Framework00:11:30 Balancing Demand Creation & Capture00:12:00 Scaling Demand Creation & Capture00:18:00 Getting Buy-In for Demand Creation00:20:30 Challenges in B2B Demand Generation00:22:30 Earning Trust in Marketing00:25:30 Content Repurposing & Tools00:30:00 Leveraging Technology for Demand Creation00:31:10 The B2B Incubator's Unique Approach00:33:10 Perfecting Campaigns with Team Collaboration00:35:00 Real-World Impact of Demand Creation00:37:50 B2B Demand Generation for Small Teams-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E121 - The B2B Playbook#demandgeneration #demandgen#b2bmarketing

This week we have a 7x ex-head of sales - turned marketing expert on The B2B Playbook - Adem Manderovic! He's combined his unique experience as both an 'old school' seller and a modern marketer to bring us an advanced, holistic Demand Generation framework that drives better commercial outcomes called Closed Circuit Selling. Tune in and learn:+ why marketers need to 'Catalogue the Market' + how and why you need to validate a channel before you begin+ why marketers need to 'go backwards to go forwards' And most importantly, the business acumen that has been lost by marketers and sales people alike that is now more important than ever. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Welcome and Introduction to Adem Manderovic05:00 Understanding Commercial Acumen in B2B10:00 The Concept of Closed Circuit Selling15:00 Addressing Sales and Marketing Disconnection20:00 Effective Demand Generation Tactics25:00 Enhancing Customer Journeys and Experiences30:00 Marketing and Sales Alignment Strategies35:00 Crafting Persuasive Sales Content40:00 Future Trends in B2B Sales and Marketing45:00 Wrapping Up: Key Insights and Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E120 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

It's the grand finale of Season 5 of The B2B Playbook, so we're giving you the TL;DL version! We show you what it means to 'Be The Best' when it comes to your demand generation marketing, exploring cutting-edge concepts like neuroscience in marketing and the burgeoning role of educational ecosystems. This also means that we're at the end of our 5 BEs Framework for demand generation. We've been sharing it with you step-by-step now for 119 episodes - pretty crazy! -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction to Season Five Recap00:03:40 Exploring 'Be the Best'00:07:00 Neuroscience in B2B Marketing00:10:30 Applying the 5 BEs Framework00:14:10 Fun Tactics from Big Brands00:17:00 Ethical Concerns in Marketing00:20:30 Building an Education Ecosystem00:24:00 Consistency and Success in Marketing00:27:20 Challenges in Implementing Strategies00:31:10 Future of Education Ecosystems-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E119 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Still struggling to keep up with content creation?Even with a system in place, new channels and their content requirements can quickly blow out your workload.We’re here to help, particularly you small business marketers!We recap our content repurposing framework and process, but also give you some great tips on how to take it to the next level!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Dream 100.Remember that great concept we talked about all those episodes ago, way back in season 1?!Well now it’s time to leverage that concept when making the most of affiliates and partnerships!This week, we’ll tell you why it’s so powerful and when to look into it. As well that, we’ll give you a simple framework and process to go about getting these going.You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Scale can be a problem in itself..As your business grows, the mission gets fuzzy and the brand gets harder to explain.That can happen internally and externally.It makes it harder for your brand to stand out, and certainly makes your job as a B2B marketer harder!If it’s hard for your team to remember the tagline, how will your customers remember what it is that you do and your potential customers to understand your value?That’s where revisiting your storybrand comes in.This week, we not only revisit what that’s all about, but also give you practical examples and tips on how you can use it at the Be Better stage of your B2B marketing journey.Links Mentioned:A Stanford study by Gordon Bower and Michal Clark in 1969You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

How did we go from performance marketers that nobody knew, to some of the most recognizable and leading voices in the Demand Generation community? In this episode, we go deep into how we have applied our own 5 BEs Framework for Demand Generation to our own business, sharing the strategy and tools we used to help execute it. Not only do we share our wins, but our challenges, learnings, and the role of feedback in refining our approach. Get ready to be empowered with practical insights that can reshape your approach to B2B marketing and drive tangible results.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Introduction05:00 - Transitioning to B2B Marketing10:00 - Building the 5B's Framework15:00 - Applying the Framework20:00 - Insights and Mistakes25:00 - Refining and Implementing Strategy30:00 - Expanding Reach and Learning35:00 - The Importance of Feedback40:00 - Future Plans and Adjustments45:00 - Conclusion and Key Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E118 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #contentstrategy #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

Are you ready to transform your B2B demand gen marketing strategies? Dive into this episode of The B2B Playbook, where we unravel the most effective content framework for demand generation marketers. Understand the intricacies of influencing buying journeys and discover how to utilize these insights to make a significant impact in your B2B space. From exploring the five stages of awareness to implementing practical, actionable strategies, this episode is a goldmine for anyone looking to elevate their B2B marketing game. -----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Introduction to B2B Playbook03:50 - Understanding Demand Generation10:00 - Uncovering the Five Stages of Awareness15:30 - Addressing the Unaware Stage21:10 - Tackling the Problem Aware Stage27:40 - Exploring Solution Aware Content34:00 - Delving into Product Aware Content40:50 - Most Aware Stage: The Final Push-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E117 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #contentstrategy

Make an offer SO DAMN GOOD that your customer feels stupid saying ‘NO’ to it.That’s the challenge we laid down to our B2B marketers in this episode of The B2B Playbook. Now, most marketers when they think about an ‘irresistible offer’ turn their minds to pricing, free trials, or overpromising with huge commercial outcomes.But that’s not a sustainable approach. And here at The B2B Playbook, we’re all about long term b2b demand generation strategies that scale.An ‘irresistible’ offer is about creating an offer so perfectly aligned with your customers’ deepest needs that they would find it irrational to decline. So today, through our easy to follow seven-step process, we’ll show you how you can transform your offer from ‘just another option’ to the obvious choice for your Dream Customer.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Introduction to Crafting Irresistible Offers00:03:34 - Niching Down for Better Targeting00:07:00 - Understanding Your Dream Customers00:10:36 - Defining Unique Value Propositions00:13:00 - Effective Positioning Strategies00:15:20 - Determining Your Pricing Strategy00:18:00 - Big Fish, Small Pond Positioning00:21:00 - Crafting and Testing Your Offer00:24:05 - Real-World Positioning Insights00:27:20 - Crafting Irresistible Offers-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E116 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration

Change is the only constant. That's more true than ever in demand generation marketing.Thankfully, there's an easy way to stay on top of these changes and thrive, not just survive!In this week's episode of The B2B Playbook, join George Coudounaris and Kevin Chen as they delve into the ever-shifting paid media landscape of digital marketing. Discover how understanding these changes is crucial for your marketing strategy and how applying The 5 Be’s Framework with its evergreen concepts can help you not only understand but master these shifts in the digital world.We'll explore the impact of recent privacy policies, the integration of AI in marketing strategies, and the significance of adapting to user behaviours. This episode is for newbie and seasoned B2B marketers!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Kickoff: Unveiling Our Demand Gen Secrets01:13 Paid Media Evolution: What Marketers Must Know02:40 Privacy Policy Upheaval: Impact on Digital Ads04:49 AI in Marketing: Google's Game-Changing Tactics05:30 Smart Budgeting in the New Marketing Era06:48 Adapting Marketing Strategies for Success07:20 High-Intent Google Search: A Marketing Goldmine07:28 The Great Privacy Shift: Adapting to New Norms11:00 User Behavior: The Secret to Marketing Success13:00 Customer Insights: Guiding Your Marketing Path----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E115 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration

Is the line between B2B and B2C marketing blurring? In this episode, we dissect the convergence of B2B and B2C marketing strategies. We dive into the 5B's Framework and discuss how it's more relevant than ever in both contexts. Don't miss our key insights and actionable tips!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:01:19 - Unveiling the 5B's Framework: What You Need to Know!00:02:21 - Why the 5B's Framework is Your Go-To Marketing Cycle00:04:30 - The Secret Sauce of Effective Hooks in Marketing00:05:28 - How Digital Noise is Changing B2B Interactions00:09:00 - The Real Reason It's Hard to Stand Out in B2B00:14:09 - Instant Results: The Power of Digital Tracking00:16:48 - The Golden Rule: Value and Brand Loyalty in B2B00:20:28 - The Universal Truths of B2B and B2C Marketing00:22:31 - Evolving the 5BE's: What Needs to Change00:27:10 - Don't Miss This: Final Thoughts and Next Steps-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E114 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas

Are you struggling to scale your B2B marketing efforts? Do you lead a small team and wonder how to make a big impact? In this episode of The B2B Playbook, we dive deep into the strategies, tools, and mindset you need to scale your B2B marketing function effectively. We cover everything from cross-functional collaboration to tech stack, data privacy and security practices and more!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:01:10 - Unlocking Career Growth in B2B Marketing00:02:30 - The Golden Rule of Scaling: Fix It or Forget It!00:06:00 - How to Add Value to Your Dream Customers00:08:00 - Why Early Decisions Save Money in Scaling00:10:50 - Not Legal Advice00:13:50 - Mastering Cross-Functional Collaboration00:15:00 - Ego vs. Teamwork: What Wins?00:19:00 - Why Marketing is the Glue in Business00:20:00 - The Secret to Effective Cross-Functional Teams00:20:33 - Key Takeaways: Don't Miss This!-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E113 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas

Welcome to another episode of The B2B Playbook Podcast! Today, we're diving deep into the challenges of scaling your B2B marketing team. We'll discuss how to identify and fix bottlenecks, why team dynamics matter, and the importance of having an All-Star Process. Tune in to discover actionable insights and strategies for scaling your B2B team effectively.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:05:20 The Crucial Moment to Fix Broken Processes00:06:40 Streamlining Bottlenecks: A Game Changer00:07:30 Why You Need Quarterly Reviews in Marketing00:08:30 The Impact of Team Dynamics on Success00:09:30 The Secret Sauce: All-Star Process Over All-Star Team00:12:20 Building a Diverse Team: Why It Matters00:13:40 The Learning Curve: Individual Preferences in Problem-Solving00:14:50 Task Management: Prescriptive vs. Free-Form00:21:50 Freelancers: The Extra Mile for Better Results00:22:00 Key Takeaways: When to Fix and When to Let Go-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/S05 E112 - The B2B Playbook#b2b #b2bmarketing #digitalmarketing#b2bsaas

Have you ever wondered how big brands subtly influence our purchasing decisions? Learn the neuromarketing secrets that allow them to manipulate our brains with subtle mind tricks.In this video, we break down techniques like anchoring, loss aversion and the Goldilocks effect that tap into the way our minds work on an evolutionary level. Discover how to ethically apply these same methods to capture attention, steer choices and drive sales for your B2B business.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction01:15 Be the Best - Season Five Introduction01:35 Unlocking Neuromarketing Secrets02:10 Anchoring in B2B Marketing02:41 Mastering Anchoring Techniques04:31 The Power of Price Anchoring05:16 Patterns and Anchoring Effects06:25 Strategic Mindset: Manual vs Automatic Mode25:52 Loss Aversion: The Fear of Missing Out33:03 Key Takeaways and Action Steps----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E111 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #neuromarketing #b2bsaas #priceanchoring

Unlock the secrets of scarcity and unity to drive more revenue for your business. In this episode, we dive deep into the psychology behind these powerful principles and how you can leverage them in your marketing strategy. Don't miss out on these game-changing insights!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 - Introduction00:03:30 - Principles of Scarcity and Unity00:07:00 - Real-world Examples00:10:30 - Scarcity in Ticket Sales00:14:00 - Scarcity in the Auto Industry00:17:30 - Scarcity in Toy Industry00:21:00 - Apple's Scarcity Tactics00:24:30 - The Cookie Jar Experiment00:28:00 - Summary and Takeaways00:31:30 - Closing Remarks----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E110 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #neuromarketing

More B2B Marketing neuroscience insights this week! We hope you’re enjoying this mini-series!This week, we’re looking at Social Proofing. That age old feeling that something is good if others seem to think it’s good.As usual we dive into a quick definition before getting into some great examples of it at play, including our own experience in utilising it.It’s a great avenue for showcasing your helpfulness, so it sits really well within our framework and philosophy. We also talk about some practical ways you can start utilising the principle and testing what works best for your marketing.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction: The Principle of Social Proof00:04:00 The Power of Reviews in Decision Making00:05:00 Social Proof on Websites & Platforms00:06:00 The Impact of Lines & Crowds00:10:50 The Bartender Strategy & Tipping00:12:00 Childhood Fads and Social Proof00:17:20 User Generated Content & Authenticity00:19:00 The Role of Influencers in Social Proof00:22:00 Key Takeaways & The Power of Validation----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E109 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #neuromarketing

We’re continuing to explore neuroscience insights for B2B marketing levers to pull.This week, we’re looking at ‘Liking’ & Authority as two more key principles to help guide us at the forefront of our respective industries.These are a few more tried and true principles that not only help us make sense of what’s happening in the marketing world around us, but also allow us to tap into these principles in our own work as we look to continue to get better at helping our dream customers.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Ryan Reynolds' Success with Mint Mobile00:02:00 Introduction to Liking & Authority00:04:00 The Power of Liking in Marketing00:05:00 The Telephone Fundraising Experiment00:06:00 Real-world Implications of Liking00:14:40 The Milgram Experiment & Authority00:16:00 Authority in Marketing & Endorsements00:17:00 Michael Jordan's Endorsement of Nike00:19:20 Trusting Tim Ferriss as an Authority00:20:20 Building Brand Authority in Marketing----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E108 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #neuromarketing

Neuroscience and B2B marketing.It seems like there’s a wide gulf between the two only the biggest of businesses and industry experts can bridge in their work.But that’s not true! All you need is the knowledge of the key principles and some examples to help guide your thinking as you start to apply these ideas to better frame your own marketing efforts.Chances are you’re already familiar with and actioning some of these things by applying The 5 Be’s Framework, in which we’ve baked in a lot of these ideas!We start our miniseries on Neuroscience by looking at the principles of reciprocity and consistency.While we try not to play too many mind tricks, there’s certainly a few levers here you’ll be able to pull to better help your dream customers!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------06:10 The Power of Triggers: Mother Turkeys' Instinct13:10 Introduction: The Power of Reciprocity14:00 Building Relationships through Giving15:30 The Principle of Reciprocity in Action17:00 Giving Value without Expectations18:20 Commitment and Consistency in Marketing19:50 Cognitive Dissonance and Consistency22:20 Small Commitments Leading to Bigger Actions23:50 Nurturing Relationships with Value24:50 Moving Up the Value Chain27:00 Conclusion and Recap----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E107 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #behaviouralscience #neuromarketing

Explore the power of building an education ecosystem and discover how leading brands like HubSpot and Segment have mastered this approach. Learn about the Five B Framework and how it can transform your marketing strategies. As we get into further areas of study, one such area to look further into is education ecosystems.Why do companies invest so much time into building an education hub? What are the benefits, and what are examples of good and bad ones?In this episode, we’re exploring those questions as well as how to go about building one for yourself.It’s the next level up on being helpful with your content. And one that has a lot of impact. But only if it’s right for your business!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Building an Education Ecosystem01:00 The Five B Framework Overview02:00 The Role of Education in Brand Building03:00 AI's Influence in Modern Marketing04:20 Real-world Examples: SAS Platform05:10 HubSpot and Segment as Leading Examples06:40 The Pain Points in B2B Marketing07:50 The Power of an Education Ecosystem13:30 Automating Knowledge for Business Growth14:50 The Benefits of an Education Ecosystem----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E106 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

This week on The B2B Playbook, we take you on a WILD journey where we turned a modest $500 investment into a thriving LinkedIn Ads campaign. We put our money where our mouth is and show you the demand generation strategy we used to create a campaign that generated a ROAS of 38:1 in pipeline. Join us as we unveil the strategies, collaborations, and insights that made the campaign so successful. Tune in now to witness a marketing experiment come to life, achieving remarkable results and setting the stage for future successes. It's a story of growth, learning, and triumph that you won't want to miss!Get the strategy, templates and tools we used to launch this campaign here: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Campaign Goals and ROI10:00 Analyzing Initial Results and ROI from LinkedIn Ads18:30 Discussing Cohort Capacity and Revenue19:20 Partner Incentives and Rewards26:10 Attribution Challenges and Strategies29:20 Leveraging Qualitative Data30:00 Refining Customer Targeting37:20 Program Duration and Customer Satisfaction38:00 Addressing Sales Friction38:30 Discussing the 12-Week Program Timeframe50:30 Future Strategies and Customer Journeys51:00 Adjusting Messaging and Positioning51:20 Applying the 80-20 Rule for Efforts51:30 Engaging Newsletter Subscribers----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E105 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration #linkedinads

Thinking outside the box when it comes to following a B2B Marketing framework.It’s almost a paradox to go outside the framework, but that’s exactly what we’re asking you to do!Or more accurately, challenge yourself to look at the application of the framework differently each time you go through it.We talk about what this looks like, why it’s important to do so and how to practically take action on this overarching principle when it comes to continuing to apply the 5 Be’s Framework over time.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Tactical Execution00:20 The Purpose of the B2B Playbook01:00 Overview of the Fifth B: "Be the Best"01:50 The Importance of Creativity in Marketing02:50 Thinking Outside the Framework03:40 The Role of AI in Modern Marketing14:50 Reviewing the Framework Regularly16:10 The Repetitive Nature of Marketing Tasks19:10 The Role of Data in AI-Driven Marketing21:30 Making Marketing Personal and Memorable----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E104 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

Dive deep into the world of B2B marketing with our latest episode of The B2B Playbook! Discover the Five B's Framework, the power of regular review, and the importance of staying updated with your audience. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights and strategies to elevate your B2B marketing game. Don't miss out on the secrets to mastering B2B marketing. Watch nowAs we dive into the details of Be The Best, we’re first covering some overarching concepts for this stage of the framework.On a similar level to key principles like the 80/20 principle, we cover the concepts of The Circular Framework and Sharpening The Saw in detail.But as is our style, we try to make it as practical as possible. This quick overview is only the starting point. These concepts will continue to pop up throughout the season, but be sure to lay the foundations with an understanding of what they’re all about in this episode!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction to the B2B Playbook01:00 Overview of the Five B's Framework08:00 Importance of Regular Review09:00 The Value of Templates in B2B Marketing12:10 Big Picture Priorities in Marketing13:40 Revisiting Foundations for Better Alignment16:00 The Concept of "Be the Best"18:40 The Framework as a Tool for Growth19:50 Sharpening the Saw and the 80-20 Rule20:30 Key Takeaways from the Episode----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E103 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

We’re here at the final BE of the 5 Be’s Framework and the 5th season of the podcast!With just over 100 episodes under our belts, we still feel like we’re just getting started. And that’s the sort of optimism about B2B marketing that we hope to pass on in this season as well!Here we cover some overarching themes to guide you in going forward with our framework, as well as some further areas of study that become more general in nature, but can still have a big impact on your B2B marketing workflow. And we round things off with some interesting topical themes and hopefully another series of great interviews with experts.Looking forward to another great and HELPFUL season ahead for the podcast!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Different Definitions And Processes For Addressing Issues01:32 Becoming The Best: A Framework For B2b Marketing Success05:24 The Circular Evolution Of The Five Bs Framework09:03 The Value Of Having A Framework10:19 Cross-functional Examples For Success: Rethinking Sales Tactics12:18 Adapting Tactics For Building Relationships With Dream Customers15:00 Crafting An Irresistible Offer For Your Dream Customer17:10 Building Educational Content To Attract Customers: Lessons From Hubspot And The B2B Playbook18:19 Exploring The Importance Of Addressing Issues And Defining Broken21:18 The Importance Of Framework Over Short-term Tactics----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E102 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

🎬 How do you prove that your B2B marketing campaigns are helping drive revenue for your business? As B2B marketers, it feels like we're constantly having to report prove our worth to both leadership and sales. Sure, the latest campaign led to traffic and leads... but nobody really cares about that. They want opportunities and REVENUE!So we show you how you can track the performance of your marketing campaigns, and what REPORTING you need to set up to make it easy to see your activities are impacting revenue.This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/linkedin-ads-that-drive-pipeline-revenue/-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------23:50 Understanding Ad Duplication24:20 Importance of Social Proof in Ads25:00 Discussing Attribution Types28:20 Creating Reports with UTMs29:00 Visualizing Data by Original Source29:40 Setting Filters for Reports35:00 Analyzing Ad Interactions35:20 Mapping the Customer Journey36:20 Using Different Report Visualizations36:30 Filtering Reports by UTM41:30 Analyzing Ad Interactions by Company42:10 Breaking Down Interactions by Company43:10 Setting Limits for Data Visualization43:30 Analyzing Ad Groups and Companies50:00 Wrapping Up the Discussion50:20 Q&A Session with Monica----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #hubspot #marketingoperations

If you're a B2B marketer with limited resources, in a small team and you're struggling to drive pipeline and revenue for your business - keep reading! SEE THE PROGRAM: https://theb2bplaybook.com/the-b2b-in...In this episode, we share the details of our 12 week program - The B2B Incubator.It gives you: - The strategy- The templates- The toolsAND live Q&As with B2B expert George Coudounaris ... all to drive more DEMAND for your brand. See why B2B marketers like you love it: https://theb2bplaybook.com/the-b2b-in...-----------------------------------------------------SUBSCRIBE to our channel:    / @theb2bplaybook  SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Building A Demand Engine For Increased Revenue In 12 Weeks03:50 The Importance Of Building A Demand Engine For Business Growth07:26 Driving Business Forward With A Firm Demand Generation Strategy11:47 Interactive Learning And Q&A Sessions For Business Strategy Execution13:49 Building A Helpful Demand Engine: Creating Relationships At Scale18:15 The B2B Incubator: Honest Reviews And Money-back Guarantee----------------------------------------------------Key Takeaways: 1. The program consists of roughly an hour's worth of material2. After the material, there are tasks to be completed3. The tasks are practical and relevant to your business4. A canvas template is provided to document your strategy and execution plan5. Live Q&A sessions are held every two weeks where you can ask specific questions about your circumstances6. People have enjoyed the live Q&A sessions7. There is a waitlist for the program, but there is also other helpful content available on the playbook and incubator8. Leaving a review or sharing the show with others would be greatly appreciated-----------------------------------------------------S04 E100 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas #demandgeneration

🎬 How do you create LinkedIn Ads that lead to pipeline and REVENUE? What if you don't have a very big ads budget to play with? What objectives should you use?What about creative??We only had $500 to play with, so we had LinkedIn Ads expert Justin Rowe come in and devise a plan to make us ROI positive as soon as possible. This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/creating-b2b-landing-pages-that-convert/-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 - Turning A Referral Fee Into A Lucrative Campaign: The Monica Experiment05:38 - Utilizing Warm Audiences And Expert Positioning For Effective Advertising Campaigns08:42 - The Power Of Organic Impressions And Combining Elements In Paid Ads11:56 - Overview Of Creative Strategy For Cold And Warm Audiences17:41 - Testing Strategies For B2B Demand Generation Marketing25:45 - Prioritizing And Generating Demand From Dream Customers28:50 - Addressing The Limitations Of Google Ads And The Need For Demand Creation32:15 - Recommended Objectives For LinkedIn Ads36:37 - Challenges And Strategies For Optimizing Ad Platforms41:08 - Evaluating Campaign Performance And Testing Landing Pages44:53 - Considerations For Audience Selection And Delivery Optimization In Advertising Campaigns----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing #landingpage #copywriting

🎬 How can you create the PERFECT landing page for your B2B business? And what copywriting techniques can you use to help you convert MORE TRAFFIC into paying customers? We've got copywriting and landing page wizard Jess Cook to show us exactly how. This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can create THE PERFECT b2b marketing campaign. 🚀SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/creating-b...-----------------------------------------------------SUBSCRIBE to our channel:    / @theb2bplaybook  SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------02:40 Introduction and Setting Expectations03:00 The Power of Customer Interviews29:50 The Rule of Threes and User Behavior30:20 Skimming and the Importance of Brevity31:00 Customer Interviews and Identifying Problems31:30 Discussing the Customer Interview Section41:30 Feedback on the Application Form42:00 The Placement of the Application Form55:20 Discussing the "Homepages for Humans" Course56:00 Conclusion and Next Steps----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing #landingpage #copywriting

Are you a B2B marketer struggling to navigate the challenges of a down economy? You're not alone. But what if we told you that even in tough economic times, you can still generate demand and prove your worth?Today we dive deep into the strategies that successful B2B marketers use to thrive in a down economy. We'll share insights on how to optimize your marketing strategy, navigate budget cuts, and continue generating demand when the going gets tough.From understanding high intent keywords and leveraging Google's AI tools for better audience targeting, to efficient remarketing strategies and focusing on your Ideal Customer Profiles (ICPs), we've got you covered.This episode is more than just a discussion - it's a treasure trove of actionable insights that can help you not just survive, but thrive in a down economy.So, are you ready to turn the tide and make the most of your B2B marketing efforts? Hit play and let's get started!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Opening01:17 The Challenge: Proving Your Worth in a Down Economy 11:48 Leveraging High Intent Keywords in Economic Downturn16:35 Budget Efficiency: Remarketing Strategies in a Down Economy19:12 Key Takeaway: Prioritizing ICPs in Budget Cuts20:24 Pressure & Creativity: Thriving in a Tough Economy21:47 Redefine Best Customers for Effective Demand Generation27:56 Leverage The Dream 100----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S04 E97 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

🎯 Join us on a mission to create The Perfect B2B Marketing Campaign! 💼✨ We know that every great campaign begins with customer research, and that's exactly where we're starting! 📚In this exciting video, our Customer Interview expert Ryan Gibson 👨‍💼 will take you behind the scenes as he interviews our Dream Customer, Monica, to uncover valuable insights that will fuel our next marketing campaign. 🤔💡Get ready for a full extract of the interview, where Monica shares her thoughts and experiences. 🗣️💭But that's not all! 🌟 Join us as we dive into Ryan's insightful analysis of the interview and discover how we're leveraging those precious insights to supercharge our marketing campaign. 📈✨Don't miss out on this epic journey! 🚀🔥 Click here to watch the video and witness the magic unfold: 🔗🎥 https://www.youtube.com/watch?v=ewEt-CfXQkMSUBSCRIBE and follow the Journey: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign/🎉 This part of our experiment is proudly sponsored by Dovetail 🚀 - your go-to hub for customer insights that empowers teams to build superior products! 🛠️💡 Don't forget to check them out 👉https://dvtl.link/43ud3hi-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction02:00 Interview begins42:00 Monica's Questions For Ryan----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing #youtubemarketing

🎬 Welcome to our latest video where we dive deep into the world of B2B marketing. We're testing if four of the best B2B marketers can create the perfect B2B marketing campaign. 🚀All good campaigns start with customer research. So we got THE BEST in the business to help us out. Ryan Gibson is the founder of ContentLift.io, and is here to interview our Ideal Customer - Monica. SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign/🎉 This part of our experiment is proudly sponsored by Dovetail 🚀 - your go-to hub for customer insights that empowers teams to build superior products! 🛠️💡 Don't forget to check them out 👉https://dvtl.link/43ud3hi-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction and Overview02:43 Pre-interview: Agreeing on Objectives & Questions06:10 Using Dovetail to Help with Collection & Analysis09:33 Ryan's Analysis & Insights From The Interview18:00 Discussing Pains and Anxieties20:00 Discussing More Pains and Anxieties21:00 Discussing Trust and Credibility24:00 Discussing Time Management and Prioritization28:00 Discussing Credibility and Trustworthiness29:00 Discussing Experience and Outcomes----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing

If you got THE BEST b2b marketers together... could you create THE PERFECT campaign?? To do it, we're going to need to create some serious wins for us and our collaborators.Win-win-win……win-WIN!As we try our best to deliver the PERFECT campaign, we’re trying to get a total of 5 wins from the same campaign!What’s all this about? Well it’s our first collaboration campaign, with sponsors, experts, and our very helpful volunteer!We want to do something different that hopefully is a win for you listeners as well, not just a sales pitch!Check out this episode for all the details on how it came together!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Opening01:58 Introducing The Campaign05:30 Inspiration for this Collaboration08:20 How To Choose Who To Collaborate With10:20 Stories Set You Apart From AI14:46 Helping Us Take Content To The Nex Level15:54 Creating Win-Win-Win Scenarios21:54 How We Landed Our Sponsor24:18 Measuring The Success of This Campaign----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S04 E94 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#collaboration

In action packed episode of The B2B Playbook, we into the heart of effective B2B marketing with their innovative 5 B's Framework. This comprehensive approach is designed to help B2B marketers drive sustainable growth for their businesses.From the initial stages of understanding your customers to optimizing your marketing workflow and leveraging advanced tactics like neuromarketing, the 5 B's Framework covers it all.Join us as we recap the principles behind this framework, discuss why they created this podcast, and share who can benefit from it. Whether you're a seasoned B2B marketer or just starting out in the field, this episode is packed with insights that can transform your marketing strategy.It’s been a while since we started the podcast.Nothing like a quick end of season refresher as to why you’re even listening to us! And for those of you who have recently joined us, it’s a good episode where we can re-introduce ourselves.While the framework hasn’t changed, we’ve certainly learned a lot in the last 90 episodes of doing the podcast. Our vision is a little clearer, and so is our message. So there’s still new things in this episode for our loyal listeners from the start!Revision is always important in any case!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook?sub_confirmation=1SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Opening01:50 Our 5 BEs Framework03:53 Why We Call It Demand Generation05:41 The Biggest Mistake B2B Companies Make10:13 How To Create Demand - The 5 Stages of Awareness12:41 The Difference Between Lead Generation and Demand Generation16:52 The Emergence of Dark Social22:09 Re-introducing our 5 BEs Framework24:37 The Origin of Our 5 BEs Framework31:32 Our Love for B2B Marketing35:59 Our Strategy for Growing Our Business37:49 Growing the Podcast39:59 How to Grow By Listening to Our Podcast42:32 The 5 BEs Framework and Demand Gen----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S04 E93 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#B2BMarketing #MarketingTips #MarketingStrategy #SalesAndMarketing #BusinessGrowth