#14: Building Basic Visibility Online (Part 2: What Channels Are Right For You)
The B2B Playbook · Kevin Chen & George Coudounaris
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Show Notes
Is Kevin really complaining about a free meal?!
What car brand is or isn’t sponsoring our podcast?!
What things do you really need to set up for your business from day 1 of having your website live?!
You’ll find the answers to these and much more in this week’s episode.
Part 2 of “Building Basic Visibility Online” for your business sees Kevin and George cover how to decide which channels are the best for your business and how to start testing them as well.
By the way, we’re kidding about the car sponsor. :)
Things discussed during the episode:
Episode 9 - Defining Your Brand
Onsite things to work on: sitemap, robots.txt, title links & meta descriptions
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