Paul Greenberg championing CRM in sports
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing · Sean Callanan
January 31, 201552m 3s
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Show Notes
Paul Greenberg is affectionately known as the Godfather of CRM, his book "CRM at the Speed of Light" serves as the textbook for most universities around the world. Sean chats with Paul about CRM trends and what sports can do with data. Full show notes - https://sportsgeekhq.com/podcast/paul-greenberg-crm/