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Show Notes
Betty started her art business in her mid 50's and a few years later had a 6 figure per year business. This is her story and advice for artists looking to do the same.
Watch this episode on Youtube https://youtu.be/sqEJFp1ylpw?si=n4I6AIm113vx_M_l
(00:00) Introduction to Betty Franks' Artistic Journey
(02:22) Interview with Betty Franks Begins
(03:15) Betty Franks' Unique Artistic Style
(05:10) Betty's Journey to Finding Her Style
(13:19) Starting a Business and Marketing Art
(15:51) Diversifying Income Streams
(22:44) Online Teaching and Course Creation
(26:09) Pricing Art and Catering to Audience
(28:22) Annual Art Pricing Strategy
(28:50) No Sales Policy and Shipping Discounts
(29:18) Transition to Offering Prints
(30:40) Balancing Gallery Sales and Online Presence
(31:07) Negotiating Gallery Commissions
(32:08) Connecting with Art Buyers
(34:23) Social Media Strategy and Avatars
(35:55) Hiring Help and Using Basecamp
(37:24) Pinterest and Instagram Focus
(44:42) Merchandise and Fine Art America
(45:36) Personal Growth and Healthy Living
(51:03) Advice for Late Starters in Art
(54:45) Conclusion
Betty on Youtube https://www.youtube.com/@BettyFranksArt Betty on Instagram https://www.instagram.com/betty.franks.art/
Betty's Website https://www.bettyfranksart.com/ Stay Up To Date With The Latest
https://linktr.ee/artmarketingpodcast