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The B2B Playbook

The B2B Playbook

Selling to businesses online isn't as hard or as expensive as the "experts" tell you. With the right plan, anyone can get amazing business growth online.

Kevin Chen & George Coudounaris

263 episodesEN

Show overview

The B2B Playbook has been publishing since 2021, and across the 5 years since has built a catalogue of 263 episodes, alongside 1 trailer or bonus episode. That works out to roughly 180 hours of audio in total. Releases follow a weekly cadence, with the show now in its 8th season.

Episodes typically run thirty-five to sixty minutes — most land between 29 min and 53 min — though episode length varies meaningfully from one episode to the next. It is catalogued as a EN-language Business show.

The show is actively publishing — the most recent episode landed 4 days ago, with 35 episodes already out so far this year. Published by Kevin Chen & George Coudounaris.

Episodes
263
Running
2021–2026 · 5y
Median length
39 min
Cadence
Weekly

From the publisher

Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you! Subscribe to get the latest from the B2B Playbook first. Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/ Want more? Check out our weekly articles on https://theb2bplaybook.com/ Remember, with the right plan, anyone can grow their business online!

Latest Episodes

View all 263 episodes

#248: Stop Using B2B Lead Scoring. Do THIS Instead.

Oct 4, 202627 min

#247: How This Unknown Startup Landed Enterprise Whales (B2B Marketing & Sales Secrets)

Sep 28, 20261h 2m

#246: How to Build a B2B Community of 100k Members From Scratch

Sep 20, 202654 min

#245: How to Scale Your B2B Marketing without a Huge Team (Be The Best - Stage 5 of the 5 BEs Framework)

Sep 6, 202621 min

#244: How to Optimise and Measure your B2B Marketing (Be Better - Stage 4 of the 5 BEs Framework)

Aug 30, 202620 min

#243: Everything we learnt from 24hrs at a top B2B Marketing Summit (Generate Summit 2026)

Aug 23, 202617 min

#242: How to Build a B2B Content Distribution Strategy in 2026/27 (Be Seen - Stage 3 of the 5 BEs Framework)

Aug 16, 202618 min

#241: The Best B2B Content Strategy to Generate Revenue (Be Helpful - Stage 2 of the 5 BEs Framework)

Aug 9, 202618 min

#240: How to Define & Nail Your Ideal Customers in B2B (Be Ready - Stage 1 of the 5 BEs Framework)

Aug 6, 202613 min

#239: B2B Go To Market Strategy: Why Your Lead Gen Is Broken (and how to use the 5 BEs Framework)

Jul 30, 202611 min

#238: AI has changed RevOps - here's where it failed, and how to fix it (Pasha Irshad)

Jul 19, 202655 min

#237: How to Master B2B Marketing & Demand Generation in 2026 and 2027

Jul 12, 202634 min

#236: SEO & AEO Strategy to Drive Pipeline in 90 Days - Sam Dunning

Jun 28, 202650 min

#235: Why Your B2B marketing Measurement Is Broken and can A.I. help?

Jun 22, 202628 min

#234: How to Use Partnerships to Scale (B2B Partnership Strategy) - Bryan Williams

Jun 15, 202633 min

#233: Attribution in B2B - Why It's Broken (And How To Fix It)

Jun 11, 202631 min

#232: The Secret to Crushing Demand Gen in 2026 and Beyond

May 31, 202640 min

#231: YouTube Masterclass for B2B Businesses (2026)

May 24, 202654 min

#230: Revenue Enablement Masterclass Based on 20 Years in Tech

May 17, 202657 min

#229: B2B Marketing: How to Measure Brand the RIGHT Way

May 12, 202629 min
Copyright 2026 Kevin Chen & George Coudounaris