#50: Be Seen - Why You Need To Both Create & Capture Demand (And How To Do It)
The B2B Playbook · Kevin Chen & George Coudounaris
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Show Notes
Love is in the air in B2B land.
Or at least in George-land, but we certainly love our little community of B2B marketers!
This week we’re deep diving into a key concept that often gets overlooked by the best of us:
Capturing vs Creating Demand.
However you slice it, capturing demand is just easier to do. And that’s exactly why creating demand is often overlooked but more important!
We talk about the difference and how to go about starting to create demand.
Tune into this week’s episode for more!
Links To Mentioned Resources:
Episode 27 - Metrics To Track To Know Your Content Is Working
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