How Certain Mentalities from War Translate to Business with TEDx Speaker Jason Matias
That Entrepreneur Show · Vincent A. Lanci/ Jason Matias
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Show Notes
Jason Matias, a fine-art entrepreneur, TEDx Speaker, Veteran, and author, holds a career that is an inspiration to the world, especially those who hold the “starving artist” stereotype.
When Jason left the Airforce after 6 years of service, he was terrified of becoming another homeless vet. While he tried some other conventional jobs, he couldn’t shake his calling as an artist. Constantly obsessed with finding the light, Jason decided to put all his efforts into making a fine art career work. He also touches on the world of NFT and how he uses it as an artist.
Welcome to Episode #190 on That Entrepreneur Show - Each week since 2019, the founder of a company or brand shares what worked for them, what they needed to improve on, and all of their learning lessons along the way. This week's spotlight story is GoDaddy Founder Bob Parsons.
Today, Jason runs a fine art business, which has supported him by generating over $100K in sales a year for the past 10 years (including 2020). His work has taken him all over the globe, from the United States to Abu-Dhabi to Indonesia, and has been published in National Geographic.
Tune-in for this one-of-a-kind story, including the lessons he’s learned supporting himself as an artist for the past decade, such as:
- How to overcome the “starving artist” mindset. Over $4 billion of art is sold online each year -- according to Jason, the real challenge is navigating that ocean to find collectors
- The big breakthrough that shifted his art sales -- marketing his work like a luxury product
- Why you can’t ignore the business of being an artist if you want to survive
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