A legacy barbecue chain finds the sweet spot between innovation and tradition
Take-Away with Sam Oches · Nation's Restaurant News
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Show Notes
In this episode of Take-Away with Sam Oches, Sam talks with Peter Frey, chief brand officer at Sonny’s BBQ, a Florida-based concept that has grown to nearly 100 locations after more than 50 years in business. Sonny’s recently announced a new brand campaign called “It’s Always Sonny’s Here,” which is meant to reflect the easy-living vibe the brand tries to create. Peter joined the podcast to discuss the new campaign and how it’s setting the brand up for not just traffic growth, but also franchise growth.
In this conversation, you’ll find out why:
- Sometimes craftsmanship should trump innovation
- Fast-casual service has major benefits, but risks being too transactional in nature
- General manager development puts you in the ideal position to succeed
- Restaurants are as much about unplugging as they are about nourishment
- Legacy brands have permission to innovate with technology and ordering
Have feedback or ideas for Take-Away? Email Sam at [email protected].