Ep069 – Rodrigo Maza, CEO, Naked Wines | Naked ambition: Bringing themagic back to wine | SATT
Swim Against The Tide · Steve Henry
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Show Notes
In this episode of the podcast, Rodrigo Maza - CEO of Naked Wines - shares how
he’s challenging convention in the wine industry by building a community-first
business that connects customers directly with independent winemakers.
Rodrigo reflects on his unconventional journey from beer to wine, the evolution of
Naked Wines’ unique model, and his mission to make wine fun, accessible, and free
from industry snobbery.
He breaks down the importance of customer retention, co-creation, and high-
alignment leadership, while also discussing the post-COVID rebuilding period and
the work required to regain trust and deepen engagement.
Rodrigo offers an honest look at entrepreneurship, innovation, and what it takes to
lead boldly in a traditional industry.
The SATT Team :)
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