#205: Multi-Touch Attribution & Data Science with Cameron Horton and David Hiltner of Attribution
Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I’d like to welcome Cameron...
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
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Show Notes
Today we’re going to talk about the role of data science in multi-touch marketing attribution, and the power of marketers and data scientists working together to achieve greater success. To help me discuss this topic, I’d like to welcome Cameron Horton and David Hiltner of Attribution.
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