The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
1,242 episodes — Page 1 of 25
TransUnion's Matt Spiegel on the AI confidence-readiness paradox: AI is only as good as the data you feed it
Sep 25, 202629 min
Office Beacon CEO Pranav Dalal on building the right marketing team: keep strategy in-house, execute anywhere
Sep 23, 202618 min
Spotlight's Deena Zenyk on customer advocacy when AI builds the shortlist
Sep 22, 202622 min
Airstream CMO Mollie Hansen and Nomadics' Chris Pendl on Camp Airstream as a product, not a campaign
Sep 21, 202627 min
DoorDash's Peter Giordano on retail media as full-funnel media: awareness to doorstep in 30 minutes
Sep 18, 202625 min
TrustRadius' Katie Allison on how B2B buying decisions get made today
Sep 16, 202627 min
Athos Commerce CMO Gary Lombardo on why only 14% of shoppers see one consistent brand
Sep 14, 202624 min
Linnworks CMO Hilary Smith on the manual work hiding inside "automated" operations
Sep 11, 202623 min
Georgia-Pacific's Melissa Blunte on consumer understanding at scale: why data gives you precision, not understanding
Sep 9, 202620 min
Marketing AI Institute's Mike Kaput on AI pilots vs. AI capability: only about 25% of organizations are scaling with a strategy
Sep 8, 202627 min
From Opticon 2026: Federated Hermes' Melissa Ryan on what a replatform exposes in your content
Sep 7, 202616 min
From Opticon 2026: IFPA's Jim Rucinski on running a global digital experience with two people
Sep 4, 202617 min
Optimizely's Greg Heinz on rebranding an AI platform: AI scaled the work, but every input stayed human
Sep 3, 202621 min
Canva CMO of B2B Meghan Gendelman on keeping your brand strong at scale
Sep 2, 202619 min
Scrunch's Head of Marketing Kevin White on being cited, not just found
Sep 1, 202627 min
Standard AI CEO Angie Westbrock on closing the gap between the ad and the aisle
Aug 31, 202626 min
Freeosk's Matt Eichorn and Dilini Fernando on turning the physical store into measurable media
Aug 28, 202625 min
Qualified Digital Chief Client Officer Kate Dalbey on building an adaptive martech operating model
Aug 26, 202629 min
Domo Chief Design Officer Chris Willis on speed vs. trust in product design
Aug 24, 202626 min
ISM's Paul Brenner and IAB's Collin Colburn on why the old rules no longer apply to retail media measurement
Aug 21, 202628 min
AdRoll's Alison Clark on connecting CTV to an omnichannel approach
Aug 19, 202618 min
OX's Jenna Kennedy and Guy Gunter Home's William Webster on e-commerce for both B2C and B2B
Aug 18, 202624 min
Treasure AI Chief Product and Growth Officer Rafael Flores on evolving CDPs to activation platforms
Aug 17, 202630 min
CareFirst CMO Mack McGee on building the total experience across customers and employees
Aug 14, 202624 min
Front's Kevin Yang on maximizing both speed and coordination
Aug 13, 202623 min
From Ai4: Dataiku CMO Mark Abramowitz on speed versus agility in AI adoption
Aug 12, 202625 min
NiCE CTO Kevin Lee on moving from AI pilot to production
Aug 11, 202624 min
From Ai4: Big Spaceship's CEO Taryn Crouthers on prioritizing human judgment while moving fast
Aug 10, 202623 min
From Ai4: Coca-Cola FEMSA's Jose Martinez on balancing continuous improvement and CX consistency
Aug 7, 202622 min
Eikona CEO Nir Weingarten on the limitations of traditional A/B testing and how to make it better
Aug 6, 202623 min
Thryv's Patricia Rollins on what enterprise leaders can learn from small business
Aug 5, 202622 min
Adobe CMO Enterprise Rachel Thornton on agents as customers
Aug 3, 202621 min
Taelor CEO Anya Cheng on AI, fashion, and sustainability
Jul 31, 202624 min
Cyara CEO Sushil Kumar on finding the right balance of AI in your CX
Jul 29, 202627 min
Georgia-Pacific's Jason Ippen on the intersection of brand creativity and AI
Jul 27, 202622 min
Infolinks CEO Bob Regular on getting ad tech to work better for brands
Jul 24, 202629 min
MERGE CEO Stephanie Trunzo on keeping essential human elements during your AI transformation
Jul 23, 202635 min
Onfire CEO Tal Peretz on AI that actually drives revenue
Jul 22, 202621 min
Lou Carbone on a new understanding of brand
Jul 20, 202631 min
Acoustic CMO Alexi Hatch on rebuilding your customer relationship strategy
Jul 17, 202625 min
Criteo Chief Product Officer Todd Parsons on breaking down those channel silos
Jul 16, 202621 min
HubSpot CMO Kipp Bodnar on brand discovery in an age of AI search
Jul 15, 202627 min
California Pizza Kitchen Co-Founder Rick Rosenfield on building a brand from the inside out
Jul 13, 202625 min
Crunchbase CRO Ann Davis on the pressure to show ROI from AI
Jul 10, 202623 min
Furniture.com's CMO Dan Bennett and SVP Alexandra Seaman on helping consumers navigate endless choice
Jul 8, 202631 min
ReflexAI CEO Sam Dorison on the gap between sales training and what happens in the real world
Jul 6, 202626 min
Infobip's Ben Lewis on building deeper relationships with sports fans
Jul 3, 202623 min
LiveRamp's Daniella Harkins on distinguishing AI hype and real innovation
Jul 1, 202625 min
Forrester's Gina Bhawalkar on building great CX with an AI-enabled workflow
Jun 29, 202627 min
Forrester's Chuck Gahun on AI agents as decision makers in the buyer's journe
Jun 26, 202633 min