Commercial Frameworks and the Future of Cricket - Christina Matthews, WACA
Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing · Sean Callanan
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Show Notes
Christina Matthews from Western Australian Cricket Association chats about the importance of commercial frameworks, the role of social media during COVID-19, and the growth of women's sports in this Sports Geek interview with Sean Callanan. A great listen for anyone interested in sports administration and marketing, as well as the future of women's sports. Show notes - https://sportsgeekhq.com/podcast/christina-matthews-western-australian-cricket-association