The 5Cs

Why Your Children Can't Afford Your Life. The fifth episode in a new six part series. The Rock Tumbler: How Different Minds Create Breakthrough Thinking. With special guest Josh Harrison, of the Center for the Study of the Force Majeure and Leaf Island. Key Highlights -First generation where children can't expect parents' economic stability -Bell Labs spent 30% on basic research—gave us transistors, rockets, modern tech -Venture capital now demands 10x returns with no room for experimentation -Michael Milken's LBOs destroyed bidirectional company-employee relationships -Quarterly thinking sacrificed not just long-term, but medium-term prosperity Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

The fourth episode in a new six part series. The Rock Tumbler: How Different Minds Create Breakthrough Thinking. When Your Name Disappears and that's a HUGE success. With special guest Josh Harrison, of the Center for the Study of the Force Majeure. Key Highlights -Sava River master plan survived a war between two countries -Local teams adopted the methodology independently—now 40% of Danube's fresh water -Netherlands housing crisis: flipped the maps upside down, solved the unsolvable -Plan killed by politics, resurrected 5 years later—without the artists' names -"Conversational drift": When your work becomes community property, that's ultimate success Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

What is a Happy Crab? The third episode in a new six part series. The Rock Tumbler: How Different Minds Create Breakthrough Thinking. With special guest Josh Harrison, of the Center for the Study of the Force Majeure. 5 KEY TAKEAWAYS: What is a happy crab? The question that unlocked captive breeding First artists to receive a sea grant for scientific work Why inducing an artificial monsoon solved what experts couldn't Planet as client: the 1970s commitment that changed everything Systems questions vs technical questions - and why it matters for your work Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Three Fatal Assumptions. The second episode in a new six part series. The Rock Tumbler: How Different Minds Create Breakthrough Thinking. With special guest Josh Harrison, of the Center for the Study of the Force Majeure. Key HIghlights: -The Moral Foundations of Capitalism: Revisiting Adam Smith -The Modern Market: From Transparency to Information Arbitrage -Environmental Blind Spots in Economic Theory -The Role of Art and Artists in Social Change -Actionable Strategies for Change Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Artists through History. The first episode in a new six part series. The Rock Tumbler: How Different Minds Create Breakthrough Thinking. With special guest Josh Harrison, of the Center for the Study of the Force Majeure. Key HIghlights: 1. Artists as Integrated Problem-Solvers: Lessons from History Historically, artists weren’t isolated creatives—they were embedded in the fabric of their communities, solving real problems and serving societal needs. 2. The Renaissance Model: Patronage, Collaboration, and Adaptability Renaissance artists like Leonardo da Vinci and Michelangelo were not lone geniuses—they were master collaborators, project managers, and business developers. 3. The Myth of the Solitary Genius: Why Collaboration Trumps Isolation The romantic notion of the “starving artist” working alone is a modern invention. Historically, success came from collaboration and community engagement. 4. The Crisis of Financialization: Rethinking Value in Business and Art We’ve become obsessed with measuring value in purely financial terms, often at the expense of moral, ecological, and cultural considerations. 5. From Information Sharing to Information Arbitrage: The Next Frontier The evolution from open knowledge sharing (à la Adam Smith) to information hoarding and arbitrage has profound implications for sustainability and business ethics. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

If you missed the previous three episodes, go here This is Part Four of Four -- A deep dive of Richard David Hames’ essay, “Beyond The Cracked Mirror: The Psychic Contract of a Dying Paradigm"Key highlights:The Cracked Mirror: Seeing Ourselves in the SystemSacred Innocence: The Trap of Moral SuperiorityThe Hunger to Punish: Why Righteousness Can BackfireThe Davos Smear: When Solutions Mirror the ProblemHolmes’s Invitation: Five Commitments for Real ChangeAction Steps for Business LeadersConclusion: Building Beyond the Paradigm Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

If you missed the previous two episodes, go here This is Part Three of Four -- A deep dive of Richard David Hames’ essay, “Beyond The Cracked Mirror: The Psychic Contract of a Dying Paradigm"Key highlights:1. The Psychic Contract: The Illusion of Change Without Real Change2. Truth as Territory: The Fragmentation of Reality3. The Masculine Shell: Power, Vulnerability, and LeadershipBecause Doing Better Starts with Seeing Clearly Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Continuing oue deep dive into the work of Richard David Hames, using his essay "The Mirror Cracks: Donald Trump and the American Psyche” as a lens to examine the foundational patterns driving both climate crisis and the broader malaise of modern capitalism, the episodes looks at the final three of Richard's six insights. -The Epistemological Break-The Civilization Crisis-Nature as a ResourceYou may also find this 2018 talk illuminatingKey Takeaways for Leaders:Are we defending comfortable but flawed realities in our sustainability efforts?How can we shift from treating nature as a resource to honoring it as a living system?Recognize that climate action, democracy, and economic systems are deeply interconnected. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Let’s face it: the world is on fire—sometimes literally. The systems that built our prosperity are now threatening our future. As host Charlene Norman puts it, “You cannot build regenerative systems on extractive foundations. You cannot create sustainable solutions using the same logic that created the crisis.”This episode isn’t about bashing the U.S. or any one leader. It’s about recognizing the global export of American-style capitalism and its consequences. If you’re leading a business, you’re not just a bystander—you’re a participant. The question is: are you perpetuating these patterns, or are you ready to help break them?Diving deep into the work of Richard David Hames, using his essay "The Mirror Cracks: Donald Trump and the American Psyche” as a lens to examine the foundational patterns driving both climate crisis and the broader malaise of modern capitalism, the episodes looks at three of Richard's six insights-The Extractive Imperative-The Spectacle State-The Fortress FantasyYou may also find this 2018 talk illuminating Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Business leaders and executives know exactly what power and dominance are. That is the goal behind every scaling move for market share, for revenue and for profit. It works until it doesn't. There is a race in the geo political landscape that will suffer the exact same fate. The pursuit of energy. Whether fossil fuel or clean tech, both will indeed scale. Both will work, until they don't. Because both are EXTRACXTIVE. Both do nothing for planetary health. So, why are we doing them? Power and Dominance. And who will win that race? Tune in for the better questions we need to ask. Because simply swapping one for another comes with a complete set of different issues. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Business leaders and executives are no strangers to tough decisions, but what happens when the stakes are nothing less than the future of our planet? Host Charlene Norman presents a masterclass in leadership under uncertainty. She weaves together the urgency of the climate crisis, the fragility of democracy, and the overwhelming complexity of our times. Drawing on insights from sustainability leader Richard Threlfall and climate architect Christiana Figueres, she challenges us to rethink not just what we do, but what we value. You can find the countdown clock here.Key HIghlights-The Climate Countdown: Why Urgency Is Non-Negotiable-The Interconnected Crises: Climate, Democracy, and Human Systems-Beyond Technology: The Real Work Is Cultural-The Power of Voice: Why Silence Is Not an Option-Three Frameworks for Sustainable Action-The Human Work: Shifting Values from Wealth to Stewardship-Your Voice Is Enough—History Proves It Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Host Charlene Norman explores the premise that while this podcast has helped build a bridge between business and the planet, the world on both sides of that bridge is shifting. And super fast. The question is no longer just how to get across the bridge , but what to do when the ground itself is unstable and the river is rising.She identifies four critical “gaps” that business leaders must now confront:Collective GriefIntergenerational RepairPower DynamicsScale and TriageIn other words, the real work now lies in the messy, uncertain territory beyond: Facing grief, repairing generational divides, challenging entrenched power, and making hard choices about where to focus our efforts. Clearly there are no easy answers left. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Host Charlene Norman unpacks the key themes of the past podcasts and explores what it truly takes to drive transformation in the face of climate change and entrenched business systems. Spoiler: it’s not about quick wins or clever marketing. It’s about trust, courage, and a willingness to play the long game.What gets covered-Trust is Infrastructure: Rebuilding What We Broke-Market Forces: Not Natural Laws, But Human Constructions-Design for the Margins: Why Inclusion Benefits Everyone-Time Horizons: Aligning Business with Planetary Timelines-Putting It All Together: The Path Forward Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

A reflection of the podcast learnings of the last nearly four years. With host Charlene NormanCovering these key highlights-The Myth of the Success Story-The Decades-Long Timeline of Real Change-Individual vs. Systemic Change: The Paradox at the Heart of Transformation-A Realistic Timeline: The Five Stages of Transformation-Asking Better Questions Together Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

In the first episode, host Charlene Norman of Good Stewardship; Lasting Impact took a brutally honest look at the in between stage we are all living through -- the messy middle. In the second episode, she began sharing the thoughts of Ernesto van Peborgh founder of the Seva Institute and prolific writer on Substack as a case study we can all learn from. In the third episode, she showed how the problems we face are not just personal or organizational—they are systemic. The “multi-polar traps” of complexity theory are everywhere and yes, they can be debilitating. In this, the final episode, she finishes reading Ernesto's account, and shows how to navigate the messy, uncertain, and often lonely middle passage of transformation, with five practical, deeply-explored practices. She ends with an invitation. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

In the first episode, host Charlene Norman of Good Stewardship; Lasting Impact took a brutally honest look at the in between stage we are all living through -- the messy middle. In the second episode, she began sharing the thoughts of Ernesto van Peborgh founder of the Seva Institute and prolific writer on Substack as a case study we can all learn from. In this episode, she weaves through how the problems we face are not just personal or organizational—they are systemic. The “multi-polar traps” of complexity theory are everywhere and yes, they can be debilitating.Key Highlights-Understanding Systemic Traps: The Real Enemy-Building Capacity: Holding Paradox and Uncertainty-Developing Capabilities: Tools for Navigating Complexity-Embracing the Vortex: The Emotional Journey of Transformation-Living with Grief: Turning Sadness into a Compass-Purpose as Lifeline: Climbing the Ladder Out of Darkness-Action Steps for Leaders: Navigating the Edge Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

In the first episode, host Charlene Norman of Good Stewardship; Lasting Impact took a brutally honest look at the in between stage we are all living through -- the messy middle. In this episode, she begins sharing the thoughts of Ernesto van Peborgh founder of the Seva Institute and prolific writer on Substack as a case study we can all learn from.Key observations we can make -Recognize the Hollowing of Success-Understand the True Cost of Power-Embrace the Descent: Leaving the Comfort Zone-Move Beyond Material Divestment to Existential Investment-Accept That the Journey Is Ongoing (and Messy) Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

There is some degree of burnout in the lives of those trying to make a better world. Host Charlene Norman of Good Stewardship; Lasting Impact takes a brutally honest look at the in between stage we are all living through. This first episode looks closely at the messy middle Key Highlights-The Myth of the Overnight Transformation-Why the Messy Middle Matters—Now More Than Ever-The Real Costs of Change: What Success Stories Don’t Tell You-Actionable Strategies for Surviving (and Thriving) in the Messy Middle-Embracing the Mud, Not Just the Lotus-You’re Not Alone—And That’s the Point Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

The final episode looks behind one of the most persistent—and misunderstood—mantras in business: “The market demands higher returns.” With host Charlene Norman of Good Stewardship; Lasting impactThis episode focuses entirely on Taking Back Control: Building Businesses for the Long TermKey HighlightsThe market isn’t a single, unified force. It’s a collection of actors—investors, shareholders, analysts, customers—each with their own interests and time horizons. This means you have agency. You can choose which investors and stakeholders to engage with. It also means short-term pressure is not inevitable. AND, the loudest voices aren’t always the majority.Long-term thinking is possible—and necessary—especially in sustainability and climate sectors. Listen in to learn how. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

The look behind one of the most persistent—and misunderstood—mantras in business: “The market demands higher returns.” With host Charlene Norman of Good Stewardship; Lasting impactThis episode is all about Following the Money. Who or What Exactly is Making the Demands?Key Highlights:-The Real Drivers Behind “Market Demands”-Private Equity & Venture Capital: The Clock is Ticking-The Short-Term Trap: How Investor Pressure Shapes Decisions-Activist Investors: The Loud Minority-Executive Compensation: When Leaders Think Like Traders-Making Better Trade-Offs: A Framework for Long-Term Thinking-Sustainability: The Ultimate Long-Term Investment Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

A new series into one of the most persistent—and misunderstood—mantras in business: “The market demands higher returns.” With host Charlene Norman of Good Stewardship; Lasting impactIf you’re a business leader, executive, or anyone who’s ever sat through a board meeting where this phrase was uttered (likely with a dramatic sigh and a PowerPoint slide), you know how powerful and paralyzing it can be. But what if the “market” isn’t the all-powerful, faceless force we’ve been led to believe? What if the real drivers are far more specific, and the consequences of following this myth are more damaging than we realize?Key Highlights-The Origin Story: How the Myth Began-The 1980s: Corporate Raiders and the Rise of Short-Termism-The Lasting Impact: Executive Compensation and Activist Investors-The Real “Market”: Who’s Actually Making Demands?-The Consequences: What’s at Stake for Long-Term Value-How Leaders Can Push Back and Prioritize Sustainability Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame. In this final episode, John introduces his “four C’s” framework—Clarity, Consistency, Compassion, and Channels. A smarter, trust-building alternative to fear-based messaging. With wit and wisdom, the episode challenges business leaders to ditch shame tactics and embrace communication that empowers, connects, and inspires real change. Because saving the planet shouldn’t require a guilt trip. Just a better message. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame. We do a deep dive into the long-term consequences of shame-based marketing. We’ll go deep into the nuances of shame-based marketing, its psychological fallout, and—most importantly—how to build trust and community in a fractured world.This episode is a masterclass for business leaders and executives who want to understand not just what works in marketing, but why it works (or doesn’t), and how these strategies shape our society—especially in the context of climate change.Covering-The Problem with Shame-Based Marketing-The Psychological Fallout: Learned Helplessness and Distrust-The Social Cost: Alienation, Radicalization, and the Flat Earth Phenomenon-Why Facts Don’t Change Minds—But Belonging Doesand more Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we delve into the art—and occasional trickery—of automotive advertising. John unpacks the origins of “Truck Month,” revealing how clever timing and aggressive tactics turned pickups into profit powerhouses. The conversation takes a witty detour into shame-based marketing, exploring how brands manipulate emotions to drive sales, sometimes at the cost of trust. With sharp insights and a dash of humor, we challenge business leaders to rethink profit-driven strategies and imagine a more ethical, sustainable approach to marketing.Key ideas and concepts-The Anatomy of "Truck Month": More Than Just a Sale-The Profit Engine: Why Trucks Dominate the Market-Shame-Based Marketing: The Psychology Behind the Pitch-The Long-Term Risks: Eroding Trust and Brand Value-Beyond the Auto Industry: Shame in Health, Wellness, and Sustainability-Rethinking Corporate Priorities: A Call to Action Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

The fascinating (and sometimes sneaky) history of marketing’s role in climate change. With John Gorman of Cachet and Medium fame, we unpack how campaigns like “litter bug” and the infamous crying Native American ad cleverly shifted blame from corporations to consumers, turning shame into a business strategy. With wit and insight, John challenges business leaders to rethink responsibility—asking what might have happened if industry, not individuals, had been held accountable from the start. A must-listen for executives ready to lead real change.Key Highlights-The Birth of "Litter Bug"-Corporate Maneuvering-Iconic Campaigns with Hidden Agendas-The Power of Shame-Imagining a Different Path Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

The Do-Better Revolution: From Broken Systems to Universal DesignThe final in this three part series with guest Kim Scofield of Blonde Bad Wolf, we complete the discussion about fixing the structural issues behind why messages about climate, sustainability and all things green are not landing. And end with a game changing use of AI to immediately see and feel the easy, inexpensive and highly effective ways we can we put in place. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

It's Not Them, It's Your Structure: Simple Fixes That Change EverythingThe second in a three part series with guest Kim Scofield of Blonde Bad Wolf, we discuss the structursl issues driving the reasons why messages about climate, sustainability and all things green are not landing. And provide easy, inexpensive and highly effective ways we can we put in place to make messaging more effective. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

The Right-Handed World: Why Your Climate Message Isn't LandingThe first in a three part series with guest Kim Scofield of Blonde Bad Wolf, we discuss the reasons why messages about climate, sustainability and all things green are not landing and easy, inexpensive and highly effective ways we can we put in place to make messaging more effective. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Want to start leveraging climate data as a strategic asset? Lean in because the winners will be those who adapt first and best to the new climate realities.Key Takeaway:If your business touches Canada—or relies on North American infrastructure, supply chains, or markets—climate change is already reshaping your operating environment. The impacts are not theoretical or distant; they’re here, now, and accelerating.Charlene shows the tangible relevance the statistics have on a business. From the ripple effects, to understanding the science to sector specific impacts and opportunitiesShe ends with a five point program that is clear, actionable, and tailored for executives who want to lead, not lag.Naturally, if you'd like to talk through your own issues, you can find her here and here. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Why Most Climate Conversations Fail (And How to Fix Them)This episode we break down the art and science of productive climate conversations—drawing on real-world experience, psychological insight, and actionable strategies you can use with your teams, customers, board members, and partners.Key Insight:Most climate conversations fail because we lead with data, fear, or confrontation—expecting people to abandon their frameworks and adopt ours. That’s not how human psychology or organizational change works.Takeaways:1. Start with Shared Values, Not Scientific Data2. Acknowledge and Build on Existing Knowledge3. Make It Immediately Relevant to Their World4. Frame Change as Building on Strength, Not Admitting Weakness5. Start Small, Celebrate Wins, Scale UpThe Climate Conversation Toolkit: Five Spokes for Every Leader Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

The 5Cs is taking a wee breakNope, we're not rolling in the grass, dancing on the beach, or even swimming in the ocean. We've officially hit the pause button – giving you time to breathe and us time to plot world domination. (Kidding! Sort of.)Plot twist: We're actually busier than a golden retriever at a tennis ball factory!Behind the scenes, we're recording like mad scientists preparing for Year Four. YEAR FOUR, people! Who knew talking about the little beast called Climate Change and its love affair with Business would keep us going this long?Spoiler alert: It's because of YOU.Your Mission (Should You Choose to Accept It):1. Meet Your Host IRL (Well, Sort Of)Friday, September 12th at noon EST – I'm pulling back the curtain! Join me, Charlene Norman, on Zoom for a no-holds-barred Q&A. Bring your burning questions, wild ideas, or just come say hi.Sign up here for the Zoom linkFine print: Private event, no recording, maximum fun guaranteed.2. Binge-Watch... Er, ListenMissing our Saturday morning coffee chats? I've rescued some fan favourites from the vault:What is Climate Anxiety? (Spoiler: It's real)Finding Hope in the Darkness (Plot twist: There actually is some)Beyond GDP: Exploring Alternatives (Economics gets exciting)Climate Change is No Joke: Let's Laugh at Our Ignorance (Because sometimes you've got to laugh or you'll cry)Season Four drops September 6th – mark your calendars, set your alarms, tell your dog (they're excellent at reminding you about important things). PSA from Your Friendly Neighbourhood Podcaster:Yes, sunshine feels amazing after our long winter hibernation, but let's not become human jerky, shall we? Keep that water bottle closer than your phone, slather on the sunscreen like you're frosting a cake, and remember – your pets are wearing fur coats in this heat. They're not impressed. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes. Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately.In this the final episode of the series, she looks at the progress made over the last sixty years.Key Highlights-The Generational Backdrop: 1950s–1970s-The Slow Burn of Climate Awareness-Misinformation and Missed Opportunities-From Science to Policy: The Long Road-International Agreements: Progress and Pitfalls-The Youthquake: Gen Z and Greta Thunberg-Actionable Steps -Leading with Compassion and Clarity Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes. Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately.In this the third episode in the series, she continues to search for who is to blame.Key Highlights-Who Are the Boomers, the Joneses, and Gen X?-The Competitive Edge: How Boomers Shaped Work Culture-Gen X: The Latchkey Generation’s Resilience-The Ripple Effects: Society, Equity, and the Environment-Key Takeaways for Business Leaders Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes. Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately.In this the second episode in the series, she begins with a look at who to blameKey HighlightsGenerational Lessons: From the Greatest Generation to BoomersThe Unintended Consequences of “Me First”Actionable Strategies 1. Reframe Success: From Individual Gain to Collective Good2. Foster Community Engagement3. Prioritize Long-Term Impact Over Short-Term Wins4. Embrace Self-Reflection and Personal Responsibility5. Lead with Empathy and TransparencyConclusion: Building a Legacy of Compassion Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Host Charlene Norman is recovering from hand surgery this month. To help ease her guilt in NOT being able to produce a new episode and to answer the questions about the 5Cs origin story, she has pulled out the original first four episodes. Listen in as she candidly admits her mistakes, discusses why she got into it and then decide for yourself if the podcast has morphed apppropriately.The original premise was about reimagining capitalism so that profit and compassion can not only coexist but thrive together. This requires four pillars:1. Environmental Accountability2. Respect and Kindness3. Accountability to Stakeholders4. Community-Centric OfferingsIn addition, two key issues need to be addressed1. Wage Gap disparity between executive and employee pay must be closed. This isn’t just about optics; it’s about fairness and social stability.2. Environmental Justice comes into play in that businesses must internalize the true costs of their environmental impact, rather than passing them on to society.The Bottom Line:Reimagining capitalism is not just about “doing well by doing good.” It’s about fundamentally rethinking the rules of the game to ensure that profit never comes at the expense of people or the planet. AND it's smart business. Because-Talent Magnet: Top performers want to work for companies with purpose and integrity.-Customer Loyalty: Consumers are increasingly values-driven and will pay a premium for ethical brands.-Risk Mitigation: Companies that ignore social and environmental risks face regulatory, reputational, and operational threats.-Long-Term Value: Sustainable, stakeholder-focused companies outperform their peers over the long haul.This is NOT about perfection or utopia. It’s about making better choices—day in and day out—that move us closer to a world where business is a force for good. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Climate change. For many business leaders and executives, the term conjures images of melting glaciers, dire scientific reports, and a sense of overwhelming scale. It’s easy to feel that the problem is too big, too abstract, and too far removed from our daily lives. But what if there's a different way? The host, Charlene Norman, of Good Stewardship; Lasting Impact explores how personal experience and storytelling might transform the way we approach climate change. Here are the main themes covered in this episode.1. Make Climate Change Personal: Start with Your Own Weather Diary2. Connect the Dots: Understand the Long Game of Nature3. Shift the Narrative: It’s Not About Saving the Earth—It’s About Saving Ourselves4. Build Community Through Storytelling and Relationships5. Be a Bridge Builder: Inspire Action for Future GenerationsConclusion: YOUR Story Matters—Now Share It Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

This is the final of the series: Unpacking Climate Change: The Science, the Myths, and the Urgency of Action. With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here, and sign up for his newsletter here.The Key Takeaways:Triple Bottom Line:It’s time to think beyond profit. Tom and I discussed the importance of considering people and the planet alongside financial performance. It’s not just good ethics; it’s good business.Circular Economy:Imagine leasing washing machines instead of selling them. When they wear out, companies reclaim and recycle parts. This model reduces waste and promotes sustainability. Intrigued? You should be!Packaging Responsibility:Plastic waste is a massive issue. Tom urges businesses to take charge of their packaging choices. Let’s stop shifting the recycling burden to consumers and start exploring sustainable alternatives.Emotional Engagement:Facts and figures can be overwhelming. Tom suggests connecting with people on an emotional level by discussing local environmental changes. It’s about making climate change relatable and urgent.Building Trust:Trust is key. By discussing relatable topics like pollution, we can gradually introduce broader climate issues. It’s about building rapport and fostering meaningful conversations. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

This is the third episode of the series: Unpacking Climate Change: The Science, the Myths, and the Urgency of Action. With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here, and sign up for his newsletter here.Thus far, we have covered the original scientific research reports and how they were co-opted to initiate the trend towards the misinformation and false narratives we see today. We’ve also examined how the mixed messaging and confusing communications have successfully numbed the average consumer and business leader. And today, we jump into equally provocative topics.The Key Highlights are ---The Chicken Little Effect: Why Clarity Matters-The Human Response: Doom, Denial, and Everything In Between-Electric Vehicles: Not the Silver Bullet-The Recycling Conundrum: Progress and Pitfalls-Consumerism and the Great Acceleration-Overwhelm and Adaptation: The Modern Dilemma-Actionable Advice: Small Steps, Big Impact-Collective Commitment for a Sustainable Future Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

This is the second episode of the series: Unpacking Climate Change: The Science, the Myths, and the Urgency of Action. With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here, and sign up for his newsletter here.You are very likely no stranger to the buzzwords “climate change,” “sustainability,” and “corporate responsibility.” But let’s be honest—between quarterly reports, board meetings, and the daily grind, it’s easy to relegate climate change to the “someday” pile. In the latest episode we tackle the real, often uncomfortable truths about climate change, and—more importantly—how clarity and collaboration can help us all move from confusion to action.Key Highlights -- -Facing the Unexpected: The Insurance Metaphor-Tip 1: Embrace Clarity—Admit What You Don’t Know-Tip 2: Communicate with Context—Make Climate Change Relatable-Tip 3: Shift the Narrative—From Doom to Tangible Impact-Tip 4: Think in Timescales—Patience and Perspective-Tip 5: Collaborate for the Greater Good—Beyond Individual Action Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

This is the first episode of the new series: Unpacking Climate Change: The Science, the Myths, and the Urgency of Action. With guest Thomas Schueneman of Global Warming is Real. Listen to Tom here, and sign up for his newsletter here.Climate change is no longer a distant threat or a topic reserved for scientists and activists. It’s a business reality, a leadership challenge, and—let’s be honest—a bit of a headache for anyone who likes their summers mild and their supply chains predictable. We break down the complexities of climate change, debunk persistent myths, and offer actionable insights for business leaders and executives.Whether you’re a CEO, a sustainability officer, or simply a leader who wants to future-proof your organization, this series is a clear-eyed look at what climate change means for you—and what you can do about it.In this episode we cover the following highlights ---Recognizing the Warning Signs: Why Ignoring Climate Change is Not an Option-Understanding the Science: Anthropogenic vs. Natural Climate Change-The History of Climate Science: Lessons from the Past-The Misinformation Playbook: How Doubt Was Manufactured-Actionable Steps for Business Leaders-Conclusion: Leading with Clarity and Courage Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Finishing the series about Responsible Sourcing with a twist. It is aimed squarely at those organizations without deep pockets for an army of consultants or MBA employees. With guest Chris Van Bergen, an expert in social impact and sustainability. Chris, who serves as an adjunct professor at NYU's Stern School of Business, is the CFO and COO of Nest, a nonprofit organization, AND AND the author behind the book Certifiable: How Businesses Operationalize Responsible Sourcing.The episode covers the following highlights:-Balancing Business Operations and Sustainability Initiatives-The Importance of a Solid Business Plan-Research and Data-Driven Decision Making-Technological Advancements Enhancing Transparency-Supplier Collaboration-Circular Economy and Sustainable Production Techniques-Corporate Finance and SustainabilityWe need a multifaceted approach to implement sustainability in business effectively. By balancing operational needs with sustainability goals, leveraging technology for transparency, and encouraging informed consumer choices, businesses can navigate the complexities of the modern market while contributing positively to society and the environment. And best of all, it doesn't need to costs a fortune. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

Continuing the series about Responsible Sourcing with a twist. It is aimed squarely at those organizations without deep pockets for an army of consultants or MBA employees. With guest Chris Van Bergen, an expert in social impact and sustainability. Chris, who serves as an adjunct professor at NYU's Stern School of Business, is the CFO and COO of Nest, a nonprofit organization, AND the author behind the book Certifiable: How Businesses Operationalize Responsible Sourcing.The episode covers the following highlights:-Reframing the Challenge-Break Down the Problem: Divide the sustainability challenge into smaller, more manageable tasks.-Focus on High-Impact Areas: Prioritize initiatives -Internal Dynamics and Team Collaboration-The Role of Leadership-Build a Supportive Culture-Embrace The Snowball Effect of Success-Balancing Business Operations with Sustainability Goals Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

This begins a series about Responsible Sourcing with a twist. It is aimed squarely at those organizations without deep pockets for an army of consultants or MBA employees. With guest Chris Van Bergen, an expert in social impact and sustainability. Chris, who serves as an adjunct professor at NYU's Stern School of Business, is the CFO and COO of Nest, a nonprofit organization, AND the author behind the book Certifiable: How Businesses Operationalize Responsible Sourcing.In this first episode, the conversation delves into the intricate relationship between business, sustainability, and social impact. Chris Van Bergen's insights shed light on the challenges and opportunities within the supply chain, emphasizing the need for transparency, consumer awareness, and a collective effort to create a more equitable and sustainable future. By adopting responsible practices and fostering collaboration, brands can not only enhance their reputation and attract investors but also contribute to a more resilient and ethical global economy.Actionable Steps for Business Leaders:Evaluate Your Supply Chain: Conduct a thorough assessment of your supply chain to identify areas for improvement in transparency and ethical practices.Develop a Business Case for Sustainability: Align your sustainability initiatives with your financial objectives to ensure long-term success.Engage with Consumers: Foster trust and loyalty by communicating authentically about your brand's practices and values.Collaborate with Partners: Seek partnerships with nonprofits and other organizations to enhance your impact and navigate the complexities of responsible sourcing. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

This episode, the third and final installment in the series "Barriers to Change and Changing the Barriers," is a treasure trove of actionable insights for business leaders and executives looking to foster meaningful change in their organizations. With Dutch change expert Jurriaan Kamer, here are some of the highlights covered-The Role of Facilitation in Organizational Change-Creating an Environment for Open Conversations-The Role of the Chief Sustainability Officer (CSO)-Examples of Successful Change Programs-The Long-Term Benefits of Sustainability Initiatives-Sustainability as an Innovation DriverYou can find Jurriaan Kamer at his website and on LinkedIn and you can buy his book Unblock on Amazon. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.

This episode, part of the series "Barriers to Change and Changing the Barriers," focuses on the significant roadblocks that companies with revenues between $5 million and $500 million face when trying to shift their employees' mindsets towards sustainability. The discussion covers cultural transformation, self-managed teams, and the critical role of change management skills in sustainability initiatives. With Dutch change expert Jurriaan Kamer, here are some of the key points covered-Understanding the Challenge-The Concept of Self-Managed Teams-Steps to Foster a Collaborative Mindset-Pay Structures in Self-Directed Teams-The Fragility of Self-Directed Systems-The Role of Change Management in SustainabilityBy embracing some of these insights and strategies, business leaders and executives can more effectively navigate the challenges of cultural transformation and drive their organizations towards a more sustainable and prosperous future.You can find Jurriaan Kamer at his website and on LinkedIn and you can buy his book Unblock on Amazon. Ready to benchmark your leadership impact? Take this 5-minute Stewardship Quiz and get a personalized report showing exactly where you rank - plus actionable strategies to elevate your performance.The 5Cs Podcast connects forward-thinking executives who are building sustainable competitive advantages while driving positive impact. Think of it as an exclusive network of leaders who understand that stewardship isn't just good ethics - it's good business.Connect with Charlene Norman on LinkedIn, find her at her website, subscribe to our Substack for strategic insights, or download the full series on Spotify and Apple.