#179: Meaningful measurement of transformation initiatives with Peter McCoy, Baton
Today we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and better ways to approach finding success in digital transformations. To help me discuss this topic,...
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
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Show Notes
Today we’re going to talk about meaningful measurement of transformation initiatives, why existing measurement devices often aren’t enough, and better ways to approach finding success in digital transformations. To help me discuss this topic, I’d like to welcome Peter McCoy, Investor, Advisor, and Co-Founder of Baton.
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