#96: BONUS episode! Listen to Customer Research Expert Ryan Gibson Conduct the PERFECT Customer Interview
The B2B Playbook · Kevin Chen & George Coudounaris
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Show Notes
🎯 Join us on a mission to create The Perfect B2B Marketing Campaign! 💼✨ We know that every great campaign begins with customer research, and that's exactly where we're starting! 📚
In this exciting video, our Customer Interview expert Ryan Gibson 👨💼 will take you behind the scenes as he interviews our Dream Customer, Monica, to uncover valuable insights that will fuel our next marketing campaign. 🤔💡
Get ready for a full extract of the interview, where Monica shares her thoughts and experiences. 🗣️💭
But that's not all! 🌟 Join us as we dive into Ryan's insightful analysis of the interview and discover how we're leveraging those precious insights to supercharge our marketing campaign. 📈✨
Don't miss out on this epic journey! 🚀
🔥 Click here to watch the video and witness the magic unfold: 🔗🎥 https://www.youtube.com/watch?v=ewEt-CfXQkM
SUBSCRIBE and follow the Journey: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign/
🎉 This part of our experiment is proudly sponsored by Dovetail 🚀 - your go-to hub for customer insights that empowers teams to build superior products! 🛠️💡
Don't forget to check them out 👉https://dvtl.link/43ud3hi
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00:00 Introduction
02:00 Interview begins
42:00 Monica's Questions For Ryan
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💰 Need to bring in more revenue for your company (so sales and your boss love you??)
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The B2B Playbook
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