#74 The Relationship Between Customer Experience and Marketing with Jennifer Severns, AMA
Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing Association, we’re going to talk a little bit about the relationship between marketing and...
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
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Show Notes
Today we’re going to talk about the importance of customer experience in a membership organization. Also, since our guest is from the American Marketing Association, we’re going to talk a little bit about the relationship between marketing and customer experience. To help me discuss this topic, I’d like to welcome Jennifer Severns, Chief Experience Officer at American Marketing Association.
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