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The Art Marketing Podcast

The Art Marketing Podcast

236 episodes — Page 5 of 5

037: Art Merchandising + Additional Revenue Sources

Why the proper merchandising of your artwork can make all the difference, and thinking outside the box to expand your revenue sources and generate additional income. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Jun 6, 201921 min

036: Pop-Ups? Yes, Pop-Ups!

A rant on attention, an analogy on pop-ups, and why whether you like them or not you need to be using them. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

May 23, 201925 min

035: The Cost of Acquiring Your Customers

The cost to acquire a customer, why I can afford to lose $ on them and you can't, and some strategy and perspective on how to best approach your marketing. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

May 15, 201919 min

034: Learning from Black Friday 2018

With the hottest eCommerce week of the year behind us, we take a look at the most important lessons we learned and how you can implement them to massively improve your next art promotion. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Dec 6, 201833 min

033: Using Facebook Ads WITHOUT a Warm Audience

Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Nov 8, 201825 min

031: Adding Facebook Contests to Your Q4 Strategy

Running contests on Facebook, a 4th quarter playbook update, and some essential updates to the highest ROI marketing tactic in the art world today. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Sep 25, 201835 min

032: How to Get Your Artwork Noticed

Q4 is coming...How to use email, FB, and FB & IG ads to warm up your audience and how to get your art noticed. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Sep 25, 201820 min

030: How to Create LTV Audiences for Facebook/Instagram Ads

How to create a Facebook/Instagram Ads audience based on Lifetime Value (LTV), use cases you probably haven't thought of, and thoughts on targeting to cold audiences in Q4. The (surprisingly short) list of tools you need to be ready for our 4th quarter playbook, thoughts on getting attention during the holiday rush, and what this all has to do with the Kardashians. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Aug 30, 201836 min

029: Your 4th Quarter Marketing Audit

The (surprisingly short) list of tools you need to be ready for our 4th quarter playbook, thoughts on getting attention during the holiday rush, and what this all has to do with the Kardashians. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Aug 23, 201826 min

028: Augmented Reality: The New Standard for Buying Art

Welcome to AR 101 – What Augmented Reality is, why it's a dream come true for fine artists and photographers, and how to offer it right through your website. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Jun 14, 201824 min

027: The Art Show Playbook

What to do before, during, and after your art show to get the highest possible ROI from your time and effort. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Apr 25, 201826 min

026: You Made a Sale, Congrats, Now the Work Begins

How to make the most of closing a sale and ensure that that first-time customer becomes a repeat customer – whether their experience was positive, negative, or neutral. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Apr 12, 201819 min

025: Creating an Art Marketing Plan for 2018 and Beyond

From communicating with your audience in the right way to running sales, here's everything we've learned about crafting a powerful art marketing plan for 2018, 2019, and beyond. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Apr 4, 201824 min

024: Do Artists Still Need Websites?

In this episode, we talk about coping with change in your marketing strategy, staying focused on where the attention is, and whether or not artists need websites. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Mar 27, 201824 min

023: How Artist Megh Knappenberger Sold $200,000+ in Her First Year

The day Megh Knappenberger decided to give her painting career a real shot, she had $0.28 in her bank account – here's how she found a passionate niche of buyers and made it to $200k+ in her first year. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Feb 20, 201835 min

022: Doing Things That Don't Scale

Making the case for doing things that would never work if your art business grows larger, and why these marketing tasks can actually be some of the most powerful. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Feb 14, 201816 min

021: Mathieu Laca on Running a Print Giveaway Contest with ManyChat

Fine artist Mathieu Laca is interviewed on topics such as building an audience, setting price points, and his experience running a print giveaway contest on Facebook using ManyChat. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Jan 24, 201826 min

020: Facebook Contests with ManyChat and Messenger

A free print giveaway, $150 in ad spend, and 400 messenger subscribers... all in a week. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Jan 9, 201828 min

019: Art Marketing Playbook - Overtime

Some bolt-on extra tactics to the Art Marketing Playbook, including: the (only) three ways to grow your art business, and why to send abandoned cart emails. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Dec 4, 201725 min

018: Facebook Messenger is the New Email

Why email is dead, Facebook Messenger and Chat Bots, and how artists can use Facebook Messenger to build their audience and sell more art online. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Nov 22, 201727 min

017: The Holiday Art Marketing Playbook

An overview of the power of holiday marketing with actionable steps you can take to market your art during the holidays this 4th quarter. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Nov 14, 201740 min

016: The New, Shocking Way to Build Your Email List (It's Not)

A to Z on building your email list – how to get your website traffic onto your list, moving that list into Facebook Ads, and a hack for getting your contacts into FB if you don't have their email addresses. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Nov 7, 201718 min

015: Greatest Time Ever to Be an Artist?

How the internet has changed everything, how that change applies to the art world, and what artists should do to take advantage of this. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Oct 25, 201735 min

012: How and When to Direct Message Content Curators on Instagram

Content curators on Instagram can extend your reach by the hundreds of thousands, but how should you go about approaching them? Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Jun 19, 201720 min

011: Artists Are Start-Ups + Instagram Direct Messaging

Taking feedback from your customers, doing things that don't scale, and direct messaging on Instagram. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Jun 12, 201713 min

010: Top 10 Reasons Artists Need to Be Using Instagram Stories

Are you using Instagram Stories yet? Here's 10 reasons why they are a powerful, essential new tool for artists looking to build an audience. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Jun 2, 201716 min

009: Learn What (and How) to Post on Facebook and Instagram

Hiscox reports Instagram has overtaken Facebook as the top social platform for the online art market - here's our top Instagram marketing tips for artists Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

May 23, 201713 min

008: AOV and the "Shoot First Ask Questions Later" Technique

How to market your art online and position yourself for Mother's Day sales. A step-by-step plan you can follow. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

May 11, 201718 min

007: The Mother's Day Marketing Playbook

How to market your art online and position yourself for Mother's Day sales. A step-by-step plan you can follow. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Apr 26, 201714 min

006: The Facebook Ad + Email Hybrid Sales Technique for Artists

A cost-effective technique for artists to get started advertising on Facebook - who to target, what to say, and other do's and don'ts. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Apr 17, 201713 min

005: Building Your Email List Offline with the "Fishbowl Technique"

Capitalizing on the tried-and-true Fishbowl Technique at art shows – how to collect the leads, and what to do with them afterwards. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Mar 27, 201715 min

004: Pivoting to Find Your Niche with Artist William K. Stidham

Bill Stidham on changing subject matter to find your art niche, and hitting the pavement to build a sustainable online/offline hybrid art business. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Mar 20, 201736 min

003: Not All Traffic Is Created Equal - An Intro to Facebook Traffic

Thinking about your traffic in terms of cold, warm, and hot segments - plus how to effectively advertise to each of them on Facebook and Instagram. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Mar 9, 201726 min

002: Why Most Artists Fail at Facebook Ads

Advertising on Facebook is so powerful for artists - so why do most fail at it, and how do you run a successful campaign? Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Feb 25, 201724 min

001: How to Combine Online and Offline Selling with Artist Kim Vergil

Learn how to combine online and offline art selling tactics. How to stack a number of small wins into a big win. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Feb 13, 201731 min

000: Introducing the Art Marketing Podcast

The mission and vision for our brand new podcast. Where to go from here? What are the next steps? How can you learn more? All the latest and greatest can be found here (we are constantly updating this thing) https://linktr.ee/artstorefronts Interested in learning more about Art Storefronts? We provide everything you need to start, run, and grow a successful art business. Get FREE website setup with FREE website management for life, and ZERO transaction fees (ever!) You create, we handle everything that makes it sell! You can schedule a test drive here

Feb 1, 201722 min