#75: Be Better - Meet Your Revenue Targets With Deal Expansions & Renewals
The B2B Playbook · Kevin Chen & George Coudounaris
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Show Notes
Retaining an existing customer is cheaper…
That’s the common saying, and it’s certainly true.
We’re going to run you through how to make that the case by working on deal expansion and retention.
We’ll talk about specific examples of how to do this and ways to measure the success of your efforts.
Links Mentioned:
Harvard Business Review Article RE Retention
Ep 72 - Previous Measurement Episode
Article on customer retention formula
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