#363: Winning at In-Game Advertising with Jared Lansky, SVP Partnerships, MediaMath
Today we’re going to talk about in-game advertising, and how brands are utilizing this tactic to great effect, all while strategizing amid growing efforts to implement global data privacy policies. To help me discuss this topic, I’d like to...
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
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Show Notes
Today we’re going to talk about in-game advertising, and how brands are utilizing this tactic to great effect, all while strategizing amid growing efforts to implement global data privacy policies.
To help me discuss this topic, I’d like to welcome Jared Lansky, SVP Partnerships at MediaMath.
RESOURCES
MediaMath website: https://www.mediamath.com
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