#90: Pasha Irshad - A Deep Dive into Sales and Marketing Alignment: Unlocking the Power of Reporting in a CRM
The B2B Playbook · Kevin Chen & George Coudounaris
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Show Notes
We’ve talked about reporting a few times.
It all sounds easy until you get to building it for yourself.
And then you realise there’s a lot of practical gaps from the theory to the practical implementation!
Well that’s what we’re hoping to address in this episode!
Pasha Irshad joins us as another true expert, to take us through exactly how to set up and use reports to facilitate alignment between your marketing team and sales and leadership.
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