From Selling his Company to All Things Marketing with Colin Dougherty
That Entrepreneur Show · Vincent A. Lanci/ Colin Dougherty
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Show Notes
A new conversation with an entrepreneur who was able to sell the company they built! A big congratulations on that to our guest Colin Dougherty.
There are so many areas of discussion, including how:
- he sold his company, CAMSKNS, and became the king of marketing
- to use data on ad conversion to optimize ad spend;
- to use data to increase retention by finding drivers of churn and subscription pause;
- to use data to find drop-off points in your conversion funnels
- powers of paying attention to detail
Meet Colin: I have a B.S. in Business from Towson University, where I learned the fundamentals of marketing, management, and entrepreneurship. I also have extensive experience in digital marketing, influencer marketing, and advertising, which I gained from my previous roles as the Head of Content at Triple Whale, the Founder of CAMSKNS, and a freelance photographer. I am always eager to learn new skills and explore new opportunities in the dynamic and evolving field of data analytics.
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Music Credits:
Adventure by MusicbyAden | https://soundcloud.com/musicbyaden
Happy | https://soundcloud.com/morning-kuli
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Music Credits: Copyright Free Music from Adventure by MusicbyAden.