#56 HOW TO CHOOSE A BRAND NAME

Talk About Talk - Executive & Leadership Communication Skills

August 10, 202036m 5s

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Show Notes

Learn how to choose a brand name. Are you naming a new product? A start-up? A new podcast? Dr. Andrea Wojnicki takes you through the 5 steps, from strategy to name generation, to evaluation, to searching availability and trademarking, to launching the brand! See the shownotes for a useful printable summary.

RESOURCES

Brand Naming

S. Patent & TM Office – https://www.uspto.gov/trademarks-getting-started/trademark-basics
Canadian TM database – https://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/home?lang=eng
Chevy Nova naming story: (https://www.snopes.com/fact-check/chevrolet-nova-name-spanish/)
ARCHETYPES podcast episode – com/54-archetypes/
ARCHETYPES blog – https://talkabouttalk.com/archetype-blog/
PERSONALITY blog – https://talkabouttalk.com/personality-blog/

Talk About Talk & Dr. Andrea Wojnicki

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