#54 ARCHETYPES with Dr. Andrea Wojnicki

ARCHETYPES are shared, universal patterns that help us understand characters and stories.  We employ archetypes in both our consumption (of stories, movies, music) and our communication – of ourselves, our experiences and our brands. Learn about the stages in the hero’s journey and 12 common archetypes, one of which may describe you and/or your brand. This is episode one of a two-part podcast series on ARCHETYPES.

 

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REFERENCES

BOOKS

•  “Collected Works of C.G. Jung, Volume 9 (Part 1): Archetypes and the Collective Unconscious” – https://amzn.to/3icyIns
• “The hero and the outlaw: Building extraordinary brands through the power of archetypes” Margaret Mark & & Carol Pearson –  https://amzn.to/38bkU7V
• “Awakening the Heroes Within” Carol Pearson – https://amzn.to/31sOpkg

 

 

 

ARCHETYPES

• *** 12 Common Archetypes Summary (one-pager PDF): https://talkabouttalk.com/wp-content/uploads/2020/07/ARCHETYPES-Summary.pdf
• https://en.wikipedia.org/wiki/Archetype
• https://en.wikipedia.org/wiki/Jungian_archetypes
• Joseph Campbell & The Hero’s Journey Summary – http://www.movieoutline.com/articles/the-hero-journey-mythic-structure-of-joseph-campbell-monomyth.html
• Star Wars – https://thescriptlab.com/features/screenwriting-101/12309-the-heros-journey-breakdown-star-wars/
• Mothers in Disney movies –https://en.wikipedia.org/wiki/Roles_of_mothers_in_Disney_media#
• 6 well-known stories – https://venngage.com/blog/heros-journey/
• Ernest Dichter & brand archetypes – https://en.wikipedia.org/wiki/Ernest_Dichter

Talk About Talk & Dr. Andrea Wojnicki

• “Storytelling” with Harvard professor & author Jerry Zaltman – https://talkabouttalk.com/11-storytelling-with-harvard-professor-author-jerry-zaltman/
• Email – [email protected]
• Free Communication Coaching via the weekly Email Blog – https://talkabouttalk.com/blog/#newsletter-signup
• Website – https://talkabouttalk.com

 

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