The $100 MBA Show

“Free” can really cost you. If you’re giving away too much, it’s not just hurting your bottom line. It’s hurting your future chances of success by building an expectation you can’t escape. It’s also creating a very unfavorable impression about your product’s true value. Far more than the actual cost of a product that’s offered for nothing, you might be losing years of potential future revenue. Before you give anything away, you need to understand what you’re giving up. We’re not talking about free trials or other limited marketing tactics. We’re talking about devaluing your product to the point where customers no longer believe it’s worth anything. And you’re not the only one who loses; statistically, customers rarely get the full benefit of a product they haven’t properly invested in themselves. Before you offer anything for free, take the time to consider the long-effects. Tune in, and learn where the line is between marketing and freebie-ing your way out of business. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Avalara Avalara takes the hassle out of tax compliance. Avalara software automatically calculates the right amount of sales tax for every transaction in real time, and files your returns wherever and whenever they’re due. Avalara integrates with your accounting, e-commerce, and point of sale software. With experts in 15 countries around the world, Avalara knows tax compliance wherever you do business. Let Avalara take care of your taxes, so you can focus on running your business. Head to avalara.com/mba to learn more. Show Links The 30 Day Automated Webinar Challenge EasyCourse Meetup WebinarNinja The post MBA1387 The Dangers of Free + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You can do this. You are doing this. And it’s not a mistake.Impostor syndrome affects almost everyone, but it’s especially vicious among entrepreneurs. Because we’re off the beaten path, making our own decisions and living according to our own ideas, it can be very easy to start doubting ourselves. Without the support of a conventional job structure, it can be hard to believe in our own ability.You’re not the only one.Impostor syndrome has killed innumerable businesses. Sometimes, people simply can’t believe that they deserve success — especially if there’s no one telling them so. Today, we’re sharing the tricks and tips we use to abolish Impostor Syndrome, and keep misplaced emotions from obscuring the fact that we are good enough. We’ll discuss how to maintain an honest and accurate assessment of yourself and your ability, and to silence the negative internal chatter than can creep into you head. If you’re doubting yourself, take a listen. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksThe post MBA1386 How to Fight and Beat Your Impostor Syndrome appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No rich parents or angel investors? You can still start a business. It’s Q&A Wednesday, and one listener wants to know what kinds of businesses you can start without a dime in funding. Well, we’ve got it down to about $100. With only that much, you can build the foundation of a business that can grow into something big. Yes, it’s possible — if you know how. In fact, we’ve got 5 different ways to start a business for less than the cost of a new pair of sneakers. Our host Omar has personally done all 5, from scratch. From services to brokering to affiliating, you can always build a business if you realize that money isn’t the only asset you can leverage. Funding-free, bootstrapped businesses are more possible than ever today, thanks to a little thing called the Internet. It’s just a matter of applying your own existing skills and knowledge in places that need them. The options are limitless. Tune in, and see which path can work for you. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors JustWorks Scaling a biz is easier with the right tools! JustWorks is a simple, intuitive HR platform that makes work easier and more fun. With JustWorks, entrepreneurs and their teams get access to high-quality affordable benefits, automated payroll, compliance support, and HR tools — all in one place. Offer competitive benefits on par with larger companies. Get 2 free months at justworks.com/mba Mailchimp Ready to grow your business? Mailchimp is your all-in-one marketing platform. Mailchimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let Mailchimp help you market smarter — learn more at mailchimp.com Show Links $100 MBA Resources h3h3 Productions The post MBA1385 Q&A Wednesday: What businesses can I start without funding? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tired? Sluggish? Over it? Here’s the thing about your health: not only is it more important than your business, it’s also crucial to your business. Unhealthy, fatigued, tired entrepreneurs simply don’t have the energy required to get things done. And that means your business suffers. Which raises the question: how can you get in entrepreneuring shape? Well, our intrepid host Omar isn’t a doctor or a fitness expert. But he is a healthy, energetic business person, and he attributes that energy to a few simple habits he’s developed over the years. Today, we present the 4 things that keep Omar on top of his game. Of course, they can work for you too. We’d like to challenge you to try these health tips, and see what kind of impact they have on your business. We think you’ll find that the effort you put into your health is well worth the productivity that results. There’s one way to find out — Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Capital One With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet? Show Links Wellness Formula Armaforce The post MBA1384 4 Simple Health Hacks That Will Improve Your Productivity appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stress hurts. That’s not a complaint; it’s a fact. Excessive mental and emotional stress — the kind that seems to permeate modern life and business — hurts you, and your business. It diminishes health, and it kills performance. If you are stressed, you are not at your best. Managing stress isn’t a luxury. For entrepreneurs, it’s a responsibility. Tom Cronin knows about stress. He spent years in the stock market, and saw how stress can consume us. That’s why he founded the Stillness Project, which helps business people integrate healthy stress management into their lives. Today, Cronin is here to explain the effect stress has on your body, and how to combat those effects. He’s not here with promises to rid you of stress; rather, he’s here to help us understand the function of stress in our biology, and how to manage it effectively. Don’t worry; the practices and exercises Cronin is sharing don’t require you to shave your head and seek enlightenment. We’re simply making a business proposal: that stress management is an investment of — not a waste of — time. And the returns are worth it. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. American Express You said “yes” to starting a business. “Yes” to turning an idea into reality. “Yes” to earning your first dollar, and many more. Now, say yes to the American Express Business Card, with no annual fee, payment flexibility, and other solutions for a growing business. Get the powerful backing of American Express — and don’t do businesses without it. Learn more at americanexpress.com/no-annual-fee Show Links The Stillness Project The Portal The post MBA1383 Guest Teacher: Tom Cronin – How to Handle Stress and Work in Peace appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s talk about the endgame. No, not the vaguely disappointing superhero movie. We mean your ultimate, ultimate goal, your plan for the time period after you’ve made it in business, and are ready to rest on your laurels. We mean the “golden years” of retirement. Assuming you’ve got enough gold, that is. Don’t worry: this isn’t about how much money you need to lay around watching Murder, She Wrote, or whatever people will watch reruns of a few decades from now (our money’s on Seinfeld). We mean the point at which you can do whatever you want — including entrepreneurship — without having to worry about money at all. Today, we’ll help you figure out the right number for you, and how to make sure you hit that number by the time you’re ready to hang up your spurs. With some enlightening math, and some helpful resources, we’ll give you a concrete path to retirement — whatever that looks like for you. Start planning this now. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now. Avalara Avalara takes the hassle out of tax compliance. Avalara software automatically calculates the right amount of sales tax for every transaction in real time, and files your returns wherever and whenever they’re due. Avalara integrates with your accounting, e-commerce, and point of sale software. With experts in 15 countries around the world, Avalara knows tax compliance wherever you do business. Let Avalara take care of your taxes, so you can focus on running your business. Head to avalara.com/mba to learn more. Show Links 30-Day Automated Webinar Challenge EasyCourse Retire Inspired by Chris Hogan MoneySmart The post MBA1382 How Much Do You Really Need To Retire? + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Travel: it’s one of the perks of entrepreneurship. But when your accommodations feel less like home and more like hassle, travel can quickly become a chore. Which brings us to a classic question: to AirBnB, or not to AirBnB? The disruptive home-sharing industry has made it so hotels are not your only option. But does that mean a stranger’s apartment is a better choice than a place with room service and a cleaning staff? It’s a tough call. The answer depends on how you’re traveling. Spoiler alert: this fight doesn’t have a winner. Instead, some kinds of business travel are way more convenient with a hotel involved, and some are better suited for AirBnB. Today, we discuss the difference, and how to know which to choose for your next trip. Make an informed decision, with all the pros and cons accounted for. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Bayer Bayer creates medicine to treat allergy symptoms, so allergies don’t get in the way of a good time. From advances in health to innovations in agriculture, Bayer is advancing medicine for a better life. At Bayer, this is why we science. Mailchimp Ready to grow your business? Mailchimp is your all-in-one marketing platform. Mailchimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let Mailchimp help you market smarter — learn more at mailchimp.com The post MBA1381 Hotels vs AirBnB for Business Travel appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think digital marketing is only for digital products? Come on now. Webinars work. We’re not saying that because we run a webinar software company, WebinarNinja (ok, we’re not only saying that because we run a webinar software company, WebinarNinja). We’re saying it because it’s true, and more entrepreneurs need to know. Unfortunately, too many entrepreneurs assume that certain kinds of marketing — like webinars — don’t apply to selling shirts or car parts or craft beer. It’s Q&A Wednesday, and one of our listeners wants to know how webinars can market their good ol’ fashioned, real-world, tangible, physical product. e-commerce and brick & mortar businesses can get sales, growth, and customer lifetime value from webinars — just as easily as online coaches and SaaS developers can. Tune in, and hear how you can use webinars to better convey the “feel” and real value of physical goods. Plus, hear about our upcoming free course on automated webinars that you can use to pitch your product all day, every day. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now American Express You said “yes” to starting a business. “Yes” to turning an idea into reality. “Yes” to earning your first dollar, and many more. Now, say yes to the American Express Business Card, with no annual fee, payment flexibility, and other solutions for a growing business. Get the powerful backing of American Express — and don’t do businesses without it. Learn more at americanexpress.com/no-annual-fee Show Links How To Create Your Automated Webinar System Logitech Brio Logitech C920 AudioTechnica ATR 2100 The post MBA1380 Q&A Wednesday: I sell physical goods. How would webinars work for my business? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No, today’s title is not a typo. It’s a famous quote from marketer Dan Kennedy, whose understanding of value — and how to communicate it — made him one of the most successful copywriters ever. Kennedy understood that price isn’t just a number that represents profit. Price is also a signal, a window into something less concrete, but just as important: value. Every entrepreneur needs to master the distinction between price and value, and the relationship between the two. Today, we’ll discuss what this quote means, and how you can apply it yourself and your business. You’ll learn why “free” is never free, and why a lower price doesn’t guarantee savings. Discerning value, relative to price, is a must-master skill for entrepreneurs. We’ll use our own business as an example, as we recently had to shop for something crucial our company needs. Whether you’re buying or selling, paying more might be your best move. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Avalara Avalara takes the hassle out of tax compliance. Avalara software automatically calculates the right amount of sales tax for every transaction in real time, and files your returns wherever and whenever they’re due. Avalara integrates with your accounting, e-commerce, and point of sale software. With experts in 15 countries around the world, Avalara knows tax compliance wherever you do business. Let Avalara take care of your taxes, so you can focus on running your business. Head to avalara.com/mba to learn more. Capital One With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet? Show Links Oxygen Webflow WebinarNinja Profitwell How To Build Your Own Automated Webinar System The post MBA1379 Why Pay Less When You Can Pay More appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s a great coach worth? Bill Campbell was a legend among legends. From coaching football to coaching the likes of Steve Jobs and Jeff Bezos, Campbell’s ability to get the absolute best out of people echoes across business today. In Trillion Dollar Coach, Campbell’s coach-ees unpack what made his coaching so effective — and how you can get the best from your own team. This is a Must-Read for leaders of any kind, but especially business leaders. Trillion Dollar Coach is packed with lessons that apply to any industry, as it sharply defines the responsibilities and priorities of a truly impactful “coach.” Reading this had a profound impact on our own intrepid host (and coach), Omar, that he couldn’t wait to share. Learn how to communicate, motivate, and get the best out of your team from possibly the greatest coach of all time. Hear what makes this book so truly important. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Mailchimp Ready to grow your business? Mailchimp is your all-in-one marketing platform. Mailchimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let Mailchimp help you market smarter — learn more at mailchimp.com HoneyBook HoneyBook is an all-in-one business management platform for creative small businesses. They make it easy to streamline your process with client and calendar management tools, plus custom branded proposals and contracts. Save hundreds or thousands of hours a year. Get 50% off your first year at TryHoneyBook.com/MBA. Show Links Trillion Dollar Coach by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle How to Build Your Own Automated Webinar System The post MBA1378 Must Read: The Trillion Dollar Coach by Eric Schmidt appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Spoiler alert. It doesn’t get better — but you do. If you’re an entrepreneur suffering from early-stage burnout, you may be asking yourself if this gets any easier. It’s an understandable question; sometimes, we plug away beyond the point of reason because we believe it’ll be worth it down the road. We work more, and harder, than is arguably healthy, because we want to bask in that end-of-the-tunnel light later. But is this a realistic expectation? Can we count on relief once our business is established? Today, we help you balance realistic notions of long-term entrepreneurship with healthy hopes for a less stressful future. Too many business coaches and gurus paint an overly rosy picture (usually of a laptop on a beach somewhere). That said, sustainability — both for your business and your lifestyle — is achievable. Tune in as we discuss how the struggle changes from year to year, and how we as entrepreneurs change with it. We’ll explain what to expect as you move forward, and how to handle it. Approaching your future with the right mindset will make all the difference. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now ActiveCampaign ActiveCampaign is a Customer Experience Automation platform for growing businesses. We help entrepreneurs understand how to manage, nurture, and convert your leads to sales. To set up a funnel that moves your leads forward, head over to ActiveCampaign.com/100MBA and start a free trial. You’ll get a second month free, free migration from any other platform, and 2 free one-on-one sessions with a member of the ActiveCampaign team to help you set up your nurture sequence. Head to ActiveCampaign.com/100MBA today! Show Links Your Key Steps to Creating an Automated Webinar That Converts EasyCourse The post MBA1377 Does Business Get Easier as You Grow? + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We are living in the Podcast Era — and smart marketers know it. We recently spoke at the Click Engage Convert digital marketing conference in Melbourne, and couldn’t wait to explain how podcasting changed everything for our business. In fact, our own $100 MBA Show producer gave a talk on exactly how to market via podcast — whether you actually host one or not. You read that right: you don’t have to host a podcast to market on one. In fact, today we discuss 3 different avenues you can take in podcast marketing. Whether you’re ready to fire up the mic yourself, or simply want to use an existing podcast to help build your brand, there are options. Podcasting has already surpassed other, more traditional media in marketing and advertising opportunities. Our own experience is the perfect example! Tune in, and learn how to market in today’s podcast-crazy media landscape. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now! Avalara Avalara takes the hassle out of tax compliance. Avalara software automatically calculates the right amount of sales tax for every transaction in real time, and files your returns wherever and whenever they’re due. Avalara integrates with your accounting, e-commerce, and point of sale software. With experts in 15 countries around the world, Avalara knows tax compliance wherever you do business. Let Avalara take care of your taxes, so you can focus on running your business. Head to avalara.com/mba to learn more. Show Links Your Key Steps to Creating an Automated Webinar That Converts The post MBA1376 3 Ways to Market Your Business with Podcasts appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve heard that Facebook ads work. You’ve also heard they can be expensive, time-consuming, and hard to understand. Well, you heard right. But that doesn’t mean you can’t figure Facebook advertising out! It’s Q&A Wednesday, and we’re helping one listener tackle The Social Network, however imposing it might seem. Fortunately, we know how to test the waters of a Facebook campaign, and what initial steps a Facebook advertising noob should take. First hint: you’re not necessarily advertising your product. Today, we’ll explain what kinds of Facebook ads are best for beginners, and how to organize your first campaign for minimal risk and maximum return. We’ll discuss what to spend, how to spend it, and how to target the easiest conversions first. We’ll also recommend our favorite online tools that make Facebook advertising easier and more efficient. If you’re not careful, you can lose significant money advertising on Facebook. But if you’re prepared, you can make every cent a “Like”-worthy investment. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Podia Easily sell Online Courses, Memberships, and Digital Downloads to your audience. With more than 10,000 creators on the platform, Podia is the easiest way to earn a living teaching what you know. Create a beautiful storefront in minutes and start selling your digital products. No technical knowledge needed, and no third-party plugins required. Check out podia.com/mba now! Hello Monday from LinkedIn Jessi Hempel is back for Season 2 of Hello Monday from LinkedIn! The show is filled with great advice that sticks with you. Each week, Jessi sits down with a featured guest to uncover valuable lessons that you can apply to your own career. Every episode is like a helpful chat with someone whose experience you can truly learn from. Check out Hello Monday on Apple Podcasts, Stitcher, or wherever you listen to podcasts. Show Links Your Key Steps to Creating an Automated Webinar That Converts AdEspresso The post MBA1375 Q&A Wednesday: Where should I start with running Facebook ads? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Got stage time at a conference? It’s time to perfect your deck. If you’ve ever spoken at a conference, you know that the right slideshow can make all the difference. But too many people think that more is…well, more when it comes to your slides. They don’t realize that the best slides don’t say it all — they simply help you say it better. Today, we explain how to create efficient, stripped-down slides that get your ideas across and make them more memorable. From content to formatting to length, we’ll help you design a presentation that lets you shine. How many slides, how much to put on them, how to prepare: in this episode, we cover it all. Plus, we’ll explain why the title is so crucial to your presentation, and how to nail it. Learn how to create a presentation that’ll make conference organizers happy, hook your audience, and boost your personal brand. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Mailchimp Ready to grow your business? Mailchimp is your all-in-one marketing platform. Mailchimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let Mailchimp help you market smarter — learn more at mailchimp.com Capital One With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet? Show Links Your Key Steps to Creating an Automated Webinar That Converts The post MBA1374 Creating Your Presentation Slides For a Conference Talk appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can’t get your business ball rolling? Maybe you need a (virtual) hand.A little help can mean the difference between staying on your current plateau and leveling up. In the early phases of building a business, it might feel premature to make hires. But there are affordable, practical options out there in the wide digital world. Why not take advantage?Remember: time is always more valuable than money. And hiring help = buying time.Today, special guest teacher Trivinia Barber is here to explain how you can make serious strides with a virtual team. Barber is a scaling and team-building expert who champions the “Momentum Method” of growth and efficiency. Her specialty: finding VAs (Virtual Assistants) to take the weight off your shoulders, so you can move faster.Think of the things that suck time from your schedule. Then imagine them taken care of! Barber will explain how to find, recruit, and nurture virtual help that can empower you to finally make some progress. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksTop 3 Hiring Mistakes to Avoid With Your Next HireLoomThe post MBA1373 Guest Teacher: Trivinia Barber – How to Create Business Momentum with Virtual Teams appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Negativity kills businesses (among other things). Negative, unhappy entrepreneurs are rarely successful. Negative, unhappy teams are rarely productive. The downsides to the downside are endless. And too often, we don’t address negativity in our businesses because we don’t see it in the first place. Today, we discuss the subtle negative influences you might be missing, and how to address them. We’ll offer a list of changes you can make today, and propose a 30-day experiment to see exactly how cutting the negativity can impact your life and business. Don’t worry — this is not a self-help episode. Positivity is simply a smart business strategy. Learn what changes to experiment with, and how to incorporate them into your team culture. These changes are practical and immediately applicable. Detox your business, and see how much better you feel — and how much better your business performs. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Avalara Avalara takes the hassle out of tax compliance. Avalara software automatically calculates the right amount of sales tax for every transaction in real time, and files your returns wherever and whenever they’re due. Avalara integrates with your accounting, e-commerce, and point of sale software. With experts in 15 countries around the world, Avalara knows tax compliance wherever you do business. Let Avalara take care of your taxes, so you can focus on running your business. Head to avalara.com/mba to learn more. Show Links EasyCourse The post MBA1372 Negativity Detox For You and Your Business + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Comparison pages cut right to the point, showing why your product is better than the competition’s. But are they always effective? Spoiler alert: no, they’re not. Unless you know what you’re doing, of course. Today, we discuss what makes a comparison page work, and why. So many small businesses try to use these pages as weapons to demolish the competition, when they should be using them to make the best case for the right fit. We’ll share examples of websites that do it right, and explain what’s wrong with sites that use comparisons as an opportunity to talk smack. With a properly crafted comparison page, you won’t need to “hurt” the competition — you’ll just make an honest case for why your product is the right choice. Learn how to compare and contrast the smart way. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! ActiveCampaign ActiveCampaign is a Customer Experience Automation platform for growing businesses. We help entrepreneurs understand how to manage, nurture, and convert your leads to sales. To set up a funnel that moves your leads forward, head over to ActiveCampaign.com/100MBA and start a free trial. You’ll get a second month free, free migration from any other platform, and 2 free one-on-one sessions with a member of the ActiveCampaign team to help you set up your nurture sequence. Head to ActiveCampaign.com/100MBA today! Show Links WebinarNinja Webflow Podia The post MBA1371 The Do’s and Don’ts of Comparison Pages appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve only got so much money to spend on marketing. How do you get the best ROI? It’s Q&A Wednesday, and we’re helping one listener figure out how to prioritize their marketing needs. Making those marketing dollars work efficiently is a must-have skill for any lean starter-upper, especially when you’re new to the scene. With a little strategy, your marketing results can be way bigger than the sum of your (cost-effective) marketing budget. Tune in, and hear what matters most in marketing — including the ways people needlessly waste marketing dollars without even realizing it. Our list of priorities may surprise you, and they don’t focus on immediate results. But if you plan to be in business for a while, these are the investments you should make. SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Mailchimp Ready to grow your business? Mailchimp is your all-in-one marketing platform. Mailchimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let Mailchimp help you market smarter — learn more at mailchimp.com Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Show Links LinkedIn WebinarNinja The post MBA1370 Q&A Wednesday: What should I spend my marketing budget on? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

More and more, customer service is key to any business’s sustainability. Things are different now. As business niches down and democratizes, consumers simply expect more: more personal attention, more help, and more results. No matter the product or business, the bar for service is higher than ever before. The fact is, customer service can make or break your business in the long term. Today, we discuss 3 core elements of truly great customer service: the kind that convinces people to stick with you and recommend your business to others. These elements might sound simple, but executing them properly takes some intentional effort. Nail these 3 things, though, and the results will be more than worth it. Increase customer lifetime value. Demolish churn. Create evangelists for your business. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Capital One With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet? Show Links Intercom The post MBA1369 What Exactly Is Great Service? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How can you create revenue momentum? If you’re ready to watch your revenue growth snowball, you need to have the right systems in place from Day One.That’s the subject of this week’s very readable, endlessly useful Must-Read book for entrepreneurs. Victor Cheng’s Extreme Revenue Growth is less of a book and more of a manual. It’s also on the short list of the absolute best books we’ve come across, ever.Seriously. Read it, read it again, and keep it around for reference.Cheng breaks down the overall structural strategies that big businesses use to keep revenue trending upwards. You can use these strategies too, no matter where you are in your business. Take these systems, and put them in place. Set them, but definitely don’t forget them — they’ll enable the growth you’re working for. These ideas are new and different, but we predict they’re gonna be timeless in no time at all. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksExtreme Revenue Growth by Victor ChengDan Martell SaaS Business CoachingThe post MBA1368 Must Read: Extreme Revenue Growth by Victor Cheng appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Good ol’ fashioned print marketing: it still exists, even for digital entrepreneurs like us. Unfortunately, it hasn’t gotten any cheaper. Anyone who’s ever purchased an ink cartridge knows how ridiculously expensive printing things can be. So what’s an entrepreneur to do when they need banners, flyers, t-shirts, business cards, and everything else? Today, we’ve got 4 specific tricks you can use to lower the cost of printed materials and raise the return on investment. And don’t worry — we’re not talking about cutting corners here, or doing things on the cheap. You can lower the cost without sacrificing one iota of quality. You just have to know how. We’ll explain the most efficient process for creating print materials, and discuss where (and how) to look for the best price. Get the job done beautifully, without blowing your marketing budget. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors MailChimp Ready to grow your business? MailChimp is your all-in-one marketing platform. MailChimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let MailChimp help you market smarter — learn more at mailchimp.com Kronos Kronos is workforce innovation that works. Kronos puts HR, payroll, talent, and timekeeping on a single, cloud-based platform specially designed to give HR professionals supporting a blended workforce a whole new level of confidence. Learn more at kronos.com/hrswagger Show Links EasyCourse UpWork Fiverr The post MBA1367 4 Print Marketing Tips To Save You Money + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Never stop learning. Part of being a successful entrepreneur is keeping up on the latest ways to be better at…well, everything. But especially marketing. Of course, there’s a ton of content out there, and roughly eighty bazillion “gurus” with blogs full of advice on how to market. That’s why today, we’re sharing the 5 blogs we ourselves read. They’re so good — so valuable — that even our absurdly busy selves consider them worth every second we spend reading them. Some are general, some focus on specifics like writing or video marketing. Some have been around for years; others are newish to the scene. Some are long. Some are short. Some are more inspirational, others more practical. Some are daily, and some are not even monthly. But all of them make us better marketers, one blog at a time. Hear which blogs we bookmarked and subscribed to, and see if you agree. Find out what we look for in a blog, and why these 5 stand out. Most importantly, hear how you can integrate their value into your business journey. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Zapier Running your own business can mean a never-ending to-do list. How can you automate your tasks? We use Zapier. It makes everyone’s life easier, integrating with over 1,500 apps. Payment processors, CRM, Slack; you name it! You can make Zapier work for you without writing code or asking developers for help. It’s truly drag and drop! Join more than 4.5 million people saving an average of 40 hours a month. From now through November, try Zapier free for 2 weeks at Zapier.com/mba Show Links Seth Godin Blog Copyblogger Wistia Blog Backlinko Intercom Blog The post MBA1366 5 Marketing Blogs You Should Be Reading appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We keep hearing it’s a global marketplace out there. Unfortunately, not all of the globe has access to the same resources and services that make entrepreneurship possible. What’s an international business person to do? It’s Q&A Wednesday, and we’ve got a listener who can’t find a payment processor willing to do business with their Nigeria-based company. It’s a sad fact of our “global” business scene that it can be nearly impossible to get payment processing, banking, and credit services when you’re in certain countries. But there’s a solution. An incredible, fairly recent, game-changing solution for anyone willing to do business across borders. Tune in, and hear about this little-known trick that can shatter borders — and barriers — for your business. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Tailor Brands Tailor Brands brings quality, affordable design to small business owners. With tools like their AI-driven logo maker, you get full control, but the design help that makes branding easier. Tailor Brands helps with website building, domains, branded business cards and documents, and more. Tell your business story from the ground up! Tailor Brands makes powerful branding accessible to everyone, especially new businesses. Head to tailorbrands.com/mba and use coupon code MBA to get 20% off everything. Show Links Estonia e-Residency The post MBA1365 Q&A Wednesday: I can’t find a payment processor for a Nigeria-based business. Help? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

There’s a ton of competition for you, but you’re ready to play anyway. So how do you win? If you’re diving into a crowded, highly competitive market (think fitness coaching or social media app development), there’s a single fact you have to accept: having a great product isn’t enough. You’ve got to have more than just the best thing to sell.The sooner you learn this, the better. A fantastic product is a floor, not a ceiling. Today, we discuss what you have to do to have any chance in a space with tons of other companies. We would know: we’ve both succeeded and failed in competitive markets (It turns out we’re not the only business coaches or SaaS developers out there. Who knew?). Today’s advice might sound…off to you, at first. It’s counterintuitive, and it involves letting go of certain customers (a lot of them, actually). But it’s tried, it’s true, and it’s the best hope for any entrepreneur bold enough to take on an army of other businesses. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Capital One With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet? Show Links MOO Dan Martell 3 Big Things I Learned From Customer Interviews The post MBA1364 How To Compete In a Highly Competitive Market appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every entrepreneur has a toolkit. Adding to that toolkit adds to your potential. There’s one tool that’s undeniably valuable, and can instantly multiply your reach: speaking another language. Unfortunately, many entrepreneurs never think of it. Others don’t pursue it, because they’re afraid it’s too difficult. But without a doubt, learning a language can be huge for you and your business. Best of all, it might not be as difficult as you think. Steve Kaufmann speaks multiple languages, and has seen how it opens doors. He’s the founder of language-learning service Lingq, and he’s this week’s guest teacher.Today, Kaufmann offers a surprisingly convenient trick to accelerate language learning, so you can make a serious effort towards being bi or multi-lingual. This isn’t one of our typical business episodes, but it’s deeply, profoundly relevant to making the most of yourself as an entrepreneur. Tune in, and see how you can reach entire markets you’ve never even considered. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors JustWorks Scaling a biz is easier with the right tools! JustWorks is a simple, intuitive HR platform that makes work easier and more fun. With JustWorks, entrepreneurs and their teams get access to high-quality affordable benefits, automated payroll, compliance support, and HR tools — all in one place. Offer competitive benefits on par with larger companies. Get 2 free months at justworks.com/mba HoneyBook HoneyBook is an all-in-one business management platform for creative small businesses. They make it easy to streamline your process with client and calendar management tools, plus custom branded proposals and contracts. Save hundreds or thousands of hours a year. Get 50% off your first year at TryHoneyBook.com/MBA. Show Links Lingq The post MBA1363 Guest Teacher: Steve Kaufmann – How To Learn A New Language appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Netflix…am I right? I mean, they did it. They really did it. Netflix took a perfectly un-disrupted industry (movie rentals) and coolly demolished a corporate behemoth (remember Blockbuster?), seemingly without breaking a sweat. And before you knew it, they pivoted to pioneer an absolutely groundbreaking new way to deliver entertainment. Was it luck? Was it some endless stream of financing? Was it the will of the Business Gods? Of course not. It was strategy, courage, innovation, and no small amount of risk. Today, we explore the uniquely valuable, inventive business model that’s proved not just enduring, but culturally relevant and personally important to millions of consumers. More importantly, we dissect just how they did it. We’ve distilled 3 distinct lessons the story of Netflix can teach any entrepreneur. By understanding the principles behind their success, you can emulate the Netflix approach and make your own disruptive mark on your corner of the market. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Onnit Alpha Brain by Onnit is a clinically studied nootropic that helps healthy adults with memory, focus, and mental speed. Whether it’s a work project, a test, or an athletic event, taking Alpha Brain is like having another gear for your brain. It’s made of Earth-grown, stimulant-free ingredients that you can feel good about. Plus, it’s cheaper than a daily cup of coffee. Alpha Brain is free to try — just pay shipping. Get a two week supply free at onnit.com/100mba now! Show Links EasyCourse The post MBA1362 3 Things You Can Learn From Netflix as a Business + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Billboards just won’t cut it anymore. Today, it seems like every kind of company is investing in media: everything from books to series to full-on films, all for marketing purposes. Is it a wise investment? Does someone who sells shoes or auto parts or coding courses need a movie to convert their audience? Well, maybe. It’s all about the impact of “touchpoint” marketing, and the need to give way more than the marketers of the past ever had to. Today, customers need more than a pitch: they need a narrative. Every cent (and every minute) you spend on media can come back to you tenfold, provided you execute wisely. Today, we discuss how multimedia efforts add weight and momentum to all your other marketing efforts, and why even startups with beginner budgets can afford to make their mark with compelling media content. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors M&M’S Hazelnut Spread Chocolate Candies Work got you bogged down? Treat yourself to new M&M’S Hazelnut Spread chocolate candies. They’re an instant classic, guaranteed to deliver a delicious combo of hazelnut spread and milk chocolate in every bite-sized piece. Add a little luxury to your workday — go Hazel-nutty and try the new MM’S Hazelnut Spread chocolate candies today! Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Show Links BrandWagon from Wistia Profitwell The post MBA1361 Why Every Company Is Becoming a Media Company appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Where’s the line between you and your business? Legally speaking, it’s a question worth asking. It’s Q&A Wednesday, and we’re helping one listener decide when it’s time to register a business as a separate entity from themselves. A solopreneur is still running a business, after all — even if it’s a one-person show. Of course, there are advantages and disadvantages to both sole proprietorship and registering a completely separate business. While the rules can vary from nation to nation, most of the Western world has a pretty clear set of standards that can help you make the best decision. We’ll share what we know from experience, as well as point you in the direction of who exactly you should ask. Listen in, and hear why not registering as a business can make it difficult to measure your success. Learn about the effects of registering on everything from your taxes to your personal credit. Get the facts, and make an informed choice. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors MailChimp Ready to grow your business? MailChimp is your all-in-one marketing platform. MailChimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let MailChimp help you market smarter — learn more at mailchimp.com Kronos Kronos is workforce innovation that works. Kronos puts HR, payroll, talent, and timekeeping on a single, cloud-based platform specially designed to give HR professionals supporting a blended workforce a whole new level of confidence. Learn more at kronos.com/hrswagger The post MBA1360 Q&A Wednesday: Do I need to have a registered business as a solopreneur? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all need a break. That includes your employees.As your team grows, it’s inevitable that your team members will ask for some downtime. For that reason, it’s important to have a set policy in place that defines when and how they can access a little R&R. Plan for it now, and you’ll avoid problems later.There’s a spectrum of leave policies, from “take off whenever you want” to “we work 24/7 365.” Generally speaking, both extreme ends of the spectrum have been proven ineffective. Where you land on the Time Off Question can make all the difference to your team’s happiness, productivity, and long-term loyalty.Today, we discuss the ins and outs of leave policy, from national holidays to sick time to those ill-defined “personal” days. We explore what to include in contracts and other employment agreements, especially with remote teams with a diverse array of holidays and cultural priorities. Tune in, and create a company culture that lets your people rest and recharge without sacrificing productivity. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksIt Doesn’t Have to Be Crazy at Workby the Basecamp GuysThe post MBA1359 How To Form A Leave Policy That Works For Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How did they do it? It’s a question entrepreneurs ask about other successful startups all the time. Very rarely do we get a full, honest answer. Even more rarely do we get an answer that’s completely original. But every once in a while… Shape Up by Ryan Singer is the true story of how the wildly successful Basecamp blazed their own trail, with creative approaches to business management that no one else dared to try. Basecamp’s management model is unique and idiosyncratic, and it might not work for everyone — but it’s sure worth learning about. If you’re building a business — especially one with a digital product — the lessons outlined in Shape Up are incredibly valuable. Again, you might not agree with every move Basecamp made (some of their tactics are controversial, to say the least), but challenging “best practices” and questioning your assumptions is always healthy. Hear all about this book, and get inspired to seek new and inventive ways of doing business. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! American Express You said “yes” to starting a business. “Yes” to turning an idea into reality. “Yes” to earning your first dollar, and many more. Now, say yes to the American Express Business Card, with no annual fee, payment flexibility, and other solutions for a growing business. Get the powerful backing of American Express — and don’t do businesses without it. Learn more at americanexpress.com/no-annual-fee Show Links Shape Up by Ryan Singer (Free PDF) The post MBA1358 Must Read: Shape Up by Ryan Singer appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Market researchers obsess over figuring out what customers want. We have our own method. We just ask them. Customer interviews are an underutilized strategy that can cut right to the heart of product development. When you get on the phone and learn exactly what customers like — and don’t like — you can guide your company more wisely. From features to benefits to the specific language customers use, there’s a gold mine of information, just a chat away. Learn how to stop advertising and start listening. We’ve got 3 major, fundamental lessons picked up from dozens of customer conversations, each of which opened our minds to new approaches in our business. Hear how we conduct these calls and extract the information we need to make practical, needle-moving changes. You’ll never know what people want until you ask. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Campaign Monitor Campaign Monitor made email marketing radically easy, so you can focus on bigger things. It’s an email marketing provider with an easy to use email builder, flexible pricing plans, and a great free trial. It’s straightforward, simple, and loaded with professionally designed templates and designs so your emails can get results. Best of all, their drag and drop email editor gets it all done in record time! Join over 250k organizations using Campaign Monitor at campaignmonitor.com now! Show Links EasyCourse WebinarNinja Rev The post MBA1357 3 Big Things I Learned From Customer Interviews + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all love our customers — especially the ones who first bought our products and helped us build the foundation of our business. But “grandfathering,” the policy of keeping prices eternally low for those early adopters, may not be a sustainable long-term strategy. Your business has to grow, change, and evolve. Usually, that means prices have to rise too. We’re not saying you should never grandfather. Depending on where you are and the size of your market share, a little love for those first-generation customers can be a wise move. But when the math stops working, you can’t let sentimental feelings get in the way of taking your business to the next level. Here how we’re exploring our own pricing changes, and how we plan to navigate the effect on our current customers. Learn how to transition to a level of pricing that matches increased overhead on your part. See how delighting your customers is less about keeping prices down, and more about making sure your product is worth every cent. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! American Express You said “yes” to starting a business. “Yes” to turning an idea into reality. “Yes” to earning your first dollar, and many more. Now, say yes to the American Express Business Card, with no annual fee, payment flexibility, and other solutions for a growing business. Get the powerful backing of American Express — and don’t do businesses without it. Learn more at americanexpress.com/no-annual-fee Show Links Profitwell WebinarNinja CartHook Blog Profitwell on YouTube The post MBA1356 Grandfathering Your Customers, Revisited appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Enough already! When you’re new to business, it can feel impossible to turn anything, or anyone, down. But if you’re not careful, you can “yes” yourself into a total productivity breakdown — leaving your business worse off than if you’d simply had the courage to say “no.” It’s Q&A Wednesday, and we’re helping a classic “yes” addict. What many of us don’t realize is that every time we say “yes” to one thing, we are — by definition — saying “no” to something else. That can only lead to one conclusion: a great entrepreneur has priorities, not an endless To-Do list. Learn how to support and impress the people who rely on you, without burning yourself out. Understand how doing less can create more opportunities. Tune in, and see how tackling fewer things empowers you to tackle them like a champ. Plus, hear our simple strategy for finally seeing the true value of your precious, limited time. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! smartwater smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart! Show Links Must-Read: Essentialism by Greg McKeown Mastery by Robert Greene The post MBA1355 Q&A Wednesday: How do I learn to say no? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Marketing: should you hire out, or hire in? It’s kind of like deciding whether to cook or call for takeout. On the one hand, you have ease, convenience, and the experience of specialists. On the other, you have a chance to create something that’s yours — something truly grounded in your own business and message. We’ve done both, so we know the advantages of each option. Today, we discuss the true value of outside marketing agencies versus your own marketing staff. Which is the smarter play for you? With so many facets of marketing to consider (content, strategy, copy, etc.), building your own marketing team is no small project. But the long-term rewards can mean everything to your business. We break down the skill sets required to truly “market” — and what we mean by “market” — as well as the specific challenges of assembling your own team. Whatever you choose, make sure it’s right for you. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! JustWorks Scaling a biz is easier with the right tools! JustWorks is a simple, intuitive HR platform that makes work easier and more fun. With JustWorks, entrepreneurs and their teams get access to high-quality affordable benefits, automated payroll, compliance support, and HR tools — all in one place. Offer competitive benefits on par with larger companies. Get 2 free months at justworks.com/mba The post MBA1354 Should You Hire a Marketing Agency or Hire In-House? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What are you worth? That’s the essential question of this week’s Must-Read book for entrepreneurs, Bob Burg’s The Go-Giver. It’s a book that’s simple, highly readable, digestible, and fun. But the lessons it imparts are as profound as they are practical. Honestly, it’s a book we couldn’t wait to read and review. Burg is a respected speaker, writer, and friend of the $100 MBA Show. The Go-Giver, in our humble opinion, should be on every entrepreneur’s shelf. It’s an easy read that packs an incredibly powerful punch, exploring 5 “laws” of business through fun, engaging narratives. Put simply, it’ll make you a better business person. Learn how to gauge your true value on the market. Define yourself and your business in terms of what you can do for others, and live by that clearly defined worth. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors MailChimp Ready to grow your business? MailChimp is your all-in-one marketing platform. MailChimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let MailChimp help you market smarter — learn more at mailchimp.com Capital One With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet? Show Links The Go-Giver by Bob Burg Basecamp The post MBA1353 Must Read: The Go-Giver by Bob Burg appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s a leader’s job? As our business grows, we can find ourselves plateauing. That’s because a business founder has to make a difficult transition: at first, you’re the person responsible for everything. But ultimately, you have to let go of more and more responsibilities, handing them off so that you can focus on bigger, broader things. And that can be hard as heck. As CEO, refusing to let go of responsibilities will leave important things undone. Refusing to surrender your To Do list will take you away from CEO-specific priorities. If you can’t adapt to the new role that success hands you, you’ll stay exactly where you are — and that’s death for an entrepreneur. Today, we discuss how to make the switch from “I got this” to “they got this,” and become the leader you aim to be. Omar would know; he’s learned to let our growing team take over one spinning plate after another, so he can keep his eye on the horizon. And if he can do it, you can too. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fizzle Let’s be honest: entrepreneurship can be lonely. You’ve got a million questions about your business, and few people to ask. Get the knowledge and support you need with Fizzle. Fizzle can help you earn a living doing something you love, with training, tools, coaching, community, and their famous Roadmap. Join Omar and thousands of other entrepreneurs on Fizzle — Get a free 14-day trial at fizzle.co/omar now! Campaign Monitor Campaign Monitor made email marketing radically easy, so you can focus on bigger things. It’s an email marketing provider with an easy to use email builder, flexible pricing plans, and a great free trial. It’s straightforward, simple, and loaded with professionally designed templates and designs so your emails can get results. Best of all, their drag and drop email editor gets it all done in record time! Join over 250k organizations using Campaign Monitor at campaignmonitor.com now! Show Links EasyCourse The post MBA1352 Are You Doing Your Job as CEO? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before you try to sell, ask yourself: what’s the point? All products, and all marketing, should address the pain point. It’s about being customer-centric. Customers will choose your business if they think it offers the best cure for their pain. In other words, customers ultimately don’t want the most features or the coolest look or even the best price. They just want the best solution to their problem. Customers don’t care how cool we think our products are. And despite our assumptions, price is definitely not the deciding factor most of the time. All sales start with a problem, with the “pain” of needing a product that does x, y, or z. This trumps every other feature or benefit. If you keep your eye on the pain, customers will choose you. A pain-centric approach will help you differentiate your business and make the best argument against the competition. Tune in, and learn how to listen to your customers, not just pitch to them. Find out what’s hurting, and offer the fix. Articulate why — every other factor aside — your offer can cross one problem off their list. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Kronos Kronos is workforce innovation that works. Kronos puts HR, payroll, talent, and timekeeping on a single, cloud-based platform specially designed to give HR professionals supporting a blended workforce a whole new level of confidence. Learn more at kronos.com/hrswagger Bank of America Feeling stuck in your job? Bank of America’s Academy for Consumers and Small Business can help. Bank of America can help you start on a long term career path through peer mentoring, immersive programs, and a variety of clear and distinct paths. Take the first step towards your long term career at careers.bankofamerica.com now! Show Links SAAS Academy ConvertKit The post MBA1351 Does Your Offer Address the Biggest Pain Point? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s gonna happen. If you make even a modest name for yourself in business or media, your inbox will become a very crowded place. Potential investors, partners, and guest writers and speakers will find your email address and fire away. We all want to network, but networking strategically is tough when you have a thousand unopened cold emails from perfect strangers. What’s an entrepreneur to do? It’s Q&A Wednesday, and one listener is wondering exactly that. Today, we discuss how to address the million demands on your time that come popping into your inbox every day. You can remain nice, polite, and professional without sacrificing hours of your workday to exchanges with everyone who finds their way into your inbox. Omar would know — he used to lose a ton of time to cold emails, until he discovered the solution we’re sharing today. Protect your time without being rude. Free yourself without missing out on genuine opportunities. Clean up that inbox with a clear conscience. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors M&M’S Hazelnut Spread Chocolate Candies Work got you bogged down? Treat yourself to new M&M’S Hazelnut Spread chocolate candies. They’re an instant classic, guaranteed to deliver a delicious combo of hazelnut spread and milk chocolate in every bite-sized piece. Add a little luxury to your workday — go Hazel-nutty and try the new MM’S Hazelnut Spread chocolate candies today! Onnit Alpha Brain by Onnit is a clinically studied nootropic that helps healthy adults with memory, focus, and mental speed. Whether it’s a work project, a test, or an athletic event, taking Alpha Brain is like having another gear for your brain. It’s made of Earth-grown, stimulant-free ingredients that you can feel good about. Plus, it’s cheaper than a daily cup of coffee. Alpha Brain is free to try — just pay shipping. Get a two week supply free at onnit.com/100mba now! Show Links $100 MBA Show Guest Teacher Application The post MBA1350 Q&A Wednesday: How do you deal with cold email pitches? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s the right website hosting platform for you business?There’s no shortage of options. Recently, we pondered whether Webflow would be a better fit for certain businesses, including ours. Omar did some intense research, comparing and contrasting Webflow with WordPress, Weebly, and the rest.The results are an in-depth lesson on what makes this platform unique, and how it might serve your business best — depending on your needs and your website design skills. It’s not about deciding which platform is “better” or “worse.” This episode is all about the unique features and functions of Webflow for anyone who’s interested. And no, this episode is 100%, absolutely, unequivocally not sponsored.You may decide Webflow isn’t for you at all. Of course, there’s only one way to find out. Tune in, hear what Webflow has to offer, and see if (like us), you’d seriously considering switching platforms. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebflowMBA1293: Product-Led Growth by Wes BushWeeblyWebinarNinjaThe post MBA1349 Should You Build Your Website with Webflow? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every one of your goals depends on mastering one skill: what we normally call “focus.” Nir Eyal thinks of it a little differently. He knows that cutting out distractions and getting in the zone is the key that unlocks all doors. But rather than “focus,” he refers to “traction” — as in, the opposite of “distraction.” It’s a powerful philosophy — but he explains it better than we can. Nir is this week’s special guest teacher. After featuring his book Hooked on our Must-Read book episode, we were thrilled for the chance to have Nir come by and explain the premise of his new book, Indistractable: How to Control Your Attention and Choose Your Life. Today, Nir offers his 4 pillars of indistractability, the key strategies for cutting the “dis” and getting some traction. In an era of endless “pings, dings, and other things,” indistractability may be the most crucial skill in an entrepreneur’s set. Make yourself more focused, more efficient, and more valuable. Get business handled, and protect your free time while you’re at it! Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Bank of America Feeling stuck in your job? Bank of America’s Academy for Consumers and Small Business can help. Bank of America can help you start on a long term career path through peer mentoring, immersive programs, and a variety of clear and distinct paths. Take the first step towards your long term career at careers.bankofamerica.com now! Capital One With the Spark Cash card from Capital One, you earn unlimited 2% cash back on all your business purchases. Think about it – unlimited 2% cash back on everything you buy for your business. That cash back can add up to thousands of dollars, which you can reinvest back into your business so you can keep growing. Imagine what unlimited 2% cash back could do for your business. Capital One: what’s in your wallet? Show Links MBA597: Must-Read: Hooked by Nir Eyal Indistractable by Nir Eyal+Supplemental Workbook Free Schedule Maker Forest App The post MBA1348 Guest Teacher: Nir Eyal- How to become Indistractable appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Who wins in business: the jack of all trades, or the master of one? It’s one of the most important questions an entrepreneur can ask about their business. Should your product be defined by versatility, mass appeal, and all-around utility? Or is it best to make your product uniquely, unbeatably awesome at solving one particular problem? Should you compete with everyone at everything, or should you make it so no one can compete with you at one thing? We’ve got a straightforward answer to this one, and lots of examples to make our case. We’ll even discuss how we chose a strategy for our own businesses, and why answering the broad vs. deep question is so fundamental to your chances of success. Learn where to put your focus, and how spread your focus should really be. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors MailChimp Ready to grow your business? MailChimp is your all-in-one marketing platform. MailChimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let MailChimp help you market smarter — learn more at mailchimp.com smartwater smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart! Show Links EasyCourse WebinarNinja Luxury Escapes The post MBA1347 Is it Better To Be The Best at One Thing or Good at Many? + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What makes a good developer? More importantly, how can you find one? If you’re building an app, a website, or any other kind of digital product, your business is only as good as your devs. We know — we’ve spent the last several years building our own webinar software, including a radical top-down redesign that took some serious developer talent to pull off. We can’t do it ourselves, so finding that talent is one of our most important jobs. Today, we discuss how to attract the best developers, and separate them from the rest of their over-crowded field. There’s a bazillion of them out there, and it can be tough for non-devs to evaluate their ability. Fortunately, our experience has shown us what matters most. Learn what skills and abilities are non-negotiable, the lack of which instantly eliminates applicants from your search. Learn what attributes make a dev most likely to move your project forward. Learn how to interview, test, and hire the true keepers. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Joy at Work There’s a new podcast that should be on your radar. We spend so much time driving results at work, but not driving joy. Joy at Work brings together business leaders, authors, and influencers to discuss how to infuse more joy into everyday work life. Subscribe on iTunes, Stitcher, or wherever you listen. To learn more, head to atkearney.com/joy JustWorks Scaling a biz is easier with the right tools! JustWorks is a simple, intuitive HR platform that makes work easier and more fun. With JustWorks, entrepreneurs and their teams get access to high-quality affordable benefits, automated payroll, compliance support, and HR tools — all in one place. Offer competitive benefits on par with larger companies. Get 2 free months at justworks.com/mba Show Links WebinarNinja The post MBA1346 4 Essentials When Hiring a Developer appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If your content isn’t marketing, you’re not content marketing. Blogs are fun to write, and valuable for your audience. But if they aren’t converting, they’re worth bupkus to your business. Today, we discuss how to move past the “spray and pray” method of throwing content into the wind, hoping for results. It’s time to start tracking, start measuring, and start using your blog to make progress.Of course, that takes a little know-how.It’s not enough to be a good blogger. You’ve got to get a handle on tracking content performance, lead attribution, and conversion rates. You’ve got to be able to reverse-connect the dots — from sales to traffic, and from traffic to content. Otherwise, you have no idea if your blog is worth the time it takes to write.Learn how to measure your blog’s performance, with or without helpful CRM software. Find out if your words are generating leads, and sales. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksDev BasuGoogle Data StudioThe post MBA1345 Q&A Wednesday: Is my blog working? How do I know? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

We all want to move our business forward. But true success means reaching a point where your business moves itself forward. That’s momentum, and that’s the topic of today’s episode. At some point, you need to stop pushing the boulder uphill, and get over the hump. There’s a way of working that encourages this — a strategy that’s built for momentum, not just progress. You just have to change your routine. Today, we discuss how to revamp your approach, and schedule your workday in a way that maximizes momentum. A little discipline can go a long way towards making your results equal more than the sum of your efforts. It’s about focus, it’s about motivation, and it’s about time management. But most of all, it’s about creating self-propulsion for your company. Your work can work better, and finally get the ball of your business rolling in a big way. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Fidelity Ready to start a career in financial services? Fidelity Investments is looking for talented people eager to help others. As a Career Relationship Advocate, you’ll be the voice of Fidelity. You’ll learn alongside other resourceful, friendly associates who are working to achieve customers’ financial goals. Learn more about the opportunities Fidelity offers at customeradvocate.fidelity.com Amazon Kindle Read as much as you want, from over a million books available on Amazon Kindle Unlimited. Kindle puts over a million e-books and 5,000 audiobooks at your fingertips. You can also choose from a rotating selection of current issues of popular magazines. With a variety of genres and titles to choose from, you can enjoy popular titles and discover your next favorite series. Read anywhere, on the device you prefer — even switch between automatically synced devices. Get 3 months of Kindle Unlimited for just $1.99 amazon.com/100mba The post MBA1344 How to Create Momentum in Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do people make it in business? Every once in a while, a successful entrepreneur writes a book that helps answer that question. Explosive Growth has a title that sounds like it’s a bit much, but the content lives up to it. Clif Lerner is a startup founder who’s had his share of failures (and then some), but took each setback as a lesson in how to do better on the next try. Now, his app has over 100 million active users, and his lessons are worth hearing. This is the best kind of business book: an entertaining personal narrative with practical applications. It’s the story of an entrepreneur who didn’t stumble into success, but turned things around when things looked their worst. In this case, Growth doesn’t just refer to the shrewd strategies Lerner used to acquire more and more customers. It refers to taking your lumps, learning from your failures, and improving as a business person. That’s a lesson we could all use. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors smartwater smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart! Zapier Running your own business can mean a never-ending to-do list. How can you automate your tasks? We use Zapier. It makes everyone’s life easier, integrating with over 1,500 apps. Payment processors, CRM, Slack; you name it! You can make Zapier work for you without writing code or asking developers for help. It’s truly drag and drop! Join more than 4.5 million people saving an average of 40 hours a month. From now through November, try Zapier free for 2 weeks at Zapier.com/mba Show Links Explosive Growth by Cliff Lerner The post MBA1343 Must Read: Explosive Growth by Cliff Lerner appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most people think of podcasting as more of a B2C thing, reaching out to a wide audience of consumers to establish your reputation. But we’ve got a secret: podcasts are incredible marketing tools for B2B sales, too! Selling to other businesses is all about relationships and networking. As it turns out, hosting a popular podcast creates a ton of networking opportunities, as you can leverage the value of your own audience and offer it to other business leaders. With a good podcast, you don’t just cement your reputation among consumers — you make a name for yourself with other entrepreneurs. Today, we discuss how podcasting has supercharged our networking, and how you can use your podcast to navigate your own business community. Plus, we offer tips on how to get started if you’re new to the podcasting game. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Earth Class Mail Transform the daily piles of mail, checks, invoices, and correspondence into digital documents. Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth smartwater smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart! Show Links EasyCourse Audio-Technica ATR 2100 Audacity $100 MBA Show Archives The post MBA1342 How To Use Podcasting To Make More B2B Sales + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Thinking about offering a free version of your service? Do the math first. A free plan for your recurring payment/subscription model can be an incredible marketing and sales tool. Just ask Google: the free service can haul potential paying customers in by the bazillions. But it only works if the freebies convert. Every day, your free version costs you money — so there has to be an appropriate ROI. We’ve spent some time discussing the issue with Patrick Campbell of Profitwell. His insights had a direct impact on our choice not to create a free version of our own software, WebinarNinja. That said, the free plan model can work beautifully for the right kinds of services. Today, we discuss how to make this strategy work, what situations it’s perfect for, and why it’s not for everyone. With examples of the types of businesses it can help, you can decide if a free plan is right for you. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Bank of America Feeling stuck in your job? Bank of America’s Academy for Consumers and Small Business can help. Bank of America can help you start on a long term career path through peer mentoring, immersive programs, and a variety of clear and distinct paths. Take the first step towards your long term career at careers.bankofamerica.com now! smartwater smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart! Show Links Profitwell The post MBA1341 How to Have a Free Plan Alternative That Won’t Cost You Money appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Refund requests happen. They’re unavoidable. But how you respond can make all the difference in the success of your business. It’s Q&A Wednesday, and we’re helping one listener learn how to turn those refund requests into opportunities — to keep the sale, to keep the customer, or to improve your company’s reputation in the long run. You won’t stop every refund, but you’ll make a positive impact on your customer relationships no matter what. We’ll discuss the most common reasons customers request refunds, and how to address those reasons so the customer is more likely to change their mind. We’ll also explain what to do when a refund is appropriate, so that it’s not a total loss. Plus, we’ve got tips on preventing customers from wanting refunds in the first place. Customers need the option of a refund to feel secure in their purchases. But that doesn’t mean every refund is a good idea, or a lost cause. Find out why — Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors smartwater smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart! Earth Class Mail Transform the daily piles of mail, checks, invoices, and correspondence into digital documents. Earth Class Mail office mail automation is the easiest way to set up a physical business address. Earth Class Mail will process paper mail into digital format, and put it on the on cloud for easy access. Get your first month free at earthclassmail.com/mbamonth Show Links WebinarNinja The post MBA1340 Q&A Wednesday: How can I convince a customer they don’t need a refund? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

So. Little. Time. It’s every entrepreneur’s curse. But there might be more time than you think — if you know how to manage it properly. We all wish there were more than 24 hours in a day, and we’ve all hit our pillows anxious about what we didn’t accomplish. But there is hope. There is time you haven’t been using. And we’ve got 3 ways to find it. As we like to say, time is not money; it’s way more valuable. Today, we’ll explain the three methods anyone can use to make the most of those precious 24. You can improve productivity for your business, and add more R&R time to your life. You can use one, two, or all three of these tricks to finally have the time you need to succeed. We use all 3 methods ourselves. From endless long days at the beginning, we’ve finally found ourselves with some time to enjoy existing while building our businesses. You can too — Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors smartwater smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart! MailChimp Ready to grow your business? MailChimp is your all-in-one marketing platform. MailChimp lets you manage more of your marketing from one place, without all the extra tools. Market smarter and grow faster with one tool that helps you create, publish, manage, and measure multi-channel marketing campaigns. Let MailChimp help you market smarter — learn more at mailchimp.com The post MBA1339 Not Enough Time? How To Add More Hours to Your Day. appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When it comes to branding, words are everything. Trademark rules are complicated, and new entrepreneurs face two dangers when choosing company names, product names, and any other brand-identifying language. First, there’s the risk of running afoul of trademark laws. More likely, though, is the brand-killing possibility of not protecting your own business’s uniqueness from potential rippers-off. Good thing we know a trademark expert! Ali Smith is the marketing manager for trademark.com, a site that helps business owners protect their brand. She’s here to discuss the major pitfalls to avoid when choosing your words, so you can knock out the knockoffs early on. Plus, Ali will explain how the trademark process works, and what happens when you file one for your business. Get the unique branding you need, and choose trademarks that’ll set your brand apart from the rest. Click Play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors M&M’S Hazelnut Spread Chocolate Candies Work got you bogged down? Treat yourself to new M&M’S Hazelnut Spread chocolate candies. They’re an instant classic, guaranteed to deliver a delicious combo of hazelnut spread and milk chocolate in every bite-sized piece. Add a little luxury to your workday — go Hazel-nutty and try the new MM’S Hazelnut Spread chocolate candies today! smartwater smartwater alkaline has 9+ ph to help keep you hydrated while you’re on the move — whether you’re climbing a mountain, or doing mountain climbers on your mat. If you’re looking for a moment of zen, smartwater antioxidant with added selenium helps you find balance for body and mind. Plus, there’s a new way to order smartwater; just ask “Alexa, order smartwater,” and the rest is taken care of. smartwater – that’s pretty smart! Show Links Trademark.com WebinarNinja The post MBA1338 Guest Teacher: Ali Smith- Tips to Avoid A Trademark ‘War of Words’ appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.