Meet Todd Ballard, former Chief Marketing Officer at GoPro
The Automotive Leaders Podcast · Jan Griffiths
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Show Notes
Todd Ballard, the former Chief Marketing Officer for GoPro possesses that unique combination of an entrepreneurial spirit, creativity, and authentic leadership. Todd spent 13 years at GoPro where he strategically directed the global marketing, brand development, and media vision for the company, taking it from a start-up to a publicly-traded $1B+ consumer electronics business. Todd shares his leadership insights and best practices to build high-performance teams in this fast-paced, high tech, growth environment.
In this episode, you’ll hear all about Todd’s leadership journey, his offsite meetings, and the “5 dependencies” approach, how he builds collaboration, and why “ building high ground for low days” is important to him.
02:09 – Todd’s story
05:50 – Leadership style evolution
07:16 – Avoiding silos
09:24 - What’s your job?
14:10 – The Tombstone test
22:36 – Authentic leadership
25:44 – The toxic employee
29:05 – Building high ground for low days
32:24 – Managing creatives
40:10 – Advice to your 25yr old self