Tech Talks Daily

Many B2B companies are struggling to truly innovate their operating models. As a result, leading companies in high-tech, industrial, medical device, and other B2B tech markets are hesitating to take the steps necessary to change how they build and deliver their solutions. They are carrying too much baggage―high labor costs, slow time to customer value, under-responsive sales and services―into a future that won't stand for it. That's true even though the technologies are available to enable the changes NOW. Digital Hesitation is a technology business book that examines why most B2B companies fail to reach the full potential of their digital transformation efforts. The authors join me on Tech Talks Daily to discuss how the book is written from the perspectives of a dozen experts who interact with and advise the world's top technology companies daily. About J.B. Wood J.B. Wood is president and CEO of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. Through TSIA, Wood advises the world's largest B2B technology companies on strategies to increase growth and profitability by optimizing their services, sales, product, and channel operations. Wood is a best-selling author and frequent industry speaker on the topics of business outcome engineering, X-as-a-Service (XaaS) business models, transformations in the traditional customer-supplier relationship, and TSIA's LAER customer engagement model (Land, Adopt, Expand, and Renew). He has also appeared in such leading publications as Fortune, The New York Times, and The Wall Street Journal. About Thomas E. Lah Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. For over 20 years, he has been helping some of the world's largest technology. About TSIA The Technology & Services Industry Association (TSIA) is the world's leading research organization dedicated to helping technology companies achieve profitable growth and solve their top business challenges. 80% of the Fortune 100 technology companies have a TSIA membership, and executives from these companies look to TSIA for data and guidance that helps them make the right business decisions to ensure success.

Four years ago, I spoke with Todd Olson, millionaire CEO and co-founder of software development platform Pendo - the man on a mission to elevate the world's experiences with software. The serial entrepreneur famously teamed up with product leaders and technologists from Red Hat, Cisco, and Google to launch Pendo in October 2013. Fast forward to 2022, and Pendo has gone on to raise $356 million in venture capital, land more than 2,300 customers, and employ 900 people across seven offices around the globe. Pendo also landed on the Forbes Cloud 100 and Inc. Best Workplaces lists for the fourth year in a row in 2021. Todd returns to Tech Talks Daly to share further insights around the recently released fourth annual State of Product Leadership Report. We explore trends impacting product management, the evolution of the Product Manager role, and how Europe is faring in terms of product-led digital transformation. Todd also talks about how he used his knowledge of the digital economy to help community banks meet surge of demand for online services and encourage schools to make the most out of their educational software throughout the height of the pandemic.

One is the largest generation in the US, and the other is at the forefront of shaping expectations for brands — so how does marketing to Gen Z and millennials really work? Millennials, born between 1981-1996, make up 23% of the global population and 21% of the US population, meaning they are the largest demographic by age. Gen Z refers to people born between the mid to late '90s and the 2010s and is the most diverse generation in human history. Despite some being close in age, they vary significantly in the type of marketing that resonates with them. For example, Millennials are known for driving a perfect aesthetic, while Gen Z rejected the trend by actively trying to avoid it. This means that to appeal to both generations, businesses must strike the perfect balance of authentic and 'real' while also offering the same sense of aspiration. Carissa Flinders shares with me her insights on what technology each generation is using and how brands can leverage tech to better communicate with audiences.

I have invited Mark Hughes from DXC technology to join me on Tech Talks Daily to share insights around best practices for securing complex IT environments. We also discuss cyber security approaches for fighting the enemy within and how to make cyber security a top priority for boards and CFOs. Finally, we dare to explore smart security in the metaverse, and Mark shares a few Cyber security tales from the trenches. About Mark: Mark Hughes is president of Security for DXC Technology. He is responsible for DXC's Security business including cyber defense, digital identity, secured infrastructure and security risk management. Mark joined DXC from BT, a world-leading global telecommunications provider, where he most recently served as chief executive of BT Security. He joined BT in 2002 and held a variety of senior appointments, including key government customer-facing roles. In 2013 Mark led the formation of BT Security, which has become a global leader with 3,000 cyber security experts across 15 security operation centers globally and double-digit annual revenue growth. Earlier in his career, Mark was the commercial director at MWB Business Exchange. He began his career in the British Army. Mark has served on national boards, including the Cyber Growth Partnership for the United KingdomKingdom, and the World Economic Forum's (WEF) Global Cybersecurity Board. Awarded a BS with honors by the University of Leicester, Mark trained at the Royal Military Academy Sandhurst, and the Junior Division of Staff College. He was awarded advanced military certificates in French and German from the University of Westminster.

CBRE Group's Chief Digital and Technology Officer Sandeep Dave joins me on Tech Talks Daily Podcast to discuss how technology impacts the commercial real estate industry. I also learn more about how they recently piloted a program to test collaborative tools used in virtual worlds for onboarding, training, and hybrid work. About Sandeep Dave Sandeep Dave leads the company's digital strategy and execution globally. He and his team provide the technology capabilities and infrastructure to support CBRE and CBRE's clients and professionals across the globe. He is also a member of CBRE's Global Executive Committee. Prior to his current role, Dave served as Chief Digital and Technology Officer for CBRE's Global Workplace Solutions business with responsibility for digital enablement and transformation of the business. Prior to CBRE, Dave headed digital strategy and transformation for Citibank leading the firm's digital agenda across businesses and geographies globally. In his role, he helped Citi respond to digital trends and effectively compete and win in the face of changing customer expectations and emerging disruption. About CBRE Group CBRE group is one of world's largest commercial real estate services and investment firm. With deep market knowledge, superior data and proprietary technology, their multi-dimensional perspective helps you use real estate to transform your business and find greater success. Their mission is to realize the potential of clients, professionals and partners by building the real estate solutions of the future. From instilling confidence in today's decisions to re-imagining tomorrow's spaces, they thrive in complex and ever-changing environments.

MailChimp recently decided to clamp down on crypto companies. Given the ramifications of this move for web3 projects, I invited Gerald Heydenreich of EtherMail on the podcast. We discuss how the first Web 3.0 email solution is setting the standard for anonymous and encrypted wallet-to-wallet communication. Think Gmail + MailChimp + Metamask and you have EtherMail. EtherMail recently closed a $3 million seed round, led by top Web3 investors Fabric Ventures and Greenfield One. Founded in Q4 2021 by serial entrepreneurs Shant Kevonian and Gerald Heydenreich, EtherMail is the first web3 tool to allow web3 companies to send rich, relevant content directly to their asset holders based on blockchain-synced real-time information.

When you stream your favorite songs on Spotify, the owners (rightsholders) of that music are eligible to receive money (royalties). On anotherblock, owners of music sell NFTs containing a share of the streaming royalty rights of your favorite songs. As an NFT owner, you will receive your share of the streaming royalties. anotherblock is a community of music lovers building music rights catalogs. The company was founded in 2021 by entrepreneurs Michel D. Traore, Sebastian Ljungberg, and Filip Strömsten. anotherblock was built upon the idea that accessing music rights should be easy and democratic. By connecting music rights to NFTs, anotherblock creates a smooth and easy way to both buy and sell music rights - a community of music lovers building music rights catalogs together with artists. Michel D. Traore joins me on Tech Talks Daily to talk about the story behind the company and improving the value of music by introducing it to a free and open market. I learn more about their mission to solve the institutionalized imbalance of power within the industry with technology. We also talk about how the marketplace for music royalty NFTs is following on its first rapid-fire sell-out drops to offer shares in the streaming income from Alan Walker's track, "Alone, Pt. II," a pop-perfect ballad with vocals by Ava Max. Each of the 500 anotherblook NFTs gives holders the rights to 0.001% share of streaming revenue from the song.

Sanjay Brahmawar, CEO of enterprise tech/IoT company Software AG joins me on Tech Talks Daily to discuss why successful digital transformation hinges on two criteria. I learn more about the importance of cultural transformation and talent – and how to leverage both to modernize your enterprise. We also talk about the roadblocks businesses face when undergoing company-wide strategic changes, and how to get buy-in from leaders to push forth that change. He also shares the leadership lessons he's learned, including resilience and patience in the face of such a large, strategic transformation. About Sanjay Joining Software AG in 2018, Sanjay initiated a multi-year journey to convert the business to a Software-as-a-Service (SaaS) based model. Called the Helix transformation, the strategic shift has required buy-in from stakeholders and employees and a change in sales models, processes and internal culture. The five-year transformation, undeterred by the challenges brought on the COVID-19 pandemic, recently celebrate its third year. The program has been successful to date, seeing total recurring revenue growing, with 2021 seeing a 10% YOY increase, driven by six consecutive quarters of double-digit bookings growth within its Digital Business. The proportion of Subscription and SaaS bookings in the Digital Business – a key indicator of the transformation – continued to increase to 88% for 2021.

In its latest SMB technology forecast, Analysys Mason predicted that IT spending by SMBs will grow at a growth rate of 7.5% between 2022 and 2027. In addition, cloud-based categories are expected to grow from USD $600 billion in 2022 to USD $1.0 trillion in 2027. Bob Takacs, Research Director and SMB IT practice leader at Analysys Mason, commented on the forecast, "Our latest forecast reveals the shift in SMBs' behavior and priorities since the pandemic. We see increased investments in categories driving resiliency and efficiency. This is an important release because we accounted for the impact of three critical drivers, including SMB's changing behaviors post-pandemic, macroeconomic headwinds, and the global political unrest." Bob joins me on Tech Talks Daily to discuss how the report suggests that SMB's spending priorities include IT solutions that support efficiency, resiliency, and business continuity. We also discuss how three categories will account for almost half of all spending; managed services, infrastructure, and cybersecurity. Finally, we talk about how a distributed workforce and hybrid working practices will continue to influence IT spending.

HarperDB's CEO Stephen Goldberg shared the story behind the company with me in July on episode #2028. We discussed how their technology is changing other companies in unique and innovative ways. But this time, I have invited Jaxon Repp, Head of Product, on the podcast to learn more from his twenty-five years of experience architecting, designing, and developing enterprise software. Jaxon is the founder of three technology startups and has consulted with multiple Fortune 500 companies on IoT and Digital Transformation initiatives. The partially-reformed developer understands what it's like to wrestle with technology instead of benefiting from it, He also believes that if the Jetsons never had an episode where a config file error brought down the food-o-Matic, it surely should not be a problem now. Join me in learning more from Jaxon Repp.

Rakesh Jayaprakash from ManageEngine joins me on Tech Talks Daily as discuss how Analytics Plus was originally an on-premises IT analytics solution. Recently though, Rakesh and his team finished transforming the product into a SaaS solution that allows IT to connect several data sources into an integrated analytics platform that can be deployed on private and public clouds including AWS and Azure. This will help organizations attain faster time to market, increase productivity, curb expenditure, and garner more revenue. Rakesh also discusses the decision to evolve Analytics plus into a SaaS offering, share the journey of doing so, and the value this update will bring to IT teams.

There is so much hype around emerging technologies, but I want to move beyond the buzzwords, demystify the technology, and understand the business value and tangible results it can offer. So today, I want to talk about Edge Computing. AtlasEdge, the leading pan-European edge data centre provider, recently appeared on my radar after they announced the acquisition of Datacenter One ("DC1"), the leading German provider for data centre development. The company is also rapidly gaining a reputation as a leading European Edge data centre platform with over 100 locations across 13 countries. Giuliano Di Vitantonio, CEO of AtlasEdge, joins me on Tech Talks Dailyto discuss how their distributed data centre portfolio allows their customers to plan and shape their technology and network infrastructure to meet the growing requirements for lower latency, higher performance, and localised solutions.

Experts are predicting an economic downturn in the coming months. Tech companies across the US have already implemented hiring freezes and are trimming up to 20% of their workforce. Unfortunately, this means that corporate sustainability initiatives will also likely fall by the wayside to save cash. In the wake of the recession and the new wave of globalization, Jag Lamba, founder of Certa, discusses specific practices that businesses can implement to prioritize ESG, mitigate risk, and maintain visibility into their supply chain, where 70% of all risk lies. Jag also shares the story behind Certa's no-code platform and how it was designed to make it easy to digitize and manage the lifecycle of all suppliers, partners, and customers. With automated onboarding, contract lifecycle management, and ESG management, Certa eliminates the procurement bottleneck and allows companies to onboard third-parties 3x faster.

On this podcast, I pride myself on sharing stories from all over the world and have interviewed guests from more than 75 countries. Today, I am going to take you on a trip to the Czech Republic, where Artur Kane from Good Access is going to discuss the importance of establishing an encrypted connection between employees and business systems from wherever they're working. Artur is also regarded as a passionate speaker on protecting remote workers and company data in a digital world at industry events and often contributes to security/networking magazines. We discuss how zero trust access control provides a more secure alternative to corporate VPN for remote working security and how companies can move from VPN to zero trust access.

According to a recent Gartner study, DEI is one of the top five business priorities for businesses in 2022. However, hybrid and in-person work environments could jeopardize company access to talent. So while more organizations are doubling down on diversity and inclusion efforts and implementing consequential reporting, meeting those goals still remains a challenge for many corporations. One way to help increase diversity in an organization is to provide opportunities for growth from the entry-level employee sector. Ahva Sadeghi, Co-Founder & CEO of Symba shares with me how remote internship programs allow employers to access diverse talent and fill their future hiring pipeline. Ahva also shares her inspirational tech startup story and ways remote positions can feed an overall DEI strategy, and how they contribute to tenure, culture, and overall company wellness.

Lugano's Plan ₿ Forum is a Bitcoin conference bringing together world leaders, technologists, and entrepreneurs to discuss nation-state Bitcoin adoption, economics, financial freedom, and freedom of speech. Although I am not attending the event, I did get to spend a little time with Paolo Ardoino, CTO at Tether and Bitfinex to discuss the Plan B forum. We discuss how Bitfinex and Tether's actions for financial freedom might influence the rest of the world and fight for innovation through governmental, corporate, individual, and technological tracks. We also talk about how Bitfinex is participating in Adopting Bitcoin in El Salvador in November. Finally, we dare to imagine IT without any infrastructure or reliance on the cloud.

Many are citing open source as the future. The UK Government's National Data Strategy even talks about the importance of opening public sector datasets to form the backbone of innovation, efficiency, and growth. This is a trend that Databricks is betting on in a big way. Databricks is the lakehouse company. More than 7,000 organizations worldwide — including Comcast, Condé Nast, H&M, and over 40% of the Fortune 500 — rely on the Databricks Lakehouse Platform to unify their data, analytics and AI. The company is headquartered in San Francisco, with offices around the globe. Founded by the original creators of Apache Spark™, Delta Lake and MLflow, Databricks is on a mission to help data teams solve the world's toughest problems. I have invited Dael Williamson, EMEA CTO, Field Advisory & Engineering at Databricks, to join me on Tech Talks Daily to share the story behind the company and how they are helping data teams solve the world's most challenging problems.

Kenny William is the "Senior Director of Distribution Center Wizardry" at Parts Town, the world's largest distributer of OEM parts for the food service industry. Parts Town has made significant automation improvements at its recently expanded 300,000 sq. ft. distribution center. The company implemented AutoStore, an automatic storage and retrieval system (AS/RS) that has helped improve picking accuracy by more than 50% and handles 72% of parts picks in only 7% of the total distribution center space. The distribution center also features over 100 robots and an elevated conveyor belt that moves parts throughout the space without taking up additional floor space. Kenny joins me on Tech Talks Daily to talk about their supply chain innovations in this unique market segment and discuss how these investments are transforming Parts Town team members into tech-savvy professionals. Kenny shares with me how they are using technology to circumvent supply chain challenges for OEMs and the purchasers of these parts (restaurant owners, service companies, etc.).

NETSCOUT recently announced findings from its DDoS Threat Intelligence Report. The findings demonstrate how sophisticated cybercriminals have become at bypassing defences with new DDoS attack vectors and successful methodologies. "By constantly innovating and adapting, attackers are designing new, more effective DDoS attack vectors or doubling down on existing effective methodologies," said Richard Hummel, threat intelligence lead at NETSCOUT. "In the first half of 2022, attackers conducted more pre-attack reconnaissance, exercised a new attack vector called TP240 PhoneHome, created a tsunami of TCP flooding attacks, and rapidly expanded high-powered botnets to plague network-connected resources. In addition, bad actors have openly embraced online aggression with high-profile DDoS attack campaigns related to geopolitical unrest, which have had global implications." NETSCOUT's Active Level Threat Analysis System (ATLAS™) compiles DDoS attack statistics from most of the world's ISPs, large data centres, and government and enterprise networks. This data represents intelligence on attacks occurring in over 190 countries, 550 industries, and 50,000 autonomous system numbers (ASNs). NETSCOUT's ATLAS Security Engineering and Response Team (ASERT) analyses and curates this data to provide unique insights in its biannual report. When I hear phrases such as DNS water-torture attacks and carpet-bombing attacks on the rise combined with a new Netscout Threat Intelligence report, I immediately reached out to my go-to guy for cybersecurity threats. Richard Hummel rejoins me on Tech TAlks Daily to discuss the news in more detail and demystify some of the terminologies around the threat landscape.

Today, every B2B omnichannel retail user experience is expected to be seamless, without boundaries for users, with well-aligned journeys and a fully integrated experience across all channels. But can one truly achieve that in a big company, with a huge history and complex processes, while keeping customers happy and engaged? Rehan Saleem, Product Manager, and Tobias Schröder, Ph.D., Product Manager, joined me in a conversation on the show floor at Sitecore Symposium 2022 about powering brand experiences. At the event, their presentation, "How to (not) ruin a B2B organization," focused on the challenges of creating and maintaining a seamless user experience and keeping a great relationship with our customers. Tobias and Rehan share with me how their teams manage to build human-centered solutions while handling business models and METRO shops in 23 countries. We also discuss personalization technology and experience platforms.

As Chief Technology Officer and Senior PE for Intel Corporation, Steve Orrin orchestrates and executes customer engagements in the Federal space, overseeing the development of federal solution architectures to address challenges in a government enterprise, national security, and other federal areas of focus. In today's episode of Tech Talks Daily, Steve joins me in a discussion about the key trends in cybersecurity. Steve reveals the latest threats and techniques used against corporations and governments and shares the best practices to help. We also discuss the security/risk concerns around supply chain security and what organizations can do today and in the future to address or reduce this risk. With trust being top of mind for CISOs, Steve also advises how organizations can adopt Zero Trust Architectures and what new security innovations are waiting on the horizon. About Steve Orrin Steve Orrin offers three decades of extraordinary success in a series of high-level roles at top-tier companies that include Intel Corporation, Sarvega, Watchfire Inc., Sanctum Inc., First Genetic Trust Inc., Lockstar Inc., and SynData Technologies Inc. He has developed a reputation as an industry leader, leveraging a history of delivering results in Innovation, Intrapreneurship, and Entrepreneurship. He is a Tech-enabled business professional who has launched and scaled companies and brought innovative industry-leading products to market. Steve's invaluable expertise and broad business range have powered a history of developing successful products, technologies, and new markets. Such traits have consistently enabled Steve to achieve an impressive command of the skills needed to manage ongoing business planning processes while developing strategies to meet future challenges.

I have been watching many keynotes at Symposium, and two of the speakers from Sitecore's leadership team are joining me on the podcast today. First of all, we are going to speak to Dave O'Flanagan, CPO at Sitecore, who will walk me through the big announcements at this year's event. We discuss Content Hub One, a new AI-powered standalone search derived from Sitecore's Reflektion acquisition and Sitecore Connect. We will then meet Nick Malone, COO, who has some great insights to share with me about how enterprises can create superior digital experiences. We discuss the need to operate in a state of always-on innovation and adapt to the ever-evolving expectations of consumers. About Nick Malone Nick is a proven executive with 24 years of leadership experience within both client and vendor roles spanning UK, Europe, Middle East, USA, Russia and Central Asia. Extensive experience in sales leadership and business development within both mature & emerging markets and in the management of diverse cultures, complex business environments and an extended ecosystem of national and international alliance partners & national & global corporations About Dave O'Flanagan Dave O'Flanagan is the Chief Product Officer in Sitecore. Sitecore delivers a digital experience platform that empowers the world's smartest brands to build lifelong relationships with their customers. An industry leader, Sitecore is the only company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express, ASOS, Kimberly-Clark, L'Oréal and Volvo Cars rely on Sitecore to provide more engaging, personalised experiences for their customers. Previously the CEO & Co-Founder of Boxever, a personalisation platform that uses data and AI to help the world's biggest brands make every customer interaction smarter and deliver game-changing customer experience.

Jacuzzi is known around the world for its hot tub and spa manufacturing. But people seldom think about their technology or how their digital presence is a primary source for generating leads. The Jacuzzi Group had a fragmented dealer model, including hundreds of Jacuzzi-owned stores, Jacuzzi-only dealers, and brand-agnostic dealers, all who had their own websites and e-commerce experiences. This made managing the Jacuzzi brand a nightmare, not to mention the inconsistent experience it was portraying to customers. Kyle BladesJacuzzi's Director of Digital Marketing shares their digital transformation journey with me and how they leveraged technology to unify its customer experiences, delivering both a best-in-class experience and future-proofed, omnichannel connectivity at scale.

Cirque du Soleil started with a group of street performers in Montreal, Canada in 1984 and manages approximately 40 shows worldwide today. In addition to the iconic shows under the blue and yellow big top, the Cirque du Soleil brand includes other live entertainment brands such as the Blue Man Group, VStar Entertainment Group, and The Works Entertainment Group. After being shut down for an extended period during the pandemic, Cirque Du Soleil is back, stronger than ever across multiple continents. But this time, they are also delighting their customers with an Interactive Program to enhance the fan experience and enable more engagement opportunities. Pierre-Luc Camirand, Director of Digital Customer Experience, at Cirque du Soleil shares their digital transformation journey with me. With annual global ticket sales ranging from 11-12 million, most of these transactions are completed online and move through the Sitecore digital ecosystem. Through micro-interactions and behavioral personalization, I learn how Cirque du Soleil is increasing engagement, conversion rates, and repeat business. We discuss how they are replicating the experience of a live show in the digital environment and creating a seamless customer experience across all digital platforms with content in multiple languages.

Digital tools have transformed the car buying experience for drivers over the last twenty years. Most will routinely do their own research online before visiting their local dealer, but could the Metaverse further transform the process of browsing and purchasing your next vehicle? Sitecore's 2022 Perceptions of the Metaverse Report recently revealed that consumers are ready (and expect) to engage brands in new virtual environments. The company is also working with Honda to streamline the purchasing experience using a Metaverse that does not require strapping a clunky headset to your face. The concept promises to help make car configuration easier and more interactive. Drivers will be able to get all the information they need in a virtual world before completing the purchase. Ultimatley, technology is beginning to reimagine the traditional car dealership as an experience centre. I sit down with Aswin Mannepalli, Global Director, Industry Strategy and Marketing for (Automotive and Manufacturing) at Sitecore Symposium 2022 to explore how digital and metaverse experience tools can streamline the car buying process to ease the path to conversion.

Wolters Kluwer is a 189-year-old company and global leader in professional information, software, and services for health, tax and accounting, governance, risk and compliance, and legal and regulatory sectors. However, in the digital age, the company had a fractured user experience, unmanageable marketing operations systems, siloed data, and a disconnected brand presentation across hundreds of marketing and product websites. This is a story that many listeners will be all too familiar with, but Wolters Kluwer embarked on a digital transformation journey and selected one CMS to present a single global website leveraging analytics and reporting better aligned to the company's strategy. The theme at this year's Sitecore Symposium event is Meet Every Moment. With this in mind, I invited Amy Kolzow and Mike Shaw from Walters Kluwer to share their inspiring digital transformation journey with me. About Amy Kolzow: Amy is a marketing technology leader with over two decades of experience driving digital transformation. As Vice President of Global Digital Marketing at Wolters Kluwer, Amy designed and led a program that brought 280 websites together into one global website to deliver a unified customer experience. Reaching more than two million visitors a month, www.wolterskluwer.com is a game changer in Wolters Kluwer's 189-year history. Amy applies her analytics-first mindset to her passion for escaping marketing mediocrity and achieving tangible, repeatable results. About Mike Shaw: Mike is the Associate Director of Marketing Technology and Operations at Wolters Kluwer. Among his responsibilities, Mike manages the transformation of the marketing technology stack as the company rapidly evolves. With over ten years of Sitecore experience, Mike leverages Sitecore's technologies to meet the needs of a continuously expanding organization.

The last two years have seen tremendous change. People all over the world have been doing business online more than ever before, and with that, their digital expectations are now sky-high. The brands that will thrive in a post-pandemic world are the ones that can connect intelligently and meet their customers with authentic experiences at every touchpoint along their journey. At this year's in-person Sitecore Symposium, I set out to learn how some of the world's biggest brands are empowered to deliver standout CX through innovative solutions that drive results and build customer loyalty. When the American Dental Association (ADA) began its journey to refresh its member digital hub, the solution was not just about modernizing the technology. Instead, modernizing how the team worked and interacted with the hub and each other had to change, placing the member experience at the center of every decision. Jen Sutherland and Ken Zenger from the American Dental Association share key insights that ADA learned along the way to build an evergreen hub model that would continue to deliver relevant and easily navigated content to new and established members into the future. We also discuss the dangers of having out-of-date information outranking new content.

In the space of three days, Solana lost about $4.5 million worth of tokens to hackers while the Nomad protocol was drained of $200 million. Zooming out, ChainAnalysis estimates that $2 billion in cryptocurrency has been stolen from cross-chain bridges across 13 separate hacks so far this year. Dominic Williams, the founder of DFINITY Foundation shares his take on the prevalence of blockchain hacks and the fundamental infrastructure flaws behind their regular recurrence. It's Dominic's assertion that these hacks will continue so long as trusted intermediaries reign supreme in the blockchain world. Until the industry steps away from centralized MetaMask-style wallets, hacks of this nature will continue. The DFINITY Foundation is building the Internet Computer Protocol (ICP). This set of protocols allows independent data centers worldwide to band together and offer a decentralized alternative to current centralized internet cloud providers. Dominic highlights why hacks keep happening in blockchain and how the industry can best approach the problem. Dominic also shares his opinions on the bear market and what we can expect from the DFINITY Foundation.

Bitwarden's CEO, Michael Crandell joins me on Tech Talks Daily to share Bitwarden's origin story from side hustle to business used by millions and discuss the role of the password in today's digital sphere. We also explore why many believe the recent growth in biometric-based security and MFA methods will be the final nail in the coffin for the password. Still, much like the paperless office, a truly passwordless world has yet to appear. Together we discuss the future of the password and the role of biometrics and MFA methods. We also discuss the impacts of remote work, increased reliance on cloud services, and what that means for businesses as social engineering hacks continue to grow. We also discuss passwords in the increasing number of IoT and smart devices and the problems password management can solve.

AND Digital is on a mission to close the world's digital skills gap. They believe in empowering people with the knowledge they need to unlock the full potential of technology. So I invited Mairead O'Connor on the Tech Talks Daily podcast to discuss creating a culture of creativity to drive innovation. We discuss how many are approaching digital transformation wrongly by focusing too much on technology and not enough on the people. But how a ''culture of creativity'' where people are at the centre of all innovation could make a massive difference to businesses. We also talk about how the key to upskilling is making technology easier. Most enterprises don't want people with obscure technology skills and if we focus on making the tech infrastructure in an organisation simpler for the people, the tech integration will come easier as well. I also learn more about AND Digital worked with an airline to build a culture of creativity and keep re-evaluating what their people want.

Mostafa ElSayed, CEO of lab automation start up Automata joins me on the Tech Talks Daily Podcast. Spending the first half of his career working for top architecture firms, Mostafa is not your typical biotech CEO. With the initial intent to make building structures easier with robots and automation, Automata was born from an observation that automation was not taking off in a range of markets. We've seen the world of automotive manufacturing get transformed through automation, but others like pharmaceuticals and life sciences were staying behind. This is what sparked Mostafa to launch Automata, which now provides software and hardware lab-automation solutions to enable efficiencies and scale in labs, working with customers including the NHS, Novartis and Imperial College London. A recent partnership with the University Hospital Southampton NHS Foundation Trust aims to develop a strategy and plan to bring the benefits of automation to a number of disease areas, including prostate and cervical cancer screening. Mostafa shares with me how his background in architecture brought him to where he is today, the challenges facing CEOs in the UK biotech industry in 2022 and his views on how the lab automation market is changing and growing.

SolarWinds is number one in network management software beating out IBM, Cisco and others, and serves over 300,000 customers including 498 of the Fortune 500. Its products have become ubiquitous because they are easier to use, more powerful and scalable and more affordable than other providers, including its recently launched Hybrid Cloud Observability Platform. This is the first platform that the company has built from the ground up since the SUNBURST supply chain incident that targeted SolarWinds and other technology companies last year. The platform provides customers with an integrated, full-stack solution that's able to detect productivity and security anomalies, identify issues and take automated remediation actions to maximize productivity, prevent security issues and reduce costs. The company's Head Geeks, Chrystal Taylor and Sascha Giese join me on Tech Talks Daily to talk about what observability can do for network administrators and learn more about SolarWinds' new Hybrid Cloud Observability Platform.

It's been nearly a decade since the famed story of a Verizon employee who leveraged a VPN to outsource his job to privately hire workers in China. In 2013, remote employees accessing company networks was a less frequent occurrence than it is now. But today, studies are projecting that by 2025, 36M American employees will work remotely. HR professionals and business leaders are welcoming a newer, more flexible age of working arrangements to accommodate digital nomads, work-from-home offices, and in some cases, a partial return to the office or hybrid work. Meanwhile, cybersecurity professionals tasked with managing now ever-expanding digital boundaries of the organization face exponentially increasing threats. All while managing users accessing companies' systems and sensitive data during the once-in-a-career jump to WFH catalyzed by the pandemic has become a new standard working protocol that adds layers of complexity to access control and authentication measures. In this new cybersecurity best practices discussion, Jonathan Tomek provides background knowledge on the importance of applying threat intelligence protocols to track, identify and analyze IP address data to ensure safe work environments, regardless of how they are accessed.

Wang Qi (Joey) is responsible for Huawei's 5.5G marketing. He has more than 17 years of experience in the mobile communications industry. He has a deep understanding of industry developments and solutions related to 5G, LTE, indoor coverage, and vertical industry applications. I recently sat down with him to discuss 5G-Advanced, the key capabilities of this technology, and real-world use cases of how businesses can unlock new opportunites. We also take a look under the hood at 5.5G's key characteristics which include 10 Gbps downlink, 1 Gbps uplink, 100 billion connections, and native intelligence. Driven by new toC and toB services, 5.5G will enhance eMBB, URLLC, and mMTC, it provides new capabilities of sensing, passive IoT, positioning, and native intelligence. We also discuss how Huawei are on a mission to build intelligent 5.5G that support 10 Gbps downlink, 1 Gbps uplink, and 100 billion connections, embarking on a new journey of 5G.

In February, eSentire announced a bursary with Munster Technological University to support students in their learning and development around security. Ciaran Luttrell, Senior Director, SOC Operations EMEA at eSentire joins me on Tech Talks Daily to discuss how companies should get involved in developing the next generation of security professionals, using direct funding and providing internships. We also discuss the challenges teams face in running a SOC and supporting customers with their security responses. About eSentire eSentire, Inc. is the Authority in Managed Detection and Response, protecting the critical data and applications of 1500+ organizations in 80+ countries, representing 35 industries from known and unknown cyber threats. Founded in 2001, the company's mission is to hunt, investigate and stop cyber threats before they become business disrupting events. Combining cutting-edge machine learning XDR technology, 24/7 Threat Hunting, and proven security operations leadership, eSentire mitigates business risk, and enables security at scale. The Team eSentire difference means enterprises are protected by the best in the business with a named Cyber Risk Advisor, 24/7 access to SOC Cyber Analysts, Elite Threat Hunters, and industry-leading threat intelligence research from eSentire's Threat Response Unit (TRU).

Kris Beevers, founder, and CEO of NS1 joins me on Tech Talks Daily. I learn more about how this New York City-based startup delivers smart network control across core network services for over 800 global customers, including Dropbox, Fox, Salesforce, LinkedIn, & eBay. We also talk about the tech startup story behind their success which began as a specialist in DNS, and to quote TechCrunch, took: 'a slumbering and dreary yet reliable aspect of the Internet and turned it into a strategic moat and an enterprise win'. Kris is a recognized authority on all things DNS, but he also knows a lot about building and deploying high-performance infrastructure globally. He has a Ph.D. in Computer Science. We discuss the impact of outages (including in the summer heatwave) and the importance of multi-cloud or multi-CDNs. We also talk about DDoS attacks, the importance of working with the open source community.

The pandemic highlighted what many already knew: high-speed internet access is not a luxury, it's a necessity. Yet, the digital divide remains prevalent, with 21M U.S. citizens still lacking internet connection. The UN Human Rights Council considers access to the internet as a basic human right, but despite numerous strides that have taken place in the technology realm in the last two decades, billions of people worldwide still don't have access to the internet. So, how can telcos and government organizations work together to accelerate the process of identifying these "digital deserts" to build the infrastructure needed for internet access? The answer lies in accelerated big data analytics, which enables users to analyze billions of data points in minutes and generates detailed visualizations of regions that still lack broadband. Dr. Mike Flaxman, head of product at HEAVY.AI joins me on TechTalks Daily to discuss how utilizing GPU-powered advanced data analytics and visualization can help to close the digital divide and shares different use cases for the technology.

Amit Bareket, CEO of client Perimeter 81, just helped secure a $100 million Series C funding round for the company, making them one of the latest unicorns in the cybersecurity industry. He's a former operative of Unit 8200. Perimeter 81 simplifies corporate network security with its Security Service Edge (SSE) platform. As a holistic, cloud-based solution, Perimeter 81 allows organizations of all industries and sizes to efficiently support the decentralized, hybrid workplace while avoiding the cyber complexity that hurts IT's ability to defend corporate cloud and on-prem networks. I invited Amit on Tech Talks Daily to discuss the most significant cybersecurity risks businesses face and what they need to do differently to address them better. We also discuss why the zero-trust model is top of mind for security experts and explore a few practical ways businesses can begin to implement/think about zero trust.

Max Newlon is the President of BrainCo USA, a brain-computer interface company leading the way in biofeedback tech. FocusCalm is one of the company's verticals that uses neurofeedback to help users train and optimize their brains. When I sampled the FocusCalm headband myself, I quickly learned how active my brain was when I thought I relaxed. Thanks to neuroplasticity, our brain is always capable of change and is within our control. Max joins me on Tech Talks Daily to discuss how FocusCalm quantifies your brain state so you can measure your brain activity and learn to adjust it. He shares how anyone can learn to stay calm and change how they react in stressful situations or optimize their mental efficiency. We also discuss applications for workplace wellness and leadership mentality.

Benjamin Brial, the former Red Hat EMEA Cloud Manager and now Cycloid's founder. A company he created to help organisations aid the transition to the cloud by increasing their automation capabilities through a DevOps and hybrid cloud platform. With the rapid transition of organisations to cloud/multi cloud, businesses currently need more visibility and control over their servers. Cycloid helps organisations regain control of their cloud operations, limiting the energy being needlessly wasted by organizations. Benjamin shares insights from his time at Red Hat as GM of EMEA Cloud Manager. We also talk about Cycloid's launch of GreenOps, that will help organisations improve the sustainability of their cloud infrastructure by automating the process of turning servers on and off when not in use. We discuss how Cycloid is bringing businesses back to point zero by reverting their infrastructure back to code, offering greater control of deployed infrastructure and greater automation.

I recently came across the Talend Data Health Barometer, and one of the highlights of the report is that 97% of the respondents face challenges in using data. So I invited Nick Vigier, CISO at Talend, on the podcast to learn more about the research and explore the complex regulatory landscape, how it's evolving, and how organizations can navigate accelerated technological change to find their way through the data privacy quagmire. We discuss how many areas of the industry have been focusing on the wrong problem and how it's not about moving data from point A to point B. By contrast, we talk about why companies need to drive data health to enable data-driven business decisions with confidence that ultimately lead to successful business outcomes. Every company needs documented, universal standards on the quality, accessibility, and security of its data. We talk about how this helps the entire business reach a shared understanding of their data's reliability and accuracy. Once data standards are established, getting a pulse on the health of any business will be much easier. We also discuss whether data sovereignty is outdated or the last hurdle in the life cycle of the privacy policy and how it could open an opportunity to refer to the establishing data excellence use case where data governance plays a central role. About Nick Nick is a technology and security leader focused on innovation to drive business results. In his 18 years of security leadership, he has focused on building high performance teams to ensure security is a business driver rather than a cost center. His focus on all areas of security ranging from physical security to risk management through to application security, infrastructure security, and operations gives him a unique perspective on how security can positively impact an organization.

The GSMA (Global System for Mobile Communications Association) represent the interests of the global mobile industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's mobile operators, as well as more than 400 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organizations. The GSMA is focused on innovating, incubating and creating new opportunities for its members, all with the end goal of driving the growth of the mobile communications industry. I recently caught up with Barbara Pareglio, Executive Director for Advanced Air Mobility and IoT Technical Director, GSMA at this year's MWC in Las Vegas to discuss advancing the 5G Era Benefits and the opportunities 5G-Advanced will unlock. Listen in as we discuss why 5G-Advanced is important and how the GSMA helps to spread knowledge and accelerate the adoption of 5G-Advanced. Barbara also shares the activities the GSMA is doing in relation to 5G evolution and how people can join the GSMA. Spanning 219 countries, the GSMA unites nearly 800 of the world's mobile operators and more than 400 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organizations. The GSMA is focused on innovating, incubating, and creating new opportunities for its members, all with the end goal of driving the growth of the mobile communications industry. About Barbara Barbara has over 20 years of experience in the mobile industry. She has been part of the GSMA Internet of Things Programme since 2014, working on several aspects of the IoT such as the development of the Mobile IoT Technologies (LTE-M, NB-IoT), GSMA IoT Security Guidelines, GSMA Drone Interest Group and looking at a variety of emerging technologies, like machine learning/AI and edge computing, for helping the mobile industry to create trusted solutions for the IoT. Before joining the GSMA Barbara worked in R&D in several areas of telecommunications, including Intelligent Networks, IMS, Service Enabling and M2M/IoT. She also participates in and actively contributed to several standards. About GSMA Internet of Things The GSMA Internet of Things helps operators to fully realise the opportunity in the IoT, operators must deliver secure IoT networks as well as scalable value-added data services for the world's industry and machines beyond connectivity. This is to be achieved by industry collaboration, appropriate regulation, optimising networks as well as developing key enablers to support the growth of IoT. Webinar: Advancing the 5G Era – Benefits and Opportunity of 5G-Advanced

Valued at $4.3bn, you may have seen the Arctic Wolf logo adorning the Oracle Red Bull F1 race car this year or as a sponsor of the Wolves football club. But the business provides security operation services and does more than just help these specific partners with their security issues. Ian McShane, VP of Strategy, has over 20 years of experience in cybersecurity. A former Gartner analyst, Ian has advised some of the world's largest and fastest-growing companies. He can talk about all facets of the cybersecurity industry and is not afraid to call out bad practices when he sees them. Ian also discusses new Arctic Wolf research, which has found that UK organisations are being put in a precarious and unsecure position, with over a quarter (27%) of respondents stating they don't feel knowledgeable enough as an individual to spot a cyber threat. The critical nature of these revelations becomes even more apparent when noting the report also discovered that 30% of cybersecurity workers claim they don't know how to use their organisation's security tools effectively.

Like it or not, we are all in the digital experience business. We demand it as consumers and enterprises are challenged with continuously raising the bar to keep consumers coming back for more. But doing this at every stage of the customer journey can be incredibly daunting. Sitecore is a company unifying data, content, commerce, and experiences to empower brands like L'Oréal, Microsoft, and United Airlines to deliver unforgettable interactions across every touchpoint. The company also has a big event in Chicago called Symposium, where Mindy Kaling will speak. There will also be 100+ sessions with top global brands sharing how they are creating digital experiences. This week, Sitecore released its 2022 U.S. Holiday Report with Paige O'Neill, Sitecore CMO, advising, "This season, shoppers will seek out brands that offer competitive pricing, buy-now-pay-later options, and low-cost shipping. Brands that empathize with consumers' inflation-forced financial constraints and focus on meeting their needs by delivering content that focuses on value and shows authentic empathy — where they can — will come out ahead this holiday season. In today's Tech Talks Daily Podcast episode, Paige shares insights from the Reality of Holiday Shopping research and reveals what we can expect at Sitecore's Symposium 2022 event. About Paige Paige brings over 20 years of experience in senior marketing roles crossing many areas of enterprise software, customer experience, and cloud computing. As Chief Marketing Officer, she combines product marketing expertise with an extensive background in communications and a passion for developing thought leadership programs that build awareness, differentiation, and demand. Prior to joining Sitecore, Paige was CMO at digital workplace platform provider Prysm, where she rebranded the company and helped it transition to a combined SaaS and hardware business. She previously served as CMO at SDL and as Vice President of Marketing for Aprimo, where her thought leadership, demand generation, and communications programs contributed to rapid growth. Paige also served as CMO at PHH Arval and two early-stage startups—Aravo and GreenRoad Technologies. Prior to PHH, Paige spent a decade at Oracle Corporation leading a variety of marketing initiatives.

CityFibre is building a new generation of Full Fibre infrastructure for the UK - a network capable of transforming the digital capabilities of citizens and businesses, sparking innovation, and underpinning our economy in a gigabit age. In a recent report in collaboration with Hatch, they identified over £38bn in potential economic benefits, derived over fifteen years, stemming from CityFibre's rollout of future-proof Full Fibre infrastructure in 285 cities, towns, and villages in England and Scotland. Rob Hamlin discusses the importance of Full Fibre, how this impacts how we live and other industry trends, including 5G, and the economic benefits of a Full Fibre Britain.

The job of defending against increasingly advanced threats on a daily and hourly basis is causing more problems than ever with The Great Cybersecurity Resignation plaguing industries across the world. New research reveals that 49% of UK C-Suite leaders have considered quitting the industry due to stress, with the primary issues being an unrelenting threat from ransomware and the expectations to always be on call or available. However, there is greater awareness that AI-enabled tools can effectively combat sophisticated attacks such as ransomware. For example, 79% would rather depend on AI than humans to hunt threats, and 47% agree that "they need greater automation through AI/ML to improve security operations." So, how can AI reduce the burden put on security teams? Justin Vaughan-Brown, VP of Market Insight at Deep Instinct, joins me in a conversation about how AI can be used to reduce the stress experienced by security teams. We discuss why there is so much stress and pressure placed on the C-Suite and the fear felt by those whose decision it is to pay ransom demands. I learn more about how organizations can stop a cycle of stress and prevent themselves from becoming the victims of ransomware attacks in the first place. Finally, Justin explains why AI has the potential to reduce critical productivity challenges like reducing false positives that will allow teams to focus their time and resources on more critical cyber defense issues.

In today's episode of Tech Talks Daily, Olof Liberg from Ericsson joins me in a discussion about how the telecoms industry is aligning around 5G-advanced to support immersive reality, evolving IoT, and sustainability. Olof Liberg is a researcher and program Manager at Ericsson's department for Standards & Technologies. Olof joined Ericsson in 2008 and specialized in designing and standardizing cellular radio access technologies. He is currently leading Ericsson's 3GPP radio access network standardization team. Olof holds a bachelor's degree in Business and Economics and a master's degree in Engineering Physics, both from Uppsala University.

From social services to the NHS, most public sector organizations have been feeling the strain of funding cuts, staff shortages, and a lack of end-to-end digital transformation over the past few years. Now, with record numbers leaving to work elsewhere and services increasingly squeezed by inflation, public sector organizations are facing their biggest challenges. Satpal Biant, Head of Public Sector, UK & Ireland at SAP joins me on the Tech Talks Daily Podcast in a conversation about how technology is the key to modernizing the management of staff working on the frontline. We explore how it could play a key role in halting this mass exodus from the public sector in the months and years ahead. We also discuss how technology can streamline the administration, management, and operation of staff working on the frontline. We discuss the importance of facilitating greater communication between managers and employees and how this can lead to an improved understanding of staff wellbeing and morale. But also how HR software, including sentiment analysis and automation, can play a key role in tracking and understanding employee sentiment.

In this podcast, I pride myself on sharing stories from all over the world and have interviewed guests from more than 75 countries. Today, I am going to take you on a trip to the Netherlands to speak with Jasper van Horssen who will share his startup story. In less than two years, he bootstrapped Dxfferent; a Dutch Top Ranked IT Consultancy company, to more than $1M. We also discuss how Autotask PSA is one of the top project management systems in the world and how it helps manage employees, clients, projects, tasks etc in an easy way. Jasper also shares how he helps businesses with the best practices to implement Autotask PSA in a business.

AFEX is building the physical and technology-enabled infrastructure for the continent's commodity sector to provide access to markets and unlock capital for smallholder farmers, processors, and export operations. Its technology-enabled solutions provide traceability and transparency that ensures shared prosperity between soft commodity producers, processors, and investors. Akintunde Akinyink shares how AFEX is aiming to help the continent feed itself by boosting food security and making food production more efficient, closely aligning its company goals with the UN SDGs, in particular no poverty, ending hunger, gender equality, decent work, and economic growth, and responsible consumption I learn more about how AFEX has created the largest network of warehouses in Nigeria and Kenya with 130 warehouses, securitizing physical commodities through its electronic warehouse receipts, which can be traded on the exchange through its proprietary electronic trading platform.