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The Allan McKay Podcast

The Allan McKay Podcast

468 episodes — Page 4 of 10

Ep 316316 -- Linus Tech Tips' Editor - Taran Van Hemert

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Linus Tech Tips is a passionate team of professionally curious experts in consumer technology and video production which aims to inform and educate people of all ages through entertaining videos. They create product reviews, step-by-step computer build guides and a variety of other tech-focused projects. Taran Van Hemert is a Senior Video Editor at Linus Tech Tips. He is also a Writer, Host and Camera Operator. In this Podcast, Allan McKay and Taran Van Hemert talk about the art of being an efficient editor, the importance of scripting, automation and customized tools, and other tips for successful artists. For more show notes, visit www.allanmckay.com/316/.

Sep 14, 20211h 11m

Ep 315315 -- Becoming a TD

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A Technical Director handles the technical side, builds scripts, automates tasks or supports their team. Sometimes, they're the ones handling tricky shots. Sometimes their job is about problem solving. Other times, a TD comes up with a solution when production hits a wall. At the same time, a TD is also an artist. There's a huge demand for TD's because they're the ones building solutions for projects. A programmer will build a tool thinking about how it should work. But a TD will be a tool knowing how an artist will want it to work. There is a massive difference there! Which is why TD's are irreplaceable. They do their own job and help others with theirs. TD's allow for everyone to do their jobs much better. Which is why they get paid better and why they're higher in demand. Most of what VFX artists do is problem solving, on budget and on schedule. Part of the reason TD's are higher in demand is because there'll always be productions that need a TD to solve a problem. In this Podcast, Allan breaks down the job of a Technical Director, the skillsets it requires, its pros and cons, as well as the path to becoming a TD and therefore -- becoming an artist in demand. For more show notes, visit www.allanmckay.com/315/.

Sep 7, 202142 min

Ep 314314 -- Corridor Digital -- Wren Weichman

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Wren Weichman is a VFX Artist and a YouTube Host at Corridor Digital. Corridor Digital is a Visual Effects Studio based in Los Angeles. They're best known for creative short-form viral videos, as well as producing and directing the web Series Rush and YouTube Red's Lifeline. They company has also created tv commercials for companies like Google and Machine Zone. Founded in 2009 by Sam Gorski and Niko Pueringer, the company now produces five YouTube Channels, including VFX Artists React and the Corridor Crew which consists of behind-the-scenes content and has almost 5 million subscribers (as of 2021). In this Podcast, Allan McKay interviews VFX Artist and YouTube Host at Corridor Digital Wren Weichman (AKA @sirwrender) about creating viral content for YouTube, perfectionism versus creativity, inspiration as a muscle and the importance of finding your creative community online. For more show notes, visit www.allanmckay.com/314/.

Aug 31, 20211h 32m

Ep 313313 -- Sh*t I Wish I Knew When I Was Younger

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In the beginning of our career, we just want traction: those quick wins that will validate us. When we get to that elite level, there are tidbits of advice from everyone else that sound stupid. But most of the things we think are stupid -- at the elite level -- are the biggest breakthrough of all. At the beginning of a VFX career, we all get technical. Instead, we should put our attention on that one thing that's getting traction. Everything else is a distraction. Technical skills can only get you so far. We will be picking all kinds of new software when we go to work at different studios anyway. Most of us are missing out on the metrics. We need to look at the problem that the studio we want to work for is trying to solve: Is it explosions? Is it character rigging? The more micro we get into that problem solving, the more we're going to stand out because our message will be more laser focused. In this Podcast, Allan McKay addresses the different advice artists need to hear at certain parts of their career, and compares technical skills to skills that give you a bird's-eye view of your career -- and propel it upward. For more show notes, visit www.allanmckay.com/313/.

Aug 24, 202123 min

Ep 312312 -- UNDERGROUND RAILROAD — VFX Supervisor

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Dottie Starling is a Visual Effects Supervisor, CGI artist and digital modeler. Through both her freelance VFX career and her work with production houses such as Cinesite, Asylum, and Wildfire VFX, Dottie has worked on countless blockbuster motion pictures including Titanic, Lara Croft: Tomb Raider, 007's Die Another Day, Charlie and the Chocolate Factory, Pirates of the Caribbean: At World's End, Ocean's Thirteen and Tropic Thunder. Dottie has also worked with digital effects on the Academy Award-winning 12 Years a Slave, Oldboy, Selma, and the New Orleans-filmed television series Scream Queens. She has recently finished supervising Amazon's original series Underground Railroad directed by Barry Jenkins. In this Episode, Allan McKay interviews VFX Supervisor Dottie Starling about the path to becoming a Supervisor, the most crucial skill for the job, the challenge of creating visual effects that support the story (and the director's vision), as well as her experience supervising Amazon's original series Underground Railroad directed by Barry Jenkins. For more show notes, visit www.allanmckay.com/312/.

Aug 17, 202129 min

Ep 311311 -- How to Land Projects Through Your Brand

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As artists, we all have a fear that if we do too much of the same thing, we're going to be known as a one-trick pony and get pigeonholed. But the big mistake we make when we let our careers run its own course. Successful artists have their hands on that wheel so that they don't fall into that trap because they choose how they want to position themselves and their messaging. The idea is not to tie ourselves to one niche. The idea is to eliminate competition. By niching down, we can attract clients and position ourselves as the go-to person. In addition, how we niche down -- is up to us! We don't have to be the number one in the world. We don't even have to be the number one in our city. We just have to be the go-to person in our clients' rolodexes. In this Podcast, Allan talks about the difference between niching down and getting pigeonholed, how to continue evolving, how to create several niches in different markets -- and how to become the go-to person on your clients' rolodexes. For more show notes, visit www.allanmckay.com/311/.

Aug 10, 202113 min

Ep 310310 -- CHALK WARFARE Director -- Sam Wickert

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Sam Wickert is a director and VFX supervisor who has worked closely with many clients such as Epic Games, Google Daydream, AMD, BlackMagic Design, Universal Orlando Resorts, Redbull, and Discover. The most exciting projects he has enjoyed working on is the content featured on his YouTube Channel, SOKRISPYMEDIA, which has accumulated over 1.6 Million subscribers and 400+ million views - most notably recognized from its web series, Chalk Warfare. In this Episode, Allan interviews Sam about his creative process for the Chalk Warfare franchise, the innovations he uses on the most recent installment and the challenges of making his own content. For more show notes, visit www.allanmckay.com/310/.

Aug 3, 20211h 10m

Ep 309309 -- Why You're Not Landing Clients

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A lot of the time, we don't care about building relationships. We just want instant results. We just want to get a response from the first person to whom we reach out. We don't want to introduce ourselves to a client and make us the priority. We don't even want to concern ourselves with the value we can give to them. This is called a transactional relationship. We don't even realize how many people are doing the same thing: They fire out result oriented emails. There is that naivete about the job approach. A lot of us don't think about other people. We're so focused on our needs, we're creating more space between us and that other person. The key thing here is: The more we build connections, the more we build relationships, the stronger they become. You become more favorable and dependable. In this Podcast, Allan McKay deconstructs the main reason why you may not be getting the response you want -- from your clients or potential employers -- as well as how to avoid transactional conversations and how to stand out in your outreach emails. For more show notes, visit www.allanmckay.com/309/.

Jul 27, 202120 min

Ep 308308 -- Stuart Lippincott -- Landing Work Through Social Media

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Stuart Lippincott is a motion graphics designer and NFT artist. He is known as @Stuz0r on social media. In this Podcast, Allan McKay interviews motion graphics designer Stuart Lippincott about NFT's as a side hustle, establishing the rates you're worth, attracting better clients, working remotely and how your brand determines your prices. For more show notes, visit www.allanmckay.com/308/.

Jul 20, 20211h 25m

Ep 307307 -- Clinton Jones -- Leaving Corridor Digital

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Clinton Jones is a Director, Content Creator, VFX Artist and Photographer. He has worked at Rocket Jump and at Corridor Digital. On his YouTube Channel, where he is known as Pwnisher, he launches challenges for his community, as well as creates tutorials. His YouTube Channel has a massive following of over 557K subscribers, while his Instagram has 110K followers. Currently, Clinton is working on co-writing his first feature film, creating content and making art. In this Podcast, Allan and Clinton talk about the importance of getting out of your comfort zone, how to know when to pursue new opportunities, how not to burn bridges; as well as answer the burning question: Is an official diploma important for an artist's career? For more show notes, visit www.allanmckay.com/307/.

Jul 13, 202147 min

Ep 306306 -- Taking Pride in Your Work

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Taking pride in your work and in your process is so critical! You want to have people want to work with you again. If you don't get it -- if you still don't care -- that is an issue for any Supervisor. This seems like simple stuff. It goes back to the idea of self-management. You have to anticipate the notes. You have to know how to evaluate if the shot is good enough before you show it to the rest of the team. The more you take pride in your work, the more you're able to take an initiative, the more wins you get. In this Podcast, Allan shares his experience working with junior artists as a Supervisor and the initiative that was missing in their work -- potentially costing them jobs -- and gives advice on how to get the wins you want! For more show notes, visit www.allanmckay.com/306/.

Jul 6, 202128 min

Ep 305305 -- Tarsier Studios -- Little Nightmares

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Tarsier is an independent game studio situated in Malmö, Sweden. They are the developers of Statik and the award winning Little Nightmares franchise. Founded in 2004 as Team Tarsier, the team eventually changed their name to Tarsier Studios when they released their first two projects involving SCE properties in 2009. They've shipped the following games: Little Big Planet (1, 2 and 3), Rag Doll Kung Fu, Tearaway Unfolded, Little Nightmares (1 and 2), Statik, The Stretchers. In this Podcast, Tarsier's creative team talks about the inspiration behind their award winning Little Nightmares franchise, adapting production to the challenges of the COVID-19 pandemic and the future of games in VR. For more show notes, visit www.allanmckay.com/305/.

Jun 29, 20211h 1m

Ep 304304 -- MAZE RUNNER Director Wes Ball

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Wes Ball is a Director, VFX and graphic artist. He's directed The Maze Runner trilogy and currently has several projects in development, including the next installment of the Planet of the Apes franchise. Wes graduated from the Florida State University College of Motion Picture Arts. In 2003, his short film A Work in Progress won a Student Academy Award from the Academy of Motion Picture Arts and Sciences. His animated short Ruin got the attention of executives at 20th Century Fox and earned him his first feature directing job: The Maze Runner. After the success of the film, Ball started his own production company OddBall Entertainment. In this Podcast, Allan interviews Wes about the passion, perseverance and courage that it takes to be an artist, the importance of building and maintaining authentic relationships, and offers an inside look into his creative process and the vision for the future of filmmaking. For more show notes, visit www.allanmckay.com/304/.

Jun 22, 20211h 16m

SPECIAL EDITION -- UNDERGROUND RAILROAD — VFX Sup Dottie Starling

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Dottie Starling is a Visual Effects Supervisor, CGI artist and digital modeler. Through both her freelance VFX career and her work with production houses such as Cinesite, Asylum, and Wildfire VFX, Dottie has worked on countless blockbuster motion pictures including Titanic, Lara Croft: Tomb Raider, 007's Die Another Day, Charlie and the Chocolate Factory, Pirates of the Caribbean: At World's End, Ocean's Thirteen and Tropic Thunder. Dottie has also worked with digital effects on the Academy Award-winning 12 Years a Slave, Oldboy, Selma, and the New Orleans-filmed television series Scream Queens. She has recently finished supervising Amazon's original series Underground Railroad directed by Barry Jenkins. In this Episode, Allan McKay interviews VFX Supervisor Dottie Starling about the path to becoming a Supervisor, the most crucial skill for the job, the challenge of creating visual effects that support the story (and the director's vision), as well as her experience supervising Amazon's original series Underground Railroad directed by Barry Jenkins. For more show notes, visit www.allanmckay.com/railroad/

Jun 17, 202127 min

Ep 303303 -- BossLogic

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Kode Abdo -- AKA BossLogic -- is a graphic artist from Melbourne, Australia. He first started drawing when he was 6 years old. After transferring his skills to a digital platform, BossLogic was able to expose his work to a wider audience, a move that came with great success. As an artist, he has his own style of visual stories. His thirst for knowledge is something that never goes away, so he keeps challenging himself and building the building blocks to get to where he needs to be. He loves doing collaborations with other talented people, learning from their take on design. BossLogic has created official posters for some of the biggest blockbusters like Avengers: Endgame, Spider-Man: Far from Home and Aladdin; for studios like Marvel, Disney and Warner Bros. He has collaborated with the Russo brothers, Dwayne "The Rock" Johnson, Jim Lee. After a shoutout by Jake Gylenhall on The Tonight Show Starring Jimmy Fallon, he ended up creating a poster for Gylenhall's Broadway Play Sea Wall / A Life. In this Podcast, Allan and BossLogic talk about the power of the origin story, the permanence of the imposter syndrome in every artist's life, perfectionism as the destroyer of creativity and hustling for a good cause. For more show notes, visit www.allanmckay.com/303/.

Jun 15, 20211h 12m

Ep 302302 -- The Courage to Level Up -- Matthew Encina

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Matthew Encina is a content creator, educator and creative director with over 15 years of experience of directing, designing and animating. He previously served as the Chief Content Officer at The Futur and a Creative Director at Blind. He has taught through video content, articles interactive workshops, and as well as speaking engagements, helping grow The Futur YouTube channel to over 1 million subscribers. He focuses on the subjects of creativity, organization and process. Matthew studied Graphic Design at the Art Center College in Pasadena, CA. In this Podcast, Allan and Matthew talk about embracing growing pains, leaning into your fears and surrounding yourself with mentors that challenge you to get out of your comfort zone. For more show notes, visit www.allanmckay.com/302/.

Jun 8, 20211h 2m

301 -- How to Land Your Dream Job

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How do you land your dream job at your dream studio? You start by having a killer reel. The more you look at the history of the studio, the more you can understand who they're looking to hire. If you look at what this studio does a lot of, that's going to dictate what their needs may be. Your reel needs to reflect that. Be the one person that's 100% aligned with the type of work that your dream studio does, so you can stand out. When you put yourself in the shoes of the person hiring, you make yourself memorable. So research the place you want to work for. If this is your dream job -- you have to align your work with them 100%. In this Podcast, Allan McKay breaks down the science behind a great reel that can land you your dream job, at your dream studio. For more show notes, visit www.allanmckay.com/301/.

Jun 1, 202126 min

Ep 300300 -- Janda & McKay

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Michael Janda is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world. In 2002, he founded the creative agency Riser, a nationally recognized agency creating high-profile work for clients including Disney, Google, ABC, Fox, Warner Bros., NBC, TV Guide and numerous other notable companies. The company's 3 year growth rate of 235% in 2013 resulted in a ranking on Inc. 5000 (#1657). Riser's work quality and successful business practices yielded some of the most coveted awards in the industry including Webbys, FWA, Awwwards, AIGA and Addys. After selling Riser in 2015 and becoming its Chief Creative Officer, Michael orchestrated a rebrand of the agency as EKR. In collaboration with the other partners, he successfully migrated Riser's clients and acquired new notable clients including Google, National Geographic, ABC, Intel and Netflix. In addition to his robust experience managing creative and marketing teams, Michael is the author of the book Burn Your Portfolio: Stuff They Don't Teach You in Design School, but Should. Since its publication in 2013, Burn Your Portfolio has been one of the top selling books in the industry and has been published in English, Russian, Chinese Traditional and Chinese Simplified. Burn Your Portfolio's success has resulted in opportunities for Michael to be a keynote speaker at AIGA, Advertising Federation and University events across the nation, as well as at other events. Allan McKay is an Emmy-Award winning Visual Effects (VFX) Supervisor and Technical Director. He is responsible for many visual effects sequences including hit projects like Transformers, Blade, The Last Airbender, Star Trek, Superman, Flight, The Equalizer, and dozens of other films, as well as many of the top video games worldwide including Halo, Destiny, Call of Duty, Bioshock, Prototype, Half-Life, Team Fortress 2, and dozens of others. Allan has over two decades of experience working in the visual effects industry for many leading studios such as Industrial Light & Magic, Pixomondo, Blur Studio, Atomic Fiction, Prime Focus, Ubisoft, Activision and dozens of others. In addition to his VFX work, Allan runs many online courses, as well as a mentorship with over 1,000 members. Throughout the past two decades he has appeared as a speaker at events in over 15 different cities including Paris, Sydney, Los Angeles, New York, Vancouver, Singapore, Helsinki, as well as master classes at SIGGRAPH. His hit podcast is rated in the top 50 podcasts in the careers section of iTunes where he interviews many award winning artists and directors in the creative industry, focusing on both creativity and drive, as well as boosting your career and success within the creative industry. In this Podcast Michael interviews Allan about his decades-long career in visual effects, the lessons of perseverance and failing up, the importance of communication skills, as well as some social network hacks to get the attention of VIP's. For more show notes, visit www.allanmckay.com/300/.

May 25, 20211h 18m

Ep 299299 -- Undercover Billionaire -- Glenn Stearns

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Glenn Stearns was born to alcoholic parents, diagnosed dyslexic, and failed 4th grade. He fathered a child at the age of 14 and graduated high school in the bottom ten-percent of his class. While some of his friends lost their lives to drugs and alcohol, and others spent time in prison, Glenn's path intersected with mentors who gave him motivating examples of how to not meet the fate of his friends and instead take control of his destiny. He took that life-changing encouragement and ran with it. Glenn became the first person in his family to attend college and graduated with a degree in economics from Towson University. Inspired by stories of people who took risks and achieved their grandest ambitions, he then moved to California where he slept on the kitchen floor of a one-bedroom apartment that he shared with five other recent grads. While waiting tables, Glenn continued to search for new opportunities to rise above his humble beginnings. At 25, after working as a loan officer for 10 months, Glenn formed his own mortgage company Stearns Lending. By 2010, Stearns Lending reached nearly $1 billion a month in funding while experiencing record growth. Stearns not only survived the 2007 mortgage-lending crisis, it emerged as one of the top lenders in the country. Glenn attributes his resilience to putting "people before profit" and having transparent integrity in lending standards. Since 2010, Stearns Lending has funded over 150-billion dollars in loans, making the corporation America's #1 Wholesale Lender in 2013. The company has helped nearly 1,000,000 families achieve home ownership. In 2014, Blackstone purchased the majority share of Stearns Lending for an undisclosed sum. Glenn is also the founder of Anivive Life Science, Stearns Wholesale, Stearns Holdings, Stearns Ventures, Artemis Holdings, TriVerify, TriMavin, United Housing Services, Inc., and Mortgage Services Providers Holdings. He is an investor in Indi.com and Lender Price and the largest shareholder of California-based Infinity bank. In 2011, he was inducted into The Horatio Alger Association of Distinguished Americans. This Award is given to individuals in recognition of personal and professional success despite humble and challenging beginnings, in addition to personal initiatives and accomplishments in giving back to others. In 2013, he became the youngest Member elected to the Horatio Alger Association's prestigious Board of Directors. Glenn and his wife Mindy are very active in the community having been honored for their dedication to community service and philanthropy with Muhammad Ali's Parkinson's Foundation "Couple of the Year" Award, Starkey Hearing Foundation's "American Couple of the Year," Orange County's "Giving is Living Award" and the Orangewood Children's Foundation's "Golden Heart Award". In this Podcast, Glenn shares his wisdom about getting out of your comfort zone and leadership, resilience and failure; his thoughts about "overnight success" stories and the boundaries between mentors and friends, as well as his definition of the American Dream. For more show notes, visit www.allanmckay.com/299/.

May 18, 202153 min

Ep 298298 -- Zack Snyder's JUSTICE LEAGUE -- Scanline VFX

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When it comes to VFX Work, Bryan Hirota has seen a lot in his career, from his first VFX job at Visual Image to currently being a VFX Supervisor at Scanline VFX. He's worked at studios like Pixomondo, Prime Focus VFX, CIS Hollywood, Blue Sky - VIFX. His projects include The Zack Snyder's Justice League, Godzilla vs Kong, The Suicide Squad, Aquaman, Batman v Superman: Dawn of Justice, The Green Lantern, Tree of Life, Watchmen, Tropic Thunder, Pirates of the Caribbean, X-Men, Armageddon, The Relic and many more. In this Podcast, Allan interviews Bryan about his experience working with Zack Snyder on Justice League, reworking the film for the 2021 Cut for HBO Max, Scanline's shots on Godzilla vs Kong, as well as Bryan's advice for VFX Artists and Supervisors. For more show notes, visit www.allanmckay.com/298/.

May 11, 202147 min

Ep 297297 -- Platige -- The Witcher

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Platige Image S.A. is a Polish VFX company that specializes in computer graphics, 3D animation and digital special effects. It was founded in Warsaw in 1997, by Jarosław Sawko and Piotr Sikora. The studio employs a staff of over 150 artists, including directors, art directors, graphic designers and producers. Over its 20-year history, Platige has built an impressive portfolio of short animations, cinematics, commercials and feature films with titles like Netflix's Love, Death + Robots and The Witcher; Wonderwoman; Lars von Trier's Antichrist and Melancholia; Cathedral, Fallen Art and many others. Their work has garnered numerous prestigious awards and distinctions, such as a BAFTA, an EFA, a Goya Award and SIGGRAPH Awards, as well as nominations for an Oscar, the Palme d'Or at the Cannes Film Festival and the Golden Lion at the Venice Film Festival. In this Podcast, Allan interviews Platige's VFX Supervisor Matt Tokarz and VFX Producer Krzysztof Krok about their experience working on The Witcher for Netflix and the fact that Platige owned The Witcher's IP. For more show notes, visit www.allanmckay.com/297/.

May 4, 202132 min

Ep 296296 -- Blowing Up Your Freelance Prices

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We have these barriers that we put on ourselves because we set our reality to be around these limitations. We tell ourselves we can't do something. Or that art doesn't pay. Or that the industry sucks. These are the constraints -- or excuses -- we put on ourselves to dismiss the possibility of what could be real. That becomes our reality. So how many things like this are you telling yourself? Most of you don't want to step out of your comfort zone. But if you do get triggered, it might be good to lean into those uncomfortable spaces and pains. When you dismiss ideas, chances are you just don't want to put in the work. It all starts with asking the right questions and setting the right goals: What if it were possible? What would it look like? And what would I need to do to get those results? In this Podcast, Allan talks about examining your limiting thoughts and resistance, setting higher goals, building winning habits -- and overcoming those barriers that once seemed impossible. For more show notes, visit www.allanmckay.com/296/.

Apr 27, 202124 min

Ep 295295 -- DOOM ETERNAL - Hugo Martin

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In this Podcast, Allan McKay talks about the key takeaways from his interview with Hugo Martin, the Creative Director of DOOM and DOOM Eternal, about the benefit of getting out of your comfort zone, how to be a creative leader, and how to rise above the chaos -- and to succeed. For more show notes, visit www.allanmckay.com/295/.

Apr 20, 202132 min

Ep 294294 -- Dickinson VFX Supervisor - Lotta Forssman

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Lotta (aka Charlotta) Forssman is a VFX supervisor based out of NYC. For nearly a decade, she has been part of Molecule VFX and has worked on shows like Ballers (HBO), The Good Cop, Unbreakable Kimmy Schmidt, Master of None (Netflix). She has been a Supervisor for Apple TV's Dickinson since Season 1. In this Podcast, Allan and Lotta talk about the path to becoming a VFX Supervisor, how to communicate with other creatives about visual effects; her experience as a woman artist in the industry and some of her projects, including DICKINSON for Apple TV+. For more show notes, visit www.allanmckay.com/294/.

Apr 13, 20211h 15m

Ep 293293 -- Unreal Fellowship -- Brian Pohl

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The Unreal Fellowship is a 30-day intensive blended learning experience designed to help experienced industry professionals in film, animation, and VFX learn Unreal Engine, develop a strong command of state-of-the-art virtual production tools, and foster the next generation of teams in the emerging field of real-time production. During the program, Fellows learn Unreal Engine fundamentals, model ingestion, animation and mocap integration, lookdev, lighting setups, and cinematic storytelling. Brian Pohl is a Technical Program Manager at Epic Games. He helps artists and clients get the training they need to integrate the Unreal Engine into their creative pipelines. Pohl also acts as the academic Dean for the Unreal Engine Fellowship Program. In this Podcast, Allan McKay interviews Brian about virtual productions and the tool Unreal Engine provides, as well as the Unreal Fellowship, a training program that teaches artists the fundamentals. For more show notes, visit www.allanmckay.com/293/.

Apr 6, 20211h 29m

Ep 292292 -- Marty Neumeier

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Marty Neumeier is a best-selling author and speaker who writes on topics of brand and design. Today Marty spends most of his time lecturing all over the globe about the role of creativity and innovation in the creation of relevant and meaningful brand experiences. Marty has written several best-selling books including The Brand Gap which outlines how to bridge the distance between business strategy and design; ZAG which introduces "onliness" as the true test of a brand strategy; and The Designful Company which offers leaders a blueprint for building a culture of innovation through design thinking. ZAG was named one the "100 Best Business Books of All Time." In 2013, Marty published Metaskills: Five Talents for the Robotic Age, a deep dive into the future of workplace creativity. He then wrote The 46 Rules of Genius as a "quickstart guide" to "Metaskills." His latest book The Brand Flip is the long-awaited sequel to The Brand Gap. It offers a simple formula for addressing the changes brought by social media and the rising power of customers. Marty was also commissioned by Google Brand Lab to write the Dictionary of Brand, a relational glossary containing 500 interconnected terms in brand strategy, advertising, design, innovation and management. The Dictionary of Brand is the first step in creating a "linguistic foundation" -- a set of terms that allow specialists from different disciplines to work together in a larger community of practice. When Marty is not lecturing or writing, he is facilitating inspirational workshops or providing consulting services to companies the likes of Apple, Google, Microsoft, Skype, Twitter and Patagonia. In this Podcast, Allan and Marty talk about the difference between brand and personality, which skills make up the best leader, the importance of empathy and the power of a well-written email. For more show notes, visit www.allanmckay.com/292/.

Mar 30, 20211h 4m

Ep 291291 -- NFT & Crypto Art Explained -- Rhett Dashwood (aka Mankind)

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Rhett Dashwood (aka Mankind) is an award winning Creative Director with experience in a broad range of creative media, including digital, animation, branding, print, film making and concept art. He has worked with the following studios and agencies during his 15+ years in the industry: Emery / Frost, Tribal, AKQA, Exit Films, DDB and many more. He is currently Creative Director of Dashwood. As a Digital Artist, Rhett creates work under the name of Mankind. On his Instagram page (@Mankind), Rhett publishes his own art and curates the art of other digital artists. His YouTube channel is dedicated to everything art, including his expertise on crypto art and NFT's. In this Podcast, Allan McKay interviews Rhett Dashwood (aka Mankind) about the hot topic of crypto art and NFT's, the history behind it and the post-COVID-19 surge; how to start selling your digital art -- and why the cliche of a "starving artist" is on its way out. For more show notes, visit www.allanmckay.com/291/.

Mar 23, 20211h 24m

Ep 290290 -- Digital Domain — Doug Roble

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Doug Roble is the Senior Director of Software R&D at Digital Domain and leads a world-class team of software developers. An original member of Digital Domain, Doug has been writing software and conducting research to advance the artistry and technology for feature films since the studio's inception. Doug was awarded two Academy Sci-Tech Awards: one for "Track", an integrated software program that extracts critical 2D and 3D information about a scene and the camera used to film it; and the second for his work on the fluid simulation system at Digital Domain which incorporates innovative algorithms and refined adaptations of published methods to achieve large-scale water effects. He has participated in SIGGRAPH nearly continuously, in one form or another, for 25 years, including leading multiple courses, papers and presentations. An accomplished orator and advocate of technological advancement, Doug speaks regularly at premier conferences and events including TED 2019, and keynotes at the Symposium on Computer Animation and the DigiPro Conference. Also, he was the Editor-in-Chief of the Journal of Graphics Tools for several years. Doug is an active member of the Academy of Motion Picture Arts and Sciences in the Visual Effects branch. He is the chair of the Sci/Tech Awards and a member of the Sci/Tech Council. In this Podcast, Allan McKay and Doug Roble discuss the future of visual effects, machine learning, digital humans — and what it means for VFX Artists. For more show notes, visit www.allanmckay.com/290/.

Mar 16, 20211h 3m

Ep 289289 - EmberGen

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JangaFX was founded in 2016 by Nick Seavert, an entrepreneur who is well versed in both startups and real-time VFX. JangaFX was initially bootstrapped with credit cards, software sales, and many thousands of man hours instead of outside investments. The company's core motive is to provide real-time VFX tools to artists and designers who work in video game or film industries. The first tool by JangaFX called VectorayGen was released in 2017. EmberGen is a standalone real-time volumetric fluid simulation tool built for generating flipbooks, image sequences, and VDB files. In this Podcast, Allan McKay interviews Nick Seavert about his starting JangaFX and the challenges he experienced, the multiple applications of EmberGen and the company's collaboration with Otoy. For more show notes, visit www.allanmckay.com/289/.

Mar 9, 202130 min

Ep 288288 -- Lux Machina

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Lux Machina Consulting is a design, management and technical consulting firm focused on complex, large scale live shows, film production and installations. Lux Machina uses innovative techniques and technologies from various markets to connect artists with their audiences like never before. The company prides itself on the balance between technical and artistic decisions, and works to maximize their clients' resources to build their visions effectively and efficiently. Since its inception, Lux Machina has collaborated on such groundbreaking projects as The Mandalorian, The Irishman, Solo: A Star Wars Story, Rogue One; as well as consulted for clients that include Lucasfilm, Epic Games, ARRI Camera and many others. In this Podcast, Allan interviews the team at Lux Machina -- Co-CEO Phil Galler and CTO Kris Murray -- about the company's history, its most groundbreaking projects, as well as the biggest challenges and the future of virtual production. For more show notes, visit www.allanmckay.com/288/.

Mar 2, 20211h 19m

Ep 287287 -- The Sky's the Limit

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A lot of us quit doing what we love for the wrong reasons, because other people poison our minds by telling us we have to go get "a real career". When we aren't getting that traction in the beginning (which is normal in our career), we start feeding off these doubts instilled in our minds and we give up too soon. But we are all on our own journey. If others are projecting their fears or failures onto us, -- instead of supporting us -- why would we want that around? You're the average of five people with whom you spend the most time with. So always be surrounded by people who are better than you, those who inspire and encourage you to do better, to do more. And when you have such a support system -- then the sky's the limit! In this Podcast, Allan McKay discusses the importance of having a support system that makes you average up, not down; how and where to find it and how to overcome the inner critic that holds you back. For more show notes, visit www.allanmckay.com/287/.

Feb 23, 202126 min

Ep 286286 -- 90% of Artists Fail

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If you aren't willing to do the work -- and be anything else than an artist -- then you are going to fail. And that's the brutal truth! That is because you aren't just an artist. Being an artist is just your skill or your trade. You still need to do the other stuff. The reason so many people give up on their career is because they give up the minute it gets tough. You need to learn to manage yourself to be able to step up and look at what is working and what isn't. Make no mistake: You are a business, you have a reputation. You are a brand. In this Podcast, Allan McKay confronts the excuses with which artists sabotage their careers and gives advice on how to make a choice to confront those excuses -- and to actually succeed! For more show notes, visit www.allanmckay.com/286/.

Feb 16, 202120 min

Ep 285285 -- Beeple -- Mike Winkelmann

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Beeple is Mike Winkelmann, a graphic designer from Charleston, SC, USA who does a variety of digital artwork including short films, Creative Commons VJ loops, everydays and VR / AR work. After he began releasing a set of widely used Creative Commons VJ loops he has worked on concert visuals for Justin Bieber, One Direction, Katy Perry, Nicki Minaj, Eminem, Zedd, deadmau5 and many more. One of the originators of the current "everyday" movement in 3D graphics, he has been creating a picture everyday from start to finish and posting it online for over ten years without missing a single day. Mike has also created several short films which have screened at a variety of festivals. Allan McKay interviews Beeple about finding inspiration for his daily art, the importance of discipline, building an audience and the myth of perfection. For more show notes, visit www.allanmckay.com/285/.

Feb 9, 20211h 10m

Ep 284284 -- Stand Out!

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There is an example in marketing: If you have a migraine and you head to a pharmacy, you'll see one medicine that says, "Cures All Aches and Pains" and another that says, "Cures All Migraines". They both do the same thing and they're made by the same company. But their marketers know that the medicine that's the most specific -- is the one that will stand out. Meanwhile, a lot of artists have this gut reaction that specializing is bad and that it's better to generalize as much as you can. The truth is that you can specialize in multiple things but what you're really trying to do is to stand out. By specializing, you aren't eliminating opportunity -- you're eliminating competition. Sometimes to be exceptional, you need to get specific. And there are different ways to stand out in your industry or how people remember you. It's about getting your client confident that you'll get the job done on time. Your messaging can change with every single client. When it comes to having a conversation, you can find out what their specific problem is -- and plant that seed that you're the person to solve that problem. In this Podcast, Allan talks about the importance of specializing, how to have different niches, how to adjust those niches for different clients -- and how to become memorable as the go-to person for a specific job. For more show notes, visit www.allanmckay.com/284/.

Feb 2, 202121 min

Ep 283283 -- Hugo Guerra

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Hugo Guerra is a Portuguese born award-winning Director and VFX Supervisor. After finishing his Fine Arts degree, he worked in Portugal and Sweden before moving to the UK where he was a freelancer for several years. He joined The Mill in 2010 as a VFX Supervisor and as Head of the Nuke Department. Over that time, Hugo was a Lead Artist and Onset Supervisor for several productions, including Codemaster's Bodycount, Ubisoft's Rainbow Six, the VES awarded Audi "Hummingbird", Activision's Call of Duty, and BBC Music God Only Knows among others. In 2014, Hugo joined Fire Without Smoke as a Director and Visual Effects Supervisor, working on trailers for CCP, Ubisoft, Deep Silver, Square Enix, Sony, Warhammer and many others. Most recently Hugo worked as a VFX Supervisor for Sony Playstation San Diego and is currently working as a Film Director for Rebellion Games. He is also a Visual Effects Society Jury member and created Hugo's Desk, the largest YouTube channel about Nuke compositing. In this Podcast, Allan McKay and Hugo Guerra tackle the subjects of having a business mentality as an artist, learning to negotiate and the importance of knowing your worth. For more show notes, visit www.allanmckay.com/283/.

Jan 26, 20211h 0m

Ep 282282 -- Building Bigger Goals

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Most of us initially set small goals that we find socially acceptable. We're too afraid to set bigger goals, or we don't have them anymore because we find them to be impossible. The goals that we do say outloud are the ones that we find socially acceptable, without being laughed at. And that sucks! We're afraid to dream big or to dream what we aspire to be. And it's not because we decided that we weren't good enough. It's because others decided that we weren't good enough. What if we stopped others from pushing their fears and insecurities, their limited mindsets onto our hopes and dreams? And what if we decided that dreams are also as good as the strategy we put in place and its execution? In this Podcast, Allan McKay shares his expertise about how to set your Someday Goals and how to stay focused and actually achieve them. For more show notes, visit www.allanmckay.com/282/.

Jan 19, 202133 min

Ep 281281 -- David Tanaka

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A native Californian, David Tanaka attended the University of California at Berkeley where in 1989 he earned his bachelor's degree in Fine Arts with an emphasis in Film Theory. Upon graduating, he worked for post-production facilities throughout the San Francisco Bay Area, quickly gaining experience through corporate advertising and industrial documentary assignments. In 1990, he joined Industrial Light & Magic, Lucas Digital Ltd., and served as a Senior Visual Effects Editor for fifteen years. His credits include Jurassic Park, Forrest Gump and Star Wars. In 2005, he accepted a Staff Post-Production Editor position for Pixar Animation Studios, handling trailer, international and marketing post-production pipeline matters on Cars, Ratatouille, WALL•E, Up, Toy Story 3, Cars 2 and Brave. In 2007, David was elected to the board of the Visual Effects Society's Northern California Section. In 2011 he was elected as Sectional Chairman and sincerely looks forward to the social and professional opportunities the Visual Effects Society provides for his fellow colleagues in the entertainment industry. Father of two (Mitchell, age 13, and Benjamin, age 10), he loves sharing the craft of film production, editing and visual effects with his family in the form of personal video projects and online challenges. Over the past few years, they have won international acclaim for internet competitions sponsored by Dreamworks Entertainment, Paramount Pictures and the Pepsi Corporation. All in the name of fun, David enjoys exposing his sons to not only the rewards, but also the hard work associated with his craft, while they together explore the ever-evolving frontier of multimedia. In addition to the Visual Effects Society, David is also an honorary member of Swords to Plowshares: A Veterans' Rights Organization for his psa producing contributions. In this Podcast, Allan interviews David about his career, his experience working for both ILM and Pixar; as well as the importance of building a personal brand and relationships as a VFX artist and / or freelancer. For more show notes, visit www.allanmckay.com/281/.

Jan 12, 20211h 28m

Ep 280280 -- Evercast

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Evercast combines video conferencing and HD live streaming in one web-based platform allowing for a secure, real-time collaboration — whether your team is across town or around the world. In this Podcast, Allan McKay talks to Brad Thomas and Roger Barton, two of the Founders of Evercast, about the inception of the company, its journey through challenges -- to becoming today's groundbreaking technology for creatives working remotely. For more show notes, visit www.allanmckay.com/280/.

Jan 5, 20211h 5m

Ep 279279 -- Your Next Pay Rise

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A lot of us have this myth in our head that if we work hard and stay out of trouble, good things will come our way. That is a mistake. The truth is that it doesn't work that way. Nobody is paying attention. The other part of it is that we typically wait for our annual review. Most people if they don't get what they want, they build a strategy: To get their reel around and get a better offer, then go back to their current boss with that offer. The reason this doesn't work is because if the employer gives you that money, they're rewarding you for blackmailing them. In this Podcast, Allan McKay shares some strategies that guarantee a pay rise without any risk, including how to make yourself irreplaceable and when the right time is to ask for a promotion. For more show notes, visit www.allanmckay.com/279/.

Dec 29, 202035 min

Ep 278278 -- F*** 2020!

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2020 will go down in history as a big "What the Fuck?" Year! We've all experienced different things, but I don't think many of us have had positive experiences. But to put things in perspective, we're given an opportunity for a do-over. We're all in this situation. When I realize that, it's a bit more reassuring. How can we leverage things out? How can we turn this around? Maybe we haven't done as much, but there is always time to hit the reset button. This is so critical right now! There isn't a better time to do something we've wanted to do -- than right now! If we haven't utilized 2020 yet, we can still start tomorrow. In times of turmoil, some people or businesses shut down while others blossom. For those of us who've had some success in 2020, set your goals even higher. For those of us who've had a shitty year, use this opportunity -- to hit the reset button! In this Podcast, Allan McKay reflects on the year 2020 -- it's unprecedented challenges and impressive victories -- and gives advice on how to move forward in a positive, hopeful, productive way! For more show notes, visit www.allanmckay.com/278/.

Dec 22, 202032 min

Ep 277277 -- JEFFREY -- The Creative Team

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Connie Siu is the Writer and Director of short film Jeffrey. She holds an MBA from the Kellogg School of Management at Northwestern University, graduated cum laude from SFSU with a BA in Fine Art, and attended UCLA's Producers Workshop Program. Connie is the former Chairman and co-founder of the San Francisco Chapter of Siggraph, the former Vice-Chair of the U.S. Sports Film Festival, and served as Executive Director of the Pre-Visualization Society. Jeffrey is a short film that was shot as a virtual production in 2020. It's a love story whose main character Jeffrey repairs the Dead so they can move on to the Beyond. Due to a series of magical events, he meets a woman and for the first time experiences the innocence of first love. In this Podcast, Connie Siu is joined by the creative team behind Jeffrey: Virtual Lighting Supervisor Paul Debevec VFX Supervisor Joel Hynek Line Producer Allison Vanore Associate Producer Gena Kay And Phil Galler and Poom Wattanapan of Lux Machina In this Podcast, Allan McKay interviews Writer and Director Connie Siu and the creative team behind Jeffrey about the film's innovations and challenges. For more show notes, visit www.allanmckay.com/277/.

Dec 15, 20201h 10m

Ep 276276 -- Mark Toia -- Director

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Originating from a very successful career as an advertising photographer, Mark Toia was coerced into directing TVCs by his clients. Being pursued by advertising agencies and production companies globally, he has a lengthy list of repeat business 8th the world's largest companies that most could only dream of. Mark's prowess and success is due to his ability to reinvent himself over and over again. He's always looking for new inspiration, constantly finding new technologies to aid his work and learning new crafts to help create images that have compelling screen presence, not to mention more on-screen value. After a decade of experience as a director of auto commercials, Mark has brought his expertise to feature films. His first feature Monsters of Man will premiere December 8th, 2020. In this Podcast, Allan McKay interviews Mark Toia, the Director of Monsters of Man, about his insight and expertise directing, financing and distributing his first feature film, the future of virtual production and the myth of "a starving artist". For more show notes, visit www.allanmckay.com/276/.

Dec 8, 20201h 11m

Ep 275275 -- KeenTools Founder Roman Belov

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Roman Belov is the Founder of KeenTools, a Blender add-on for 3D modelling of human faces and heads based on photos. The models can be used for sculpting, animation, tracking or anything else in Blender or facial tracking with FaceTracker in Nuke; or to be exported for further modifications in any other 3D software. In this Podcast, Allan interviews Roman about the origins and development of this software, its current usage and its potential, as well as the future of cloud based innovations. For more show notes, visit www.allanmckay.com/275/.

Dec 1, 20201h 10m

Ep 274274 -- Mike Janda and Tom Ross -- The Business of Design

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Michael Janda is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world. In 2002, he founded the creative agency Riser, a nationally recognized agency creating high-profile work for clients including Disney, Google, ABC, Fox, Warner Bros., NBC, TV Guide and numerous other notable companies. In addition to his robust experience managing creative and marketing teams, Michael is the author of the book Burn Your Portfolio: Stuff They Don't Teach You in Design School, but Should. Since its publication in 2013, Burn Your Portfolio has been one of the top selling books in the industry and has been published in English, Russian, Chinese Traditional and Chinese Simplified. His work and business has been featured by Print Magazine, HOW Magazine, Utah Business Magazine and BusinessQ Magazine, where he donned the cover of the December 2012 issue highlighting their article for Utah's Coolest Entrepreneurs. Tom Ross is the founder and CEO of Design Cuts in London, England. Tom and Mike started their Podcast Biz Buds, a value-packed weekly discussion during which they share their journeys from struggling freelancers to both running multi 7-figure businesses, and the lessons picked up along the way. In this Podcast, Mike, Tom and Allan talk about working remotely, the most important set of skills for artists, successful branding, niching and how COVID-19 has affected the industry -- for the better! For more show notes, visit www.allanmckay.com/274/.

Nov 24, 20201h 22m

Ep 273273 -- When Clients Refuse to Pay

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Let's talk about it once and for all: How to get paid by your client and how to avoid getting screwed over; and what to do if you do get screwed over. Artists often tell the sob story of, "Art doesn't pay and you get screwed over". But a lot of the time, you need to do things yourself from the beginning. It doesn't have to do with just art. It's true for any industry. So level up and get your business hat on! All you want to do is do your artwork. But we do need to realize that we're also running a business and we need to take those steps; to make sure we're protected and we're taking seriously. In this Podcast, Allan McKay dives into a few key subjects of how to get paid by your client, what to do when they refuse to pay, and most importantly -- how to protect yourself ahead of time. For more show notes, visit www.allanmckay.com/273/.

Nov 17, 202046 min

Ep 272272 -- VES Handbook Round Table

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With wisdom from the best and the brightest in the industry, The VES Handbook is a visual effects bible that belongs on the shelf of anyone working -- or aspiring to work -- in VFX. The book covers techniques and solutions all VFX artists, producers, and supervisors need to know, from pre-production, to digital character creation and compositing of both live-action and CG elements. In-depth lessons on stereoscopic moviemaking, color management and digital intermediates are included, as well as chapters on interactive games and full animation authored by artists from EA and Dreamworks respectively. Written by 88 top leading visual effects practitioners and covering everything about visual effects from pre-production, production, and post-production, The VES Handbook is a must-have book for every VFX artist. In this Podcast, Allan McKay interviews a panel of leading VFX Supervisors who have contributed their expertise to the 3rd Edition of The VES Handbook, along with the Co-Editor and the Chair of the VES Society Jeff Okun about the current and future state of the industry. For more show notes, visit www.allanmckay.com/272/.

Nov 10, 20201h 23m

Ep 271271 -- Quixel Megascans

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Quixel Megascans is a massive online scan library of high-resolution, consistent PBR calibrated surface, vegetation and 3D scans, also including desktop applications for managing, mixing and exporting your downloaded scan data. It's the product of 5 years of scanning and is a collaboration with top game and film studios worldwide. Quixel was founded in 2011 by Teddy Bergsman and Waqar Azim based on the vision of substantially speeding up how creators build digital environments, by giving them access to a vast and ever-expanding library of 3D building blocks and easy-to-use tools to greatly simplify the creative process. In this Podcast, Allan interviews Teddy Bergsman about the history of the company, its tools and acquisition by Epic Games; as well as the impact and the future of machine learning. For more show notes, visit www.allanmckay.com/271/.

Nov 3, 202054 min

Ep 270270 -- Crafty Apes -- Aldo Ruggiero and Matt Akey

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Crafty Apes is a full service, boutique VFX company based in Culver City, CA & Atlanta, GA. The company was launched in July of 2011 by three visual effects veterans Jason Sanford, Chris LeDoux and Tim LeDoux. Believing that strong 2D compositing is the backbone behind quality visual effects, Crafty Apes was formed to primarily offer high-end compositing services for feature films and television clients. Crafty Apes specializes in compositing effects and visual effects supervision. By paying extra attention to the detail and integration that 2D work requires and by working with the best technology available spread among a select group of artists, Crafty Apes can deliver a superior product to higher end clients in a shorter time period. Their recent credits include: The Babysitter: Killer Queen, Lovecraft Country, Doctor Strange, Hidden Figures, Lalaland, Fist Fight, Pete's Dragon, Captain America: Civil War, Killing Reagan, Neighbors 2: Sorority Rising, Dirty Grandpa, Allegiant, Insurgent, Avengers: Age of Ultron, Black Mass, The 33, Foxcatcher, 12 Years a Slave, American Hustle, The Monkey King, White House Down, Single Mom's Club, The Last Stand, A Madea's Christmas and many more. In this Podcast, Allan McKay speaks with Executive Producer Matt Akey and VFX Supervisor Aldo Ruggiero at Crafty Apes about the future of the VFX industry post the novel coronavirus, the new technological demands, artistic trends and innovations. For more show notes, visit www.allanmckay.com/270/.

Oct 27, 20201h 28m

Ep 269269 -- Andrey Lebrov

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Andrey Lebrov is a CG and VFX Director, as well as a Co-Founder of Out of Nothing, Ltd. Andrey was born in Ukraine, raised in Liepaja, Latvia. He began working as a freelancer at the age of 15 as a Photoshop Artist. He eventually immigrated to the U.K. to pursue better opportunities in visual effects. Andrey is a self-taught CG Artist. He launched his YouTube Channel to share what he's learned in CG and cinematography. In this Podcast, Andrey shares his journey of learning, perseverance and success as a CG and VFX Artist. For more show notes, visit www.allanmckay.com/269/.

Oct 20, 20201h 16m

Ep 268268 -- Hasraf "HaZ" Dulull -- Film Director

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Writer, Director, Producer HaZ Dulull started as a VFX Artist on feature films such as The Dark Knight and Hellboy 2. He quickly progressed to a VFX Supervisor role and was nominated for several VES awards on shows like Planet Dinosaur (BBC) and America: The Story of US (Discovery). His creativity and smart approach to production also led him to become a VFX Producer on series like Poldark Season 1 and The Aliens. In between VFX jobs, HaZ created a number of short films. His shorts Project Kronos, I.R.I.S and Sync all tapped into his love for grounded sci fi and served as proofs of concept for feature films. They also became internet sensations, launching his career as a visionary filmmaker. His debut feature film The Beyond, which he wrote, directed and produced, was released by Gravitas Ventures in January 2018 on all digital platforms. HaZ's second feature (which he co-wrote, directed and co-produced) 2036 Origin Unknown, is a sci fi thriller starring Katee Sackhoff. The film enjoyed a limited theatrical release in the US before being released digitally in the summer of 2018. Early in 2018, HaZ also directed four episodes of the Disney action-comedy, 8-part limited series Fast Layne. He also serves as a creative consultant on the series. In 2020, Haz has released a short film Battlesuit and has been in production for Mutant Year Zero, four quadrant action adventure, based on the popular video game of the same name. In this Podcast, Allan McKay interviews Filmmaker HaZ Dulull about his beginning as a VFX Artist and how that knowledge helped him into directing, how he learned on the job, the importance of thinking as a producer, the secret to getting sponsorship for your projects -- and so much more! For more show notes, visit www.allanmckay.com/268/.

Oct 13, 20201h 31m