#66: Be Better - Reporting Part 2 - Understanding How To Take Reporting To The Next Level
The B2B Playbook · Kevin Chen & George Coudounaris
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Show Notes
While George hit a big birthday and is sulking about the lack of attention such a big occasion garnered, Kevin didn’t even get an invite!
Thankfully reporting in B2B marketing shouldn’t cause you anywhere near as much drama!
This week, we’re continuing to deepdive into how to improve your reporting by looking at some common topics that come up when it comes to reporting on B2B marketing activities.
We talk about our approach to funnels, sales and marketing alignment, attribution and much more.
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