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Show Notes
Is it enough to tell your story or should you be embodying your story?
Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling.
The pair discuss the power of emotion in storytelling and the importance of getting the basics right - and by basics Stacia means standing and breathing!
Stacia emphasises the difference between a mission statement and a story, and highlights the three most important stories a business can tell: the story of origin, the purpose story, and the client's story.
Key Takeaways
- Connect with your body and emotions to make a greater impact with your storytelling.
- A story needs a character, an event, and a transformation.
- The three most important stories a business can tell are the story of origin, the purpose story, and the client's story.
- Use metaphors to tell stories with numbers and data.
Guest Information
STACIA KEOGH - Embodied Speaking & Story Coach
Email [email protected]
Website: https://staciakeogh.co.uk
PODCAST: FINDING MY VOICE GIVE IT A LISTEN!
Resources and people Stacia mentions:
Tony Robbins: https://www.tonyrobbins.com/biography/
Seth Godin: https://www.sethgodin.com
Seth Godin, “Purple Cow: Transform your Business by Being Remarkable” https://amzn.eu/d/90DIxYq
Phil Knight: https://en.wikipedia.org/wiki/Phil_Knight
Phil Knight, “Shoe Dog: A Memoir by the Creator of NIKE” https://amzn.eu/d/a6tavfK
Daniel H Pink: https://www.danpink.com/
Daniel H Pink, “Drive: The Surprising Truth about what Motivates us” https://amzn.eu/d/gSechAK
Coldwell Banker Real Estate: https://www.youtube.com/@coldwellbanker
Dove: Change One Thing Campaign: https://www.youtube.com/watch?v=c96SNJihPjQ
Always: #LikeAGirl Campaign: https://www.youtube.com/watch?v=joRjb5WOmbM
Your host:
KATIE FLAMMAN (she/her)
Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.
Website: www.katieflamman.co.uk
Podcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/
Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/
Presenting services: https://katieflamman.co.uk/presenting/
Get in touch for a FREE demo read of your script:
Email: [email protected]
Phone: +44 (0)1892 249 001
Follow Katie on Socials (do mention the podcast!):
LinkedIn: https://www.linkedin.com/in/katie-flamman/
Instagram: https://www.instagram.com/katieflamman/
X / Twitter: https://twitter.com/KatieFlamman