Storytelling For Business

Well, that’s it! We have reached the final episode of season 3, it’s time for a toolkit!During season 3 we’ve heard powerful, personal, and practical insights from all my brilliant guests who know how to tell stories that truly connect.Let’s explore their stories together in this rather insightful toolkit, yes, I’ve even created an acronym to help you remember it: S.T.O.R.Y.From self-awareness to storytelling strategy, truth-telling to trust-building, every letter captures a vital piece of the puzzle for building better business relationships through narrative.We’re going to revisit standout moments and powerful guest insights, so whether you’re leading a brand, pitching to clients, or shaping your own voice, you’ll leave this episode with tools to elevate your storytelling right away.If you’re new to the show, this is the perfect place to start. If you’ve been along for the ride, come celebrate with us.Thank you to all my guests this season, and to you for joining us.&nbsp;“Your story matters but make it matter to them.” – Katie&nbsp;Key Takeaways&nbsp;S – Self-awareness: How understanding your own story is the foundation for telling it with authenticity and impact.T – Truth: Why being honest, vulnerable, and real is what builds trust and human connection in business.O – Ownership: How claiming your story—even the messy bits—can become your biggest strength as a communicator.R – Resonance: What makes a story stick with your audience and why emotional connection is more powerful than logic alone.Y – Your 'why': How clearly articulating your purpose makes your message meaningful—and memorable.&nbsp;Your host:You can find out more about Katie Flamman, your host, by visiting:https://katieflamman.co.ukIf you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: [email protected]&nbsp;Sign up for Katie's Monthly Missive here:https://katieflamman.co.uk/subscribe/To keep up with Katie's working life, follow her oninstagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/&nbsp;Guest information:Helen O’Grady:LinkedIn - https://www.linkedin.com/in/helenogrady/Listen to Helen’s - The AC Podcast&nbsp;Giada Nizzoli:LinkedIn - https://www.linkedin.com/in/giadanizzoli/Crafty Copy - https://craftycopy.co.uk/7 day mini course&nbsp;Lisa WardPresident and Board Member of H2O Energy https://[email protected]<a href="https://www.linkedin.com/in/lisaaward/" rel="noopener noreferrer"...

What is your inner story?We all carry stories inside us, some that empower, and others that quietly hold us back.In this episode, I sit down with Helen O’Grady, former specialist children’s nurse and now a Master Executive Coach. Helen has spent decades helping people navigate complex emotional terrain, first in hospital wards, and now in boardrooms and coaching spaces.Her mission is to help professionals rewrite their inner narratives and show up with confidence, clarity, and purpose.We talk about the difference between true resilience and burnout, and why the cultural pressure to “just cope” is often more damaging than helpful. Helen also explains how your self-talk shapes your outcomes and how reframing a single thought can open the door to real change.For small business owners and service providers like us, Helen shares what it means to be the product, and how to embrace your story as your strongest marketing tool.There is a quiet power to reframing your story, living with self-compassion, and learning to be your own inner cheerleader.Listen to find out how you can change your inner story.“Change your story, change your outcome” – Helen&nbsp;Key Takeaways·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Beware the word resilience·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Get clear on your own story·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;What unhelpful stories are you telling yourself?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Change negative narratives to boost self-belief and confidence·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Coaching helps individuals go further and fasterGuest information:&nbsp;LinkedIn - https://www.linkedin.com/in/helenogrady/Listen to Helen’s - The AC Podcast&nbsp;Your host:&nbsp;You can find out more about Katie Flamman, your host, by visiting:https://katieflamman.co.ukIf you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: [email protected] &nbsp;&nbsp;Sign up for Katie's Monthly Missive here:https://katieflamman.co.uk/subscribe/&nbsp;To keep up with Katie's working life, follow her oninstagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/&nbsp;Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.

What if your marketing wasn’t just good — but magnetic?As businesses, we are always trying to attract new clients. Today’s guest believes that your magnetism is the key.In this episode, I chat with the fabulous Giada Nizzoli, a Marketing Message Mentor and Strategist who helps business owners connect with their ideal clients through clear, story-led messaging that feels good and gets results.Giada doesn’t just talk about storytelling — she lives it. She shares how she helps clients build confidence in their message, position themselves as the only logical choice, and finally stop being the best-kept secret in their industry.Giada also opens up about her own story — from moving to the UK at 19, to finding her voice through writing (and chicken pox!), and how her bold 80s-inspired brand helps her show up with confidence and clarity.I absolutely loved this conversation. It’s packed with smart strategy, inspiring perspective shifts, and real talk about what it takes to market yourself with purpose and power.Ready to make your message magnetic? Have a listen — and bring a notebook.“Your message is a story of hope” – Giada Nizzoli.Key TakeawaysDon’t be afraid to be a broken record and repeat your message.The trick is to do it without being boring.Forget about trying to go viral.Try to get a new marketing perspective.Storytelling can make marketing more engaging and relatable.Magnetic messaging attracts ideal clients while repelling the rest.Clarity in messaging helps clients understand the value of services.Authenticity in marketing leads to better connections with clients.Guest information:LinkedIn - https://www.linkedin.com/in/giadanizzoli/&nbsp;Crafty Copy - https://craftycopy.co.uk/&nbsp;Sign up for Giada’s newsletter: https://craftycopy.co.uk/newsletter7 day mini courseYour host:You can find out more about Katie Flamman, your host, by visiting:https://katieflamman.co.uk&nbsp;If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: [email protected]&nbsp;&nbsp;Sign up for Katie's Monthly Missive here:https://katieflamman.co.uk/subscribe/To keep up with Katie's working life, follow her on&nbsp;instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.

Can a coal mine save the planet and local communities?Well, my guest Lisa Ward, a trailblazing changemaker, political strategist, and Co-Owner &amp; President of H2O Energy USA definitely thinks so.Based in Alabama, Lisa has seen the hardships caused by a changing political and environmental world on the people around her. The solution she believes in, and champions with everything she has, is to turn abandoned coal mines into renewable energy storage facilities - and breathe life back into forgotten rural communities.Lisa is the epitome of living your why, something we should all try to do in our personal and business lives.With nearly 40 years of experience across HR, operations, and economic development, Lisa is a force of nature. She shares her inspiring journey—from going underground with coal miners to fighting legislative red tape, and from personal hardships to an unshakeable “why”: creating a better future for her children, grandchildren, and communities like hers across the U.S.This isn’t just a story about energy, it’s about the power that comes with living your why.“We have to have human touch” – Lisa WardKey TakeawaysPut yourself in their shoes to communicate effectively.Be patient; meaningful goals take time to achieve.Stick to your principles and values in business.Be the change you want to see.Empathy and human connection are crucial in business.Community action starts in our own backyards.The future depends on caring for tomorrow.Guest information:President and Board Member of H2O Energy https://[email protected]://www.linkedin.com/in/lisaaward/Founder of Ward Consulting Firm, where she helps businesses and nonprofits navigate growth, recovery, and leadership development.&nbsp;Your host:You can find out more about Katie Flamman, your host, by visiting:https://katieflamman.co.uk&nbsp;If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: [email protected]&nbsp;&nbsp;Sign up for Katie's Monthly Missive here:https://katieflamman.co.uk/subscribe/To keep up with Katie's working life, follow her on&nbsp;instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.

If the thought of filming yourself to share your story makes you cringe, this episode is for you.I am joined by the wonderful Andy Greenhouse, Creative Director, and founder of Selfie Video School, and all-round storytelling powerhouse.Andy has created content for the likes of Vogue, John Lewis, and Amex, but he’s equally passionate about helping everyday business owners tap into the power of video to share their message with authenticity and emotional impact.Together, we dive into why video is the most direct and powerful way to build connection. Andy also shares how this all came about through his own anxieties about stepping in front of the camera rather than being behind it.Andy tells us why storytelling through video is no longer optional—it’s essential. Whether you’re a solopreneur or a CEO, people want to connect with you, not just your product.Listen to discover how to start showing up—selfie-style—and sharing your story with confidence.“Video is the easiest way to connect” – Andy GreenhouseKey Takeaways·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Only you are you; people want to connect with you.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Video is the quickest way to engage your audience.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Understand your audience's emotions to create impactful stories.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Vulnerability can create empathy with your audience.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Your narrative is a work in progress; you can change it.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Embrace your creativity without the need for strict definitions.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Self-expression is key to personal branding.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The journey of creativity is ongoing and ever-evolving.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Community and connection are vital in the creative process.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Don't be afraid to revisit old stories and write new endings.&nbsp;You’ll hear about:&nbsp;Guest information:LinkedIn https://www.linkedin.com/in/andygreenhouse/Swhype.comYourPersonalCreative.comRead ADHD 2.0 - https://www.amazon.co.uk/ADHD-2-0-Essential-Strategies-Distraction/dp/0399178732&nbsp;&nbsp;Your host:&nbsp;You can find out more about Katie Flamman, your host, by visiting:https://katieflamman.co.uk&nbsp;If you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: [email protected] &nbsp;&nbsp;Sign up for Katie's Monthly Missive here:https://katieflamman.co.uk/subscribe/&nbsp;To keep up with Katie's working life, follow her oninstagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/&nbsp;Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.

1 million people in the UK live with dementia. 600,000 people are carers for people living with dementia. That is a huge amount of the population.But what if you could ease the loneliness, ease the stress, and bring back a spark of recognition for someone battling dementia — all through the power of stories?In this profoundly moving episode, Louise Callin, founder of ReeLife Conversations, shares how her innovative app helps people with dementia connect with their families, their memories, and their sense of self - one photo, one story at a time.Louise’s business stands at the intersection of technology, psychology, and pure human compassion. Drawing from her own experience as a caregiver for her mum, Louise is turning photo albums into a way for families to foster rich conversations and ease isolation - even as memory fades.Stories are everything. Listen now and discover how stories can become a lifeline for both the people we care for and the people who care for them.“Unlocking memories is hugely important to me” – Louise CallinKey TakeawaysKnow the why behind what you doShare stories about you whySharing and co-creating stories is a fundamental human needDementia is a cruel disease that affects many families.Creating moments of joy is essential for dementia care.Family photos can unlock memories and facilitate conversations.Guest information:Follow Louise on LinkedInhttps://www.linkedin.com/in/louise-callin-bbb5524/&nbsp;&nbsp;Find out more about ReelLife Conversationshttps://www.reellifeconversations.comYour host:You can find out more about Katie Flamman, your host, by visiting:https://katieflamman.co.ukIf you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: [email protected]&nbsp;Sign up for Katie's Monthly Missive here:https://katieflamman.co.uk/subscribe/To keep up with Katie's working life, follow her on&nbsp;instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.

Think podcasting is just another marketing trend? Think again.In this episode we dive into how podcasting—done right—can become one of the most powerful tools in your business storytelling arsenal.I am joined by the brilliant Natalie Jamieson: podcast creative, Q&amp;A host, culture journalist, and all-around podcast powerhouse. With a background in radio and a portfolio that includes shows for Spotify, Universal, and the BBC, Natalie brings insider wisdom (plus some juicy celebrity gossip!) on how to use podcasting to genuinely connect with customers, spark curiosity, and build trust.From her secrets on interview techniques that get people talking, to how she’s built long-form storytelling that drives emotional connection, Natalie shares practical advice on how to engage your audience with authenticity.Whether you’re dreaming of launching your own show or thinking of guesting on others, this episode is a must-listen.“Listening to others is always best” – Natalie JamiesonKey TakeawaysAlways build your podcast around a goalMake the podcast about something you care about.Podcasting is a lot of work - editing and marketing a podcast can be time-consuming.Think about your audience, as podcasting is an intimate medium to connect with them.Do your research to get the best results as a podcaster or guestListening is crucial for effective interviews.Guest information:Follow Natalie on socialshttps://www.instagram.com/nataliejamieson/&nbsp;https://www.linkedin.com/in/natalie-jamieson-993095b/&nbsp;https://x.comListen to Natalie’s podcasthttps://linktr.ee/bestsellerspodcast&nbsp;Find out more about Nataliehttps://www.thersa.org/people/natalie-jamieson/&nbsp;Your host:You can find out more about Katie Flamman, your host, by visiting:https://katieflamman.co.ukIf you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: [email protected]&nbsp;Sign up for Katie's Monthly Missive here:https://katieflamman.co.uk/subscribe/To keep up with Katie's working life, follow her on&nbsp;instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.Produced by Between Tracks - https://www.betweentracks.com/

What if the secret to transforming your business isn't in your spreadsheets, but in the stories you tell?Meet David Pullan and Sarah Jane McKechnie, the dynamic duo known as The Story Spotters, who've cracked the code on why some leaders inspire unwavering loyalty while others struggle to get their teams to listen.Spoiler: It’s all about stories.David and Sarah Jane share their powerful 'Dream, Nightmare, Action' framework—a simple yet brilliant approach to understanding how stories shape our decisions, our relationships, and our success.We explore the delicate balance between influence and ethics, how effective narratives can influence change and foster collaboration, and why understanding others might be the most important thing you can master.This episode will help you to discover, develop and deliver a strategic story that connects and wins.“Start by understanding the other person” – David PullanKey TakeawaysThere are 4 types of story&nbsp;Don’t forget your humanityStory is the central hub holding everything togetherBreathe before you go into any situationLeadership is bringing people with youGuest information:David Pullan and Sarah Jane McKechnie are The Story Spottershttps://www.thestoryspotters.comBuy their book here 👉https://geni.us/TheDNAhttps://www.linkedin.com/in/david-pullan-4b0619a/https://www.linkedin.com/in/sarah-jane-mckechnie-778ba422/Your host:You can find out more about Katie Flamman, your host, by visiting:https://katieflamman.co.ukIf you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: [email protected]&nbsp;Sign up for Katie's Monthly Missive here:https://katieflamman.co.uk/subscribe/To keep up with Katie's working life, follow her on&nbsp;instagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next episode.Produced by Between Tracks Media Productions - https://www.betweentracks.com/

It’s nearly Christmas!Which means it’s that time of year a certain someone with the biggest personal brand going gets the festive cogs in motion to being it all to life.Santa!So, who better to explore Santa Incorporated than the CEO herself, Hollie Tinsel!Hollie explores how Santa’s narrative has evolved over time and the moment she thought the brand was over, brought down by Miracle of 34th Street. She shares how to cope with these negative narratives in business and how to stay authentic.We also get a sneaky peek behind the scenes into Santa’s operations and how to create a positive workplace culture.Hollie was a festive delight to talk to and I’m sure you’ll learn a lot from how Old St. Nick runs his business.“That negative storyline actually ended up strengthening Santa’s brand” – Hollie TinselKey TakeawaysStorytelling is essential for building customer relationships.Authenticity is key, even in challenging situations.Understanding your audience is crucial for success.A positive workplace culture enhances employee satisfaction.Coping with negative narratives can strengthen your brand.You’ll hear about:00:00 – The moment Hollie thought it was over for Santa02:53 - The Importance of Santa's Brand Story05:47 - Santa's Origin and Authentic Brand Story08:08 - Coping with Negative Narratives About Santa10:07 - Operations at Santa Incorporated12:34 - Work Culture and Values at Santa Incorporated13:54 – Storytelling Key Takeaways and ConclusionYou can find out more about Katie Flamman, your host, by visiting:https://katieflamman.co.ukIf you'd like Katie to present your podcast or corporate film, or to help you with a voiceover, please email: [email protected] up for Katie's Monthly Missive here:https://katieflamman.co.uk/subscribe/To keep up with Katie's working life, follow her oninstagram @katieflamman or Linkedin: https://www.linkedin.com/in/katie-flamman/Today's guest was Hollie Tinsel, COO of Santa Incorporated. You can reach Hollie by sending a letter care of Santa Claus, North Pole.Thanks for watching and listening to this episode. Don't forget to leave us a review and subscribe so you don't miss the next Season.Merry Christmas!

Is it enough to tell your story or should you be embodying your story?Katie talks to somatic speaking coach Stacia Keogh about how she helps business professionals connect with their bodies and emotions so they can make a greater impact with their storytelling.The pair discuss the power of emotion in storytelling and the importance of getting the basics right - and by basics Stacia means standing and breathing!Stacia emphasises the difference between a mission statement and a story, and highlights the three most important stories a business can tell: the story of origin, the purpose story, and the client's story. Key TakeawaysConnect with your body and emotions to make a greater impact with your storytelling.A story needs a character, an event, and a transformation.The three most important stories a business can tell are the story of origin, the purpose story, and the client's story.Use metaphors to tell stories with numbers and data.Guest InformationSTACIA KEOGH - Embodied Speaking &amp; Story CoachEmail&nbsp;[email protected]:&nbsp;https://staciakeogh.co.uk&nbsp;&nbsp;PODCAST: FINDING MY VOICE&nbsp;GIVE IT A LISTEN!Resources and people Stacia mentions:Tony Robbins: https://www.tonyrobbins.com/biography/Seth Godin: https://www.sethgodin.comSeth Godin, “Purple Cow: Transform your Business by Being Remarkable” https://amzn.eu/d/90DIxYq&nbsp;Phil Knight: https://en.wikipedia.org/wiki/Phil_KnightPhil Knight, “Shoe Dog: A Memoir by the Creator of NIKE” https://amzn.eu/d/a6tavfK&nbsp;Daniel H Pink: https://www.danpink.com/ Daniel H Pink, “Drive: The Surprising Truth about what Motivates us” https://amzn.eu/d/gSechAK&nbsp;Coldwell Banker Real Estate: https://www.youtube.com/@coldwellbankerDove: Change One Thing Campaign:&nbsp; https://www.youtube.com/watch?v=c96SNJihPjQ&nbsp;Always: #LikeAGirl Campaign: https://www.youtube.com/watch?v=joRjb5WOmbM&nbsp;Your host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: <a href="https://katieflamman.co.uk/voiceover-services/explainer-videos/" rel="noopener noreferrer"...

Your business data tells a story and that story can help you tell your business story. But how do you find that story? And what do you do with it when you do find it?Michael Humphrey is the co-founder of Digibubble a digital marketing agency. In this episode he shares with Katie how you can use data to craft compelling stories and help you understand your customers more. He also shares a tip or two about AI and making the most of ChatGPT.Key Takeaways:Digital advertising can make a difference in marketing, but not every business needs a website.Data analysis can uncover stories hidden in business data, and AI tools can assist in this process.Understanding customer profiles and crafting personalized messages is crucial for effective marketing.Building relationships and maintaining authenticity are key to business success.Calculating ROI in digital advertising is essential for strategic decision-making.Guest InformationMICHAEL HUMPHREY -Co-Founder, DigibubbleWebsite:&nbsp;digibubble.co.ukEmail: [email protected] to tools Michael mentioned:ROI for digital advertising -&nbsp;https://www.digibubble.co.uk/roi-calculator/Bonus tool – check how far your website meets Google’s standards:Website Grader -&nbsp;https://www.digibubble.co.uk/website-grader/Your host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: [email protected]: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlamman

We’re delving back into the ancient Greeks and classical literature to learn some important lessons for modern business storytelling.Dr James McCabe is the Story Doctor and he shares how using dramatic storytelling techniques can help you get the attention and memory of your often distracted audience.&nbsp;Key Takeaways:Everyone's attention span is short, making entertainment a crucial factor in effective communication.Techniques from classical storytellers like Homer and Shakespeare are still incredibly useful in captivating modern audiences.While most businesses communicate using rhetoric, the art of persuasion, the changing landscape requires the use of dramatic techniques to win and retain attention.To tell a memorable story, focus on empathy, suspense, and surprise to reward the audience's attention.Homer's Iliad serves as a model for an effective story, emphasising the importance of limiting focus, starting just before a change, centralising the story around one person, and depicting choices made under pressure.Guest InformationDR JAMES MCCABE -The Story Doctor – Storytelling Consultant, Speaker and Author.Want to find out more or work with James? Here’s the contact info:&nbsp;Email: [email protected]: https://www.linkedin.com/in/drjamesmccabe/Further info:https://businessofstory.com/podcast/rhetoric-vs-narrative/https://vimeo.com/getbroadcasting/review/352498092/07e0f9d796https://vimeo.com/getbroadcasting/review/352497780/e08e111cddYour host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: [email protected]: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlamman

If you’ve been on LinkedIn over the last few years you’ve probably seen or at least heard of Lea Turner. Mainly because she’s not your “typical” LinkedIn user.Lea joins Katie to share her journey from her first awkward and boring post on LinkedIn to having a network of more than 150,000 people on the platform.She explains the importance of authenticity, the power of connecting and commenting as well as what to do and not to do if you want to make the most of LinkedInTakeawaysAuthenticity is key. Be yourself and don't be afraid to stand out.Engage with the LinkedIn community by starting conversations and interacting with others' content.Share personal stories to connect with your audience and showcase your values.Avoid common mistakes on LinkedIn, such as not filling out your profile or not getting involved in conversations.Consider setting boundaries on what personal information you share on LinkedIn.Guest InformationLEA TURNER - LinkedIn trainer, Speaker, Charity Director and Founder of the HoLT business community.Want to find out more about Lea? Here are all the links you need:Website:&nbsp;www.leaturner.co.ukLinkedIn:&nbsp;https://www.linkedin.com/in/lea-turner/Instagram:&nbsp;https://www.instagram.com/leadoeslinkedin/YouTube:&nbsp;https://www.youtube.com/channel/UCLdp5SbR19GZJ0nE_fU4hEgX / Twitter:&nbsp;https://twitter.com/leadoeslinkedinFacebook:&nbsp;https://www.facebook.com/LeaDoesLinkedIn/Lea is a Director of the charity, Hope4.Want to find out more about Hope4’s work to help people impacted by poverty, crime, trafficking and conflict - in Moldova and beyond? Click for more info:Website: https://hope4.orgDonate: https://donorbox.org/hope4donateGet in touch here:Email: [email protected] host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: [email protected]: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: <a href="https://www.linkedin.com/in/katie-flamman/"...

All businesses have a story to tell. And for many businesses the story they are telling is uniquely theirs. But what happens when your business is looking after the legacy of a story that is over a century old and in many ways belongs to hundreds of thousands of people?How do you tell that story?Well that’s what Neil Reed does, he and his wife own Pooh Corner in the village where A.A Milne wrote his famous Winnie The Pooh books.As well as housing a cosy tea room Pooh Corner also has a Pooh-seum with items telling the story of Winnie The Pooh.In this episode Neil shares how he brings his passion and dedication to the business and helps even the most dedicated Pooh fans learn more about their favourite bear and his history.Key Takeaways1. Educate Your Customers: Neil emphasizes the importance of educating visitors about the brand and giving them a memorable takeaway. Share elements of your brand story that customers may not know, just like the constantly updated Pooh-Seum at Pooh Corner.2. Listen to Your Customers: Remember, every customer has a story to tell. Take the time to listen to their why and make them feel seen and heard. Building these relationships can lead to repeat business and loyal customers.3. Brands Evolve: Neil starts every day thinking about how to move the business forward, whether it's a small change or a significant investment. Keep evolving your brand to stay relevant and engaging for your audience.Guest InformationNEIL REED Owner, Pooh Corner, HartfieldWebsite: https://poohcorner.co.ukOnline shop: https://shop.poohcorner.co.ukEmail: [email protected]: 01892 771155Neil’s guitar company: https://www.fanoguitars.comEmail: [email protected] host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: [email protected]: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlamman

There’s not a lot Melanie Perry hasn’t done. She spent 25 years in corporate, put on a charity ice show and won awards as a sports radio anchor and short comedy film producer. She now runs CR38TIVES - a networking group for people in the creative industries, and Poppy Perry Media - helping small businesses with explainer videos and commercial films.So she knows a thing or two about creativity and storytelling.Melanie’s passion for storytelling and video comes from watching adverts in the 1980s and ‘90s. In fact we can all learn something from them and they way they built emotional connections with their audience.&nbsp;Melanie also shares tips on how to do video without being in front of the camera and do it without breaking the bank!TakeawaysCreativity doesn't follow the rules. You can learn the rules but be original and break them to make your storytelling messages stand out.Create content that is authentically you and speaks in your voice to attract the people you want to do business with.Drip feed your brand story throughout the year to create an emotional connection with your audience.Focus on one social media platform where your audience hangs out and build meaningful relationships through conversations.Utilise free marketing tools and resources to create varied and interesting content, and consider collaborating with others to expand your reach.&nbsp;Guest InformationMELANIE PERRY&nbsp;Founder, Poppy Perry Media&nbsp;Want to work with Melanie? Get in touch with her here:Linktree: https://linktr.ee/MelaniePerryBOOK A VISIONARY VOYAGE SESSION: &nbsp;https://calendly.com/book-your-slot/visionary-voyageBOOK A STARRY EYED EXPEDITION: &nbsp;https://calendly.com/book-your-slot/starry-eyed-expedition-1-hour-197BOOK AN EAGLE EYE SESSION: &nbsp;https://calendly.com/book-your-slot/eagle-eyeWATCH SCOOTCH: &nbsp;https://vimeo.com/ondemand/scootchCR38IVES Networking group for Creative Professionals.YOUTUBE: @CR38IVESFACEBOOK: @CR38IVESINSTAGRAM: @CR38IVESTWITTER: @CR38IVESTIKTOK: @CR38IVESLINKEDIN: &nbsp;https://www.linkedin.com/company/86627991Your host:Your host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: [email protected]: +44 (0)1892...

Jenny Christopherson grew up on a farm in rural Australia before moving to the UK and setting up Portland Vets.In this episode Katie and Jenny discuss the importance of purpose, values, and personal relationships in business and how important it is for storytelling for businesses.Jenny also shares some stories of unusual animal cases she’s been part of - including some interesting methods for operating on tortoises, giraffes and fish.&nbsp;Key TakeawaysBe passionate about your purpose and values in your business.Build relationships and treat clients with care and respect.Embrace corporate social responsibility and tell people what you are doing - it makes for fabulous story tellingShare your experiences.Guest InformationJENNY CHRISTOPHERSONFounder and Veterinarian, Portland Vets.https://portlandvets.co.uk/Your host:KATIE FLAMMAN (she/her)Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: [email protected]: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlamman

Roxy van der Post is Founder and Creative Director, Mysotis Film and Photography, so she is very much a visual storyteller.&nbsp;Roxy’s love of all things visual came about after her father gave her one of his old cameras when she was 11, from photography she grew into videography and storytelling.But Roxy’s journey hasn’t always been easy, she’s had to rewrite her inner story and overcome her own limiting beliefs as well as the trials of running a business.Key TakeawaysStructure is key in storytelling - you need a beginning, a middle and an end!Share both successes and challenges when telling storiesYour stories need purpose and relatability. Each story should have a specific purpose.Show your authenticity through your origin and impact stories.Use an effective call to action - but don’t bamboozle your audience with dozens of things to do or make it too complicated.Guest InformationRoxy van der Post&nbsp;(she/her)Founder and Creative Director, Mysotis Film and PhotographyContact detailsWebsite:&nbsp;https://www.myosotisfilmphotography.co.uk/LinkedIn:&nbsp;https://www.linkedin.com/in/roxyvanderpost/Instagram:&nbsp;https://www.instagram.com/myosotisfilmphotography/Email: [email protected] mentions a company called Muse Storytelling. Here’s their website: https://www.musestorytelling.comYour host:KATIE FLAMMAN&nbsp;Voiceover Artist, Presenter, Announcer, Podcaster, Founder of Storyteller Media.Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: [email protected]: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlamman

Storytelling For Business is back for Season 2. And just like Season 1 Katie Flamman and her guests are sharing valuable insights to help you tell your story.You’ll hear everything from using power poses to boost your video confidence to operating on giraffes with a cherry picker and not forgetting the tricks you need to borrow from Homer’s The Iliad too.&nbsp;You can’t call this podcast bland!&nbsp;And we’re kicking off this season with the key takeaways from all 8 of Katie’s guests so you can get going straight away.KATIE FLAMMAN (she/her) (Series Host)Website: www.katieflamman.co.ukPodcast: https://katieflamman.co.uk/the-storytelling-for-business-podcast/Voiceover services: https://katieflamman.co.uk/voiceover-services/explainer-videos/Presenting services: https://katieflamman.co.uk/presenting/Get in touch for a FREE demo read of your script:Email: [email protected]: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: https://www.instagram.com/katieflamman/X / Twitter: https://twitter.com/KatieFlammanHere are the contact details of all the season 2 guests featured in this episode, in order of appearance.&nbsp;&nbsp;MELANIE PERRY (from episode 14)Founder, Poppy Perry MediaLinktree: https://linktr.ee/MelaniePerryROXY VAN DER POST (from episode 12)Founder and Creative Director, Mysotis Film and PhotographyWebsite:&nbsp;https://www.myosotisfilmphotography.co.uk/LinkedIn:&nbsp;https://www.linkedin.com/in/roxyvanderpost/Instagram:&nbsp;https://www.instagram.com/myosotisfilmphotography/Email: [email protected] KEOGH (from episode 19)Embodied Speaking &amp; Story CoachEmail&nbsp;[email protected]&nbsp;https://staciakeogh.co.uk&nbsp;&nbsp;LEA TURNER (from episode 16)LinkedIn trainer, Speaker, Charity Director and Founder of the HoLTWebsite:&nbsp;www.leaturner.co.ukLinkedIn:&nbsp;<a href="https://www.linkedin.com/in/lea-turner/" rel="noopener noreferrer"...

This special festive episode of Storytelling For Business delves into the timeless lessons of "A Christmas Carol" and how they can inspire effective storytelling for businesses today. Yes, 180 years on from when it was first published.&nbsp; Katie Flamman discusses the relevance of Ebenezer Scrooge's transformation in relation to modern business practices, drawing attention to five key takeaways for business owners.Goodwill:Investing in Your Staff:Future Planning:Transformation:Spirit of Christmas:And whilst this is a Christmas special these are lessons that will see you through 2024 and beyond.Speaking of 2024 keep your eyes peeled and ears tuned in for Season Two, packed with even more captivating content to elevate your brand narrative and engage your audience. It’s due early February.&nbsp;Voice Over CreditsKatie Flamman – your host!Please get in touch for voice overs, presenting and podcast [email protected]: 01892 249001Linkedin: Katie FlammanInstagram: @katieflammanBhavishna Parmar – Scrooge’s NieceBhav specialises in voice overs with British English, British Urban, and Indian accents. She’s a trained actor and loves projects with a strong narrative and meaningful [email protected]: @voiceofbhavnisha&nbsp;LinkedIn: Bhavnisha ParmarRuth Urqhart – NarratorRuth is an award winning, Scottish female voice over artist and character voice actor. Ruth has provided voice overs for TV and radio commercials, global brands and corporate films as well as e-learning and online courses, medical narration, video explainers, and over 190 [email protected] Banks – Ebenezer ScroogeBritish voice actor Philip Banks is recognised globally for his work voicing news and TV networks including the BBC, CNN and CNBC. High profile projects include the world premiere of Star Wars Rogue 1 and The Queen starring Dame Helen Mirren. 300 million Americans know Philip for his TV Promo work for The Tonight Show with Jimmy Fallon and Late Night with Seth Meyers.Email: [email protected]://www.facebook.com/watch/?v=923304497869591https://www.bbc.co.uk/news/uk-scotland-north-east-orkney-shetland-46100326IMDb: Philip BanksTim Odofin – Charity gentleman and Ghost of Christmas PastTim is an award-winning UK-based, African British voice actor. African accents are Tim’s niche - his voice will take you on a tour of North, East and West Africa as he can do the lot! Tim is experienced in commercials, explainer videos, promos and games.<a href="http://www.timodofin.com/" rel="noopener noreferrer"...

Over the past eight episodes of Storytelling For Business you’ve heard from experts and business owners sharing their stories and their best tips for you to share your stories.It’s a lot to take in. So in this episode Katie Flamman shares the insights and key takeaways she’s picked up from the series and helps you craft compelling stories that will resonate with your audience.Guest InformationHere are the contact details of all the guests featured in this episode, in order of appearance.To find out more about your host, check out these links:www.katieflamman.co.ukPodcastVoiceover servicesPresenting services Get in touch for a FREE demo read of your script:[email protected]: +44 (0)1892 249 001Follow Katie on Socials (do mention the podcast!):LinkedIn: https://www.linkedin.com/in/katie-flamman/Instagram: @KatieflammanX / Twitter: @KatieflammanMark Turnbull (from Episode 7)Check out Mark Turnbull’s family business, Turnbull’s Northumbrian Food, here: turnbullsfood.co.ukFollow Mark on LinkedIn: linkedin.com/in/markpturnbull/Want to go from Shopkeeper to Retail Pro?Join Mark’s Retail Success Club at Impact Retail Training:[email protected] Lang (from Episode 6)Want to find out more or work with Maple Street Creative? Here’s the contact info:[email protected]: +44 (0) 207 907 0690Connect with Ally Lang here:LinkedIn: linkedin.com/in/ally-lang-a2b967161/Want to reach out to Ally? Get in [email protected] Dimelow (from Episodes 1 &amp; 2)Find out more about Inside Stories agency here:Insidestories.guruTel: 07516 823195Want to work with Gareth? Get in touch with him or his business partner, Terry.Gareth Dimelow: [email protected]:<a href="https://www.linkedin.com/in/gareth-dimelow-b05296a/" rel="noopener...