Taste Radio

Were they flops – or just ahead of their time? In this episode, the hosts dig into one of the food and beverage industry's most intriguing debates: whether discontinued products failed because they were poorly conceived, or because the market simply wasn't ready. From drinkable soups and early functional shots to better-for-you snacks and non-alcoholic cocktail concepts, they revisit ideas that may have been too forward-thinking for their moment. The conversation expands into how today's shifting trends, like functional ingredients and alcohol-free innovation, could give these once-shelved products a second chance at success, where timing, not taste, may have been the real barrier. Show notes: 0:20: A Week Away. Real Chocolate Debate. Never Had A Shot/Ahead Of Its Time. Chips & I.V. – Ray gives a final call to register for Taste Radio's NYC meetup. Melissa highlights The Hershey Company's plan to return all Reese's and Hershey's products to classic milk and dark chocolate recipes by 2027, sparking a discussion about whether a shift back to "real" ingredients could reshape consumer expectations and premium chocolate demand. The hosts then explore discontinued products, debating whether they failed due to poor execution or were simply ahead of their time, including drinkable soup, better-for-you fruit snacks, non-alcoholic cocktails, and functional shots. They wrap with notable new products, including refreshed pita chip branding, a non-alcoholic "brew," and a quirky collaboration between Grillo's Pickles and Liquid I.V. Brands in this episode: Hershey, Reese's, Culture Pop, Feastables, Nantucket Nectars, Terranean, Just Ice Tea, Honest Tea, Poland Spring, Liquid IV, Grillo's, Fly By Jing, Fishwife, Justin's, Butterfinger, Tony's Chocolonely, Eat the Change, Welch's, Proposition Cocktail Company, Taki Mai, Spacho, Ahhmigo, Karma, Activate, Mello, Coca-Cola, GoodBelly, Cheribundi, Rhinestone, Poland Spring, Daily Crunch, Fly by Jing, Fishwife, Evergreen, V8, Superfoodio

Celebrity might open the door, but execution is what blows it wide open – and Khloud is proving it. Co-founded by Khloé Kardashian, the fast-growing functional snack brand has raced from launch to 29,000 doors in just months, secured nationwide placement in Starbucks, and expanded beyond its flagship protein popcorn with a new line of protein chips. But Khloud's momentum isn't just about star power. In this episode, co-founder and CEO Jeff Rubenstein – a seasoned CPG operator with leadership experience at Vita Coco and Poppi – shares candid lessons on execution, early pricing missteps, and why celebrity alone doesn't build a lasting brand. He also breaks down how balancing mass visibility with grassroots community-building is key to long-term success.Show notes: 0:20: Jeff Rubenstein, Co-Founder & CEO, Khloud – Jeff discusses his entrepreneurial journey from Coca-Cola to building multiple successful brands and now leading Khloud. He explains Khloud's focus on "female, fun, functionality, and flavor," positioning its products as stylish, better-for-you snacks that stand apart from traditionally male-oriented functional products. Jeff emphasizes that Khloud's success goes beyond celebrity backing and shares key lessons from scaling quickly, including operational challenges like supply shortages, the importance of investing early in the right manufacturing and operations partners, over-promoting and underestimating demand. He expects Khloud to evolve from a product-driven company into a brand-driven one, aiming to create emotional connections with consumers. Brands in this episode: Khloud, Vita Coco, Coca-Cola, Poppi, Doritos, Alani Nu, Quest, Pringles, Lays, Fritos

Deals aren't slowing – they're stacking up. What explains five strategic acquisitions in under two weeks? The hosts break down the latest wave of CPG deals, including HOP WTR's sale to Constellation Brands and So Good So You's acquisition by a private investment group – just two of several recent moves. They explore what's fueling continued buyer activity and why non-alcoholic, functional, and better-for-you beverage brands remain especially attractive targets. Show notes: 0:20: Meet NYC. Good Hops, Good Investment. Pints Park. Frozen Dollars. Yoo Hoo! Yaza! – The hosts preview Taste Radio's upcoming NYC Meetup on April 16 and remind listeners that only registered attendees can join. They also unpack recent acquisitions of hop-infused beverage brand HOP WTR and wellness shot and energy drink company So Good So You, adding to a growing wave of CPG deals. The conversation explores rising demand for non-alcoholic, low-sugar, and functional beverages, along with the execution, focus, and timing required to build a successful brand. They also highlight Protein Pints' entry into a sports stadium as a case study in building awareness – from concessions to grocery shelves – and wrap with their product picks of the week, featuring indulgent coconut water, granola, globally inspired dips, and non-alcoholic cocktails. Brands in this episode: Huel, Monaco Cocktails, Dirty Shirley, HOP WTR, So Good So You, Hoplark, Spindrift, Athletic Brewing, Lucky Saint, Vive Organic, Kor, Suja, Sol-ti, Protein Pints, Hey!Hunger, Mason Dixie Foods, Zico, 100 Coconuts, Harmless Harvest, Yoo-Hoo, Harney & Sons, Good Mood, Culture Pop, Yaza, Cedar's, Spritz Society, Stellar Granola, Medase

How did two 20-something founders turn a $7,000 investment into one of the fastest-growing brands in CPG, now selling one unit every three seconds? It started with a deceptively simple idea, relentless sampling, meticulous planning and a confident bet that protein ice cream could outshine the biggest names in the game. I met up with Protein Pints co-founders Paul Reiss and Michael Meadows at Expo West 2026 to discuss the origins and development of their high-protein ice cream brand They share why leading with "protein" was key to standing out, how years of sampling and iteration shaped the product, and how they scaled from just 14 stores to over 10,000 in just under one year. Fueled by strong branding, great taste, and relentless execution, their rapid rise highlights the power of product-market fit and founder conviction. Show notes: 0:20: Interview: Michael Meadows & Paul Reiss, Co-Founders, Protein Pints – Paul and Michael reflect on their longtime friendship and how their college experiences ultimately led them to start a company together. They explain that including "protein" in the brand name was a deliberate choice, meant to clearly signal the product's core benefit in a crowded frozen aisle. They also detail the more than two years they spent preparing for launch, rigorously testing recipes, packaging, and branding through extensive sampling and feedback. To fund the business, they reinvested earnings from a small service venture and supplemented that capital with prize money from pitch competitions. They credit strong sales, clear positioning, and a relentless focus on taste as the primary driver of repeat purchases. They acknowledge concerns about scaling too quickly, but lean on conviction in their product and timing, bolstered by a growing team and a network of mentors. Brands in this episode: Protein Pints, Taste Radio, SkinnyPop, Muscle Milk, Ben & Jerry's, Häagen-Dazs, Van Leeuwen, Super Coffee, Sauz

Billion-dollar deals, breakout brands, and "crazy ideas" that actually worked. The hosts dive into a wave of recent CPG acquisitions and what they signal for founders. Plus, a look at brands going global, a buzzworthy Negroni-inspired sparkling water, and a conversation with industry veteran Jeff Church and "Peaky Blinders" actor Matthew Postlethwaite on their upstart protein soda brand, Proda. Show notes: 0:20: Registration Reminder. Linked Deals. Pond Crossing. Lapping It Up. Mex-BBQ. – The hosts kick off with reminders about upcoming Taste Radio and BevNET events before diving into recent acquisitions involving Huel, Monaco RTD cocktails, and Dirty Shirley. They note that these deals underscore the importance of long-term persistence, strong execution, and adapting to shifting consumer trends, emphasizing that most brands take years to reach such milestones. The conversation also touches on the challenges of expanding between the U.S. and U.K., highlighting how cultural differences and varying levels of consumer familiarity can influence success. Later, Ray shares sips of Lapo's latest opus, Melissa spotlights an innovative tea, and John features a flavorful nut butter and Mexican BBQ sauces, the latter sparking a broader discussion about the rise of similar products. 30:29: Interview: Jeff Church & Matthew Postlethwaite, Co-Founders, Proda – On location at Expo West 2026, Jeff and Matthew talk about how Proda was designed to deliver nutrition in a lighter, refreshing format. They discuss the inspiration behind the brand, their focus on taste and positioning, and how they're approaching a competitive beverage landscape with an exclusive Sprouts launch. Brands in this episode: Proda, Huel, Monaco Cocktails, Dirty Shirley, Soylent, Sunnie, RXBAR, Vitaminwater, Goodles, Pop Chips, Liquid Death, Living Things, XOXO, Peeps, Crush, Slice, Suja, Lapo's, Sanzo, Mabi Tea, Bachan's, Ground Up, Paco Jones, Arriba, Tia Lupita, Tierra Negra, Oh My Dessert Butters, Olipop, Poppi, Rowdy Energy

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Tart, Soulkist Elixirs, Black Beverly Hills, boop and Area 51 Energy. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Chuck Casano, the co-founder & CEO of Pitaya Foods and HiTouch Libations. He offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

Evergreen founder and CEO Emily Groden arrived at Expo West 2026 leading one of the fastest-growing brands in frozen breakfast. But just a few years earlier, she was hand-making waffles in a shared kitchen and pitching corner stores with a toaster tucked into a duffel bag. In this episode, Emily explains how she turned a personal frustration into a breakout brand built on clean-label frozen waffles and pancakes made with real, whole-food ingredients. She shares why she refused to compromise on quality, even when it made manufacturing more difficult, and how Evergreen is leveraging protein innovation, strong retail data and a sharper family-focused brand identity to scale across channels. It's a candid look at what it takes to build a modern CPG company – from zero experience to category leadership – while staying anchored to the mission of getting better food into more kids' hands. Show notes: 0:20: Emily Groden, Founder & CEO, Evergreen – Emily discusses the launch of Evergreen's new pancakes and a clean-label protein line made with Greek yogurt and egg whites. She reflects on the brand's origins and how she built the company from scratch with no CPG background, self-funding the business and landing early retail accounts through scrappy, hands-on efforts. She explains how a recent rebrand helped better communicate Evergreen's core audience of families, shifting from a health-first perception to a more joyful, accessible identity. The conversation also covers Evergreen's broader mission to improve kids' nutrition at scale, its focus on affordability and mass distribution, and how strong retail data has fueled expansion by proving the brand brings new, high-value shoppers into the category. Emily also touches on fundraising, founder discipline, and why staying anchored to a clear personal "north star" has been critical to building the brand without compromising its values. Brands in this episode: Evergreen

David Protein just got hit with a lawsuit claiming its macros don't add up, raising familiar questions about labeling, ingredients, and what happens when a fast-growing brand lands in the legal spotlight. The team breaks down the claims, why brands become litigation magnets, and whether consumers will care. Plus: a readout from Seafood Expo North America and Stiller Soda's attention-grabbing social push. Show notes: 0:20: A Month-Ish Away. Stage Presence. Scaling, Suing. SENA Observations. Not Ben Stiller. Shots. – The hosts promote the upcoming Taste Radio NYC meetup and BevNET Live, including the New Beverage Showdown competition. They follow up with a discussion centered on David Protein and a class action lawsuit alleging discrepancies in the fat and calorie content of its bars. The hosts debate whether such controversies meaningfully impact consumer trust and how legal challenges are common for fast-growing brands. The conversation shifts to trends observed at the 2026 Seafood Expo North America trade show, where innovation focused on convenience, value-added products, and protein-rich offerings. The hosts also discuss a humorous social media campaign for Stiller's Soda featuring Ben Stiller, and highlight Monfefo wellness shots and indulgent "Killer Brownies." Brands in this episode: David Protein, RXBAR, Diet Coke, Aqua Mar, Stiller Soda, Monfefo, Lumen, Vive Organic, Killer Brownie, Goldilocks, Vita Coco

Gary Vaynerchuk believes the future of CPG might look a lot more like Pokémon than packaged goods. We met up with Gary at Expo West 2026, where the entrepreneur and marketing powerhouse discussed Very Luckee, his new better-for-you gummy brand that pairs the promise of ultra-clean ingredients with collectible stickers from his VeeFriends character universe. In the conversation, Gary explains how the idea came together, why he's betting big on collectibles as a driver of consumer engagement, how organic social media will power the brand's growth, and why entrepreneurs should embrace "micro quitting" when a strategy or product isn't working. Show notes: 0:20: Gary Vaynerchuk, Co-Founder, Very Luckee – On location at Expo West 2026, Gary discusses the origins of Very Luckee, its focus on ultra-clean ingredients, and its approach to blending CPG with collectability. He shares his perspective on modern brand building, emphasizing the importance of consistently creating content across multiple social platforms. Gary also highlights the growing role of influencer advocacy and emerging commerce channels. He offers advice for entrepreneurs as well, encouraging founders to let go of tactics that aren't working while remaining committed to long-term ambitions. Gary also notes that entrepreneurship is a "hits-driven" business that requires humility, self-awareness, and a willingness to pivot when necessary. Brands in this episode: Very Luckee, Empathy Wines

Target is expanding its food and beverage footprint with new store concepts and larger grocery sections – potentially creating more space for emerging brands. In this episode, the hosts discuss what it means for startups and also spotlight notable trends and brands from Expo West. We also revisit interviews from our Miami meetup, including a conversation with angel investor Spencer Slaine on what he looks for in early-stage brands. Show notes: 0:20: Expo Energy. IRL All Year. Nom News. Bullseye, Babe. Mez & The Gang. Citrus Boost. – The hosts recap the energy and standout trends from Expo West and preview upcoming industry events, including BevNET Live and Taste Radio meetups. Melissa highlights a Nombase Podcast episode that features insights from investors who launched their own CPG brand and revealed how they think about pricing, ingredients, and growth. The hosts also discuss Target's expanding focus on food and beverage and how founders can take advantage, highlight a major funding round for protein bar brand Mezcla and reflect on brands born during the COVID era. They sample several new products, including espresso sodas, probiotic mouthwash (yep) and cocoa-flavored bone broth. 32:27: Interviews from Taste Radio's Miami Meetup – We kick things off with Spencer Slaine, a founding member of The Angel Group, who explains how the early-stage investment network helps early-stage CPG brands bridge the funding gap with both capital and operator expertise. He is followed by Little Saints founder and CEO Megan Klein who shares how her functional, non-alcoholic cocktail brand was born out of a personal shift toward moderation and has become an anchor in the fast-growing adult non-alcoholic beverage category. Rounding out the discussion is AB InBev's Conrad Barrett who talks about PerfectDraft, a countertop system designed to bring bar-quality draft beer into the home, highlighting how consumer feedback and AI-driven insights are shaping its growth. Brands in this episode: Little Saints, PerfectDraft, Stella Artois, Guinness, Athletic Brewing, Lucky Energy, Kate Farms, Trip, Mingle Mocktails, Cadooz, Mezcla, Poppi, Fishwife, B.T.R. Nation, Unite Foods, Folkland, Farmwell, Painterland Sisters, One Degree Organics, Moozy, Singing Pastures, Esspo, Manhattan Special, Basicase, Pikora, PWR UP, Good & Gather

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Sous Casa, Love&Cookies, Caltein, Madres Churros and TofuGo. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Allison Ball, the founder of Food Biz Wiz. She offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

Eight years after his first appearance on Taste Radio, Nick Green, co-founder and CEO of pioneering online grocer Thrive Market, returns with a clear message: the future of healthy living will be shaped less by trend-chasing and more by trust, technology and simplicity. In this episode, Nick explains how Thrive is navigating a rapidly evolving wellness landscape molded by AI, GLP-1 drugs and growing consumer skepticism, while staying grounded in its mission to make healthy living more accessible and affordable. He also shares how Thrive evaluates brands, why taste matters most, and why he increasingly sees the company – which generated over $900 million in revenue in 2025 – not just as an online grocery store, but as a personalized health platform for modern consumers. Show notes: 0:20: Nick Green, Co-Founder & CEO, Thrive Market – Nick reflects on how both he and Thrive Market have evolved since his first appearance on the podcast in 2018. While acknowledging volatility across the natural products industry, he explains why Thrive remains focused on enduring trends around health, transparency and accessibility. Nick discusses how Thrive defines "healthy," how it uses data to personalize discovery for members, and why he believes AI will deepen the company's relationship with subscribers. He also explains how Thrive's membership model attracts a nationwide base of "wellness champions," and how its strict quality standards guide its curation strategy. He shares why authenticity and taste matter most when evaluating brands, and how Thrive serves as a launchpad for emerging companies. Nick also discusses Thrive's growing own-brand business, weighs in on trends like protein, functional mushrooms and non-alcoholic beverages, and describes how the company increasingly sees itself not just as an online grocer, but as a technology platform helping consumers navigate healthy living. Brands in this episode: JOON, SkinnyDipped, Mud\Wtr, Four Sigmatic, Quantum Energy Squares

Expo West 2026 made one thing clear: food and beverage brands are racing to add function, but the ones that nail flavor have the best chance of winning. The hosts break down the show's biggest trends, from protein-packed everything to standout brands in candy, beverages, frozen treats, and snacks, while sharing the products and ideas that reinforced a simple truth: in modern CPG, taste still comes first. Show notes: 0:23: Barking Dogs. Plenty Of Protein. Where's The Fiber? Blurring Lines. Sweet (Date) Treats. – The hosts are wiped but loquacious as they break down the biggest themes and trends from Expo West. They highlight the surge of protein across nearly every category – from popcorn, chips, and pretzels to beverages and ice cream – and debate whether some applications make sense today or may become more relevant in the future. Ray emphasizes that taste remains the ultimate test, spotlighting standout brands such as high-protein ice cream maker Protein Pints. The team also notes that added fiber was surprisingly less visible at the show and wonders whether it faces a bigger consumer education hurdle than protein. They examine emerging beverages like spiked prebiotic or probiotic sodas and question their long-term appeal. Beyond functional products, they highlight innovative brands discovered around the show, including crispy jerky chips, soy-based high-protein yogurt, sea moss lemonade, non-alcoholic cocktail alternatives, a modern MSG brand, and date-based candies positioned as better-for-you sweets. Brands in this episode: Khloud, Jam Packed, Lumen, Sky Pop, David, Protein Pints, Manitoba Harvest, Belly Well, Poppi, Pop Sips, Beast, YAY's, Tezza, Bitter Love, Tips, Mother Root, OSIA, Dime MSG, Black Beverly Hills, Oh My Dessert Butter, Sleet Pops, Chara, Benny Bites, Ohum, Kias, Gato, Lasso Jello, Wobbled Jello, Very Lucky, True Dates, Joolie's, Smood, Daddl, Harken Sweets, Farmwell, Quip, House of Joy, Crafty Ramen, Prickly, Fresh Fizz, Leisure, RXBAR, Häagen-Dazs, Ben & Jerry's, Van Leeuwen, Swedish Fish, Mounds, Almond Joy, High Noon

Nationwide Whole Foods distribution. A seven-figure DTC engine. A five-person team. In this episode, Ashley Nickelsen, the founder and CEO of nutrition bar and chocolate brand B.T.R. Nation, breaks down the systems behind her brand's growth, from using DTC zip-code data to unlock retail expansion, to building a creative-first Meta ads strategy that drives real revenue (not just impressions). She shares why velocity is her North Star metric, how she thinks about omnichannel as a flywheel – not separate businesses – how she evaluates when syndicated data is worth the cost, and why she chose to self-warehouse to maintain margin and operational control. Ashley also unpacks her approach to pricing across channels, portfolio expansion beyond a single hero SKU, and constant creative testing in one of grocery's most competitive categories. Show notes: 0:20: Ashley Nickelsen, Founder & CEO, B.T.R. Nation – Ashley talks about her deep ties to New York City and a life largely spent on the road for work. She also shares her path into CPG from a master's in higher education and then into the supplement world and applied lessons from her experience to B.T.R., Ashley's discusses evolution as a spokesperson and her belief that brands need a consistent "face," explains B.T.R.'s origin story and how losing both parents to rare cancers before age 30 shaped her mission and her decision to avoid natural flavors. She describes how trust and community grew "organically" through direct customer engagement and helps generate retail discovery and online reorders across channels. She also details how B.T.R. approaches growth with constant iteration while keeping affordability and velocity in mind, and shares practical learnings on Meta advertising and how to pair digital attribution with retail data stories to win new accounts. Brands in this episode: B.T.R. Nation, Spindrift, Mid-Day Squares, Graza, Simple Mills, Siete, Perfect Bar, Lily's, Unreal, Heinz, Crumbl

Is Big Food finally catching up to emerging brands on speed to market? As legacy CPG giants roll out protein- and fiber-forward innovations faster than ever, the team debates whether startups still hold the advantage. Plus, we give a heartfelt sendoff to Jacqui Brugliera as she departs BevNET after 12 years. Show notes: 0:23: Honoring A Legend. More Meetups! Heading West. Speedy Delivery. Creamy Everything. – Ray Latif and co-hosts John Craven and Mike Schneider mark Jacqui Brugliera's final show at BevNET after 12 years, sharing heartfelt praise for her impact as a teammate, friend, and steadying presence. The conversation then shifts to a recap of Taste Radio's recently held Miami meetup as well as an upcoming event in New York City on April 16. The hosts also discuss whether big CPG brands are catching up to entrepreneurial ones as they chase "better-for-you" trends like protein and fiber and whether legacy companies can truly match the credibility and branding agility of smaller players. They also riff on the rise of "creamy condiments" and highlight a new RTD Vietnamese coffee, a decaf sparkling coffee, buttermilk pancake mix, hop-infused cocktails, and a wave of new products from Athletic Brewing. Brands in this episode: Doritos, Smartfood, SunChips, Angie's Boomchickapop, Rebel Roots, Poppi, Fruities, CronchClub, Lasso, Tia Lupita, Bachan's, AleSmith, Athletic Brewing, Guinness, Fuzzee Coffee, North Shore Roasters, Phoenicia Diner

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Elevator Talk: Shyft Energy, Drink H2O, Psilly Goose, Kaviva and Pink Palm. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Czar Daniolco, the founder of distribution company HiTouch Libations. He offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

After decades in fine dining, renowned restaurateur Jamie Mammano turned his attention to a new challenge: reinventing the tortilla chip. In this episode, he shares how a small tortilla bakery experiment evolved into Mi Niña, one of the country's fastest-growing premium tortilla chip brands, now sold in thousands of retailers nationwide, including Whole Foods, Target and Wegmans. Inspired by his Mexican family and frustrated by the lack of authentic, high-quality tortillas in the market, Jamie discusses how Mi Niña's clean-label, organic positioning helps it stand out in a crowded snack aisle, why innovations like olive oil- and protein-enhanced varieties are driving its next phase of growth, and why he's choosing to forgo private equity as he builds the company on his own terms. Show notes: 0:20: Jamie Mammano, Founder, Mi Niña – Jamie reflects on the origins of Mi Niña, explaining how an early pivot from his initial CPG concept became the catalyst for the brand's growth. He recounts how a chance meeting with Whole Foods sparked early retail momentum and how the company has since expanded to roughly 7,000 stores nationwide. He details how Mi Niña differentiates itself with organic ingredients, clean labels, small-batch production and distinctive packaging, and why he credits product quality and consumer trial—not heavy marketing—for its success. Jamie also discusses staying true to the brand's roots while innovating with new offerings, including an upcoming protein-enhanced chip, addresses private equity interest in the company, explains why he sees CPG as more competitive than the restaurant industry, and shares his vision of "changing the snack game." Brands in this episode: Mi Niña, Tito's, Lay's, Doritos

The real ROI of Expo West starts long before the show floor opens. In this episode, the team breaks down best practices for exhibitors looking to maximize your time and resources at one of the most competitive trade shows in the world. From building buzz before the event to making your product instantly understandable on the show floor, they outline practical tactics that separate the booths people remember from the ones they walk past. Show notes: 0:23: Back To The Future. Expo Excellence. Protein Pretzels. Accelerate CPG. Shirleys, Hippies & Hops. — The hosts preemptively thank attendees and partners who supported Taste Radio's Miami meetup. The conversation then turns to Natural Products Expo West 2026, with a focus on how emerging brands can stand out at such a large-scale trade show. They share strategies for building awareness ahead of the event and maintaining momentum through effective post-show follow-up. The episode also highlights several new product launches, including SuperPretzel's protein offering, a new "Shirley Cola" from Ben Stiller-backed Sippin' Shirley soda, Lance Collins' revived Accelerator energy drink, Hoplark's yerba mate-based release, Hazards hop water, and Hippie Energy. Brands in this episode: Dirty Saint, True Dates, Super Pretzel, Accelerator, Hoplark, Hazards, Hippie Energy, Hippie Water, LifeAid, Core Water, BodyArmor, Fuze, C4, Ghost, Dr. Brown's, Stiller's Soda, Slice, Auntie Anne's

Behind nearly every breakout CPG brand is an early believer willing to write the first check. In this episode, Adam Spriggs — a founding member of the early-stage investor community The Angel Group and a general partner at its funding arm, Supernatural Ventures — shares how a casual investing experiment evolved into a 275-member syndicate backing the next generation of emerging brands. Along the way, The Angel Group has invested in standout companies including Painterland Sisters, Poppi, Siete, Goodles, Bachan's, and Jesse & Ben's — a track record that underscores its eye for breakout potential. Adam breaks down how his team evaluates nearly 1,000 opportunities each year, why founder quality remains the ultimate differentiator, and what he means by backing brands that are both "interesting and obvious" — concepts that feel fresh yet inevitable in hindsight. He also discusses the firm's evolution from early-stage "signature" checks to larger growth investments, how they support founders beyond capital, and why categories ranging from THC beverages to frozen potatoes and premium tortilla chips still hold significant untapped upside. Show notes: 0:20: Adam Spriggs, Founding Member, The Angel Group – Adam discusses his background in CPG branding and business development, explaining how his path to angel investing began with informally reviewing deals alongside industry peers before ultimately formalizing the Angel Group. He talks about how the group has completed 35 investments, primarily in brands generating less than $1 million in revenue and why its members have increasingly pursued "top-shelf" opportunities in more mature, high-growth businesses. He outlines the group's funnel along with the core signals they prioritize and ranks key investment criteria, including the founder, retail velocity, COGS, and price point, and illustrates these principles with examples such as Poppi and emerging categories like THC beverages. Adam explains how the group supports portfolio companies through regular check-ins, industry introductions, and structured updates. He closes with advice for aspiring angel investors: don't invest alone, recognize the inherent risk of early-stage bets, and seek curated deal flow and a strong community where investors can add value through expertise and connections. Brands in this episode: Poppi, Garage Beer, Olipop, Goodles, Siete, Nowadays, Shift Naturals, Painterland Sisters, Ayoh!, Jesse & Ben's, El Nacho, Wild Monkey Bar, Magic Spoon, Graza, Truff, Coyotas, Stone & Skillet, Modelo

Once Upon a Farm is officially public — and it could mark a turning point for better-for-you brands. In this episode, the hosts break down the baby food company's $198 million IPO, what its $724 million valuation signals for the CPG landscape, and why going public may be emerging as a viable alternative to traditional acquisition. Is this the start of a new era for mission-driven food brands looking to scale on their own terms? Plus, they dig into the growing battle over how "healthy" gets defined at retail. Kroger adopted FoodHealth's nutrient scoring system, which aims to guide shoppers with a balanced approach to nutrient density and ingredient quality. Meanwhile, the Non-GMO Project's stricter Non-UPF Verified certification draws a hard line against processed oils, gums, and natural flavors. Are these systems complementary, competitive, or just confusing? Show notes: 0:23: Fiber Bowl. AMA In MIA. OFRM's IPO. UPF, Maybe Or No? A Burst Of Mayo, Protein & Powder. – The hosts kick things off with lighthearted Super Bowl banter and a recap of their game-day food spreads before previewing the upcoming Taste Radio Miami Meetup at Casa La Rubia on Feb. 18. The team highlights event features including live podcast interviews, networking, brand sampling, and a new "Ask Me Anything" table hosted by Atomos Strategic Marketing, encouraging founders and industry professionals to attend. The conversation then shifts to industry news, notably Once Upon a Farm's IPO, which raised $198 million and valued the baby and kids food brand at over $724 million. The hosts discuss the rarity of successful CPG IPOs, the tradeoffs between going public and selling to a strategic buyer, and what the move could signal for other better-for-you brands. From there, they explore evolving nutrition standards, comparing FoodHealth's nutrient scoring system with the stricter Non-UPF Verified certification from the Non-GMO Project, touching on hot-button topics like processed oils, natural flavors, and consumer education. The episode also features commentary on innovative products such as Graza's olive oil mayonnaise strategy, protein soda from Joyburst, protein-enhanced fruit spreads from BamJam, and the straightforward drink mix brand Fave. Brands in this episode: Royo Bread, Once Upon a Farm, Annie's, Vita Coco, Bai, Graza, Koia, Joyburst, BamJam, Drippy, Dappie, Fave, BTR Nation, Cadence, Spindrift, Duke's

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Elevator Talk: Oh So Easy, BamJam, Mimi Cheng's and BUNKY . The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Rick Field, the founder of Rick's Picks and Pickles & Soup. He offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

Magic Spoon is proof that breaking the rules can be the smartest move in CPG. In this episode, co-founder Gabi Lewis breaks down how the premium cereal and snack brand launched – and scaled – in a category most people had already written off. He shares why Magic Spoon anchored on protein and nostalgia from day one, how it made the jump from DTC to national retail without losing profitability, and what actually mattered along the way. Gabi gets candid about product-market fit, pricing, branding, word-of-mouth growth, retail velocity, and the tradeoffs that come with innovation – offering a clear, hard-earned playbook for founders building modern food and beverage brands. Show notes: 0:20: Gabi Lewis, Co-Founder, Magic Spoon – Gabi chats about his Glasgow roots and traces his path into food, and how cooking, fitness, and curiosity ultimately pulled him into entrepreneurship. He discusses his first CPG venture, EXO, a cricket-protein bar brand and reflects on being a young founder who didn't overthink risk. Gabi contrasts early investor reactions to EXO versus Magic Spoon and his belief that consumers still loved cereal emotionally but walked away for health reasons. He breaks down Magic Spoon's core playbook and hype as a downstream effect, the impact of influencer seeding, podcast ads and repeat purchases fueled by limited-edition flavors. Gabi also shares behind-the-scenes lessons on naming the brand, its focus on DTC before retail expansion, pricing strategy, and the constant tradeoffs between taste, nutrition, and ingredient standards. He also shares his long-term vision of building a defining breakfast company and how he finds happiness in high-pressure moments. Brands in this episode: Magic Spoon, EXO, RXBAR, Daniel, Corn Flakes, Frosted Flakes, Honey Smacks, Corn Pops, Lucky Charms

A $400 million exit and a reputational reckoning in wellness put this episode of Taste Radio on edge, as the team dissects Bachan's blockbuster acquisition and the fallout facing brands tied to wellness guru Peter Attia. The conversation also spotlights Solely's growth strategy in an interview with Manish Amin, VP of marketing for the fast-growing organic fruit snack brand. Show notes: 0:23: Many Meetups. Marzetti's Move. Attia Outta Here. Will Shat? DKB, MDS, MHH. – The hosts preview Taste Radio's packed year of networking events and live podcast meetups, kicking off in Miami. The hosts turn their attention to Marzetti's $400 million acquisition of Bachan's, examining how the Japanese barbecue sauce brand emerged as a standout CPG success story. They also dive into tougher conversations around reputational risk following recent revelations involving wellness influencer Peter Attia. Ray teases a surprising celebrity partnership between William Shatner and Raisin Bran, before the hosts spotlight new products from Dave's Killer Bread, Mid-Day Squares, Tama Tea, Tart Beverages, and Mike's Hot Honey Syrup. 28:16: Interview: Manish Amin, VP of Marketing, Solely – Ray sits down with Manish at the recent Naturally San Diego event to discuss Solely's mission and product lineup. Manish shares the brand's focus and positioning, emphasizing a commitment to genuinely good-for-you, great-tasting products. He also highlights Solely's role in pushing the broader snack industry toward cleaner labels and better ingredients. Brands in this episode: Solely, Bachan's, Marzetti, Olive Garden, Chick-fil-A, Buffalo Wild Wings, Arby's, Subway, Texas Roadhouse, New York Bakery, Sister Schubert's, AG1, Magic Spoon, LMNT, David Protein, Kellogg's Raisin Bran, Smart Bran, Dave's Killer Bread, Mid-Day Squares, Tama Tea, Tart, Mike's Hot Honey, Jolly Rancher, Red Hots, Absolut Vodka, Tabasco

They started with a cult following. Now they're taking over the country. In this episode, Ari Raz, CEO of The Coconut Cult, joins us to discuss the brand's long-awaited launch at Target and how community-driven creativity continues to fuel its rapid rise. We're also joined by Starr Edwards, co-founder of Bitchin' Sauce, who shares how a farmers' market almond dip grew into a national phenomenon. She also explains why the brand is expanding into new categories and advises entrepreneurs to push past fear and stay bold. Show notes: 0:23: Ari Raz, CEO, The Coconut Cult – Amidst a boisterous Naturally San Diego event, Ari highlights the launch of The Coconut Cult Minis which debuted nationwide at Target and how they fit into the company's vision and business strategy. He also shares the brand's creative marketing success, including a New York Fashion Week pop-up, and emphasizes the importance of community in driving progress within the natural products industry. 12:29: Starr Edwards, Co-Founder, Bitchin' Sauce – Starr talks about how Bitchin' Sauce has evolved in recent years and its expansion to nearly 20 flavors. She also discusses the release of her new cookbook and the launch of the company's first major non-dip product. Starr credits the success of Bitchin' Sauce to courage, continuous learning, and staying true to quality and the brand's identity. Brands in this episode: The Coconut Cult, Once Upon a Farm, Simple Mills, Mid-Day Squares, Olipop, Fishwife, Cleveland Kitchen, Bitchin' Sauce

What if the future of wellness marketing is simply… not trying so hard? In this episode, the hosts explore how mission-driven CPG brands are moving beyond preachy messaging and into a new era of modern moderation, one rooted in balance, authenticity, and consumer trust. Plus, we sit down with beverage industry veteran Kevin Klock, who's back in the game as the co-founder and CEO of moringa-infused brand Orange Toucan, and Keegan Fong, the founder of Woon, a culture-forward pantry brand inspired by a family's beloved Chinese restaurants. Show notes: 0:25: MIA. Done Dry. Don't Lecture Me. A Good "Bully." Pop The Top. Too Much Tallow? Boop Me. – The team promotes an upcoming Miami meetup on February 18th at Casa La Rubia, encouraging founders to bring product samples. They also discuss how consumer attitudes around Dry January and wellness marketing are shifting away from rigid "all-or-nothing" messaging toward balance, moderation, and authenticity. The hosts shift to product samplings, including a new line of spirit-free canned cocktails, a brand of coffee beans with explosive packaging, beef tallow tortilla chips, BFY instant soups, protein shots, and corn snacks flavored with Vietnamese coffee. 19:58: Interview: Kevin Klock, Co-Founder & CEO, Orange Toucan – Kevin Klock shares the origins of Orange Toucan and his partnership with co-founders Rob Snell and Sandy Wheeler, creator of Bowflex. He explains how the moringa-infused beverages, blended with ginger and turmeric, are designed to support inflammation reduction and blood sugar management, highlighting Wheeler's own experience with the products. Klock also discusses the brand's approach to consumer education through online channels and trusted influencers. 28:11: Interview: Keegan Fong, Founder, Woon – Keegan explains the meaning of "Woon" and how the brand took shape during the COVID pandemic. He discusses Woon's growth to more than 500 stores nationwide, with products like Mama's Way hot sauce, a versatile stir-fry sauce, and other pantry staples. Keegan also shares how building an online following helped fuel retail expansion and create a full-circle brand experience connecting the restaurant and packaged goods. Brands in this episode: Recess, Athletic Brewing, Zevia, Red Bull, Bully Boy Distillers, Pretentious Coffee, Blue Bottle, Manchas, Long Weekend, The Cumin Club, Green & Sunny, Shooka Sauce, Boop, Chilly Water, Like Air, Copper Cow

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Flirt, Flying Ostrich, CHUH Matcha, SipSide and FreshWater Agua Frescas. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Beth Brown, the founder of S3 Connect. She offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

After years of building credibility with a core consumer, Zevia is leaning into scale – and confronting what it takes to turn a purpose-driven brand into a durable CPG business. In this episode, CEO Amy Taylor breaks down the executional shifts across product, pricing, packaging and mass retail distribution that are helping Zevia compete more effectively in mainstream grocery and position the brand for sustainable, long-term growth. Show notes: 0:25: Amy Taylor, CEO, Zevia – Amy discusses her journey from two decades at Red Bull to leading Zevia, explaining how her brand-building experience prepared her to scale a modern soda brand at the right cultural moment. She positions Zevia as a timely solution amid growing interest in the better-for-you soda category and explains how advances in stevia use and flavor blending have unlocked a more sugar-like taste. Amy highlights the brand's expansion into mainstream retailers like Walmart, its role as an anchor brand due to value and multipacks, and the importance of trust, transparency, and word-of-mouth marketing over lecturing consumers. She also discusses packaging makeovers and a new marketing campaign focused on a moderation-based philosophy. Amy also outlines her leadership approach, which is centered on humility, strong teams and long-term growth. Brands in this episode: Zevia, Red Bull, Pepsi, Coca-Cola, Mountain Dew, Sprite, Doritos, Oreos

From cell-cultured protein and functional soda to premium cereal and frozen snacks, this episode spotlights innovative brands, emerging partnerships, and winning strategies gaining momentum across the CPG landscape. Show notes: 0:25: Control, This Is BTS. Faire Plays & Pops. A Magnificent Merger. Magic Mallows? Hey, Maker. – Ray and Mike kick things off by unpacking a chaotic behind-the-scenes studio setup before spotlighting standout brands from the 2026 Winter FancyFaire*, including a globally inspired popcorn line, a kid-friendly rooibos tea–based hot cocoa, vegan and gluten-free frozen churros, and Quatro Mamas' salsa macha. The hosts also review Culture Pop's limited-edition black cherry soda collaboration with musician Noah Kahan and discuss the merger of three female-led CPG brands as a savvy early-stage strategy to streamline costs and scale more efficiently. Rounding things out, they dig into Magic Spoon's new protein cereals with marshmallows and protein pastries, along with Tractor Beverage's apple cider vinegar–based "Haymaker" ready-to-drink tonics. 19:58: Interview: Lou Cooperhouse, Co-Founder & CEO, BlueNalu – Lou discusses how BlueNalu is pioneering cell-cultivated seafood, the science behind the breakthrough, and why it could be a new frontier for sustainable, chef-driven dining. 28:11: Interview: Heather Brown, Owner, Sati Soda – Heather shares how Sati Soda has grown into a nationwide brand, offering organic CBD, functional, and low-sugar beverages that resonate with health-conscious consumers. Brands in this episode: BlueNalu, Sati Soda, Nomad Snacks, Teany Tea, Madres Churros, Culture Pop, Nemi, Tuyyo, Todo Verde, Magic Spoon, Cheerios, Pop-Tarts, Tractor Beverage Co., Olipop, Poppi, Miller, Quatro Mamas

The latest episode of Taste Radio's Elevator Talk spotlights innovative leaders from Green & Sunny, The Cumin Club and Shooka Sauce. The founders and operators introduce their brands and share recent company updates and milestones. This week's special co-host is Caroline Grace, the founder of Product & Prosper. She offers insightful questions, thoughtful feedback, and strategic perspective alongside regular host Ray Latif, editor and producer of the Taste Radio podcast. Early-stage food and beverage entrepreneurs are encouraged to apply for future episodes of Elevator Talk. Participation is free, interviews are conducted remotely, and it's a unique opportunity to pitch your product, share news, and receive expert feedback from industry leaders. Apply now to be featured in an upcoming episode.

Burlap & Barrel didn't chase scale – and that's why it's winning. In this episode, Ori Zohar, co-founder and co-CEO of the single-origin spice brand, explains how resisting the urge to go mass, staying profitable, and focusing on quality and relationships helped build a durable CPG brand. Show notes: 0:25: Ori Zohar, Co-Founder & Co-CEO, Burlap & Barrel – Ori joins Ray at the inaugural Winter FancyFaire* in San Diego, where the entrepreneur recounts his long friendship with Burlap & Barrel co-founder Ethan Frisch and their first business, a socially driven ice cream cart. He explains how Frisch's work in international development and frustrations with nonprofit impact, and his own disillusionment with venture capital, helped spur the creation of Burlap & Barrel. Ori talks about the founders' emphasis on a bootstrapped, values-driven approach and direct trade, trust-based farmer relationships. He highlights early validation from chefs, followed by a pivotal New York Times mention. Ori discusses the brand's focus on DTC e-commerce, thoughtful media relationships, and an educational approach that demystified spices as agricultural products. He also explains how the company has maintained profitability without outside investors, pays premium prices to its partner farmers, positions itself as a "third wave" spice company and how it evaluates collaborations with other CPG brands. Brands in this episode: Burlap & Barrel, Rancho Gordo, Anjali's Cup

From ginger shots and lentil crisps to sparkling bone broth and cinnamon water, the hosts hit the floor at 2026 Winter FancyFaire* in San Diego to sample what's next in food and beverage. The hosts discuss standout brands, innovative concepts, smart packaging and evolving brand strategies that reveal where wellness, snacking and functional drinks are headed. Show notes: 0:25: Toll Booth. Talk On Camera. Ginger Boost. Cravable Crisps. New Jerk. Bone Broth What? Chips & Cherries. – At the Taste Radio booth at the 2026 Winter FancyFaire* in San Diego, the hosts highlight Elevator Talk interviews recorded at the show and praise the event's energy, accessibility, and balance of early-stage and established brands. They also spotlight trends like functional wellness, clean-label snacks, and innovative packaging. They sip on Solti's turmeric and ginger shots, before snacking on Paro's new lentil crisps and discussing the brand's move into more mainstream offerings. The hosts also sample Pulpito's new fruit bars, and Morro's unconventional sparkling bone broth. They also feature standouts products, from a portable squeeze-pack peanut butter and Indian-inspired coffee drinks to better-for-you popsicles, cinnamon-infused water, and a variety of functional and indulgent snacks. Brands in this episode: Solti, Starbucks, Paro, Maazah, Masala Bliss, Pulpito, Solely, Marro, By Nutz, Yeri, Dew Dropper, Rabbit Foods, Tru Cinnamon, Burlap & Barrel, Bitchin' Sauce, The Coconut Cult, Tart, Cheribundi, Todo, Date Better, Baba's, Habiza, Dirty Saint

The hardest part of building a consumer brand isn't the product; it's everything that comes after. Caliwater co-founder Oliver Trevena knows this firsthand. In a candid conversation, Oliver, who launched the cactus water brand alongside fellow actor Vanessa Hudgens, pulls back the curtain on the less glamorous side of entrepreneurship. He speaks openly about the realities of fundraising, the challenges of securing and scaling distribution, and the emotional toll that building a brand can take. Oliver shares a behind-the-scenes look at what it takes to build a consumer brand that stands on its own, beyond the power of celebrity names. Show notes: 0:25: Oliver Trevena, Co-Founder, Caliwater – Oliver discusses his move from Los Angeles to Miami, noting the city's strategic importance as a new market for the brand. He explains how Caliwater was created to be a functional hydration beverage with lower sugar and calories than coconut water. Oliver emphasizes the importance of authenticity in celebrity-backed brands and highlights Vanessa's hands-on involvement. He addresses the challenges of building a beverage company and notes that the impact of celebrity isn't as impactful as may seem. Looking ahead, Oliver discusses his long-term vision for Caliwater and why patience is a virtue in CPG. Brands in this episode: Caliwater

Protein is showing up in more products than ever before, but does it need to be in your soda? The Taste Radio team digs into the fast-growing ingredient trend, breaking down taste, functionality and whether more equals better. The hosts also tease an exciting first: BevNET's inaugural trade show booth at the upcoming Winter FancyFaire*. Show notes: 0:25: Faire Trade. How Many Margaritas? Gains And Grams. A Smaller Cult. Tapping Target. Shirley & Sake. – Mike is in Mexico, but the whole team is heading to San Diego for the Winter FancyFaire*. Ray, John, and Jacqui preview BevNET's presence at the annual trade show, along with a Naturally San Diego–hosted event featuring an indulgent spread of tacos, margaritas, and Taste Radio interviews. The conversation then turns to the continued rise of protein across food and beverage categories, examining how consumer demand, usage occasions, and flavor influence the trend's long-term staying power. The hosts also share hands-on reviews of new and noteworthy products spotted primarily at Target, including The Coconut Cult's single-serve probiotic coconut yogurts, Olipop's limited-edition Shirley Temple flavor, So Good So You's sparkling organic energy drinks, Snow Monkey's sake-based RTD cocktails, and a premium raw coconut water brand. The episode wraps with an open invitation for brands to share products with the BevNET and Taste Radio team. Brands in this episode: Gorgie, Naked, Super Coffee, Projo, Pure Genius, The Coconut Cult, Olipop, Boylan, So Good So You, Mid-Day Squares, Snow Monkey, Stiller Soda, Spindrift, Bulletproof, Sprite, Ra Coconut Water, Throne Sport Coffee

She helped redefine premium soda. Now she's rethinking the martini. In this episode, Sharelle Klaus shares how the lessons, missteps and successes of building DRY Soda informed the launch of Second Sip, a lower-proof gin designed for today's intentional drinker. Sharelle reflects on how her second act is more focused and collaborative, shaped by patience, humility, and a deeper understanding of distribution strategy, brand clarity and long-term scale. Show notes: 0:25: Interview: Sharelle Klaus, Co-Founder, Second Sip – Sharelle talks about how Second Sip, a 20% ABV gin, is designed to let people enjoy more drinking occasions without sacrificing quality. She explains how drawing on lessons from DRY Soda helped develop a brand that is focused on solving problems for consumers, bars, and distributors alike. Sharells discusses how Second Sip, which was developed with industry heavyweights Leo Robitschek and master distiller Nick Strangeway, earned validation from elite bartenders in New York and London before launch and highlights the brand's rapid on-premise success, distributor enthusiasm, and growing direct-to-consumer demand. She talks about the importance of emphasizing focus, timing, and taste to build a lifestyle gin that becomes consumers' everyday choice. Brands in this episode: Dry Soda, Second Sip

Forget Hollywood. For actor and investor Ryan Phillippe, the real drama is unfolding in the beverage aisle. Speaking from BevNET Live L.A. 2025, Ryan – attending alongside Pretty Tasty co-founder Scarlett Leung – explains why functional beverages, credible health benefits, and shelf-grabbing design are the factors that separate forgettable brands from the next breakout hit. Show notes: 0:25: Interview: Ryan Phillippe – Ryan recounts attending his first beverage-focused event, sharing what sparked his interest in the industry and his particular attraction to emerging categories. He highlights the value of clear, simple storytelling, vision-driven founders, and strong marketing, drawing parallels between the beverage space and Hollywood. Ryan also reflects on his current investments and industry relationships, expressing a genuine desire to learn, build connections, and make thoughtful decisions moving forward. He closes by briefly hinting at the potential for a sequel to one of his most beloved films. Brands in this episode: Poppi, Mamitas, Chlorophyll Water, Pretty Tasty

She went from selling hydration drinks out of the trunk of her car to building a $20M brand, without outside investors, industry experience or playing by the rules. In this episode, Jesslyn Rollins, the CEO of Biolyte, reveals how grassroots hustle, relentless sampling, and a medical-grade "IV in a bottle" helped her break into one of the most competitive categories in beverages, and why the brand is now ready to make its boldest move yet. Show notes: 0:25: Interview: Jesslyn Rollins, CEO, Biolyte – At BevNET Live L.A. 2025, Jesslyn recounted Biolyte's origins in 2016, when her father developed a medical-grade rehydration formula and she began selling it out of her car to high school athletic programs. She details how success with local football teams led to Biolyte's big break into Kroger's natural store sections, where cold placement and in-store sampling fueled rapid growth. Jesslyn talks about how Biolyte has expanded across regions, launched a rebrand, secured national powder-pack distribution in Walgreens and CVS, and positioned itself as a premium rapid rehydration sports drink with significantly higher electrolytes than legacy brands. She emphasizes the importance of consumer trust, data-driven storytelling, and evolving the brand's message beyond niche use cases like athletics or illness to everyday wellness. Despite intense competition, operational challenges, and no outside investment, she stays motivated by customer testimonials and a clear mission, noting that Biolyte is now at an inflection point where incremental growth isn't enough and bold strategic change is needed to become "the rehydration drink for the next generation." Brands in this episode: Biolyte, Gatorade, Powerade, 7UP, Poppi, BodyArmor