How commercial and digital are evolving in sports with Zarah Al-Kudcy
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing · Sean Callanan
April 25, 201848m 4s
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Show Notes
On this week's episode, Sean chats with Zarah Al-Kudcy, Commercial Partnerships at Formula 1. Sean and Zarah chat about her career in sports working in Athletics, Rugby, Cricket and how the F1 sponsors are integrating digital and continue to push the envelope with event activations. Full show notes