Talk About Talk - Executive & Leadership Communication Skills

Ever led a meeting where no one seemed engaged? Don’t blame your agenda or your slides. Fix your opener! In this Talk About Talk episode, Dr. Andrea Wojnicki shares three specific techniques you can use to open any meeting in a way that gets people engaged immediately and keeps their attention the whole time. No extra storytelling required. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube TRANSCRIPTION Certainly not all meetings go as planned, do they? But you’ve probably led a few of these successful meetings, the kind where people are locked in, ideas are flying around. The kind of meeting where you walk out, impressed, feeling proud, and like you actually got something done. And then you try to run the exact same meeting two weeks later, and it’s crickets. Here’s what I figured out. After years of leading live workshops and coaching executives on communication, the difference almost always traces back to the first one to two minutes of the meeting. It’s not the agenda, it’s not the slides, it’s the opening. So today. I’m gonna share with you three specific things that you can do to start off any meeting in a way that gets people engaged immediately and then keeps them that way. Let’s do this. Let’s Talk About Talk. Welcome to the Talk About Talk podcast. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m your executive communication coach. I coach ambitious professionals like you to communicate with confidence and credibility so that you can achieve your career goals. Please check out our website, TalkAboutTalk.com. You’ll find more information there about the topics that we cover and the different ways that you can learn from workshops, keynotes to masterclasses, to online courses, and more. There are plenty of free resources for you there, too, so check them all out. It’s at TalkAboutTalk.com. The First Two Minutes Set the Tone Here’s what most of the leaders that I coach tell me: they say, Andrea, I don’t know why some of my meetings just work, and others totally fall flat, and I can’t figure out how to make the good ones. Happen on purpose. Does this sound familiar? What’s interesting is that it’s almost never a content problem. The agenda is probably more than fine. The people in the room are capable, but something about the energy at the start of the meeting sets the whole tone. If you’ve lost people in the first couple of minutes, you are fighting an uphill battle until the end. Now, if you do an online search or ask AI, how should I start my meeting? You’ll see the same advice recycled everywhere. Tell a story. Get people emotionally invested. And here’s the thing, I’m not gonna tell you that stories don’t work because they certainly do. If you’ve ever tried to shoehorn a story into the top of a project status meeting and then watched people check their phones, then you know that a forced story can somehow be worse than no story at all. So instead, I wanna give you three things that actually work every time, regardless of the type of meeting, the size of the room, or whether you consider yourself a natural storyteller or not. Tell Them Where the Bus Is Going Technique number one. Tell everyone where the bus is going. Here’s my question for you. Would you get on a bus if you had no idea where it was headed? Obviously not, right, but that’s exactly what many meeting leaders do. They ask people to get on the bus without telling them where it’s headed. They send a calendar invite with a vague title. They kick off with, okay, let’s get started, and then they wonder why people seem checked out. Your team is sitting there doing a mental calculation in the first 30 seconds. Is this worth my time? I mean, I have to sit here, but is it in my best interest to pay attention and to participate? Or maybe I should pretend to listen while I check my email? Is it worth my time and attention? And here’s the thing, if you don’t answer that question for them, their brain answers it for them, usually with probably not. The fix here is simple. Before you get into any content, spend 60 seconds telling them exactly why this meeting is worth their attention. Not just the topic, not even just the meeting objective. I’m talking about the stakes. What is at stake here? Why it matters to the people around the table. And by the way, if it doesn’t matter to them, why did you invite the

“Do not mistake my KINDNESS for WEAKNESS.” What does it take to go from working front cash at McDonald’s to becoming its CEO? Michèle Boudria, Board Director and Former CEO of McDonald’s Canada, spent four decades figuring it out, and in this episode, she’s sharing everything. Michèle shares her insights, all in the name of creating “a virtuous cycle of high performance”: a relentless focus on feedback, next-level networking, curiosity, and an authentic, people-first leadership style. This one is full of honest, practical gold on building confidence, leading with impact, and getting the right people in your corner, and leading with impact. DOWNLOAD THE LEADERSHIP PRESENCE FRAMEWORK NOW at: https://www.talkabouttalk.com/leadershippresence Whether you’re early in your career or already in the C-suite, this one will make you think differently about the kind of leader you want to be. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube CONNECT WITH MICHÈLE 🔗 LinkedIn: https://www.linkedin.com/in/michele-boudria/ 🌐 Website: https://www.mcdonalds.com/ca/en-ca/newsroom/executive-team/Michele-Boudria.html MICHÈLE’S BOOK RECOMMENDATION 📖 Grit: The Power of Passion and Perseverance by Angela Duckworth → https://amzn.to/3ZAyjCg TRANSCRIPTION Michèle Boudria: Say, do not mistake my kindness for weakness, and that is really what I believe was that kind of unlock when I was 25 years old, was I realized that I could be kind and strong and confident and successful. Andrea Wojnicki: Welcome to the Talk About Talk podcast. I am so excited about this episode. A couple of months ago, I was speaking at a conference, and I met one of the other conference speakers who you are about to meet. From Front Counter to CEO: Lessons in Leadership and Communication Her name is Michèle Boudria, and she’s the recently retired CEO of McDonald’s Canada. She started four decades ago working front cash at McDonald’s and worked her way up to CEO. She has an incredible story to share with you, and I have to say, other than hearing her speak at this conference, I really didn’t know anything about Michèle, and the way our conversation unfolded will provide you with some gold in improving your communication skills in terms of career advice, and I would say even life advice. Let’s do this. Let’s talk about talk. My name is Dr. Andrea Wojnicki and I’m your executive communication coach. Here at Talk About Talk, I focus on coaching ambitious professionals like you to improve your communication skills. So you can achieve all of your career goals. You can find more about what I do. If you go to talk about talk.com. On the website, you’ll find the archive of this podcast. You’ll find a free newsletter. You’ll find free resources. You’ll also find information about the private coaching, the masterclasses, and the corporate workshops and keynotes that I run. About the Guest: Michèle Boudria, Former CEO of McDonald’s Canada Okay. Let me introduce Michèle. Michèle Boudriaa’s journey with McDonald’s started when she was just 16 years old, working the counter of a restaurant in Elmer, Quebec. Four decades later, in 2025, she retired as president and CEO of McDonald’s Canada. Having led one of the country’s most iconic brands through remarkable growth and transformation, her journey included leadership roles across continents from frontline operations to the C-suite, where, as CEO, she oversaw more than 1400 restaurants, generating billions in annual sales. She made making franchisees successful, relentless pursuit of a consistently great customer experience, and known for her operational expertise and ability to deliver results in mature markets. Michèle championed innovative pricing approaches, expanding digital channels that reached millions of more Canadians and data-driven insights to build success in the franchise network. Today, Michèle brings her decades of experience in growth strategy, operational excellence, franchise partnerships, and organizational transformation to her corporate board and community work. Here’s Michèle. MB: At McDonald’s, it’s actually not that unique to have grown your entire career and started in our restaurants at the front cash or in the kitchen or drive through, or whatever it may be. We have quite a few colleagues around the world who have taken a similar path. You maybe don’t always make it to CEO, but you certainly take on some very impo

“You need to demonstrate executive presence.” What exactly does that actually mean? And why does it feel like code for “be someone you’re not”? In this Talk About Talk episode, Dr. Andrea Wojnicki shares why the term “executive presence” isn’t ideal, and how “leadership presence” should replace it. She also shares a “Leadership Presence Hierarchy” framework that highlights what specific skills you need to work on. DOWNLOAD THE FRAMEWORK NOW at: https://www.talkabouttalk.com/leadershippresence Check out the four-tier” Leadership Presence Hierarchy” that takes you from foundational communication skills all the way to having real impact. This isn’t about conforming to some 1980s CEO stereotype. It’s about showing up authentically while commanding respect, building credibility, and getting heard. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube TRANSCRIPTION The folks that are getting promoted to the C-Suite have executive presence, but the ones who stall out do not. Since I coach senior executives and aspiring senior executives, I get asked about this topic of executive presence all the time. In fact, I’d say that over the last year I’ve noticed a real uptick in clients seeking guidance on how to establish the all elusive executive presence. Sometimes they’re being proactive, but sometimes this high potential leader is sent to me by their HR manager, and they’ll tell me something like, this person has all the check marks for the C-suite, but they really need to demonstrate executive presence. And by the way, I always tell the person, this is very good news. Your employer thinks you have what it takes. They’re investing in you. Anyway, as I said, I’ve definitely noticed an uptick in requests for coaching on executive presence, but I have to tell you something else. I’ve also noticed increased pushback associated with this term. Let’s do this. Let’s talk about talk In this episode, I’m gonna share with you some important background on executive presence, why it’s so important, why I suggest we relabel it to something else, and a list of specific skills that you need to acquire. You can think of this as a checklist, your executive presence, or leadership presence playbook. Are you ready? Welcome to the Talk About Talk podcast. My name is Dr. Andrea Wojnicki, and I’m your executive communication coach. Please just call me Andrea. I’m here to help you improve your communication skills so that you can achieve your career goals. In addition to this biweekly talk about talk podcast, you can learn more from me through the workshops, keynotes, and master classes that I run plus, private coaching and a growing library of on-demand online courses. You can learn more about everything we offer at Talk About Talk by checking out the website at TalkAboutTalk.com. You can even set up a consult with me there. Check it out. TalkAboutTalk.com. Executive Presence: Why It Matters—and Why It’s Controversial Okay, let’s talk Executive presence. Executive presence is one of those things that might be tough to define, but you know it when you see it. Am I right? The professionals that I coach tell me that it’s all about confidence, feeling, and, more importantly, being perceived as confident, but of course not. Arrogant and executive presence is necessary to achieving leadership status. This is what I hear from the HR managers, right? The folks that are getting promoted to the C-Suite have executive presence, but the ones who stall out do not. That is why people are seeking coaching in this area. Well, here’s the good news. Executive presence can be learned. I’ve worked with senior folks with exactly this quandary. They have all the technical skills and people like them. They’re likable. People are rooting for them, but they’re missing this magical executive presence. I remember coaching a senior partner at a consulting firm. Who had this exact experience, and after I worked with him for about two months, he started to feel more confident, but also, at least as importantly, he started getting comments from others about his improved confidence and his presence. So what exactly is this executive presence? One of the most common definitions that you’ll hear is from an author named Sylvia Ann Hewlett. She says executive presence is a set of qualities that enable leaders to inspire confidence in others. In her research, Syl

You know the person: they derail meetings, push back on everything, and somehow make simple projects complicated. So how do you actually handle it without losing your mind? In this Talk About Talk episode, Dr. Andrea Wojnicki walks you through exactly what to do when you’re dealing with difficult people at work, whether that’s a customer, a direct report, a peer, or even your boss. If you’re wondering when and how to escalate the situation, Andrea’s five-step escalation sequence provides you with a step-by-step playbook. You’ll also learn the two-word principle that keeps you from getting pulled into drama with difficult people. This is Part 2 of a two-part series. If you haven’t listened to Part 1 yet, start there to get the foundational framework. Then come back here for the specific tactics. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube TRANSCRIPTION How to Respond When Difficult Behavior Continues Focus on the issue, not on the person. Refuse to get pulled into the, you always do this, you’ve done this, you shouldn’t do that. You can’t do this. It’s not about you and me. It’s actually about the issue or the challenge. Welcome to the Talk About Talk podcast. This is part two of a two part mini series on how to deal with difficult people. So here’s the question. Have you noticed someone at work who’s being chronically difficult, confrontational, or nasty? Either to you or maybe to everyone. Have you tried to diagnose what’s going on based on the Dr. David rock scarf framework and still nothing has changed? Well, I hope what you’re about to learn in this episode will have a positive impact. Let’s do this. Let’s talk about talk. We’re going to. Strategies for how you can respond to these difficult people depending on who they are. And I’m also gonna share a sequence of steps that you can follow, steps that you should follow if things aren’t changing or perhaps if they’re getting worse. Let me start with strategies for how to respond to different people. How you respond, what you do can and should vary depending on who it is that’s being difficult. How to Respond Based on Who’s Being Difficult So I’m gonna run through this list of five different types of people or categories of people and what you should and shouldn’t do depending on who they are. That’s being difficult. You’ll see what I mean in a minute. So the first one. Is no one. So it’s not that the person is being difficult, it’s actually that you are in a difficult or a challenging situation. In this case, I say, great, the opportunity here is for you to pull the team together and go for a win. Corral the group and focus on what you can do to overcome this difficult situation. Okay, that was a little bit of a cheater. Now let’s get into the actual people. So imagine you have this scenario where it’s either a one-off situation or a customer or a client who is chronically difficult. The first thing I suggest you do is pause. Don’t get caught up. Getting emotional and responding in a reactionary way to how this difficult client or customer is acting. The second thing that I do, and this one is magic, focus on the issue, not on the person. Refuse to get. Pulled into the, you always do this. You’ve done this. You shouldn’t do that. You can’t do this. It’s not about you and me. It’s actually about the issue or the challenge, and it’s the issue or the challenge that they are probably experiencing. So you could say, Hmm, I understand how this would be very frustrating, or, let’s work on this together. I think we can solve this. You’re focusing on. The issue or the challenge, not the person, it’s the situation, not the person. And then the third thing, I alluded to this a little bit here in the example that I gave. Use the pronoun, we make the default that you are working with this client or this customer in solving the challenge. Okay? So again, if it’s a client or a customer, pause. Don’t react before thinking and remind yourself, focus on the issue or the situation, not on the person, and use the term we be inclusive and encourage you to work together to solve the problem. So that’s the first one. The next one is if it’s a peer. In the previous episode, I shared a scenario where a newly promoted partner named Leanne was being challenged on a daily basis by her

If you’re dealing with a difficult person at work, this episode will help you handle it. Dr. Andrea Wojnicki shares a simple mindset shift that will help you feel empowered, plus a 5 word mantra that changes everything. Andrea shares a real client story about a newly promoted partner who was being undermined by a colleague, and how this simple mindset shift completely transformed her experience. You’ll also learn the S.C.A.R.F. Framework, a powerful diagnostic tool created by Dr. David Rock. This framework helps you understand exactly why someone is being difficult (Status, Certainty, Autonomy, Relatedness, and Fairness) so you can respond strategically instead of reacting emotionally. This is Part 1 of a two-part series. In Part 2, you’ll learn specific do’s and don’ts for dealing with difficult customers, direct reports, peers, and even your boss, plus a step-by-step sequence for when things escalate. If you’re ready to stop dreading these interactions and start handling them with confidence, this episode is for you. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube TRANSCRIPTION Why Dealing with Difficult People Is Part of Leadership Part of your job is dealing with these difficult people. It might not literally be in your job description, but ask yourself this: as a senior leader, who else is gonna deal with these difficult people? Unfortunately, dealing with difficult people at work is a common challenge. In fact, I have to tell you this, I’ve noticed that requests for coaching and workshops on this topic are becoming more frequent. Let me tell you why I encourage you to listen to this episode. Personally, I am a pretty positive person. I’m definitely an optimist, and I’d prefer to only cover positive topics if I could here at Talk About Talk. But the demand for strategies for dealing with difficult people is real. Here’s the good news. You are going to learn some. Actionable frameworks and strategies for dealing with these difficult people that really work. You will feel empowered. Are you ready? Let’s do this. Let’s Talk About Talk. About the Host: Dr. Andrea Wojnicki Welcome to the Talk About Talk podcast. My name is Dr. Andrea Wojnicki. Please call me Andrea. I’m an executive communication coach here at Talk About Talk, where I coach driven professionals like you so that you can communicate with confidence and ultimately achieve your career goals. You can learn more about everything we do here at Talk about Talk, including private one-on-one coaching and online courses. Corporate workshops and more. If you go to talk about talk.com, we just relaunched the website, and there are plenty of free resources there for you as well, including my free communication coaching newsletter. Okay, let’s get into this. In this episode, you are going to learn a deceptively simple strategy that I promise will help you deal with difficult people, and also you’re gonna learn a framework to help you diagnose what exactly is going on with these difficult people. This, of course, will inform you about how to respond if you have a diagnosis. It tells you what the treatment is, right? First, though. The deceptively simple strategy. Leanne and Mike: When a Peer Becomes the Problem Let me tell you a quick story about a client. Let’s call her Leanne. Leanne was an incredibly driven consultant who hired me to help her boost her communication skills. She actually called me her secret weapon. She was gunning for a big promotion to partner at her firm, and it turns out she got that promotion when we were just a few months into our six-month coaching program. But that is when things got really difficult for Leanne, as in. She started to have to deal with difficult people. Actually, one main person, let’s call him Mike, actually, I think his name might have been Mike. So Leanne and Mike started at the firm at about the same time, and he got promoted just a few months before her. They were both new partners and their offices were near each other. To Leanne’s surprise, things got pretty ugly pretty quickly. She told me that Mike seemed to be going out of his way to undermine her. He would argue with her. He would argue with the recommendations that she made in meetings. He would raise his eyebrows and shake his head when she spoke up, and he even organized meetings and forgot to invite her. So publicly and privately, in person and online, Mike was being a very difficult person. Leanne tol

New year, new you. What does that actually mean? Dr. Andrea Wojnicki makes it clear: it’s not about reinventing yourself or becoming someone you’re not. It’s about rediscovering your strengths, elevating your best self, and defining a professional identity that helps you achieve your career goals in 2026 and beyond. In this episode, Andrea shares a powerful personal brand training session that walks you through three critical questions designed to reveal what your authentic professional brand should be. You’ll explore what you’re most proud of from 2025, your biggest career accomplishment from the last decade, and what you truly want to accomplish moving forward. Andrea also shares three definitions of personal branding that will inspire and guide you, plus her proven Present-Past-Future self-introduction framework that helps you present yourself with confidence and impact in any professional setting. The episode also includes a live Q&A where Andrea tackles tough questions about ageism in the workplace, how to introduce yourself in sales calls, navigating social media versus in-person communication, and more. If you’re ready to present your true best self and not the version your boss thinks you should be, this episode is for you. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube MENTIONED IN THIS EPISODE Archetypes Quiz – http://talkabouttalk.com/archetypesquiz Ageism Episode – https://www.talkabouttalk.com/ageism-160/ TRANSCRIPTION Andrea Wojnicki: Happy New Year, and welcome to the Talk About Talk podcast. Let’s do this. Let’s Talk About Talk. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach here at Talk About Talk, where I coach ambitious professionals to communicate with confidence and credibility so they can achieve their career goals in 2026 and beyond. New Year, New You: Clarifying Your Professional Identity Earlier this year, I hosted a live training event called New Year, New You personal brand training. In this session, we covered all sorts of definitions and activities and exercises, and three questions that I ask myself and that I encourage you to ask yourself to help you develop your ideal, positive personal brand in 2026 and beyond. Are you ready? Here we go. I wanna start by saying truly how much I was thinking about this as I was getting ready, how much I think about respect that you’ve taken time out of. I know no matter what you do, you have a busy schedule, you have lots to do, and this time of year. It’s like it gets all bottled up and then boom, first week of January, you’re back at it and you’re taking an hour of your time to spend with me. I feel honored. I feel privileged about that, but I also, I already have a lot of respect for you, whether I know you or not, for taking this time to invest in yourself. So I promise you, in the next hour, I’m gonna share with you some things where my intent is to provide you with some real impact in how to help you develop your. Ideal personal brand, or what we’re calling in this context here are professional identity. Okay? What This Session Will (and Won’t) Do for You So it’s a new year and a new you and I was, I was also thinking about this a lot. New Year, new you. I do not mean reinventing you and turning you into something that you are not already. I’m talking maybe about rediscovering something about you that you haven’t been thinking about in the way that you maybe should. I am talking about. Really elevating your best self, okay? So that you are as happy. And as successful as you can possibly be. So we’re not talking about your needs, the things that your boss is telling you that you need to work on. We’re actually thinking about the opposite. We’re thinking about your strengths and your skills and your expertise and how to share those things with the world, and actually for how you can think about those things more yourself. I am not gonna waste your time. We’ve got a lot to get through here. I am very ambitious, I’m gonna say that in terms of what we’re gonna generally and in this hour in terms of what we’re gonna get through. So I’m not gonna waste my time. I’ve been to some of these events where people spend 15 minutes introducing themselves. I am not gonna do that. I’m gonna say, many of you already know me on LinkedIn. If you don’t, you can check me out on Li

Your work doesn’t speak for itself. If you’re a woman leader who works hard but feels invisible when promotions are discussed, this episode is for you. Dr. Andrea Wojnicki delivers a powerful training on personal branding specifically designed for women. You will learn the three ways that branding is different for women, why “my work speaks for itself” is holding you back, and exactly what to do about it. This isn’t about becoming a social media influencer. This is about taking strategic control of your professional identity so the right people know your value, your expertise, and what you bring to the table. Andrea shares the PUR framework (Positive, Unique, Relevant), real stories from women who transformed their careers by focusing on what makes them unique, and practical communication strategies you can use immediately. If you’re ready to stop being overlooked and start being recognized for the leader you are, this episode will show you how. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube MENTIONED IN THIS EPISODE Glass Walls: Six Barriers Holding Women Back at Work by Dr. Amy Diehl: https://amzn.to/4jeuQlI Competent Jerks and Lovable Fools research paper: https://hbr.org/2005/06/competent-jerks-lovable-fools-and-the-formation-of-social-networks Seth Godin Episode: https://podcasts.apple.com/au/podcast/making-a-ruckus-with-seth-godin-ep-171/id1447267503?i=1000669800604 TRANSCRIPTION Andrea Wojnicki: Being yourself on purpose. I have this in capital letters because that’s what we’re doing here right now. We are unapologetically in a disciplined and strategic way, thinking about what we’re communicating about ourselves, and then communicating it in this strategic way. Well, hello there. I am really excited about this episode. Personal Branding for Women Leaders: Being Yourself on Purpose You’re about to hear or watch a recording if you’re on YouTube of a one-hour live training that I did recently called Personal Branding for Women Leaders. If you’re a long-time listener to the Talk About Talk podcast, you’ll notice that this one is just a little bit different. If this is your first time listening to the Talk About Talk podcast, then I have to say this is an outstanding place to start, and I should probably start by introducing myself. Let’s do this. Let’s talk about talk. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach here at Talk About Talk where I coach ambitious professionals and executives like you to communicate with confidence and clarity so you can achieve your career goals. If you check out the TalkAboutTalk.com website, you’ll find information there about all the services we provide, including private coaching, masterclasses, corporate workshops, and on-demand courses. There are also lots of free resources that you can download there, and my free communication skills-focused email newsletter, you can check it all out at TalkAboutTalk.com. Let’s get into the episode. As I said, this one is a little bit different from what we usually do. First of all, this episode is a recording of a live training session that I led a while ago. If you can watch this episode on YouTube, then you’ll be able to not only hear me, but you’ll also see my slides, and I’m sure you’ll get a lot out of this, regardless, even if you’re just listening. The second way that this episode is different is that the topic is targeted to females. To women leaders. You’re about to learn three ways to define your personal brand, three ways. It is different for women, and three ways that you can start to build your own personal brand immediately. You’ll also hear the Q&A at the end, and this is my favorite part of these live sessions. You’re gonna hear some very insightful questions from a few audience members, including a question from an entrepreneur who I had no idea was in the audience and whose products I’ve used for decades, which was actually really cool. Alright. Here we go. If you are here, I’m gonna guess that you are either curious or maybe you’re beyond curious and you’re ready to start establishing your strong personal brand, or your professional identity, as I call it. And you probably also know, as I certainly do, that it is a little bit different for women. I’m gonna say that it is a little bit different for women. I’m gonna say it&

When it comes to networking, your strongest professional relationships are the ones you build long before you expect to need them. Learn from 3 accomplished leaders who know how the ripple effect works in real life. You will hear insights from BARON MANETT, Founder and Chief Experience Officer at PSBX, SHELAGH PAUL, Head of Global Communications at OMERS, and THE HONOURABLE DAVID TSUBOUCHI, former Ontario Cabinet Minister. They all contributed to the book “The Ripple Effect: Networking for Success,” and in this episode, they share personal stories about connection, reciprocity, and the habits that help the right people stay in your orbit. This conversation will help you rethink your approach to networking. You will learn how to make a clear and respectful ask, how to stay relevant without being transactional, how to recognize valuable peers early in your career, and how consistent behaviour builds a reputation that others trust. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube CONNECT WITH THE GUESTS Baron Manett 🔗 LinkedIn: https://www.linkedin.com/in/baronmanett/ 🌐 PSBX: https://www.psbx.co/ Shelagh Paul 🔗 LinkedIn: https://www.linkedin.com/in/shelaghpaul29/ The Honourable David Tsubouchi 🔗 LinkedIn: https://www.linkedin.com/in/davidtsubouchi/ MENTIONED IN THIS EPISODE 📚 Books: The Ripple Effect: Networking for Success by David Tsubouchi and Marc Kealey – https://amzn.to/3WZyqpK The Currency of Gratitude by Michele Bailey – https://amzn.to/434Vqpe The 4 C’s Formula by Dan Sullivan – https://amzn.to/49t6RMZ Who Moved My Cheese by Dr. Spencer Johnson – https://amzn.to/4nYujVE 🎧 Podcasts: The Tim Ferriss Show – https://tim.blog/podcast/ The Diary of a CEO by Steven Bartlett – https://www.youtube.com/@TheDiaryOfACEO TRANSCRIPTION Shelagh Paul: You don’t know the diamonds that are all around you in your own peer set right now. David Tsubouchi: When you’re helping others, they remember that, and they remember you. Baron Manett: To make it work in true networking, somebody has to pick up the phone. Andrea Wojnicki: Welcome to the Talk About Talk podcast, where you’ll learn the communication skills so that you can communicate with confidence, credibility, and achieve your career goals. Let’s do this. Let’s talk about talk. My name is Dr. Andrea Wojnicki, and I’m your executive communication coach. Just call me Andrea. Please check out the TalkAboutTalk.com website to learn more about all the services that we offer at Talk About Talk, including private coaching, corporate workshops and online courses. And don’t forget to hit subscribe, so you’ll never miss a new podcast episode. Today we’re talking about networking specifically what you need to do to create the network that you need later by taking action today. I have to admit, I was a little bit nervous about this episode because it’s the first time that I’ve interviewed three guests at once. Yes, the power of three me plus three. But it went really well, and I hope you agree. About the Guests: Baron, Shelagh & David All three of these guests contributed to a book on networking called The Ripple Effect: Networking for Success. You’re gonna hear from my friend Baron Manett. He’s my favorite classmate from our MBA program. He wrote a chapter called Curious, Grateful, and People First, Networking for Future Leaders. Baron is a leading Canadian brand strategist, a marketing professor, and the founder of Per Se brand experience. Then there’s Shelagh Paul, author of the chapter entitled The People on the Bus. Yes. Shelagh is a master of the metaphor, and she is also the global lead at Omers of Communications. Yes, communications. I think I have a new friend. And finally, David Tsubouchi. David’s the co-editor of this book that we’re referencing, The Ripple Effect Networking for Success, which was published in 2025. David’s chapter is entitled, be a Giver, not a Taker. I love this. He’s an accomplished leader, a former Canadian cabinet minister, and an author whose insights on generosity and connection are nothing less than inspiring. Overview: Why Networking Feels “Icky” — and How to Fix It Okay, let’s get into this. As a communication coach, I know that often people feel icky about networking, but when you’re purposeful about networking, and you make an effort. That effort can go a long way, and this conversation will provide you with many suggestions for ho

Your out-of-office email response is an easy and effective way to communicate who you are as a leader. In this short episode, communication coach Dr. Andrea Wojnicki explains how to craft your OOO email response to reinforce your professional identity. You’ll also learn the four do’s and don’ts: be specific about dates and coverage, be consistent while you’re away, show personality without sarcasm, and don’t overshare. Listen for practical examples you can copy in minutes and start using today. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube TRANSCRIPTION Andrea Wojnicki: An out-of-office message might seem trivial, but it can be a powerful way to reinforce your personal brand if you take advantage of the opportunity. How Your Out-of-Office Message Reflects Your Leadership Brand Well. It’s the holiday season. First, there’s American Thanksgiving, and then the December craziness starts. We’ve got Hanukkah, Christmas, Kwanzaa, the winter solstice, and of course, New Year’s Eve. I hope you’re able to take some time away from work to refresh and rejuvenate, and be with family and friends. I also hope you’re able to manage your out-of-office status. Have you ever considered that your out-of-office email responder is an opportunity for you to communicate and reinforce your professional identity and your leadership status? Listen. I know you’re really busy, especially this time of year, so here’s my promise to you. In this short episode, you’re gonna learn some ideas that will help you easily elevate your personal brand, all while you’re physically away from the office. Let’s do this. Let’s do this. Let’s Talk About Talk. Welcome to the Talk About Talk podcast. If you’re a longtime listener, welcome back, and thank you for listening. If you’re a new listener, let me introduce myself. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach here at Talk About Talk, where I coach ambitious professionals like you so you can communicate with confidence and ultimately achieve your career goals. You can learn more about everything we do at Talk About Talk, including private coaching, masterclasses, and corporate workshops, if you go to TalkAboutTalk.com, and there are plenty of free resources for you there as well. Alright, let’s get into this. Like I said, I know you’re busy always, but especially this time of year, and if you’re like most people, you don’t give a second thought to your out of office status, out of sight, out of mind. Well, not quite. Here’s the big insight. Spending a little bit of time managing your out-of-office status can go a long way in reinforcing your professional identity. Turn Your OOO Message into a Branding Opportunity Let’s talk first about making some tweaks to your out-of-office email responder, and then I’m gonna take you through four dos and don’ts about how to manage your time away. Okay. First, your email responder. This is also relevant for Slack or Teams or whatever messaging platform you use. If there’s an opportunity for you to customize your message, that’s what we’re talking about here. Your out-of-office response can communicate so much about your leadership style. I would call this an under-leveraged communication opportunity where it’s really so easy for you to reinforce your brand. This insight originally came up for me in a recent private coaching session that I had with a brilliant client. We were talking about the touch points that shape our professional identity, and she mentioned how she saw a very thoughtful out-of-office reply, and it made her pause and think. This really says something about who they are as a leader. And you know what? She’s right. An out-of-office message might seem trivial, but it can be a powerful way to reinforce your personal brand if you take advantage of the opportunity. Partly, I think, because people aren’t expecting it, we kind of expect the generic email, I’m away, and my response will be delayed. I’ll get back to you after I return. Hmm. This is a missed opportunity. So here’s what I do instead. First. Identify what part of your personal brand or your professional identity that you wanna emphasize. Do you wanna emphasize your thought leadership? Your people leadership, your strategic thinking. Maybe you wanna role model boundary setting for your internal te

What makes the most successful leaders stand out? The way they communicate. In this special 200th episode, communication coach Dr. Andrea Wojnicki shares the three ways that leaders communicate differently based on years of executive coaching, workshops, and research. You’ll learn how to: ✔️ Shift from “speaking up” to communicating with intent and precision ✔️ Practice next-level listening to understand, not just respond ✔️ Project confidence and credibility while staying humble and growth-oriented Andrea also reveals the Top 3 most downloaded Talk About Talk episodes of all time, each one packed with tools to boost your communication confidence and impact. If you’re serious about leadership, this episode will show you exactly how to elevate your presence and influence through communication. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube MENTIONED IN THIS EPISODE Ep.169: Communicate with Confidence: Apple:https://podcasts.apple.com/us/podcast/communicate-with-confidence-part-1-mental-preparation/id1447267503?i=1000668212684 Spotify: https://open.spotify.com/episode/5JjfIbOvKM5uHkTluJ8OO4?si=c4c1b53654454bb3 Ep.154: 5 Quick Fixes to Improve Your Communication: Apple:https://podcasts.apple.com/us/podcast/5-quick-fixes-to-boost-your-communication-effectiveness/id1447267503?i=1000651033350 Spotify: https://open.spotify.com/episode/1jLaxQXf9dsfWhhJFohqeh?si=b31772612b604a20 Ep.170: Introductions – How to Introduce Yourself: Apple:https://podcasts.apple.com/us/podcast/introductions-how-to-introduce-yourself-ep-170/id1447267503?i=1000669087059 Spotify:https://open.spotify.com/episode/5Ga0FecP4SHLh4qVfPXYdT?si=ab84ea12e7e644e0 TRANSCRIPTION Andrea Wojnicki: Successful leaders are focused on intent and precision in their communication. By intent, I mean that successful leaders don’t just speak to fill the air. Every word, question, and story has a purpose, whether it’s to inspire, clarify, or align. How Successful Leaders Communicate Differently — and What You Can Learn from Them Well, hello there. I have an announcement. Talk About Talk is 200. This is our 200th episode. Several people have asked me how we’ll commemorate this 200th episode. Yes, this is a big deal. Andrea, will you list your top 10 episodes to date, maybe your top 10 learnings, or Andrea, we know you’re a big fan of the Power of three. Will you list your top three episodes? Sure, I can do that, but I can also do even better. In this short episode, you’re gonna learn how the most successful leaders communicate differently than everyone else. Over the last several years, I’ve coached hundreds and hundreds of executives, thousands. If you count the folks in the communication skills workshops that I’ve led. And based on my years of coaching ambitious executives, plus the podcast interviews and my research, I have some unique insight into what distinguishes the most successful leaders from everyone else. These are the insights that you wanna hear. If you are hungry to become one of these successful leaders. So I’m gonna share with you three ways that your communication must evolve if you plan to ascend to a position of leadership. And yes, of course, I’ll also share the top three Talk About Talk episodes of all time. Are you ready? Let’s do this. Let’s talk about talk. If you’re a regular talk about talk listener, welcome back, and thank you for listening. If you’re a new listener, welcome. My name is Dr. Andrea Wojnicki, please. Just call me Andrea. I’m an executive communication coach at Talk About Talk, and if you’re ambitious and keen to improve your communication skills to help you achieve your career goals, well, you are in the right place. And whether you’re a longtime listener or a first-time listener, I encourage you to check out the TalkAboutTalk.com website, where you can learn more about what we do here at Talk About Talk, including corporate workshops, private coaching, and online courses. And a free weekly communication skills newsletter. You can learn more on the website. Okay. As I said, people have been asking me for a while now, for several months, how we will commemorate this 200th episode. Yes, it is an important milestone, and to be honest, I have to say I am very proud. And I have this idea that’s been brewing in the back of my mind for a while. It’s this idea of focusing on how successful leaders communicate differently than everyone else. This is a topic that I don&#82

Ever been stuck in a conversation at a networking event that feels a little too long? You’re not alone. In this short, practical episode, communication coach Dr. Andrea Wojnicki shares five graceful ways to exit a conversation politely without burning bridges. In this episode, you’ll learn: ✔️ How to transition smoothly by connecting people with someone else ✔️ Why the “food and drink” excuse still works (when used well) ✔️ How to tell someone you want to meet other people and still sound professional ✔️ The selfie trick that creates a natural exit and helps you remember names ✔️ How to be transparent and end any chat with confidence and warmth If you ever dread awkward endings, these strategies will help you handle them with tact and ease so you can keep your conversations (and your reputation) positive. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube TRANSCRIPTION Andrea Wojnicki: The next time I go to one of those awkward networking events, I am going to graciously thank the person for the connection and move on. Have you ever found yourself at one of those infamous networking events, and you’re going around and you’re meeting new people, and then suddenly you find yourself in a conversation that’s lasting a little too long? You probably have, you’re back to the wall, and someone’s firing questions at you and telling you their life story, and you’re thinking, I need to get out of this conversation. This context is awkward even for an extrovert like me. So in this episode of the Talk About Talk podcast, you are going to learn five creative, clever, and polite ways to graciously exit a networking conversation without burning bridges. The Awkward Networking Dilemma Are you ready? Okay. Let me start with a true story. This actually happened to me. I remember once I was at a networking event, there was a room full of powerful women, and I wanted to meet all of them. And I found myself, after about half an hour or so, engaged in a very intense conversation with one woman, and there was no one else around. And she was firing questions at me, and she was telling me her life story. And I remember thinking, I don’t want this conversation to go any further. I need to find a graceful exit. And you know what I did? I looked over her shoulder, and then you know what she said, Andrea, is there someone else you’d rather be speaking with? Is there somewhere else you’d rather be? And I actually thought to myself, Oh my gosh, this is like the networking event nightmare. I’m stuck talking to one person. I’m trying to figure out a graceful exit. And she actually calls me on it more on what I should have done in a moment. But first, let me introduce myself. Let’s do this. Let’s Talk About Talk. In case we haven’t met. My name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach at Talk About Talk, where I coach ambitious executives like you to improve your communication, your clarity. And your credibility so that you can achieve your career goals. If you’d like to learn more about me, I encourage you to go to talk about talk.com, where you can read all about me and all of the services that I offer. You can also connect with me on LinkedIn. I spend lots of time there and I would love to hear from you. Okay, let’s do this. Five ways to graciously Exit Networking Conversations. Connect Them with Someone Else Here’s the first one. Connect them with someone. This is actually what I should have said to that woman who asked whether I’d rather be talking to someone else. I should have quickly said. Actually, I just noticed a friend over here that I’d love to introduce you to, and that I should have grabbed her and pulled her over to a friend and introduced them, and then you have your way out, right? You’ve created a threesome and you’re the third wheel, so it’s time to leave. I’m not saying take the person you don’t want to talk to and introduce them to another unsuspecting victim. I am encouraging you to think about real positive connections that you can make. After all, this is a networking event. Use the Food or Drink Excuse You can do yourself and everybody else a favor by establishing connections. Okay, so that’s the first one. Connect them with someone else. The second one is the old food and drink excuse. Here’s what you do. You announce something like, Listen, I am famished. I haven&

How do you speak up with confidence without sounding aggressive? Leadership coach and TEDx speaker Ivna Curi shares how to find the balance between boldness and respect so your message lands with influence. In this episode, you will learn: ✔️ The important difference between aggression and assertiveness (hint: you want to be assertive!) ✔️ How the DESO framework helps you handle hard conversations ✔️ When apologetic language undermines credibility and when it builds trust ✔️ Ivna’s personal story of moving from people-pleaser to confident communicator Whether you lead teams, pitch clients, or want to be taken seriously in meetings, these strategies will help you speak boldly and be heard. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube CONNECT WITH IVNA CURI 🌐 Website: https://AssertiveWay.com 💼 LinkedIn: https://www.Linkedin.com/in/IvnaCuri/ 🎙️ Speak Your Mind Unapologetically Podcast: https://AssertiveWay.com/Podcast MENTIONED IN THIS EPISODE 📖 Building A StoryBrand by Donald Miller: https://amzn.to/3IMAduF 📖 Atomic Habits by James Clear: https://amzn.to/48GtWuW 📖 Principles by Ray Dalio: https://amzn.to/4nrBnL3 📖 Acting With Power by Deborah Gruenfeld: https://amzn.to/3WhuoIF 🎧MORE HERE: Ivna interviews Andrea for her Podcast: https://podcasts.apple.com/ca/podcast/how-to-identify-and-communicate-your-personal-brand/id1623647915?i=1000719522727   TRANSCRIPTION Ivna Curi: Speak to people in a way that makes them wanna hear your power in your delivery and that conviction, and then listen to people in a way that makes them want to speak to you. Andrea Wojnicki: Are you an assertive communicator on a continuum from anxious to passive, to assertive, to aggressive? Where do you stand? Do you know what the important difference is between assertiveness and aggressiveness? Yes. We want to be assertive. No, we do not wanna be aggressive. But what exactly is the difference? In this episode of Talk About Talk, you are about to find out. Welcome to the Talk About Talk podcast. I’m your executive communication coach, Dr. Andrea Wojnicki. Please just call me Andrea. You can learn more about me on the TalkAboutTalk.com website. And please, if you’re not already, please subscribe or follow the Talk About Talk podcast on whatever platform you’re on. Spotify, Apple, YouTube, wherever you’re listening, hit subscribe, or follow. Let’s do this. Let’s talk about talk. If you’re tuning into this episode, then I’m gonna guess that you could use some help with what we call self-promotion, a little help with feeling more bold and sounding more assertive and confident. If you happen to be one of the lucky few for whom this does not resonate, maybe you’re already bold and assertive; well then, I encourage you to listen anyway. But from a different perspective. As a leader, chances are a significant proportion of the folks who you work with and who report to you have serious issues speaking up and being assertive as a leader; part of your job is to make sure that everyone’s voice is heard. We call this encouraging courage. I love that we encourage courage. Whether you’re an individual seeking more courage yourself, or maybe you are a leader, making sure everyone gets heard, you’re gonna wanna hear some of the insight from our guest expert today, Ivna Curi. About Ivna Curi I met Ivna on LinkedIn. She had me at bold, unapologetic, and assertive. I knew the Talk About Talk listeners would wanna hear her message. Ivna leads practical workshops that empower leaders to navigate hard conversations with confidence, ultimately improving performance across teams. She’s also the host of the Speak Your Mind Unapologetically podcast, a TEDx speaker, a Forbes contributor, and the author of Unapologetic Voice. Here we go. Thank you for being here today, Ivna, to talk with us about using assertive language. IC: Thank you for having me, Andrea. The Power of Bold & Unapologetic Communication AW: Okay, so out of the gates, I’d love to start with some definitions. I noticed with your podcast and your TED Talk, and other things that you do on social media that you use the terms bold and unapologetic a lot, so I thought we would start there. What exactly do you mean when you say bold and unapologetic? IC: And that’s a great question because a lot of people use those terms, and everybody seems to have a different definition of what bold and unapologetic means. And I actually use unapologetic a lot because

How do top leaders captivate audiences and drive action? Carmine Gallo distills the communication habits behind Steve Jobs and Jeff Bezos into practical moves you can use right away. From minimalist slides to memo-driven meetings, and from relatable stories to memorable metaphors, this episode shows how to simplify, persuade, and be heard. In this episode, you will learn: ✔️ Why simplicity signals confidence and increases retention ✔️ How to wrap data in a narrative so people care and remember ✔️ The Amazon rule that replaced slides with written memos ✔️ How to manage nerves with deliberate rehearsal under pressure ✔️ A simple structure to avoid the curse of knowledge. Start at the top Whether you lead teams, pitch clients, or present to executives, these strategies will help you communicate with clarity and credibility. CONNECT WITH ANDREA 🌐 Website: https://talkabouttalk.com/ 🔗 LinkedIn: https://www.linkedin.com/in/andreawojnicki/ ✉️ Andrea’s Email Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣 Talk About Talk on Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Talk About Talk on Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 📺 Talk About Talk on YouTube: https://www.youtube.com/@talkabouttalkyoutube CONNECT WITH CARMINE GALLO 🌐 Website: carminegallo.com 💼 LinkedIn: https://www.linkedin.com/in/carminegallo/ MENTIONED IN THIS EPISODE 📖 Talk Like TED by Carmine Gallo: https://amzn.to/3N9Fgn2 📖 The Bezos Blueprint by Carmine Gallo: https://amzn.to/4gpDaOi 📰 Carmine’s Columns on Inc.: https://www.inc.com/author/carmine-gallo 🎙️ Armchair Expert with Dax Shepard: https://armchairexpertpod.com/ TRANSCRIPTION Carmine Gallo: We’re all storytellers. We’re wired for story. It’s how we process the world through narratives and stories. It’s the way we communicate information, mostly through stories, not bullet points on a slide. Andrea Wojnicki: If you wanna communicate like the world’s top leaders, then you’ll love this episode with Carmine Gallo, bestselling author, storytelling guru, and expert communication coach. We’ll reveal storytelling secrets from Steve Jobs and Jeff Bezos, and break down how you can craft stories that connect, persuade, and stick. Let’s do this. Let’s talk about talk. I’m Dr. Andrea Wojnicki. Please call me Andrea. This is Talk Sbout Talk, the podcast where I help you communicate with confidence. I also write a newsletter. We’ll put a link to that in the description. About Carmine Gallo After years of following Carmine Gallo, I finally connected with him on the Inc. Magazine Slack channel of all places. Yes, we’re both columnists for Inc.Magazine. I’ll leave links by the way to his and my articles in the show notes too. Thank you so much for being here today, Carmine, to talk with me and the Talk About Talk listeners about communication skills. CG: Well, thank you for inviting me. I think one of the reasons why I like your approach is because, unless I’m mistaken, it comes from an academic research background, doesn’t it? Didn’t you get a, uh, you got a PhD from the Harvard Business School? AW: I did. I got a doctorate of business administration, uh, with a major in marketing. CG: Yeah. So I shared the perspective of putting things into contacts and sharing ideas that we can back by research and data. These aren’t just opinions, but everything we talk about is really backed by the latest science, which is always cool. I think we come from different perspectives. Obviously, I’m not from an academic background, but we probably reach similar conclusions. AW: Yes. And I know from reading most, if not all of your books, Carmine, that you do a ton of research for your books, whether it’s interviews or counting things in various Ted Talks, which we’re gonna get into. CG: Excellent. I see some of my books on your bookshelf. Yes. You, you a smart, you’re a smart podcast host. Secrets of the World’s Best Communicators AW: Yeah, that’s the image I’m trying to portray here. Carmine. Okay. So. I have so many questions that I wanna ask you, but I really wanna start with this one, which is, I know based on your books and your writing and your articles that you’ve studied, many of the world’s greatest communicators, including Ted speakers, including Jeff Bezos, including Steve Jobs, and on and on and on. So I wanna start there. What do these incredible speakers have in common? Maybe what surprised you about them? Who stands out for you as the number one speaker in your mind? CG: In my opinion, still the world’s greatest brand storyteller was Steve Jobs. He brought a completely new dimension to presentations. His presentations were like theatrical performances. They were fun and engaging and interesting and entertaining. So I wrote the

What questions do ambitious professionals ask to help them improve their communication? In this special Q&A episode, Andrea answers listener questions on imposter syndrome, brain fog, elevator pitches, and executive presence. In this episode, you will learn: ✔️ Why imposter syndrome is common and how to reframe it as a strength ✔️ How frameworks like “Present, Past, Future” and the “Power of Three” can help when you are not at your best ✔️ Why rehearsed elevator pitches fail and what to say instead ✔️ How to recover when you lose your train of thought in a meeting or on stage ✔️ The one word that immediately reinforces leadership presence This special Q&A shines a light on common speaking challenges and provides frameworks you can use immediately in meetings and presentations. CONNECT WITH ANDREA 💻 Website: TalkAboutTalk.com 💼 LinkedIn – Andrea: https://www.linkedin.com/in/andreawojnicki/ 💼 LinkedIn – Talk About Talk: https://www.linkedin.com/company/TalkAboutTalk/ 📣 Newsletter: https://www.TalkAboutTalk.com/Newsletter/ 🟣 Podcast – Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Podcast – Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 TRANSCRIPTION Andrea Wojnicki: It is critical to feel confident and to be perceived as confident. If you wanna establish credibility, then you’ve got to be confident, and the good news is that confidence can be learned. Hey there. Welcome to the Talk About Talk podcast. You are in for a fantastic episode. I am really, really excited about this one. Over the past couple of months, I’ve been asking you for questions in my email newsletter on LinkedIn and Instagram, and even here on the podcast, what communication skills questions do you have for me today? I’m answering those questions. This Q&A episode is your chance to hear my answers to your questions. This is like a free coaching session. Let’s do this. Let’s talk bout talk. In case we haven’t met, my name is Dr. Andrea Wojnicki. Please just call me Andrea. I’m an executive communication coach at Talk About Talk, where I coach ambitious executives like you to communicate with confidence, clarity, and credibility. Why? So that you can make an impact and achieve your career goals. You can learn more about what I do if you go to TalkAboutTalk.com, or you can connect with me on social media. I spent a lot of time on LinkedIn, and I would love to see you there. Okay, let’s get into this. I scoured my inbox and my social media feeds to collect your questions, and we’re gonna dive in right now. Let’s talk about talk. I’ve got question number one printed right in front of me. Let me read it to you. This is from a listener named Steven who emailed me. Here’s his question. How Do I Handle Imposter Syndrome and Overthinking My Audience? One thing that’s tripping me up with communication skills is what others are thinking about me and about what I’m saying. Are they thinking, Ugh, this guy doesn’t know what he’s talking about? Or is it something like, what in the world is this guy talking about? I’m so lost. I also begin to overanalyze my audience, and I think that they’re all zoned out, and the look that they’re giving me is a look of, we don’t really want to be here. Andrea, I need your help. All right, Steven, a couple things for you. First of all, what you’re describing here is a perfect example of imposter syndrome, and you need to know imposter syndrome is very, very common it is. Only a few exceptions that I can think of, of clients of mine who do not experience imposter syndrome. And the good news is you can overcome it with practice and with different mindsets and tactics. So that’s one thing you’re describing, imposter syndrome, and you can overcome it. The second thing I wanna say, based on the way that you worded your question for me, Steven, is I’m gonna diagnose you as someone who has very high self-awareness. Let me back up for a minute here and talk about the research on self-awareness, which is very important if you wanna be an exceptional communicator. So. The research on self-awareness shows that there are really two different types of self-awareness: internal self-awareness and external self-awareness. Internal self-awareness is probably what most of us think about when we think about the term self-awareness. It’s being conscious of our thoughts. Our feelings, our emotions, and even our physicality. Like, I’m hot, I’m cold, I’m shaking, I’m nervous, whatever. Okay, so that’s internal self-awareness. There’s another kind of self-awareness that maybe we don’t think about as often. External self-awareness. So external self-awareness is being aware of your environment and context around you, and specific

What does it take to build a strong network? The Honourable Marie-P. Charette-Poulin shares the networking strategies that built her career across decades of leadership in broadcasting, law, public service, and politics. She also reveals her “7 Rules of Networking,” principles rooted in service and respect that apply to both career and life. In this episode, you’ll learn: ✔️Why true networking is about others, not yourself ✔️Why handwritten notes and business cards still carry weight today ✔️ How to follow up in ways that deepen relationships ✔️ The 7 timeless rules for building meaningful connections From negotiating with unions at CBC to serving in Canada’s Senate, Marie’s career has been defined by connection and grace. Her stories illustrate how networking can shape careers, build trust, and even save lives. This episode is essential for anyone who wants to network with authenticity and create relationships that endure. CONNECT WITH ANDREA 💻 Website: TalkAboutTalk.com 💼 LinkedIn – Andrea: https://www.linkedin.com/in/andreawojnicki/ 💼 LinkedIn – Talk About Talk: https://www.linkedin.com/company/TalkAboutTalk/ 📣 Newsletter: https://www.TalkAboutTalk.com/Newsletter/ 🟣 Podcast – Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢 Podcast – Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 CONNECT WITH MARIE-P. CHARETTE-POULIN: 💼 LinkedIn: https://www.linkedin.com/in/marie-poulin-450392126/ MENTIONED IN THIS EPISODE: 📖 Biography: She Dared to Succeed: She Dared to Succeed: A Biography of the Honourable Marie-P. Charette-Poulin by Fred Langan:https://amzn.to/3HIjGr5 📖 The Power of Kindness by Dr. Brian Goldman: https://amzn.to/45oSFC9 TRANSCRIPTION The Honourable MPCP: Networking is not projecting. Networking is actually showing interest in the other person. You’re not showing interest in yourself. You’re asking questions about the other person, and once you start networking, you can actually say that every individual multiplies. Andrea Wojnicki: I met Marie recently at a conference where we were both delivering keynote speeches. My keynote was about delivering executive presence, and her keynote was focused on effective networking. We immediately hit it off, and I asked her to join me on the Talk About Talk podcast, and here we are. In this episode, you will learn Marie’s secret sauce to successful networking. It’s a recipe with seven ingredients. You’ll also hear some unbelievable stories from her incredible career in broadcasting, public service law, and higher education. In case we haven’t met yet, my name is Dr. Andrea Wojnicki, and I’m an executive communication coach at Talk About Talk. You can learn more about me and what I do at TalkAboutTalk.com or by clicking on the links in the show description. About the Guest: The Honourable Marie-P. Charette-Poulin Now, let me briefly introduce the Honorable Marie Poulin, and then we’ll get right into the interview. Her impressive bio includes so many accomplishments that I’m afraid we’re gonna run outta time. So let me hit the highlights. Here it goes. Let’s do this. Let’s Talk About Talk. AW: The Honourable Marie-P. Charette-Poulin is currently parliamentarian in residence at St. Paul University in Ottawa. Earlier in her career, Marie worked her way up at CBC Radio Canada as a producer, then a station manager, and as a senior executive. She then shifted to the Canadian government, where she served as Deputy Minister at the Privy Council and as parliamentarian in the Senate. She was also a partner at the International Law Firm Gowling, WLG, and an international development officer with the Institute on Governance, working in Iraq. Her involvement with not-for-profits, as well as foundations and advisory councils, demonstrate her commitment to public service, higher education, and community involvement. Marie’s biography entitled, She Dared to Succeed by Fred Langan was published in 2023. People say that Hoorable Poulin’s trademarks are her smile and her laughter. I would add a third trademark, her incredible grace. Thank you so much, Marie, for being here today to talk with me and the Talk About Talk listeners about networking and the impact that it can have on our careers. The Honourable MPCP: Thank you, Andrea. It’s an honor and it’s a joy. I had the pleasure of hearing one of your talks, and it was simply inspiring, so thank you. The Power of Strategic Networking AW: Back at you. I mean, that’s why we’re here, right? We really connected at that event. I wanna start by asking you, I guess, the general question, which is based on the fact that you’ve built an extraordinary career across broadcasting, across public service, and across politics. What role would you say strategic networking played for you in terms of opening doors and advanci

What does it take to earn a board seat and influence what happens once you’re in the room? Award-winning corporate director Deborah Rosati shares what she’s learned from over two decades in the boardroom. In this episode, you’ll learn: ✔️ How to show up with presence without dominating the room ✔️ How the W.A.I.T. acronym can elevate your boardroom presence ✔️ A strategic approach to finding (and exiting) the right board roles ✔️ How women can build credibility even as the only one in the room Deborah Rosati is the founder and CEO of Women Get On Board and co-founder of Women Funding Women. Her mission is clear: to help women show up with confidence and credibility at the highest levels of leadership. From asking better questions to knowing when not to speak, this is essential listening for anyone pursuing board roles or seeking to show up with confidence in high-stakes meetings. CONNECT WITH ANDREA 💻Website: TalkAboutTalk.com 💼LinkedIn – Andrea: https://www.linkedin.com/in/andreawojnicki/ 💼LinkedIn – Talk About Talk: https://www.linkedin.com/company/talkabouttalk/ 📣Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣Podcast – Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢Podcast – Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 CONNECT WITH DEBORAH 💻Website: https://deborahrosati.ca/ 💼LinkedIn: https://linkedin.com/in/deborahrosati 📱Instagram: @deborah_rosati CONNECT WITH WOMEN GET ON BOARD 💻Website: http://womengetonboard.ca/ 💼LinkedIn: https://www.linkedin.com/company/wgobcanada/ 📱Instagram: @wgobcanada MENTIONED IN THIS EPISODE: 📖 Let Them Theory by Mel Robbins: https://amzn.to/41mgXuf 📖 Bragging Rights by Lisa Bragg: https://amzn.to/3Jiz1Pz TRANSCRIPTION Deborah Rosati: I think, as women, we sometimes hold ourselves back. We’re not good enough. We’re not smart enough. We’re not pretty enough. And you know what? We are enough. Andrea Wojnicki – Talk About Talk: If you ever wondered what it takes to land a corporate board seat, you’re about to hear from someone who’s made it her mission to show you how. About Deborah Rosati Deborah Rosati is an award-winning corporate director who served on boards for over 20 years. She’s also the founder and CEO of Women Get On Board and the co-founder of Women Funding Women Incorporated. She’s on a mission to increase the number of women on boards, close the funding gap, and cultivate the next generation of female corporate directors and founders. In this conversation that you’re about to hear, Deborah shares what boards actually look for in their candidates, what holds many women back, and the exact playbook that you can use to go from quiet expert to board-ready, visible, and in demand. You’ll also learn an acronym that you can use to guide your communication in board meetings and beyond. And I love this acronym. Let’s do this. Let’s talk about talk. I’m Dr. Andrea Wojnicki, and this is Talk About Talk, where we coach ambitious executives to stand out with confidence and credibility. To learn more, click the links in the show description. Now, let’s jump right into my conversation with Rosati. Thank you, Deborah, for being here today to talk with me and the Talk About Talk listeners about getting women on boards. DR: Well, thank you, Andrea. Delighted my favorite topic each and every day. Communication Skills That Matter in the Boardroom AW: So we’re gonna put a little bit of a communication skills spin on this as we were talking about, and my first question for you is, can you help us identify some communication skills that are particularly important for board members? DR: That is a great question. I think I’ve thought long and hard on that. I would say for board members in particular, you have to remember your role. Your role is there to have an oversight, insight, foresight in hindsight. So you’re not there to manage the business day to day. So how you’re showing up is really important. That ties back to your role from an oversight perspective. So active listening. You have to be going into the boardroom, not telling the executive team what to do, but listening and be really active. And I know I have to work on that each and every day. But that listening, because if you’re there to provide and make informed decisions, you have to understand the issues, and you need clarity around the issues. And so a way that I like to communicate on the active listening is, so Andrea, let’s say you are the board member and you’re presenting a sensitive matter, I might come back to you, Andrea, and say, so Andrea, what I’m hearing you say is x, y, z. Am I missing anything, or can you help me understand? Right? And that’s really that active listening, where you’re listening to that person. But maybe you ne

What if using AI could make you a better communicator without making you sound like a robot? In this episode, executive communication coach Dr. Andrea Wojnicki sits down with AI strategist Jonathan Mast to reveal a 4-step framework that helps leaders use AI effectively without losing their voice or their edge. From writing difficult emails to brainstorming, summarizing data, or prepping keynotes, Jonathan’s framework empowers you to collaborate with AI like a pro. You’ll learn how to prompt like a strategist, refine your outputs, and lead by example in this new era of communication technology. Copy & Paste Jonathan’s AI Perfect Prompting framework: Focus on [insert area of expertise] and [insert second area of expertise]. I’m a [insert your role or job] working on [insert project or goal]. My question for you is: [insert your question]? First, ask me any clarifying questions you need to optimize your output. CONNECT WITH ANDREA 💻Website: TalkAboutTalk.com 💼LinkedIn – Andrea: https://www.linkedin.com/in/andreawojnicki/ 💼LinkedIn – Talk About Talk: https://www.linkedin.com/company/talkabouttalk/ 📣Newsletter: https://www.talkabouttalk.com/newsletter/ 🟣Podcast – Apple Podcasts: https://podcasts.apple.com/us/podcast/talk-about-talk-communication-skills-training/id1447267503 🟢Podcast – Spotify: https://open.spotify.com/show/3afgjXuYZPmNAfIrbn8zXn?si=9ebfc87768524369 CONNECT WITH JONATHAN 💻Website: https://whitebeardstrategies.com 💼LinkedIn: linkedin.com/in/jonathanjmast 📺YouTube: youtube.com/@jonathanmast_withai 📱Instagram: instagram.com/jonathanmast MENTIONED IN THIS EPISODE Buy Back Your Time by Dan Martell: https://amzn.to/45atGkM 16Personalities (Myers-Briggs assessment): https://www.16personalities.com/ TRANSCRIPTION Jonathan Mast: Now is not a time to punt this to somebody else. It’s time for you to embrace what you wanted to do upfront and change people’s lives by leveraging AI to amplify your skill and experience. Andrea Wojnicki – Talk About Talk: What do you do when everyone around you is suddenly talking about AI? Like it’s magic? Here’s what you do. You slow down, you ask better questions, and ideally, you call on someone like Jonathan Mast. Here’s What You’ll Learn Jonathan’s been leading conversations around digital strategy and AI long before the headlines caught up. He doesn’t deal in hype. He helps leaders understand how to actually use AI without losing trust, authority, or human connection. In this episode, you’ll learn why tone, clarity, and credibility matter even more in this age of AI. How to avoid sounding like a robot. Yes. Even when you’re using one, and you’re gonna learn the exact playbook that smart communicators. Yes, like me, are running right now to stay ahead without selling out. Let’s do this. Let’s Talk about Talk in case we haven’t met yet. My name is Dr. Andrea Wojnicki. Please call me Andrea. I’m an executive communication coach at Talk About Talk, where we coach ambitious executives to stand out with confidence and credibility. I also write a newsletter where I share my coaching tips. You can subscribe to this newsletter by clicking on the link in the episode description. About Jonathan Mast Alright, let me introduce Jonathan Mast. Jonathan stands at the forefront of AI prompting mastery. Empowering us to leverage artificial intelligence for measurable growth. Jonathan has emerged as a leading authority on practical AI implementation with an engaged audience of nearly half a million AI enthusiasts and entrepreneurs. His perfect prompting framework, which you’re about to learn, teaches businesses how to effectively communicate with AI prompts through ChatGPT Claude and Gemini to achieve exceptional results. As the founder of White Beard Strategies, Jonathan focuses on helping executives and businesses leverage AI to save time, increase profits, improve their communication, and deliver more value to their business. His philosophy emphasizes AI as a tool that amplifies our skill and our experience, rather than replacing human creativity and judgment. His international speaking engagements across North America, Asia, and Australia are packed with practical takeaways. And now. We have him here. Let’s do this. Thank you so much, Jonathan, for being here today to talk to me and the Talk about Talk listeners about how to use AI to improve our communication. JM: I’m excited to be here. I think it’s a tremendous tool and I’m sure we’ll get into some interesting discussions. How Executives Are Using AI Right Now AW: Me too. Me too. So let’s start really broad. We all know that AI is big in the news, and it’s big at work. It’s big with everything we’re doing these days. Can you share with us some ways that executives, in particular, are using AI to improve their communication? I realize this is a very broad questi