The $100 MBA Show

Sales is changing. As business models evolve, and lean startups do more with fewer people, is the dedicated sales team a thing of the past?It depends.Today, we discuss when businesses need a full-time sales team, regardless of the product. In some cases, the ROI simply isn’t there. In others, it’s well worth the investment. We’ll help you decide whether your business would thrive best in a traditional sales team structure, or whether integrating sales into other job descriptions makes more sense.It may be smarter and more efficient to let sales be an aspect of everything from product development to marketing. It might not take much “selling,” in the traditional sense, to move your product. Either way, the first step in ensuring great sales is figuring out which approach fits your market. Learn how to gauge where your business is on the “low touch” to “high touch” sales spectrum, and decide what resources to apply. Plus, we’ll offer tips on building your sales team efficiently, from the ground up. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWP EngineDan Martell (YouTube Channel)Product-Led GrowthThe post MBA1306 Does Your Business Need a Sales Team? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mastermind groups are all the rage, but are they worth the (sometimes hefty) price tags?This week’s Q&A comes from a listener who has an opportunity to attend a pretty exclusive Mastermind, at a pretty substantial cost. At $5,000, it’s worth taking a moment to make sure it’s a good investment. Fortunately, our intrepid host Omar has participated in enough Masterminds to develop a way to gauge the ROI.Today, we’ll share our framework for assessing the cost/benefit ratio of a Mastermind group, at any price. We’ll describe the number one factor that truly determines the value of a Mastermind, and how to assess that value in the context of your own business.With your own budget and business experience in mind, you can evaluate each Mastermind for what it’s really worth to you. Learn how to make the call with confidence, plus hear about alternatives, for when the price isn’t right. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1305 Q&A Wednesday: Should I attend a mastermind retreat that costs $5K? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your business leaking?We’re gonna say it: Customer retention is just as important as customer acquisition. If you’ve got a churn problem, the time, money, and effort you put into attracting and converting is being wasted. Let’s put a stop to that, now!Whether you run a subscription or service-based business that depends on monthly revenue, or you just want to keep your customers coming back, the churn has got to go. Customer retention protects the investment you make in your business, and acts as a hedge against slow growth periods. Today, we discuss how to make sure your customer turnover isn’t outpacing your growth. We share our system for identifying and plugging any “leaks” that hurt your stability. Create a stable basis for long-term growth by creating lifetime customers. Make all that marketing worth it. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1304 How to Improve Customer Retention Quickly appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your product might be the most important employee.There’s a new approach to product development and marketing. Rather than focus on features, or even benefits, this new outlook takes it a step further. Your product has a job. The customer is the employer. Your success will depend on what kind of “employee” your product is.If it sounds outside the box, it is. The approach is all laid out in a deeply detailed, paradigm-shifting book called Jobs to Be Done by Anthony W. Ulwick. It’s based on decades of research — and despite how academic it is, this book has serious practical implications. This Must-Read book offers an alternative (or supplement to) the “pain points” approach of solving customer problems. Today, we discuss the philosophy behind the book, and offer the best examples of this theory in practice. Bottom line: this book will help you focus on what matters most to customers, by seeing your product from the most customer-centric perspective. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksJobs to Be Done by Anthony W. UlwickWebinarNinjaThe post MBA1303 Must Read: Jobs to Be Done by Anthony W. Ulwick appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

At this point in the content marketing game, video isn’t an option: it’s a requirement.Video content works to help you build an audience. As we like to point out, YouTube is technically the world’s second-largest search engine after Google. But we also know how difficult, intimidating, and time-consuming video production can be. We’ve struggled with equipment, software, and all the rest.So we decided to make it simple.Today, we’ll explain how to streamline your video content production. By making some key choices and focusing on the basic essentials, you can take the hassle out of filming videos. The result? Consistent, effective content that does what it’s meant to: drive traffic.Tune in, and hear how we learned the hard way that trying to do too much is counter-productive. You don’t have to be Spielberg to produce quality, engaging content that’ll boost your business. You just have to know some key basics. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaCamtasiaScreenflowSony VegasEasyCourseThe post MBA1302 How to Make Video Creation Easier + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For entrepreneurs, time is the single most valuable resource. So how can you get more of it?Executive assistants are not just for Fortune 500 CEOs. Any time you can get work off your plate, it’s an opportunity to spend more time doing more important things. To hire an assistant is to buy time — and that’s always a fantastic investment.Today, we’ll explain how to go about finding the right assistant for you. Whether it’s local or digital, full-time or part-time, there’s probably someone who can free you from some menial tasks. As you focus on what matters most, your business thrives — thanks in part to your assistant.We’ll discuss how and where to find your EA, just as our intrepid host Omar is doing now. Since he’s in the market, we figured sharing our experience would be helpful to those listeners who are also considering bringing an assistant on board. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksDan MartellLastPassWe Work RemotelyThe post MBA1301 How to Hire a Great Executive Assistant appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Go it alone, or get some help? Every entrepreneur has to ask this question, and the answer isn’t always obvious.It’s Q&A Wednesday, and one listener is weighing the ups and downs of full independence. When you “bootstrap” your business (as we did), you have total freedom, and total control. No investors, no loans, nada. You answer to no one, and can take your business in any direction you wish. You also accept all of the risk.Is there a time when it’s best to get outside investment? We’ve found that for some businesses, the freedom is worth the risk. But for others, the loss of equity is well worth the stability that comes with external help. Today, we’ll explain when it’s smartest to accept a helping hand, and when it’s best to go it alone. Then, you can make the best decision for yourself and your company. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1300 Q&A Wednesday: What are the pros and cons of bootstrapping my business? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If a question seems scary, it’s probably worth asking. So be honest — are you really happy?This deep, fundamental question is a must-ask every so often. When you first get into independent business, the initial excitement is great. But that early buzz fades, and as the long-term reality of entrepreneurship sets in, you have to self-examine.The good news? If the answer is no, you can fix it. Maybe there are certain aspects of entrepreneurship you don’t enjoy, even if you love running your own business. Maybe the right hire, or the right change in protocol, will make you fall in love with your biz all over again.Then again, maybe not. Either way, it’s best to know. Today, we’ll discuss exactly how to get an honest answer from yourself, and what to do if you’re no longer on Cloud 9. The greatest benefit of entrepreneurship is the freedom to make your own choices — even the hard ones. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links The post MBA1299 Are You Happy with Your Business? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your team won’t improve on its own.That’s the task of leadership: to get the best from your team by helping them grow. Sarah Wirth is a professional development expert with extensive coaching and corporate experience. Today, she’s here to show us how to deliver the kind of feedback that gets results — but doesn’t alienate your employees.It takes some skill to be supportive and critical at the same time. To protect the investment you make in your employees, that skill is worth developing. By perfecting your feedback game, you can cut down on costly, wasteful employee turnover. You can create a work environment where your team feels challenged, but respected. With Wirth’s data-driven advice and specific action steps, you can keep it cool personally and professionally. Take Wirth’s tips, and watch your team thrive. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEcSell InstituteThe Coaching EffectThe post MBA1298 Guest Teacher: Sarah Wirth- How to Use Feedback to Drive Improvement appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you’re starting a business, there’s a big, fundamental question you have to ask before you do anything else: build the audience first, or the product?There are advantages to both options. In fact, we’ve built businesses both ways, and seen all the ways each approach can go right and wrong. In the end, we learned that it all depends on the kind of business and the circumstances in which you’re building it.Either way, it’s a choice you have to make carefully.Today, we explain exactly how to figure out which way will work for you. We’ll discuss what exactly an “audience” is in terms of a business asset, and how to assess its value relative to the investment you make in it. Then, you can decide whether to build that audience first or second.Both your product and your audience can be built around each other, like a binary star system. Tune in, and take the first step toward answering what might be the most important question for a new entrepreneur. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1297 Build an Audience First or Product First? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Considering a team retreat? We just got back from our first, and we learned a ton.We took the whole team to Bali, Indonesia for some work, play, and all-around bonding. From all over the globe, our remote employees flew in and met face-to-face for the first time ever. Organizing the trip was no small feat, but it was worth every minute of planning and every company dime we spent.Today, we discuss the things that went great, and the things we’ll do differently next time. We review the logistics, and explain how we kept the trip mission-focused, positive, and productive. Hear what we did right and wrong, so you can have as great a time as our team did — and meet your business goals while you’re there.Before you start packing for your team’s big getaway, tune in to this episode. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1296 4 Takeaways From Our First Team Retreat appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Webinars work!When it comes to connecting with an audience, converting them into customers, and keeping them around, you can’t beat the personal touch of a webinar. But if you’re new to the webinar game, should you jump right into live webinars? Or is it safer and smarter to use the pre-recorded version at first?It’s Q&A Wednesday, and one listener wonders if automated webinars are better for a first-timer.We’ll discuss the advantages and disadvantages of both options, so you can decide how to approach webinar-ing yourself. While some projects are definitely better tackled with an automated webinar, there are some situations where you have to go live — even at the beginning.Learn how to balance your approach, and why one option is definitely better when you’re establishing yourself. Plus, take advantage of some free webinar training resources we offer through WebinarNinja. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaYour Webinar Blueprint Video Training CourseWebinarNinja Webinar WorkshopWebinarNinja BlogThe post MBA1295 Q&A Wednesday: Should I start with live or automated webinars? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you missing out on millions of potential customers because you don’t speak their language?Whether you sell books, courses, or even services, translating your content could open doors. But the time and effort required might not make sense, depending on the business. Today, we discuss when investing in translation can net serious returns.It’s a big world out there, and you may be able to serve more of it.We’ll explain how to implement a multilingual approach for maximum ROI. Choosing the right languages to work in, finding the right translators, and creating a long-term strategy all take some support and know-how. Fortunately, there are resources available.Get ready to branch out to new, untapped markets. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaUpWorkThe post MBA1294 Should You Offer Your Product in Different Languages? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your product could do the sales and marketing for you?That’s the premise of this week’s Must-Read book for entrepreneurs, Product-Led Growth by Wes Bush. It ranks pretty high on our all-time list of great business books, because it explains a breakthrough marketing strategy in a way that’s highly readable, fun, and immediately applicable.As captivating as a good novel, this absolute must for SaaS business owners shows how putting the product first can make marketing a breeze. Full of examples and clear instructions, the book explains how to get the product into your audience’s hands as quickly as possible — making the product itself its own advertisement.Learn why some “freemium” models fail, while others work like a charm. Before you start your next campaign, listen to this episode. You may need far less marketing than you think. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaProduct Led Growth – the bookThe post MBA1293 Must Read: Product-Led Growth by Wes Bush appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The toughest part of being a leader? Leading.It’s one thing to have a vision, and the ability to pay people to carry out tasks. Anyone can do that. But truly building a motivated team that can sustain a business long-term takes something more. It takes genuine, emotional buy-in from the employees.So how do you make that happen?Today, we explain how your job as a leader is to make every person feel like part of a shared mission. We start by exploring how to articulate that mission in a way that’s understandable, so that your employees know exactly what the endgame is. From there, we discuss how to reinforce that mission, every single day.Your team can’t keep their eyes on the prize until they know what it is. Teach them to see the job beyond the job. Inspire them to have a real stake in your success, beyond simple compensation. The results are astounding. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1292 Getting Your Team On Board with Your Vision + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As we like to preach, exchanging time for money is just about the worst deal in business.No other kind of entrepreneur understands that better than the celebrity chef. From Ramsay to Oliver to Ray, these entrepreneurs used their talent to generate passive income, rather than just punching the clock in a restaurant forever. They stopped selling their time, and started selling their knowledge, experience, and personalities.No matter what business you’re in, you can take a page from their (cook)book.Today, we explain how cooking is the best example of a skill that’s better monetized through adjacent products. Whatever you’re good at, get paid to do it — but don’t stop there. As long as you’re exchanging labor for cash, you’re always dependent on someone else.Learn from the Emerils of the world, and start formulating your strategy for independent success. You are more valuable than just your time and labor! Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksPodiaProduct-Led GrowthThe post MBA1291 What Celebrity Chefs Can Teach Us About Making More Revenue appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Hate public speaking? You’re not the only one.It’s Q&A Wednesday, and we’re helping one listener who’s got a perfect opportunity to raise brand awareness, gain credibility, and get that all-important exposure. Thing is, it means talking in front of people. For many of us, there’s nothing more intimidating.Is there any way out of it that doesn’t hurt the business?Public speaking is neither natural nor comfortable for most people. If you’re not into it, don’t see it as a flaw or a weakness in yourself. Instead, see it as an opportunity: to grow professionally and/or to find creative alternatives. That’s exactly what we’re discussing today.On this episode, we approach the problem from two perspectives. First, we explain how to improve your public speaking and grow more comfortable. But also, we explore other options, ways to get that exposure from somewhere closer to your own comfort zone.Don’t let fear of public speaking hold you or your business back. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksHeroic Public SpeakingThe post MBA1290 Q&A Wednesday: I get asked to speak on stage but I hate it. What should I do? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The key to sustainable small business: minimum profitability.The $5k per month mark is a crucial one, known as the “escape velocity” at which revenue generation is strong enough to actually, truly sustain a company. If your business can make it to $5k quickly, you’ll know for sure whether it’s a winner, or if it’s time to pull the plug and move on.The faster you get there, the sooner you’ll reach your ultimate business goals.So, how can we fast-track this all-important metric? How can we move as quickly as possible out of the experimental phase and into real-world business-building? With some strong tactics (and a few sacrifices), you can get there sooner — whether “there” is investing full-time into a proven idea, or moving on to the next one.Reach that moment of truth ASAP. Your time is precious, and you deserve a strategy that doesn’t waste any. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA Idea Validation CourseMBA1281: Nail Your Value Metric and Make More RevenueThe post MBA1289 How to Get to $5K a Month as Fast as Possible appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Social media marketing: we all have a vague idea that it can work. But without a good strategy, it can be a massive waste of time and resources.Today, we’ve got a guest teacher who can help. Nancy Gathecha is a Germany-based consultant and author who knows how to get the most out of social media, without investing too much. She’s here to share 5 simple practices that’ll help you get results without devouring precious time.Hint: the best strategy is the one you can be consistent with.Gathecha’s social media philosophy holds that the easier your plan is to follow, the more effective it will be. There’s simply too much noise on social media to dive down the rabbit hole.Instead, she argues, you can focus on a pared-down plan that’ll maximize your return on investment.Learn how to turn people’s social media habits into your company’s growth opportunities. Let go of the intimidation factor, and find an attack plan you can stick with. Plus, get Nancy’s free gift to help you get started. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksDesign Your Success Podcast with Nancy GathechaNagasocial 30 Day Content Creation TemplateThe post MBA1288 Guest Teacher: Nancy Gathecha- 5 Best Practices to Simplify Social Media For Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re not on YouTube, you’re not marketing.YouTube is the second biggest search engine in the world, after Google. And just as every entrepreneur seeks to climb the ranks of the Big G, you should be putting content onto humanity’s favorite video platform.The only problem: there’s a ton of people doing exactly that.Today, we discuss how to stand out, find your niche, and claim your own corner of YouTube. There are way too many voices out there, especially for popular topics and industries. It’s more difficult than ever to be noticed — and more important.We’ll explain how the YouTube SEO game has changed, and how to adapt your marketing strategy accordingly. We’ll also share specific resources you can use to learn more about climbing the YouTube ranks.Even if you’ve never posted a video, it’s time to learn how to build your YouTube presence. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseDan MartellBacklinkoWistia blogThe post MBA1287 Starting a YouTube Channel in a Competitive Market +Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Social media is changing. So is social media marketing.If you’ve seen the news, you know that Facebook, Twitter, and the rest are doing a walk of shame after failing to protect user privacy. And as the public generally gets tired of overexposure, the social media world is shifting to something more segmented, more clustered, and yes, more private.Start adjusting your marketing strategy now.Today, we’ll discuss how the shift to private groups and messaging will change the landscape. The days of funneling leads from the newsfeed are coming to a close. Customer acquisition will require a different skill set than it used to — and email will become even more important than it already is.Let’s get ahead of the curve, together. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe VergeThe post MBA1286 Is the Future of Social Media Private? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Social proof is a marketing must. So how do you get it?It’s Q&A Wednesday, and one listener needs reviews and testimonials for their website. Whether it’s for your homepage, or just to get your credibility going on review-heavy sites like Yelp or Amazon, you need evangelists.Otherwise, it’s just your word against the competition’s.Today, we discuss how to get more reviews — the kind that actually spur interest, trust, and growth. We explain how to get your customers to share what you want them to, without blatantly “bribing” anyone for good reviews.We’ll get into who to ask, and how to ask from your existing customer base. We’ll detail how to leverage great customer experiences into testimonials, so your social proof is as genuine as it comes. Plus, we’ve also got great tips on how to get reviews even if you don’t have many (or any) customers. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1285 Q&A Wednesday: How do I get reviews and testimonials for my product? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, a small business should stay that way.Not everything has to scale. Entrepreneurship isn’t about creating the biggest company possible; it’s about creating the life you want for yourself. And if that life doesn’t involve making billions, or running a national business empire…you’re not alone.Today, we discuss why one size (size L) doesn’t fit all. Independent business people around the world run permanently small businesses, and couldn’t be happier. Yes, there are downsides and challenges to being one of the little guys. There are also considerable advantages.Whether you’re a solopreneur, in a partnership, or just running a small team or Mom & Pop shop, let’s consider keeping it small-time. Maybe you’re in it for the craft. Maybe you only want enough money to be independent. Maybe huge isn’t for you — it certainly isn’t for everyone. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow Links$100 MBA: Guest Teacher Paul Jarvis – Why Growth Might Be the Worst Thing for Your BusinessThe post MBA1284 Why You Would Want to Keep Your Business Small appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We’re all great leaders when things are going well. But how does a great leader handle a crisis?If you’re looking for an overall leadership model, you shouldn’t look any further than Abraham Lincoln. As President, he led his nation through the worst-case scenario: a necessary but devastating civil war. Along the way, he had to navigate divisions in his own team that were almost as deep as those between North and South.How did he pull it off?In Lincoln On Leadership, author Donald T. Phillips takes us through Lincoln’s decision-making process as he sought to reunite a country. Lincoln didn’t just have to beat the Confederate army; he had to sell his viewpoint, and get his own side of the war to execute his vision without resorting to coercion.Lincoln managed and balanced conflicting viewpoints and personalities, with no guaranteed outcome. In business, you’ll face similar (if less dramatic) scenarios. Learn how one of history’s greatest leaders got the results that counted when everything was on the line. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksLincoln on Leadership by Donald T. PhillipsThe post MBA1283 Must Read: Lincoln on Leadership by Donald T. Phillips appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You don’t need to reach the most customers. You need to reach the right customers.Big-tent marketing, reaching out to the widest audience possible, is a thing of the past. Modern marketing is all about targeted campaigns aimed at people who would love your product specifically. If you try to speak to everyone, you’ll speak to no one.Rather than speaking louder, you’re going to speak the right language.By choosing the right words, you’ll draw in the customers that stick around. By attracting the right people, you’ll reduce churn and maximize your chances of long-term success, not short-term attention. By blowing that dog whistle at the right frequency, you’ll bring in the keepers, not just the curious.Learn how to articulate a message that inspires devotion from people who could really use your solutions. Earn lifers, not just clicks and exposure. We’ll show you how — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1282 Refining Your Messaging to Attract Your Ideal Customers + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s a powerful number you have to discover: your product’s value metric.The value metric is the exact measure, in dollars and cents, of what your product is worth to customers. It’s not what the product is worth in raw materials, or what it costs in overhead, or even its monetary ROI. It’s simply how much money a customer would gladly exchange to enjoy whatever your product does for them.Yes, it’s a little subjective, but it can be translated into a cash amount. And it’s crucial to know exactly what that amount is.Today, we explain how to figure out how much you can really charge, based on the value metric. It might take time, but it’s worth every minute you spend to find out where the ceiling is. By setting your price by the value metric (instead of other, less reliable metrics), you can maximize your revenue-per-customer, and widen those profit margins considerably.We’ll show you how to calculate this all-important number, plus offer some examples of businesses that nail their own value metric perfectly. This might be the most profitable podcast episode you listen to all year. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksProfitWellBacklinkoThe post MBA1281 Nail Your Value Metric and Make More Revenue appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We talk a lot about the importance of personal branding. But do you have to be the face of your business?Yes and no.It’s Q&A Wednesday, and one listener has a great product idea but no desire to stand in front of the crowd. Think of all the brands that succeed in large part because of a charismatic founder. Is it possible to just let the product shine and take a behind-the-scenes role? Does every business need a human face?Can you sell without selling yourself?Today, we explore the drawbacks of avoiding the limelight. While introverts can run successful business, that introversion poses challenges. Adapting to and overcoming those challenges is doable, though, with the right strategies.Unfortunately for the intro-preneurs, a business with a reclusive founder is no longer viable in our hyper-connected, Internet-driven marketing reality. That said, you can show the audience what they need to see without overexposing yourself. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksSlackAnyone Can Do ItShoe DogThe post MBA1280 Q&A Wednesday: Can I start a business without being the face of it? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Interviews can be tough…for the interviewer.There’s nothing more awkward than struggling to find out if the person you’re interviewing is right for the job. Even worse, passing on the perfect fit because you didn’t get the information you needed is just plain tragic. So how can you make sure to draw out the very best of what the candidate has to offer?It’s time to make an interview plan.Even as our team has grown, we still conduct initial interviews personally. What we say and ask is very deliberate, designed to save us time and get right to the heart of the matter. By refining our pre-interview process, we’re able to hire with confidence, not question marks.Tune in, and learn how to make the most of your time spent in interviews. Make sure you get a clear picture of each candidate’s true potential. Set them — and your business — up for success. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1279 How To Get The Best Out of An Interview Candidate appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can’t just sell the product. You have to sell your story.Heather Saffer is the queen of DIY public relations. Without any help from high-priced professionals, she managed to tell a tale that built a narrative foundation for her brand. As an entrepreneur, author, and reality TV personality, she’s mastered the art of being noticed — on her own terms.With her homemade PR strategies, Saffer launched and guided a frosting (yes, frosting) empire to success. Since then, she’s taken the media-swaying lessons she learned along the way to those in need of a branding boost.Today, Saffer stops by to explain how she made a name for herself. By committing to standing out from the rest of her niche, she was able to get the positive media attention that explodes brands. By putting herself at the forefront, she convinced people to believe in her product.Learn how to articulate your own value, and get an incredibly helpful bonus gift from Saffer. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksFree PR HackerThe post MBA1278 Guest Teacher: Heather Saffer- PR Hacking: How To Score Free PR Without Hiring An Expensive Publicist appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s time to put aside politics, and focus on business. Diversity matters. Monoculture is a weakness.Diversity is just as important for your business goals as it is for anyone’s social goals. Today, we’ll explain why a team that looks, acts, and thinks the same has trouble innovating. We’ll also bust one of the ugliest, most backward myths in business: that prioritizing diversity means not hiring “the best” candidate for the job.We’ll explain what you’re missing when you only hire people like yourself, and how to integrate diversity into your hiring metrics in a way that puts success first.Diversity doesn’t just happen — it’s something smart entrepreneurs cultivate intentionally. Learn how: Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1277 Does Your Business Have a Diversity Problem? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ll get around to it…right?Of course not. Procrastination is a classic business-killer, one that’s derailed many an entrepreneurial dream before it even got anywhere. The road to independent success is littered with fallen entrepreneurs who just never got around to this, that, or the other thing.If that’s a problem for you, it’s time to address it. Now.Avoidance, conscious or otherwise, is a common problem. To beat it, you have to understand why you’re doing it, and develop a crucial skill: catching yourself doing it. With the system we discuss today, you can train yourself to get the ball rolling on anything, anytime.Learn our step-by-step method to see procrastination coming, cut it off, and leave it in the dust. Get business handled, from the first minute. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1276 How to Stop Procrastination Every Time appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Our humble little business has been mentioned (positively) by some of the biggest dogs in business media. Forbes, HuffPo, and the like have kind words for us, and we’re proud.So how the heck did that happen?It’s Q&A Wednesday, and one listener wants to know how to replicate that positive attention. The obvious boost in exposure and credibility is no small thing, so what was our secret to getting the spotlight? Today, we fill you in.Right off the bat, we’ll admit: we’re not talented schmoozers, or intentional press darlings. The reason we were able to dip our cup into the traffic flow of big-time outlets has more to do with how we manage our performance, not our public relations.In fact, we’ve never spent a dime on PR. Hear how we got the nod from on high, and see if you can do it too. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1275 Q&A Wednesday: How do you get mentions and write ups on popular websites? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s time to get ready to sell your business.We’re serious.Even if you are nowhere near moving on from your current enterprise, it’s important to keep your business in selling shape. Keeping your business super organized is just good practice. Being sell-ready isn’t something you should do right before it’s time to sell — it’s a mindset you should maintain always.By acting as if you’re ready to sell, you’ll keep your business at its most efficient and highest-performing. From your systems to your books to your assets, keeping the ship tight enough to sell means keeping it tight enough to excel.Not to mention, you never know when your business will be audited by a potential investor, partner, or — yes — even a potential buyer. Why wait? Learn how to function on a sell-ready mindset, and your business will thrive. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksProfitWellDropBoxXeroReceiptBankMBA1044: How to Create a Team Handbook for Your CompanyThe post MBA1274 Why You Should Get Your Business Ready for Sale Now appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s time to clean up your digital life.Digital distractions are deceptive. Because they don’t take up physical space, it can seem like they’re not overwhelming you the way, say, laundry or tchotchke can. But if random websites, social media platforms, and online services are wasting your time, they need to go.Seriously — digital distractions are stealing time from your business.This week’s Must-Read will show you how to clean house, and bring calm, focus, and productivity back into your day. Cal Newport is the authority on focus, having led the crusade against distraction since his seminal Deep Work. Now, he’s taking another swing at the distraction demon with Digital Minimalism.Today, we discuss the key takeaways from this book. Learn how to compartmentalize, reduce, and be free of the online tchotchke that’s slowing you down. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksDigital Minimalism by Cal NewportDeep Work by Cal NewportQuit Social Media: Cal Newport TEDx TalkThe post MBA1273 Must Read: Digital Minimalism by Cal Newport appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve seen it in your search returns. Quora is a massive online forum, where potential customers ask about anything and everything under the sun.It’s also a traffic crossroads that’s just waiting for you to tap in.You can use Quora to drive your marketing for even less than you’d spend on conventional marketing efforts. Your niche is waiting on this free website, discussing exactly the things you and your business can help with. You simply have to introduce yourself.By maintaining a presence on Quora, you can earn the exposure and trust that turns into sales. You’re not going there to advertise (never go there to advertise), but you can go there to show an audience just how helpful you can be. Then, Quora users will find your business on their own.Today, we show you how to get into the Quora marketing game, and how to systematize your efforts for the long haul. We even have a special trick for outsourcing the job, so that Quora becomes a passive stream of interested users just waiting to be converted. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksQuoraonlinejobs.phEasyCourseThe post MBA1272 How to Market for Free with Quora + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s gonna happen. Whether it’s your fault or not, some customers will use your product and come away disappointed.What matters is what you do next.Customer satisfaction is your responsibility, even when dissatisfaction isn’t your fault. Planning in advance for how to address it can be the difference between a business that lasts and one that doesn’t. You’ve got to articulate your messaging ahead of time, so you can confront these failures head on.When you approach dissatisfaction as your responsibility, you can turn it into an opportunity.Today, we discuss how to own your shortcomings, and turn an unhappy customer into a source of growth. This can have a massive long-term impact on the development of your business, helping you win over dozens of customers for every one you lose.With a healthy, proactive attitude towards failing customers, you can learn how best to delight them — and that’s worth more than any single cancellation. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1271 What to Say To a Customer When You’ve Failed Them appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve used free webinars to build your audience and establish yourself as a trusted source of information. Now, you’re ready to take it to the next level and start charging.It’s Q&A Wednesday, and one listener wants to know what a paid webinar should cost. Charging for webinars is a huge step forward, creating opportunities for more than just money. Real idea validation and the monetizing of your expertise can take you to the next level.So what should it be worth for an attendee?Today, we explain how different goals for your webinar will determine the price. We offer some examples, and discuss what factors to consider when establishing your baseline price. Whether you’re testing the waters of your own brand, or simply want to raise some dough, there’s a right price for your webinar. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaThe post MBA1270 Q&A Wednesday: How much do I charge for my paid webinars? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you charging enough?Entrepreneurs can get a little nervous about raising prices. But there’s a way to find out how high you can go that’s low-risk, high-yield, and potentially eye-opening. If your business needs an influx of revenue, consider doing a little experiment in price increase.We’ll show you how.You might worry that an increase will scare customers off. But in our experience, you’re just as likely to be shocked at how little people care, if the value of the product is there. With our system, you can test the waters safely, and know quickly whether a given increase will help or hurt.With a little courage, some data, and a willingness to trust that your customers believe in your product as much as you do, you can widen those profit margins. Today, we offer step-by-step instructions on increasing, testing, and making the final decision.A modest increase will mean a lot more to you than your customers. See how by conducting this simple experiment. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksProfitWellThe post MBA1269 Do The Price Increase Experiment appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A business owner owns a business. A business leader owns its performance.We can apply lessons from all avenues of life to business. The military is no exception. Jocko Willink is a decorated Navy SEAL from one of the elite group’s most honored units. After his service, he took what he learned in the field to the business world.Willink’s latest book, Extreme Ownership, is all about building a high-performance team by taking ownership of everything that happens. That level of personal responsibility might seem intense, but the extremely high stakes of the SEAL life taught Willink that it’s the most effective approach.Apply a little bit of military mindset to your business, and make yourself a better entrepreneur. From truly trusting your team to having the guts to abort a failing mission, you can take your ownership to the extreme. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaExtreme Ownership by Jocko WillinkJocko PodcastThe post MBA1268 Must Read: Extreme Ownership by Jocko Willink appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The company you keep affects the company you want to build.Your friends make a difference. Before you balk at the title, this episode isn’t about growing a cold heart and forgetting about the people closest to you. It’s about making sure that the circles you spend your time in propel you forward, rather than hold you back.Today, we’ll explain just how powerful the influence of your social circle is on your business success. As your business develops, so too should your social network widen — which means leaving some circles behind as you move towards your goals.When you don’t make new friends along the way, you will stagnate. Tune in, and find out how to make the friends you need to keep progressing. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseThe post MBA1267 Why You Need To Keep Changing Your Friends + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Whether it’s marketing, sales, onboarding, or support, communication is key. Enter the chatbot, considered by many to be a communications shortcut for your website.They’re ubiquitous now: those little bottom-right corner bubbles that offer to answer questions and otherwise help a visitor along their journey. Thing is, they’re not human. They’re AI, with varying levels of sophistication — and varying levels of usefulness.Are they really that helpful? Or are they the online equivalent of those annoying automated phone menus that just tick people off when all they want to do is talk to a human being?Today, we discuss the benefits — and limitations — of chatbots. We’ll explain how they can supplement (but not really replace) actual human customer service. Properly utilized, a good chatbot can take the load of your service team, and ultimately make them more effective.Plus, we’ll make some specific recommendations as to software we like. Make sure your website’s chatbot is helpful, not annoying. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksIntercomRightMessageDriftThe post MBA1266 Should You Be Using a Chat Bot on Your Site? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

“I wish I had done that differently.”It’s a phrase any entrepreneur with any real experience has thought, or said, more than once. Independent business is all about screwing up, learning from it, and applying the lesson. Here at the $100 MBA, we are no exception.It’s Q&A Wednesday, and one listener wants to know what our biggest regrets are from over 18 years in business. Most of those regrets — unsurprisingly — come from the early years. Perhaps more surprisingly, we don’t regret things we did, or even things we didn’t do.We regret the things we didn’t do sooner.Tune in, and learn what we would’ve started sooner, if we’d known any better. If you’re just getting started, see what you can take from our regrettable late starts. It just might inspire you to move more quickly than we did. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1265 Q&A Wednesday: What have been your biggest regrets in business? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Conferences are always opportunities. Mostly to network, but often, to learn. MicroConf, the annual conference for small (mostly software) businesses, lived up to the potential.Our intrepid host Omar made the trip to Sin City for MicroConf 2019, and he picked up some seriously valuable lessons. He was invited as a speaker, but couldn’t pass up the opportunity to attend the other presentations as well.Today, he shares the most important things he learned.Some of these lessons came from personal interactions with other presenters. Some came from the presentations. From an almost literal mountain of notes, we’ve boiled the whole experience down to 5 key takeaways, the “a-ha’s” that struck Omar hardest.It’s one of the best conferences we here at the $100 MBA have ever attended. Hear what we picked up, and add it to your knowledge base. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksMicroConfThe post MBA1264 5 Takeaways From MicroConf 2019 appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The career you want is closer than you think. It’s only as far away as the right people.Today’s special guest teacher, Ken Coleman, believes that proximity is the key to moving forward. Whether you’re transitioning from side hustle to full-time entrepreneurship, or just getting into business for yourself, proximity is everything.Find the right people, and you’ll effect real change.So many people talk about getting into business for themselves full-time. Going from “talk” to “walk” is all about making the connections that’ll spur your growth. Coleman, a renowned author and podcaster, is here to share the details.He’ll explain how to actually make the first few moves that lead to real-life progress. By positioning yourself correctly, you can do the things that most people only talk about. You can get over the scary part, and head down the path of independence — even if you’re not sure exactly where it leads.Find out what (and who) to surround yourself with. Take it from a master in the art of actually doing the things so many people wish they could. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksKen ColemanThe Ken Coleman ShowEntreLeadership PodcastThe Proximity Principle by Ken ColemanOne Question by Ken ColemanThe post MBA1263 Guest Teacher: Ken Coleman – How to Use the Proximity Principle to go from Day Job to Dream Job appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every business owner would love to get more money for each unit they sell. Raising your prices is understood to be a natural part of growth as the years go by. But what about lowering them? Is it ever appropriate?Is it ever smart?It’s easy to assume that lowering prices sends a bad signal, or represents a step backwards. But we’ve seen companies that strategically lowered their prices in ways that added to the overall value of the business. There is a right time to do it — you just have to recognize it.Today, we’ll explain how to determine if your prices are in need of a trim, and if doing so would be wise. We’ll discuss how to experiment with price changes in a way that’s low-risk, plus point out some examples of when not to lower them.It’s a counterintuitive strategy, but it might just work for you. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseWistiaWebinarNinjaThe post MBA1262 Is it OK to Lower Your Prices? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Entrepreneurship is a full-time gig. But is it so full-time that you can never truly be on vacation? Are independent business people doomed to stay forever connected to the company, no matter where they escape to?Yes and no.Today, we discuss whether it’s truly feasible to walk away from your baby for a week or more. Especially in the early years, it can be terrifying to take your hands off the steering wheel for too long. It can also be bad for business, if you don’t plan your breaks strategically.We explain how to balance the need to stay on top of things while still taking the opportunity to recharge. By scheduling your own R&R wisely, you can reach the closest thing to “autopilot” entrepreneurship has to offer. We’ve learned how to do it from years of mixing travel, business, and fun. Learn how it’s done — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksMBA 880: The Working While Traveling ExperimentMBA1197: Dealing With Email While TravelingThe post MBA1261 Should You Work When on Vacation? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You know webinars work to convert subscribers to customers. You have the tools and knowledge to conduct webinars. You’re almost ready.You just don’t know what your first one will be about.It’s a super-common question, and one we’re answering for today’s Q&A Wednesday. Hooking your audience with a topic that’ll pique serious interest is key to creating customers. Today, we share our step-by-step method for figuring out exactly what they’ll respond to.In short, you’ll use your audience to give you the ideas you need to run with, rather than “coming up with” topics all on your own. As the founders of our own webinar software company, we’ve put together a reliable, surprisingly easy system for generating topics that will hit home.It’s the advice we offer our own clients, summed up for you. Tune in, and get ready to have more great topic ideas than you’ll know what to do with. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaWebinarNinja Webinar WorkshopThe post MBA1260 Q&A Wednesday: How do I come up with a topic for my first webinar? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What are you worth to your company?When creating a business plan, new entrepreneurs often forget to budget for one extremely important item: their own salary. Thing is, your personal financial health is just as important to your business as any other factor — especially if you’re pursuing entrepreneurship full-time.You can’t short yourself, but you can’t short your business either. Today, we share our formula for determining the right number for your company. You can strike a healthy balance between your needs and your business budget, even if you have to adjust the former for the sake of the latter.It’s an extremely important decision, one that deserves some extra thought. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1259 How Much to Pay Yourself When Starting a Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s no substitute for experience. Fortunately, experience can be shared.Peter Drucker had a long, legendary career in business. One of the earliest professional business management experts, Drucker literally wrote the book(s) on how to frankly assess your company.Today, we take a look at his classic, The Five Most Important Questions You Will Ever Ask About Your Organization. We’ll explain each of these vital questions, the answers to which will show you the best way to grow, improve, and move your business forward.It’s super practical, brass-tacks advice that’s as true in the 21st century as it was in the 20th. Tune in as we interpret the five questions in a modern business context. Learn how to take real stock of what your business has, and what it needs. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe Five Most Important Questions You Will Ever Ask About Your Organization by Peter Drucker WebinarNinjaThe post MBA1258 Must Read: The Five Most Important Questions You Will Ever Ask About Your Organization by Peter Drucker appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Arguments can be productive. Conflict can lead to growth. When people don’t see eye-to-eye, it’s a sign you’ve got a team that’s capable of great things.Disagreement is good!Today, we explore the positive side of disagreement, and explain how to get the most out of every altercation. When your team disagrees, it means you’ve got an incredibly valuable asset: diversity of thought. Differences of opinion can tear your team apart, but they can also fuel innovation.Don’t strive for homogenous groupthink. This episode will show you how to encourage constructive debate, and create an atmosphere where respect is prized and tension is diffused — all while making the most of varying viewpoints.It may be the best thing you can do for a team of creative, motivated employees who care enough to argue. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaEasyCourseThe post MBA1257 Managing Disagreements in Your Team + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.