Episode 397
USGA's Ticketing Evolution: Balancing tradition with modern fan demands - Dan McBride, USGA
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing · Sean Callanan
October 22, 202453m 59s
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Show Notes
In this Sports Geek interview with Sean Callanan, Dan McBride from USGA chats about the evolution of ticketing and fan engagement in golf. McBride discusses leveraging data for effective ticketing strategies, implementing innovative models like flex memberships, and enhancing the overall fan experience at USGA events. Show notes - https://sportsgeekhq.com/dan-mcbride-usga/