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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

1,271 episodes — Page 1 of 26

Forrester's Joe Cicman on what happens to enterprise SaaS when everyone's making software?

Nov 13, 202626 min

Aampe by MoEngage CEO Paul Meinshausen on what marketing is for once agents run execution

Nov 12, 202627 min

G2 CPTO Alexis Zheng on who builds your shortlist now

Nov 11, 202627 min

Pega's Peter van der Putten on why AI governance needs more than one rulebook

Nov 10, 202627 min

Usercentrics CEO Donna Dror on why data transparency now carries a price premium

Nov 9, 202624 min

Zscaler CMO Sunil Frida on marketing's shadow AI problem

Nov 6, 202624 min

Brandi AI CEO Leah Nurik on winning the answer, not the click

Nov 4, 202626 min

Northwell Health CMO Ramon Soto and StrawberryFrog's Scott Goodson on movements over campaigns

Nov 2, 202636 min

iCIMS CMO Jody Kaminsky on rebranding an enterprise around AI

Oct 30, 202626 min

Five9 Chief Marketing and Growth Officer Jay Lee on service as a growth engine

Oct 28, 202625 min

Revvim CEO Matt LeBaron on unlocking value in your existing ad campaigns

Oct 27, 202624 min

System1 Chief Growth Officer Andrew Tindall on Treating Creative as an Investment, Not a Line Item

Oct 26, 202630 min

CommerceIQ CEO Rahul Shah on discoverability as the new shelf

Oct 23, 202624 min

IDT's Kyla Malone on earning trust when customers conduct critical transactions

Oct 22, 202622 min

Robin Ross on making the shortlist when AI agents do the shopping

Oct 21, 202623 min

MoEngage CEO Paul Meinshausen on the control marketers never had

Oct 20, 202630 min

Contentsquare's Jean-Christophe Pitié on measuring CX when the visitor is an AI agent

Oct 19, 202624 min

Treasure AI's Brenno Valerio on finding the right time to make martech changes

Oct 16, 202619 min

Treasure AI COO & CFO Dan Weirich on what the CFO sees in your AI spend

Oct 14, 202622 min

Spotlight's John Rockhold on Influence Orchestration in B2B

Oct 13, 202629 min

Treasure AI CEO Kaz Ohta on keeping autonomous agents on-brand

Oct 12, 202624 min

Fibr AI CEO Ankur Goyal on your website's second audience

Oct 9, 202631 min

Pega CFO and COO Ken Stillwell on what's actually inside your AI budget

Oct 8, 202627 min

CMO Council Chief Content Officer Tom Kaneshige on why the best martech stack doesn't exist

Oct 7, 202629 min

Braze CTO Jon Hyman on where marketing judgment sits when AI runs the campaign

Oct 5, 202625 min

Mixbook's CEO Andrew Laffoon on designing for permanence at the speed of AI

Oct 2, 202625 min

Spotlight Summit Recap: John Rockhold on Influence Orchestration and the evolution of analyst relations

Oct 1, 202627 min

SAS's Jonathan Moran on experience debt: your brand under peak load is your real brand

Sep 30, 202628 min

Salesforce's Taksina Eammano on what happens when AI ambition outpaces frontline readiness

Sep 28, 202629 min

TransUnion's Matt Spiegel on the AI confidence-readiness paradox: AI is only as good as the data you feed it

Sep 25, 202629 min

Office Beacon CEO Pranav Dalal on building the right marketing team: keep strategy in-house, execute anywhere

Sep 23, 202618 min

Spotlight's Deena Zenyk on customer advocacy when AI builds the shortlist

Sep 22, 202622 min

Airstream CMO Mollie Hansen and Nomadics' Chris Pendl on Camp Airstream as a product, not a campaign

Sep 21, 202627 min

DoorDash's Peter Giordano on retail media as full-funnel media: awareness to doorstep in 30 minutes

Sep 18, 202625 min

TrustRadius' Katie Allison on how B2B buying decisions get made today

Sep 16, 202627 min

Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see one consistent brand

Sep 14, 202624 min

Linnworks CMO Hilary Smith on the manual work hiding inside "automated" operations

Sep 11, 202623 min

Georgia-Pacific's Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding

Sep 9, 202620 min

Marketing AI Institute's Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy

Sep 8, 202627 min

From Opticon 2026: Federated Hermes' Melissa Ryan on what a replatform exposes in your content

Sep 7, 202616 min

From Opticon 2026: IFPA's Jim Rucinski on running a global digital experience with two people

Sep 4, 202617 min

Optimizely's Greg Heinz on rebranding an AI platform: AI scaled the work, but every input stayed human

Sep 3, 202621 min

Canva CMO of B2B Meghan Gendelman on keeping your brand strong at scale

Sep 2, 202619 min

Scrunch's Head of Marketing Kevin White on being cited, not just found

Sep 1, 202627 min

Standard AI CEO Angie Westbrock on closing the gap between the ad and the aisle

Aug 31, 202626 min

Freeosk's Matt Eichorn and Dilini Fernando on turning the physical store into measurable media

Aug 28, 202625 min

Qualified Digital Chief Client Officer Kate Dalbey on building an adaptive martech operating model

Aug 26, 202629 min

Domo Chief Design Officer Chris Willis on speed vs. trust in product design

Aug 24, 202626 min

ISM's Paul Brenner and IAB's Collin Colburn on why the old rules no longer apply to retail media measurement

Aug 21, 202628 min

AdRoll's Alison Clark on connecting CTV to an omnichannel approach

Aug 19, 202618 min