#293: I have my customer journey map... now what? with Carlos Manalo and Stratton Cherouny, Office of Experience
The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order...
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Audio is streamed directly from the publisher (prefix.up.audio) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The process of creating a customer journey map can provide insights into your customers, as well as the internal teams, processes, and platforms that serve them, but it requires an understanding of how to effectively use the journey map well in order to take it from a fancy graphic into something truly beneficial to the organization.
Today we’re going to talk about how to make your customer journey maps valuable and create real-world value from them.
To help me discuss this topic, I’d like to welcome Carlos Manalo and Stratton Cherouny, Co-Founders of Office of Experience.
RESOURCES
The Agile Brand podcast website:
https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here:
Get the latest news and updates on LinkedIn here:
https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A:
The Agile Brand podcast is brought to you by TEKsystems. Learn more here:
https://www.teksystems.com/versionnextnow
Learn more about your ad choices. Visit megaphone.fm/adchoices